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Three Deep Web Analytics Wednesday
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Three Deep Web Analytics Wednesday


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A brief review of some

A brief review of some

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  • For me personally – 3 Deep means “dashboards & deep dives”
  • So we’re going to start with something fairly basic – but the new interface for GA helps make better sense of the account – especially when conversing with those in your organization not in GA regularly
  • The old method basically had your account – and then profiles. Where a profile could be a completely separate entity (it’s own UA#) or it could be a copy of a profile with a different set of filters or goals. (It was common to create copy profiles to get all goals captured before more goals were added).
  • It’s an extra step but it allows for more control and clearer communication when setting up a new site
  • Personally – I don’t need a lot of real time metrics but there are certainly cases for it. And if you needed to react to something you can now look at activity and see what’s happening.(Bring up live sample)
  • 4 days to conversion
  • In this case I’m filter to pages that start with either “preg” or “birth” as I want to know how that section of the site is performing – eliminating all the index and home pages, as well as article pages that contain those terms.Then I want to dig deeper and see what’s driving these pageviews so I select Pivot
  • And choose to pivot the pages by Medium.Seeing that for my top page – most views are actually from direct traffic – which I find interesting and likely tied to a URL advertised in offline media
  • By show of hands how many have heard of XXXX?Now how many are using XXX?
  • As great as Google Analytics is, it has it’s limitations – especially when it comes to building out custom reports for clients. as most analysts know – control over data is important.These aren’t all the features of NextAnalytics but it’s some of the primary reasons we use it(live demo)
  • Transcript

    • 1. A Closer look at the “new” GA Confidential and Proprietary Information
    • 2. About Three Deep Marketing2 Confidential and Proprietary Information
    • 3. Three Deep Capabilities, Certifications and Awards  45+ person digital marketing agency  Crossfuse lead generation platform launched 2011  Appointment setting contact center  Manage $5+ million in paid search spending annually  Manage 30+ million in consumer database records  220 million opt-in emails sent in prior 12 months  Certified as a Administrator  Certified in Google Adwords & Google Analytics (1 of 30 firms)  Best Places to Work Award in Minnesota in 2010 and 2011  Inc. 5000 Fast Growing Company Award in 2010 and 2011 3 Confidential and Proprietary Information
    • 4. Some Clients – By IndustryHome Improvement CPG Healthcare Insurance Technology & Industrial 4 Confidential and Proprietary Information
    • 5. Three Deep Analytics Offerings GENERATE DEMAND AND DRIVE RESULTS Strategic Technology Maintenance & Audit Services Services Services Reporting Account Setup CRM Integration Weekly/Monthly/Quarterly KPI Identification Dashboards & “Deep Page hierarchy, Goals & Dynamic Landing Pages Dives” Campaign Management Events Database Marketing Website Conversion Social Network Integration SEO Tagging Landing Page Optimization 5 Confidential and Proprietary Information
    • 6. Closer look at the “New” Google Analytics New Account Structure Real Time Multi Channels Regular Expressions in Filters Pull Data via APIs 6 Confidential and Proprietary Information
    • 7. GA Account Structure Confidential and Proprietary Information
    • 8. The old method used profiles within an Account Old New 8 Confidential and Proprietary Information
    • 9. Now you can add properties and then create profiles Control Users at both levels 9 Confidential and Proprietary Information
    • 10. Summary of the account structure 10 Confidential and Proprietary Information
    • 11. Real Time Dashboards Confidential and Proprietary Information
    • 12. Launching a new product? Pushing content to go viral?Receiving some media attention? 12 Confidential and Proprietary Information
    • 13. Multi Channel Funnels Confidential and Proprietary Information
    • 14. How do your various channels interact when it comes todriving conversions? 14 Confidential and Proprietary Information
    • 15. And create custom “channels” as easily as creating AdvancedSegments 15 Confidential and Proprietary Information
    • 16. Advanced Filters & Pivots Confidential and Proprietary Information
    • 17. Use the “Matching RegExp” to filter to specific items 17 Confidential and Proprietary Information
    • 18. Pivot to see traffic to those pages by Medium 18 Confidential and Proprietary Information
    • 19. API Automation Confidential and Proprietary Information
    • 20. Some reasons why we use NextAnalytics Business Time Periods – Get data for any range of dates – Build reports that employ business time periods such as YTD, QTD, PTD, YAGO, QTD-YAGO, PTD-YAGO) – Change your dates to fiscal periods, and – Get data refreshed by last full calendar period AUTOMATICALLY Campaign Tracking – Link downloaded data to external campaign activity for full CPR reporting – Landings from offline ads Visualizing Data – Take advantage of Excel charts – Use sparklines for quick visual indicators – Use Excels Exception Highlighting – Build your own scorecards. Publishing – Build dashboards with re-usable widgets – Windows Task Scheduler fully automates data refresh – Distribute reports using the power of Microsoft Office 20 Confidential and Proprietary Information
    • 21. Some additional features to pay attention to Reduce your bounce rate by tracking events Apply cost data for multiple sources Traffic Flow Visualization Control the speed vs. precision of the data 21 Confidential and Proprietary Information
    • 22. THANK YOU Darren Selberg Three Deep Marketing 651-789-7701@darrenselberg | @threedeep | #waw 22 Confidential and Proprietary Information