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Project Skyway SEO Presentation
 

Project Skyway SEO Presentation

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This presentation was given August 29, 2011 to the group at Project Skyway; Minnesota's first technology incubator.

This presentation was given August 29, 2011 to the group at Project Skyway; Minnesota's first technology incubator.

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    Project Skyway SEO Presentation Project Skyway SEO Presentation Presentation Transcript

    •  Search  Engine  Optimization  for  Startups   Delivered  to  Project  Skyway   August  29,  2011   1
    • Who  is  Three  Deep?    Founded  in  2003,  Boostrapped    35+  person  online  marketing  team    10  person  appointment  setting  contact  center    2  time  Inc.  5000  Award  Winner  (2010  and  2011)    Twin  Cities  Fast  50  Honoree  (2011)    Manage  $5+  million  in  paid  search  spending    Manage  30+  million  in  consumer  database  records    120  million  opt-­‐in  emails  sent      Fortune  100  and  midsize  clients    Certified  in  Google  Adwords  and  Google  Analytics      Best  Place  to  Work  Award  in  MN  in  2010  and  2011   2 Confidential and Proprietary
    • Some  Three  Deep  Clients   3 Confidential and Proprietary
    • 4 Confidential and Proprietary
    • Search  Engines  Circa  1999   5 Confidential and Proprietary
    • Search  Engines  in  2011   6 Confidential and Proprietary
    • Google’s  Mission  “Google’s  mission  is  to  organize  the  world‘s  information  and  make  it  universally  accessible  and  useful.”  Source: http://www.google.com/about/corporate/company/ 7 Confidential and Proprietary
    • 8 Confidential and Proprietary
    • There  Can  Only  Be  One   9 Confidential and Proprietary
    • May  He  Who  is  Most  Credible  Rank  Well   10 Confidential and Proprietary
    • Make  Your  Content  Findable   11 Confidential and Proprietary
    • Establish  Credibility  Through  Great  Content   12 Confidential and Proprietary
    • Establish  Credibility  Through  Links   13 Confidential and Proprietary
    • Wear  The  Right  Hat   14 Confidential and Proprietary
    • What  Startups  Must  Do    Don’t  be  shoemakers  children    Create  a  website  search  engines  can  find    Become  an  authority  in  your  niche    Generate  and  capture  buzz  to  build  credibility    Think  of  search  as  a  long  term  investment    Learn  from  your  website  analytics   15 Confidential and Proprietary
    • Don’t  be  Shoemakers  Children  (Or  Why  Our  First  Website  Sucked)   16 Confidential and Proprietary
    • Developers:  Stop  Being  Lazy    Be  Dynamic,  Appear  Static    Search  Engines  hate  query   strings,  JavaScript,  AJAX,  single   page  dynamic  websites      Make  your  pages  dynamic,  but   rewrite  URL’s  in  a  friendly  way    Use  301  redirects  when  moving   content    Create  an  XML  sitemap    www  or  not  www  –  make  a   choice   17 Confidential and Proprietary
    • Become  an  Authority      Start  a  Blog  and  write  weekly  posts    On  pages  for  services,  bridge  the   gap  between  internal  jargon  and   words  your  audience  are  using    Research  Keywords  Using  Free   Tools      Find  conversation  and  contribute   to  the  community   18 Confidential and Proprietary
    • Search  Engine  Optimization  Process   Customer Intent Company Story (Keyword Research (Unique Selling Proposition) and Mapping) Content Assembly or Creation Website Build and Deployment SEO Link Building Reporting and Analysis 19 Confidential and Proprietary
    • Generate  and  Capture  Buzz  to  Build  Credibility    Project  Skyway    Tech.MN    CoCo    Newspapers    Advisory  Board    National  Incubators    VC’s    Friends   20 Confidential and Proprietary
    • Startups  Who  Invested  in  Search   21 Confidential and Proprietary
    • Learn  From  Your  Analytics   22 Confidential and Proprietary
    • Useful  Tools  &  Websites    Open  Site  Explorer:  www.opensiteexplorer.org      AdWords  Keyword  Tool:  jeffsauer.me/akwtool        Google  Analytics:  www.google.com/analytics    SEOMoz:  www.seomoz.org      Wordpress:  www.wordpress.org      Scribe  SEO:  www.scribeseo.com      SEO  Beginners  Guide:   http://www.seomoz.org/beginners-­‐guide-­‐to-­‐seo     23 Confidential and Proprietary
    • Thank  You!     Jeff Sauer Download  presenta.on  at:   Vice President jeffsauer.me/skywayseo   Three Deep Marketing (651) 789-7706 jsauer@threedeepmarketing.com www.threedeepmarketing.comThree Deep Marketing180 E. 5th Street, Suite 910 | Saint Paul, MN 55101651-789-7701 24