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SEO for Independent Wedding Professionals
 

SEO for Independent Wedding Professionals

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Independent Wedding Professionals Association. Presentation given by Jeff Sauer to the Independent Wedding Professionals Association in MN on 12/20/2011.

Independent Wedding Professionals Association. Presentation given by Jeff Sauer to the Independent Wedding Professionals Association in MN on 12/20/2011.

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    SEO for Independent Wedding Professionals SEO for Independent Wedding Professionals Presentation Transcript

    •  SEO  for  Independent  Wedding  Professionals     December  20,  2011   1
    • 2
    • Search  Engines  Circa  1999   3
    • Search  Engines  in  2011   4
    • Google’s  Mission  “Google’s  mission  is  to  organize  the  world‘s  information  and  make  it  universally  accessible  and  useful.”  Source: http://www.google.com/about/corporate/company/ 5
    • 6
    • There  Can  Only  Be  One   7
    • Search  Engine  Optimization  in  2011  Source:  Rand  Fishkin/SEOMoz  (www.seomoz.org)   8
    • May  She  Who  is  Most  Credible  Rank  Well   9
    • Make  Your  Content  Findable   10
    • Establish  Credibility  Through  Great  Content   11
    • Establish  Credibility  Through  Links   12
    • Wear  The  Right  Hat   13
    • Be  Realistic   14
    • What  Wedding  Professionals  Should  Do    Build  an  audience  and  social  network    Create  and  curate  content    Become  an  authority  in  your  niche    Think  local  first    Embrace  the  “Long  Tail”    Learn  from  your  website  analytics   15
    • Build  an  Audience  and  Social  Network   Self-Promote Spread the word on Facebook through your real life(just do it already) connections Team up with Comment on blogs complimentary and link to themservice providers 16
    • Create  and  Curate  Content  Post Rank Google Reader Extension for Chrome/Safari: http://labs.postrank.com/gr 17
    • Become  an  Authority      Start  a  Blog  and  write  weekly  posts    On  services  pages  use  core   keywords    Research  Keywords  Using  Free   Tools      Find  conversation  and  contribute   to  the  community   18
    • Think  Local  First   Local National Local Local National Local Local 19
    • Eye  Tracking  for  Local  Results   20
    • Claim  and  Optimize  Google  Places  Listing   21
    • Embrace  The  Long  Tail   22
    • Learn  From  Your  Analytics   23
    • Useful  Tools  &  Websites    Open  Site  Explorer:  www.opensiteexplorer.org      AdWords  Keyword  Tool:  jeffsauer.me/akwtool        Google  Analytics:  www.google.com/analytics    SEOMoz:  www.seomoz.org      Wordpress:  www.wordpress.org      Scribe  SEO:  www.scribeseo.com      SEO  Beginners  Guide:   http://www.seomoz.org/beginners-­‐guide-­‐to-­‐seo     24
    • Thank  You!     Jeff Sauer Download  presentaAon  at:   Vice President jeffsauer.me/indyweddingseo   Three Deep Marketing (651) 789-7706 jsauer@threedeepmarketing.com www.threedeepmarketing.comThree Deep Marketing180 E. 5th Street, Suite 910 | Saint Paul, MN 55101651-789-7701 25