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The	  Do’s	  and	  Don’ts	  of	  Social	  Media	                                         Integration	                     ...
Agenda	  ü  Who	  uses	  social	  media?	  ü  Why	  use	  social	  media?	  ü  Do’s	  and	  don’ts	  for	  social	  med...
Who	  Uses	  Social	  Media?	                                                PEOPLE!	                                     ...
Why	  Use	  Social	  Media?	  ü  Increase	  awareness	  ü  Reputation	  management	  	  ü  Customer	  service	  ü  Lea...
Do’s	  and	  Don’ts	  for	  Social	  Media	                                       Confidential	  and	  Proprietary	  Inform...
Why	  Social	  Media?	                           Social	  Media	  ü Who	  should	  use	  it?	  	  	         	  There	  is...
The	  DO’s	  of	  Social	  Media	  Engage	  in	  Social	  Networks	                                              Confidenti...
The	  DON’Ts	  of	  Social	  Media	    Don’t	  take	  a	  “one	  size	  fits	  all”	  approach	                            ...
The	  DO’s	  of	  Social	  Media	  Integrate	  Social	  Media	  with	  Tradi]onal	  Media	                                ...
The	  DON’Ts	  of	  Social	  Media	                              ?	  Don’t	  let	  the	  choices	  overwhelm	  you	       ...
The	  DON’Ts	  of	  Social	  Media	  Don’t	  forget	  to	  measure	  results	                                             ...
Specific	  Do’s	  and	  Don’ts	  for	                                       Confidential	  and	  Proprietary	  Information	 ...
LinkedIn	  and	  Social	  Media	  ü Who	  should	  use	  it?	  	  	    	  Every	  professional	  needs	  to	  be	  using	...
The	  DO’s	  of	  LinkedIn	  Ask	  for	  recommenda]ons	  and	  gain	  as	  many	  contacts	  as	  possible.	  	  Mul]ple	...
The	  DO’s	  of	  LinkedIn	  Take	  advantage	  of	  all	  func]onality	  provided	  by	  LinkedIn	  to	  make	  your	  pr...
The	  DO’s	  of	  LinkedIn	  Update	  your	  status	  with	  professionally	  related	  informa]on	  (TIP:	  Link	  Your	 ...
The	  DONT’s	  of	  LinkedIn	                                               …Or	  post	  all	  at	  once	  Don’t	  double	...
The	  DO’s	  of	  LinkedIn	  Join	  groups	  relevant	  to	  your	  industry	  and	  interests	                           ...
The	  DONT’s	  of	  LinkedIn	  Don’t	  allow	  your	  inbox	  to	  be	  cluIered	  with	  group	  updates	                ...
Specific	  Do’s	  and	  Don’ts	  for	                                       Confidential	  and	  Proprietary	  Information	 ...
Twitter	  and	  Social	  Media	  ü Who	  should	  use	  it?	    	  Those	  looking	  for	  a	  friction-­‐free	  and	  co...
The	  DO’s	  of	  Twitter	  Find	  efficient	  ways	  to	  “Tweet”	  and	  share	  what	  you	  know	                       ...
The	  DO’s	  of	  Twi>er	  Join	  niche	  topic	  conversa]ons	     Don’t	  limit	  to	  just	  one	  community	          ...
The	  DO’s	  of	  Twitter	  Take	  advantage	  of	  the	  ease	  of	  conversa]on	                                        ...
The	  DON’Ts	  of	  Twi>er	     Don’t	  be	  shy	  in	  mee]ng	  new	  people	     Industry	  peer	  met	  at	  a	  mee.ng...
Specific	  Do’s	  and	  Don’ts	  for	                                       Confidential	  and	  Proprietary	  Information	 ...
Facebook	  and	  Social	  Media	  ü Who	  Should	  Use	  It?	    	  Brands	  looking	  to	  engage	  with	  consumers	  c...
The	  DO’s	  of	  Facebook	  Create	  a	  page	  on	  Facebook	  for	  just	  about	  anything	                           ...
The	  DO’s	  of	  Facebook	  Integrate	  Facebook	  into	  your	  Website	  with	  Fan	  Boxes	  and	  “Like”	     BuIons	...
The	  DO’s	  of	  Facebook	  Update	  your	  Facebook	  status	    regularly	                                             ...
The	  DO’s	  of	  Facebook	  Create	  engaging	  messages	  that	  encourage	  interac]ons	  with	    Facebook	  fan	  pag...
The	  DON’Ts	  of	  Facebook	  Post	  the	  same	  offer/status	  all	  of	  the	  ]me	                                    ...
The	  DON’Ts	  of	  Facebook	  Don’t	  over-­‐share	                                        Confidential	  and	  Proprietar...
More	  Best	  Practices	  for	  	  Social	  Media	                                        Confidential	  and	  Proprietary	...
The	  DO’s	  of	  Social	  Media	  ü  Update	  consistently,	  but	  not	  too	  often	  ü  Start	  with	  people	  you	...
The	  DON’Ts	  of	  Social	  Media	  ü  Don’t	  overdo	  it	  ü  Don’t	  waste	  time	  with	  irrelevance	  ü  Don’t	 ...
About	  Three	  Deep	                       Confidential	  and	  Proprietary	  Information	  	  
Three	  Deep	  Clients	                   Brands	      38	                       Confidential	  and	  Proprietary	  Informa...
Three	  Deep	  -­‐	  What	  We	  Do	                                  	                   Strategic	  Services	           ...
Questions?	                   Confidential	  and	  Proprietary	  Information	  	  
Contact	  Jeff	  Sauer	  Jeff	  Sauer	  Partner	  	  Director	  of	  Interactive	  Marketing	  www.threedeepmarketing.com	  ...
THANK	  YOU!	  Three Deep Marketing180 E. 5th Street, Suite 910 | Saint Paul, MN 55101651-789-7701                        ...
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St. Paul Chamber of Commerce - Social Media

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Presentation given by Jeff Sauer to the St. Paul Area Chamber of Commerce entitled "the Do's and Don'ts of Social Media Integration"

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Transcript of "St. Paul Chamber of Commerce - Social Media"

  1. 1. The  Do’s  and  Don’ts  of  Social  Media   Integration   Presented  by  Jeff  Sauer   to  St.  Paul  Area   Chamber  of  Commerce   April  27,  2011   Confidential  and  Proprietary  Information    
  2. 2. Agenda  ü  Who  uses  social  media?  ü  Why  use  social  media?  ü  Do’s  and  don’ts  for  social  media  ü  Platform  specific  recommendations   –  LinkedIn   –  Twitter   –  Facebook  ü  Questions?   Confidential  and  Proprietary  Information    
  3. 3. Who  Uses  Social  Media?   PEOPLE!   15,475,890  unique  visitors/month   23,573,178  unique  visitors/month   133,623,529  unique  visitors/month   Visits  data  from  March  2010  study  by  Web  Trends:  hIp://webtrends.about.com/b/2010/03/15/the-­‐top-­‐10-­‐most-­‐popular-­‐social-­‐networks.htm     Confidential  and  Proprietary  Information    
  4. 4. Why  Use  Social  Media?  ü  Increase  awareness  ü  Reputation  management    ü  Customer  service  ü  Learn  about  your  customers  ü  Customer  feedback  ü  Improve  customer  satisfaction  ü  Client  engagement  ü  Targeted  marketing  ü  Relationship  building   Confidential  and  Proprietary  Information    
  5. 5. Do’s  and  Don’ts  for  Social  Media   Confidential  and  Proprietary  Information    
  6. 6. Why  Social  Media?   Social  Media  ü Who  should  use  it?        There  is  a  reason  for  just  about  everyone  to  use  social  media  ü What  is  the  value?    Connecting  people  and  businesses  ü When  will  it  go  away?    Most  signs  point  to  elements  of  social  media  staying  popular   for  years  to  come     Confidential  and  Proprietary  Information    
  7. 7. The  DO’s  of  Social  Media  Engage  in  Social  Networks   Confidential  and  Proprietary  Information    
  8. 8. The  DON’Ts  of  Social  Media   Don’t  take  a  “one  size  fits  all”  approach   Personal   Primarily  Business  to  Consumer   Business   Primarily  Business  to  Business   Business  &  Personal   Confidential  and  Proprietary  Information    
  9. 9. The  DO’s  of  Social  Media  Integrate  Social  Media  with  Tradi]onal  Media   Confidential  and  Proprietary  Information    
  10. 10. The  DON’Ts  of  Social  Media   ?  Don’t  let  the  choices  overwhelm  you   Confidential  and  Proprietary  Information    
  11. 11. The  DON’Ts  of  Social  Media  Don’t  forget  to  measure  results   Confidential  and  Proprietary  Information    
  12. 12. Specific  Do’s  and  Don’ts  for   Confidential  and  Proprietary  Information    
  13. 13. LinkedIn  and  Social  Media  ü Who  should  use  it?        Every  professional  needs  to  be  using  LinkedIn  for  personal   career  growth.    Can  also  be  used  to  increase  company   awareness  ü What  is  the  value?    Stay  connected  with  professional  contacts.    Generate   opportunities  to  expand  career  and  generate  new  business   Confidential  and  Proprietary  Information    
  14. 14. The  DO’s  of  LinkedIn  Ask  for  recommenda]ons  and  gain  as  many  contacts  as  possible.    Mul]ple  recommenda]ons  =  instant  credibility!   Instant  credibility   Confidential  and  Proprietary  Information    
  15. 15. The  DO’s  of  LinkedIn  Take  advantage  of  all  func]onality  provided  by  LinkedIn  to  make  your  profile  more  engaging  and  stand  out  from  others   Presenta]ons   Sales  Collateral   Confidential  and  Proprietary  Information    
  16. 16. The  DO’s  of  LinkedIn  Update  your  status  with  professionally  related  informa]on  (TIP:  Link  Your  TwiIer  Account  to  make  this  easier)   LinkedIn  User   Confidential  and  Proprietary  Information    
  17. 17. The  DONT’s  of  LinkedIn   …Or  post  all  at  once  Don’t  double  post  the  same  informa]on…   Confidential  and  Proprietary  Information    
  18. 18. The  DO’s  of  LinkedIn  Join  groups  relevant  to  your  industry  and  interests   Confidential  and  Proprietary  Information    
  19. 19. The  DONT’s  of  LinkedIn  Don’t  allow  your  inbox  to  be  cluIered  with  group  updates   Confidential  and  Proprietary  Information    
  20. 20. Specific  Do’s  and  Don’ts  for   Confidential  and  Proprietary  Information    
  21. 21. Twitter  and  Social  Media  ü Who  should  use  it?    Those  looking  for  a  friction-­‐free  and  concise  communication   channel  ü What  is  the  value?    Real-­‐time  communication,  easy  to  pass  on  information  to   others  and  makes  people  more  accessible   Confidential  and  Proprietary  Information    
  22. 22. The  DO’s  of  Twitter  Find  efficient  ways  to  “Tweet”  and  share  what  you  know   Confidential  and  Proprietary  Information    
  23. 23. The  DO’s  of  Twi>er  Join  niche  topic  conversa]ons   Don’t  limit  to  just  one  community   Contribute  to  many  communi]es  for   maximum  coverage.     In  this  example,  our  message  goes  to:     •   Interac]ve  Marke]ng  Associa]on   •   Local  Social  Media  Coffee  Group   •   Well  Known  Marke]ng  Group     •   Charitable  Organiza]on   Confidential  and  Proprietary  Information    
  24. 24. The  DO’s  of  Twitter  Take  advantage  of  the  ease  of  conversa]on   Which  one  is  the  billionaire?   Confidential  and  Proprietary  Information    
  25. 25. The  DON’Ts  of  Twi>er   Don’t  be  shy  in  mee]ng  new  people   Industry  peer  met  at  a  mee.ng  for  twi4er  users  in  the  area   Confidential  and  Proprietary  Information    
  26. 26. Specific  Do’s  and  Don’ts  for   Confidential  and  Proprietary  Information    
  27. 27. Facebook  and  Social  Media  ü Who  Should  Use  It?    Brands  looking  to  engage  with  consumers  consistently  with  a   goal  of  1:1  Communication  ü What’s  the  value?    With  over  500  Million  registered  users,  it  is  one  of  the  most   visited  properties  on  the  web   Confidential  and  Proprietary  Information    
  28. 28. The  DO’s  of  Facebook  Create  a  page  on  Facebook  for  just  about  anything   Pages  for:     •  Companies   •  Community   •  Professional  Organiza]on   •  Networking   •  Hobbies   •  Other  Niches   Confidential  and  Proprietary  Information    
  29. 29. The  DO’s  of  Facebook  Integrate  Facebook  into  your  Website  with  Fan  Boxes  and  “Like”   BuIons   Confidential  and  Proprietary  Information    
  30. 30. The  DO’s  of  Facebook  Update  your  Facebook  status   regularly   Don’t  update  more  than  2x  per  day       Don’t  update  less  than  once  a  week,  your  fans   may  forget  about  you   Update  as  needed  for  special  occasions  and   ]me  sensi]ve  informa]on   Confidential  and  Proprietary  Information    
  31. 31. The  DO’s  of  Facebook  Create  engaging  messages  that  encourage  interac]ons  with   Facebook  fan  page   Confidential  and  Proprietary  Information    
  32. 32. The  DON’Ts  of  Facebook  Post  the  same  offer/status  all  of  the  ]me   Confidential  and  Proprietary  Information    
  33. 33. The  DON’Ts  of  Facebook  Don’t  over-­‐share   Confidential  and  Proprietary  Information    
  34. 34. More  Best  Practices  for    Social  Media   Confidential  and  Proprietary  Information    
  35. 35. The  DO’s  of  Social  Media  ü  Update  consistently,  but  not  too  often  ü  Start  with  people  you  know  in  real  life  ü  Share  useful  information  with  your  network  ü  Embrace  new  mediums  (like  mobile)  ü  Make  yourself  aware  of  privacy  rights  ü  Take  private  conversations  offline   Confidential  and  Proprietary  Information    
  36. 36. The  DON’Ts  of  Social  Media  ü  Don’t  overdo  it  ü  Don’t  waste  time  with  irrelevance  ü  Don’t  update  all  at  once  ü  Don’t  flood  your  followers  with  things  they  don’t   care  about  ü  Don’t  make  private  thoughts  public  ü  Don’t  abuse  it  ü  Don’t  wait  until  everything  is  perfect   Confidential  and  Proprietary  Information    
  37. 37. About  Three  Deep   Confidential  and  Proprietary  Information    
  38. 38. Three  Deep  Clients   Brands   38   Confidential  and  Proprietary  Information    
  39. 39. Three  Deep  -­‐  What  We  Do     Strategic  Services   Search  Engine  MarkeDng   Interac]ve  Marke]ng  Research   Paid  Search  Marke]ng   Customer  Rela]onship  Management   Search  Engine  Op]miza]on     Social  Media  Strategy   Website  Conversion   Sales  and  Marke]ng  Alignment   Landing  Page  Op]miza]on     InteracDve  MarkeDng   Technology  Services   Campaign  Management   CRM  Integra]on   Email  Marke]ng   Website  Development   Social  Media  Engagement   Database  Marke]ng   Repor]ng  and  Analysis   Web  Services   Confidential  and  Proprietary  Information    
  40. 40. Questions?   Confidential  and  Proprietary  Information    
  41. 41. Contact  Jeff  Sauer  Jeff  Sauer  Partner    Director  of  Interactive  Marketing  www.threedeepmarketing.com  jsauer@threedeepmarketing.com  651-­‐777-­‐6601  180  E  5th  Street  Suite  910  St.  Paul,  MN  55101  @threedeep   Confidential  and  Proprietary  Information    
  42. 42. THANK  YOU!  Three Deep Marketing180 E. 5th Street, Suite 910 | Saint Paul, MN 55101651-789-7701 Confidential  and  Proprietary  Information    
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