Search	  Engine	  Optimization	  for	  Startups	                        Delivered	  to	  Project	  Skyway	               ...
Who	  is	  Three	  Deep?	      Founded	  in	  2003,	  Boostrapped	      35+	  person	  online	  marketing	  team	      ...
Some	  Three	  Deep	  Clients	                   3        Confidential and Proprietary
4   Confidential and Proprietary
Search	  Engines	  Circa	  1999	                    5         Confidential and Proprietary
Search	  Engines	  in	  2011	                   6         Confidential and Proprietary
Google’s	  Mission	  “Google’s	  mission	  is	  to	  organize	  the	  world‘s	  information	  and	  make	  it	  universall...
8   Confidential and Proprietary
There	  Can	  Only	  Be	  One	                    9          Confidential and Proprietary
May	  He	  Who	  is	  Most	  Credible	  Rank	  Well                                                         	             ...
Make	  Your	  Content	  Findable	                    11        Confidential and Proprietary
Establish	  Credibility	  Through	  Great	  Content                                                      	                ...
Establish	  Credibility	  Through	  Links	                         13        Confidential and Proprietary
Wear	  The	  Right	  Hat                          	                14         Confidential and Proprietary
What	  Startups	  Must	  Do	    Don’t	  be	  shoemakers	  children	    Create	  a	  website	  search	  engines	  can	  fi...
Don’t	  be	  Shoemakers	  Children      	  (Or	  Why	  Our	  First	  Website	  Sucked)  	                            16   ...
Developers:	  Stop	  Being	  Lazy	      Be	  Dynamic,	  Appear	  Static	      Search	  Engines	  hate	  query	       str...
Become	  an	  Authority	                                                      	      Start	  a	  Blog	  and	  write	  wee...
Search	  Engine	  Optimization	  Process	       Customer Intent                                  Company Story      (Keywo...
Generate	  and	  Capture	  Buzz	  to	  Build	  Credibility	      Project	  Skyway	      Tech.MN	      CoCo	      Newsp...
Startups	  Who	  Invested	  in	  Search	                        21         Confidential and Proprietary
Learn	  From	  Your	  Analytics	                    22        Confidential and Proprietary
Useful	  Tools	  &	  Websites	      Open	  Site	  Explorer:	  www.opensiteexplorer.org	  	      AdWords	  Keyword	  Tool...
Thank	  You!	                                                 	     Jeff Sauer                                            ...
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Project Skyway SEO Presentation

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This presentation was given August 29, 2011 to the group at Project Skyway; Minnesota's first technology incubator.

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Transcript of "Project Skyway SEO Presentation"

  1. 1.  Search  Engine  Optimization  for  Startups   Delivered  to  Project  Skyway   August  29,  2011   1
  2. 2. Who  is  Three  Deep?    Founded  in  2003,  Boostrapped    35+  person  online  marketing  team    10  person  appointment  setting  contact  center    2  time  Inc.  5000  Award  Winner  (2010  and  2011)    Twin  Cities  Fast  50  Honoree  (2011)    Manage  $5+  million  in  paid  search  spending    Manage  30+  million  in  consumer  database  records    120  million  opt-­‐in  emails  sent      Fortune  100  and  midsize  clients    Certified  in  Google  Adwords  and  Google  Analytics      Best  Place  to  Work  Award  in  MN  in  2010  and  2011   2 Confidential and Proprietary
  3. 3. Some  Three  Deep  Clients   3 Confidential and Proprietary
  4. 4. 4 Confidential and Proprietary
  5. 5. Search  Engines  Circa  1999   5 Confidential and Proprietary
  6. 6. Search  Engines  in  2011   6 Confidential and Proprietary
  7. 7. Google’s  Mission  “Google’s  mission  is  to  organize  the  world‘s  information  and  make  it  universally  accessible  and  useful.”  Source: http://www.google.com/about/corporate/company/ 7 Confidential and Proprietary
  8. 8. 8 Confidential and Proprietary
  9. 9. There  Can  Only  Be  One   9 Confidential and Proprietary
  10. 10. May  He  Who  is  Most  Credible  Rank  Well   10 Confidential and Proprietary
  11. 11. Make  Your  Content  Findable   11 Confidential and Proprietary
  12. 12. Establish  Credibility  Through  Great  Content   12 Confidential and Proprietary
  13. 13. Establish  Credibility  Through  Links   13 Confidential and Proprietary
  14. 14. Wear  The  Right  Hat   14 Confidential and Proprietary
  15. 15. What  Startups  Must  Do    Don’t  be  shoemakers  children    Create  a  website  search  engines  can  find    Become  an  authority  in  your  niche    Generate  and  capture  buzz  to  build  credibility    Think  of  search  as  a  long  term  investment    Learn  from  your  website  analytics   15 Confidential and Proprietary
  16. 16. Don’t  be  Shoemakers  Children  (Or  Why  Our  First  Website  Sucked)   16 Confidential and Proprietary
  17. 17. Developers:  Stop  Being  Lazy    Be  Dynamic,  Appear  Static    Search  Engines  hate  query   strings,  JavaScript,  AJAX,  single   page  dynamic  websites      Make  your  pages  dynamic,  but   rewrite  URL’s  in  a  friendly  way    Use  301  redirects  when  moving   content    Create  an  XML  sitemap    www  or  not  www  –  make  a   choice   17 Confidential and Proprietary
  18. 18. Become  an  Authority      Start  a  Blog  and  write  weekly  posts    On  pages  for  services,  bridge  the   gap  between  internal  jargon  and   words  your  audience  are  using    Research  Keywords  Using  Free   Tools      Find  conversation  and  contribute   to  the  community   18 Confidential and Proprietary
  19. 19. Search  Engine  Optimization  Process   Customer Intent Company Story (Keyword Research (Unique Selling Proposition) and Mapping) Content Assembly or Creation Website Build and Deployment SEO Link Building Reporting and Analysis 19 Confidential and Proprietary
  20. 20. Generate  and  Capture  Buzz  to  Build  Credibility    Project  Skyway    Tech.MN    CoCo    Newspapers    Advisory  Board    National  Incubators    VC’s    Friends   20 Confidential and Proprietary
  21. 21. Startups  Who  Invested  in  Search   21 Confidential and Proprietary
  22. 22. Learn  From  Your  Analytics   22 Confidential and Proprietary
  23. 23. Useful  Tools  &  Websites    Open  Site  Explorer:  www.opensiteexplorer.org      AdWords  Keyword  Tool:  jeffsauer.me/akwtool        Google  Analytics:  www.google.com/analytics    SEOMoz:  www.seomoz.org      Wordpress:  www.wordpress.org      Scribe  SEO:  www.scribeseo.com      SEO  Beginners  Guide:   http://www.seomoz.org/beginners-­‐guide-­‐to-­‐seo     23 Confidential and Proprietary
  24. 24. Thank  You!     Jeff Sauer Download  presenta.on  at:   Vice President jeffsauer.me/skywayseo   Three Deep Marketing (651) 789-7706 jsauer@threedeepmarketing.com www.threedeepmarketing.comThree Deep Marketing180 E. 5th Street, Suite 910 | Saint Paul, MN 55101651-789-7701 24
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