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Instagram &
Visual Marketing
Angie Schottmuller
Three Deep Marketing

@aschottmuller | @threedeep

#IETraining
Angie Schottmuller
@aschottmuller

Director, Interactive Strategic Marketing & Optimization
aschottmuller@threedeepmarketi...
Three Deep Marketing
180 E 5th St, Suite 910, St Paul, MN 55101  (651) 789-7701
www.threedeepmarketing.com
WE'RE HIRING!
...
OUR CLIENTS...

@aschottmuller | @threedeep

#IETraining
a.k.a. "IG"

@aschottmuller | @threedeep

#IETraining
@aschottmuller | @threedeep

#IETraining
@aschottmuller | @threedeep

#IETraining
Instagram has over

100 MILLION
active monthly users.
Source: Instagram Press Page, April 2013

@aschottmuller | @threedee...
40+ MILLION
photos uploaded

DAILY
Source: Instagram Press Page, April 2013

@aschottmuller | @threedeep

#IETraining
HOW INSTAGRAM WORKS
1. Get/Open the Instagram mobile app

2. Load a picture to share
3. Apply photo edits and filters
4. A...
Loading a Picture...
Take a photo now ...OR...
select one from your photos.

Scale and crop
as desired.

@aschottmuller | ...
Easy Photo Editing
... rotate, border, blur edge, contrast, +19 filters!

@aschottmuller | @threedeep

#IETraining
Why bother with
Image-Sharing for
business?
@aschottmuller | @threedeep

#IETraining
Images are Better Than Words

"So easy... even
kids can do it!"
- Kindle Fire

@aschottmuller | @threedeep

#IETraining
Photos Draw Eye Contact

Source: ThinkEyeTracking.com Study

@aschottmuller | @threedeep

#IETraining
Authentic Photos Boost Conversion

95%
Increased
Conversion

Medalia Art increased engagement using photos of artists.

@a...
36%

of Shared
Twitter Links
Point to Images

Source: LTU Technologies Report, 2013

@aschottmuller | @threedeep

#IETrain...
Instagram vs. Pinterest
Instagram

(New images are photographed)

Pinterest

(Photos already exists on the Web)

Don't upl...
Image Content Strategy

Do images you need
already exist on the
web?

@aschottmuller | @threedeep

#IETraining
Image Content Strategy

...Or do you need help
capturing new photos?

@aschottmuller | @threedeep

#IETraining
Gender is almost balanced (2/3 women) for Instagram.
Women are 5X more likely to use Pinterest.

@aschottmuller | @threede...
City-dwellers are almost 2X more likely
to use Instagram and Twitter.
Urban
Opportunities?

@aschottmuller | @threedeep

#...
Case Studies
Who has successfully used Instagram for business?

@aschottmuller | @threedeep

#IETraining
@BenAndJerrys - #CaptureEuphoria
UGC Photos for Ads

@aschottmuller | @threedeep

#IETraining
@BenAndJerrys - #BenAndJerrys
Product Photos

@aschottmuller | @threedeep

#IETraining
@Audi - #Audi
Brand Positioning

@aschottmuller | @threedeep

#IETraining
@DunkinDonuts - #DressDD
Brand Awareness / Impressions

@aschottmuller | @threedeep

#IETraining
@RedBull - #GivesYouWings
Customer Lifestyle Celebration

@aschottmuller | @threedeep

#IETraining
@GeneralElectric

- #AgentSmith #TheMatrix

Cross-Channel Promotion - TV/YouTube/IG

@aschottmuller | @threedeep

#IETrain...
@TheGarageInc
Customer Persona Engagement

@aschottmuller | @threedeep

#IETraining
@TheGarageDogs
Extended Customer Persona Engagement

@aschottmuller | @threedeep

#IETraining
@TonyHawk - #HawkHunt
Real-Life Fan Engagement

@aschottmuller | @threedeep

#IETraining
@TonyHawk - #HawkHunt
Business Partnerships

@aschottmuller | @threedeep

#IETraining
Instagram Tools
What tools can help me on my IG journey?

@aschottmuller | @threedeep

#IETraining
Instagram Web Viewers
@Webstagram - http://web.stagram.com

@Statigram - http://statigram.com

@aschottmuller | @threedeep...
Instagram Analytics
Statigram.com

SimplyMeasured.com

@aschottmuller | @threedeep

#IETraining
Twitter & Instagram
OLD DAYS....

AS OF DECEMBER 2012...

@aschottmuller | @threedeep

#IETraining
Instagram in the Last 3 Months:
(since blocking embedded Twitter views)

35% Engagement
41% Followers
Source: SimplyMeasur...
Adjusted Photo Sharing Strategy
Upload images directly on Twitter.

Use Instagram when posting to Facebook.

@aschottmulle...
Instagram iPhone App URL Hacks
Enter instagram:// followed by these parameters:
URL

OPENS

app

The Instagram app

camera...
Instagram iPhone App URL Hacks

@aschottmuller | @threedeep

#IETraining
Instagram Photos @ Your Business/Event

@aschottmuller | @threedeep

#IETraining
Instagram API
Power Tools
@aschottmuller | @threedeep

#IETraining
Venueseen

@aschottmuller | @threedeep

#IETraining
The Beat = Instagram + Google Street View

@aschottmuller | @threedeep

#IETraining
The Beat -

http://bit.ly/instagramthebeat

@aschottmuller | @threedeep

#IETraining
Curation
Nation
@aschottmuller | @threedeep

#IETraining
IG Curation Masters
• @All_Shots - 42K
#all_shots >> #allshots_

• @IG_Captures - 14K

These accounts are
leaders in featu...
Watermarks used for Features

http://instagram.com/p/YV0ZPAleLO/

http://instagram.com/p/YLOoyjTeuy/

Tip: Mobile photo ed...
Photo Challenges!

http://instagram.com/p/YX4zPDleA1/

http://instagram.com/p/YD4TPNzeuP/

@aschottmuller | @threedeep

#I...
Photo Challenge Finalists

@aschottmuller | @threedeep

#IETraining
Contest Voting - @All_Shots Example
In early 2013 Instagram
changed it's UI to only
display the most recent
135 comments. ...
Key Takeaways:
 Great for recruiting new photos
 Works for B2B, B2C, small/large, etc.
 Excellent for identifying advoc...
Embrace the Photo-Sharing Love!

@aschottmuller | @threedeep

#IETraining
Questions?
At Three Deep, we truly "get-it" when it comes to social media strategy
and ROI. Please reach out if your busin...
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Instagram Marketing

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Presented by own Angie Schottmuller on April 26, 2013 as part of the Instant eTraining Social Media online certification course.

Visuals are processed 60,000 times faster in the human brain than text. It's time to better leverage social networks for collecting and aggregating photos for your business! Learn the basics of Instragram, cases studies of diverse successes, tips for photo challenges, tools for analytics, and more!

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Transcript of "Instagram Marketing"

  1. 1. Instagram & Visual Marketing Angie Schottmuller Three Deep Marketing @aschottmuller | @threedeep #IETraining
  2. 2. Angie Schottmuller @aschottmuller Director, Interactive Strategic Marketing & Optimization aschottmuller@threedeepmarketing.com @aschottmuller | @threedeep #IETraining
  3. 3. Three Deep Marketing 180 E 5th St, Suite 910, St Paul, MN 55101  (651) 789-7701 www.threedeepmarketing.com WE'RE HIRING!  Lead Generation  Customer Acquisition  Optimization (SEO/SMO/CRO) @aschottmuller | @threedeep #IETraining
  4. 4. OUR CLIENTS... @aschottmuller | @threedeep #IETraining
  5. 5. a.k.a. "IG" @aschottmuller | @threedeep #IETraining
  6. 6. @aschottmuller | @threedeep #IETraining
  7. 7. @aschottmuller | @threedeep #IETraining
  8. 8. Instagram has over 100 MILLION active monthly users. Source: Instagram Press Page, April 2013 @aschottmuller | @threedeep #IETraining
  9. 9. 40+ MILLION photos uploaded DAILY Source: Instagram Press Page, April 2013 @aschottmuller | @threedeep #IETraining
  10. 10. HOW INSTAGRAM WORKS 1. Get/Open the Instagram mobile app 2. Load a picture to share 3. Apply photo edits and filters 4. Add caption and location 5. Post to Instagram 6. Socialize! (Share to other networks, add hashtags / engage users in comments) @aschottmuller | @threedeep #IETraining
  11. 11. Loading a Picture... Take a photo now ...OR... select one from your photos. Scale and crop as desired. @aschottmuller | @threedeep #IETraining
  12. 12. Easy Photo Editing ... rotate, border, blur edge, contrast, +19 filters! @aschottmuller | @threedeep #IETraining
  13. 13. Why bother with Image-Sharing for business? @aschottmuller | @threedeep #IETraining
  14. 14. Images are Better Than Words "So easy... even kids can do it!" - Kindle Fire @aschottmuller | @threedeep #IETraining
  15. 15. Photos Draw Eye Contact Source: ThinkEyeTracking.com Study @aschottmuller | @threedeep #IETraining
  16. 16. Authentic Photos Boost Conversion 95% Increased Conversion Medalia Art increased engagement using photos of artists. @aschottmuller | @threedeep #IETraining
  17. 17. 36% of Shared Twitter Links Point to Images Source: LTU Technologies Report, 2013 @aschottmuller | @threedeep #IETraining
  18. 18. Instagram vs. Pinterest Instagram (New images are photographed) Pinterest (Photos already exists on the Web) Don't upload. Drive traffic to pages. @aschottmuller | @threedeep #IETraining
  19. 19. Image Content Strategy Do images you need already exist on the web? @aschottmuller | @threedeep #IETraining
  20. 20. Image Content Strategy ...Or do you need help capturing new photos? @aschottmuller | @threedeep #IETraining
  21. 21. Gender is almost balanced (2/3 women) for Instagram. Women are 5X more likely to use Pinterest. @aschottmuller | @threedeep #IETraining
  22. 22. City-dwellers are almost 2X more likely to use Instagram and Twitter. Urban Opportunities? @aschottmuller | @threedeep #IETraining Source: Pew Research Report 2013, Demographics of Social Media Users
  23. 23. Case Studies Who has successfully used Instagram for business? @aschottmuller | @threedeep #IETraining
  24. 24. @BenAndJerrys - #CaptureEuphoria UGC Photos for Ads @aschottmuller | @threedeep #IETraining
  25. 25. @BenAndJerrys - #BenAndJerrys Product Photos @aschottmuller | @threedeep #IETraining
  26. 26. @Audi - #Audi Brand Positioning @aschottmuller | @threedeep #IETraining
  27. 27. @DunkinDonuts - #DressDD Brand Awareness / Impressions @aschottmuller | @threedeep #IETraining
  28. 28. @RedBull - #GivesYouWings Customer Lifestyle Celebration @aschottmuller | @threedeep #IETraining
  29. 29. @GeneralElectric - #AgentSmith #TheMatrix Cross-Channel Promotion - TV/YouTube/IG @aschottmuller | @threedeep #IETraining
  30. 30. @TheGarageInc Customer Persona Engagement @aschottmuller | @threedeep #IETraining
  31. 31. @TheGarageDogs Extended Customer Persona Engagement @aschottmuller | @threedeep #IETraining
  32. 32. @TonyHawk - #HawkHunt Real-Life Fan Engagement @aschottmuller | @threedeep #IETraining
  33. 33. @TonyHawk - #HawkHunt Business Partnerships @aschottmuller | @threedeep #IETraining
  34. 34. Instagram Tools What tools can help me on my IG journey? @aschottmuller | @threedeep #IETraining
  35. 35. Instagram Web Viewers @Webstagram - http://web.stagram.com @Statigram - http://statigram.com @aschottmuller | @threedeep #IETraining
  36. 36. Instagram Analytics Statigram.com SimplyMeasured.com @aschottmuller | @threedeep #IETraining
  37. 37. Twitter & Instagram OLD DAYS.... AS OF DECEMBER 2012... @aschottmuller | @threedeep #IETraining
  38. 38. Instagram in the Last 3 Months: (since blocking embedded Twitter views) 35% Engagement 41% Followers Source: SimplyMeasured Report, Feb 2013 @aschottmuller | @threedeep #IETraining
  39. 39. Adjusted Photo Sharing Strategy Upload images directly on Twitter. Use Instagram when posting to Facebook. @aschottmuller | @threedeep #IETraining
  40. 40. Instagram iPhone App URL Hacks Enter instagram:// followed by these parameters: URL OPENS app The Instagram app camera The camera media?id=MEDIA_ID Media with this ID user?username=USERNAME User with this username location?id=LOCATION_ID Location feed for this ID tag?name=TAG Tag feed for this tag More cool tricks: http://bit.ly/instagramurlcommands @aschottmuller | @threedeep #IETraining
  41. 41. Instagram iPhone App URL Hacks @aschottmuller | @threedeep #IETraining
  42. 42. Instagram Photos @ Your Business/Event @aschottmuller | @threedeep #IETraining
  43. 43. Instagram API Power Tools @aschottmuller | @threedeep #IETraining
  44. 44. Venueseen @aschottmuller | @threedeep #IETraining
  45. 45. The Beat = Instagram + Google Street View @aschottmuller | @threedeep #IETraining
  46. 46. The Beat - http://bit.ly/instagramthebeat @aschottmuller | @threedeep #IETraining
  47. 47. Curation Nation @aschottmuller | @threedeep #IETraining
  48. 48. IG Curation Masters • @All_Shots - 42K #all_shots >> #allshots_ • @IG_Captures - 14K These accounts are leaders in featuring others' photos, hosting challenges/contests and more! #ig_captures, #ig_captures_<theme> • @Gang_Family - 15K #gang_family, @/#gf_daily, @/#<theme>styles_gf, @/#gf_<location> • @Most_Deserving - 10K #most_deserving, @/#md_macro, @/#md_skyline, ... • @Insta_Crew - 9K #insta_crew, @/#ic_daily, @/#ic_<theme> @aschottmuller | @threedeep #IETraining
  49. 49. Watermarks used for Features http://instagram.com/p/YV0ZPAleLO/ http://instagram.com/p/YLOoyjTeuy/ Tip: Mobile photo editing apps like PhotoWizard, PicsFrame, etc. are #IETraining used to add watermarks. @aschottmuller | @threedeep
  50. 50. Photo Challenges! http://instagram.com/p/YX4zPDleA1/ http://instagram.com/p/YD4TPNzeuP/ @aschottmuller | @threedeep #IETraining
  51. 51. Photo Challenge Finalists @aschottmuller | @threedeep #IETraining
  52. 52. Contest Voting - @All_Shots Example In early 2013 Instagram changed it's UI to only display the most recent 135 comments. This killed the collage method of voting for A,B,C via comments. Now voting is done by the most "Likes". The usability change is an international/language barrier pain-point. @aschottmuller | @threedeep http://instagram.com/p/YhswlTleAM/ #IETraining
  53. 53. Key Takeaways:  Great for recruiting new photos  Works for B2B, B2C, small/large, etc.  Excellent for identifying advocates (e.g. industry, brand, product, lifestyle)  Easy APIs to integrate with other tactics @aschottmuller | @threedeep #IETraining
  54. 54. Embrace the Photo-Sharing Love! @aschottmuller | @threedeep #IETraining
  55. 55. Questions? At Three Deep, we truly "get-it" when it comes to social media strategy and ROI. Please reach out if your business needs help defining a strategy with measurable benefits to grow sales, reduce costs, and improve satisfaction! Angie Schottmuller Director, Interactive Strategic Planning & Optimization @aschottmuller aschottmuller@threedeepmarketing.com @aschottmuller | @threedeep #IETraining

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