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 SEO	  for	  Independent	  Wedding	  Professionals	                                                            	          ...
2
Search	  Engines	  Circa	  1999	                    3
Search	  Engines	  in	  2011	                   4
Google’s	  Mission	  “Google’s	  mission	  is	  to	  organize	  the	  world‘s	  information	  and	  make	  it	  universall...
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There	  Can	  Only	  Be	  One	                    7
Search	  Engine	  Optimization	  in	  2011	  Source:	  Rand	  Fishkin/SEOMoz	  (www.seomoz.org)	                          ...
May	  She	  Who	  is	  Most	  Credible	  Rank	  Well                                                          	           ...
Make	  Your	  Content	  Findable	                    10
Establish	  Credibility	  Through	  Great	  Content                                                      	                ...
Establish	  Credibility	  Through	  Links	                         12
Wear	  The	  Right	  Hat                          	                13
Be	  Realistic	          14
What	  Wedding	  Professionals	  Should	  Do	    Build	  an	  audience	  and	  social	  network	    Create	  and	  curat...
Build	  an	  Audience	  and	  Social	  Network	     Self-Promote                          Spread the word   on Facebook   ...
Create	  and	  Curate	  Content                                                     	  Post Rank Google Reader Extension f...
Become	  an	  Authority	                                                      	      Start	  a	  Blog	  and	  write	  wee...
Think	  Local	  First                      	               Local                 National                  Local          ...
Eye	  Tracking	  for	  Local	  Results	                        20
Claim	  and	  Optimize	  Google	  Places	  Listing	                              21
Embrace	  The	  Long	  Tail                             	                 22
Learn	  From	  Your	  Analytics	                    23
Useful	  Tools	  &	  Websites	      Open	  Site	  Explorer:	  www.opensiteexplorer.org	  	      AdWords	  Keyword	  Tool...
Thank	  You!	                                                 	     Jeff Sauer                                            ...
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SEO for Independent Wedding Professionals

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Independent Wedding Professionals Association. Presentation given by Jeff Sauer to the Independent Wedding Professionals Association in MN on 12/20/2011.

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Transcript of "SEO for Independent Wedding Professionals"

  1. 1.  SEO  for  Independent  Wedding  Professionals     December  20,  2011   1
  2. 2. 2
  3. 3. Search  Engines  Circa  1999   3
  4. 4. Search  Engines  in  2011   4
  5. 5. Google’s  Mission  “Google’s  mission  is  to  organize  the  world‘s  information  and  make  it  universally  accessible  and  useful.”  Source: http://www.google.com/about/corporate/company/ 5
  6. 6. 6
  7. 7. There  Can  Only  Be  One   7
  8. 8. Search  Engine  Optimization  in  2011  Source:  Rand  Fishkin/SEOMoz  (www.seomoz.org)   8
  9. 9. May  She  Who  is  Most  Credible  Rank  Well   9
  10. 10. Make  Your  Content  Findable   10
  11. 11. Establish  Credibility  Through  Great  Content   11
  12. 12. Establish  Credibility  Through  Links   12
  13. 13. Wear  The  Right  Hat   13
  14. 14. Be  Realistic   14
  15. 15. What  Wedding  Professionals  Should  Do    Build  an  audience  and  social  network    Create  and  curate  content    Become  an  authority  in  your  niche    Think  local  first    Embrace  the  “Long  Tail”    Learn  from  your  website  analytics   15
  16. 16. Build  an  Audience  and  Social  Network   Self-Promote Spread the word on Facebook through your real life(just do it already) connections Team up with Comment on blogs complimentary and link to themservice providers 16
  17. 17. Create  and  Curate  Content  Post Rank Google Reader Extension for Chrome/Safari: http://labs.postrank.com/gr 17
  18. 18. Become  an  Authority      Start  a  Blog  and  write  weekly  posts    On  services  pages  use  core   keywords    Research  Keywords  Using  Free   Tools      Find  conversation  and  contribute   to  the  community   18
  19. 19. Think  Local  First   Local National Local Local National Local Local 19
  20. 20. Eye  Tracking  for  Local  Results   20
  21. 21. Claim  and  Optimize  Google  Places  Listing   21
  22. 22. Embrace  The  Long  Tail   22
  23. 23. Learn  From  Your  Analytics   23
  24. 24. Useful  Tools  &  Websites    Open  Site  Explorer:  www.opensiteexplorer.org      AdWords  Keyword  Tool:  jeffsauer.me/akwtool        Google  Analytics:  www.google.com/analytics    SEOMoz:  www.seomoz.org      Wordpress:  www.wordpress.org      Scribe  SEO:  www.scribeseo.com      SEO  Beginners  Guide:   http://www.seomoz.org/beginners-­‐guide-­‐to-­‐seo     24
  25. 25. Thank  You!     Jeff Sauer Download  presentaAon  at:   Vice President jeffsauer.me/indyweddingseo   Three Deep Marketing (651) 789-7706 jsauer@threedeepmarketing.com www.threedeepmarketing.comThree Deep Marketing180 E. 5th Street, Suite 910 | Saint Paul, MN 55101651-789-7701 25
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