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Google Analytics: Make Your Site Work Harder from MIMA Summit

by on Sep 30, 2010

  • 7,190 views

Google Analytics is a free tool, so all I need to do is put some code on my web­site and it’ll mag­i­cally work, right? Not so fast! ...

Google Analytics is a free tool, so all I need to do is put some code on my web­site and it’ll mag­i­cally work, right? Not so fast!

While Google Analytics is enter­prise class soft­ware, there are some ini­tial con­fig­u­ra­tion changes that you need to make in order to max­i­mize the insights you receive from your website. In this ses­sion, we will explore fil­ter­ing web­site traf­fic, seg­ment­ing visits, prop­erly track­ing all traf­fic to your site (think dis­play and social media), con­fig­ur­ing goals, site search and much more. A must-attend ses­sion if you want to get action­able insights for your web­site!

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  • jonsek Olaf Jonsek, CEO at PixelSite Inc. Nice article, just to add a bit: If you want to see in Google Analytics, how often an email or newsletter was opened (or viewed), you can use http://email-tracking-with-google-analytics.com/, There you can get a pixel which you insert into your email. The pixel will then cause your Google Analytics to show how often the email has been read. 3 years ago
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Google Analytics: Make Your Site Work Harder from MIMA Summit Google Analytics: Make Your Site Work Harder from MIMA Summit Presentation Transcript