The Do's and Don'ts of Social Media Integration<br />Jeff Sauer<br />Three Deep Marketing<br />
Agenda<br />Who uses social media?<br />Why use social media?<br />Do’s and don’ts for social media<br />Platform specific...
Who Uses Social Media?<br />PEOPLE!<br />15,475,890 unique visitors/month<br />23,573,178 unique visitors/month<br />133,6...
Why Use Social Media?<br />Increase awareness<br />Reputation management <br />Customer service<br />Learn about your cust...
Do’s and Don’ts forSocial Media<br />
Why Social Media?<br />Social Media<br />Who should use it?  <br />There is a reason for just about everyone to use social...
The DO’s of Social Media<br />Engage in Social Networks<br />
The DO’s of Social Media<br />Integrate Social Media with Traditional Media<br />
The DON’Ts of Social Media<br />Don’t take a “one size fits all” approach<br />B2C<br />Primarily Business to Consumer<br ...
The DON’Ts of Social Media<br />?<br />Don’t let the choices overwhelm you<br />
The DON’Ts of Social Media<br />Don’t forget to measure results<br />
Specific Do’s and Don’ts for<br />
LinkedIn and Social Media<br />Who should use it?  <br />Every professional needs to be using LinkedIn for personal career...
The DO’s of LinkedIn<br />Ask for recommendations and gain as many contacts as possible.  Multiple recommendations = insta...
The DO’s of LinkedIn<br />Take advantage of all functionality provided by LinkedIn to make your profile more engaging and ...
The DO’s of LinkedIn<br />Update your status with professionally related information<br />(TIP: Link Your Twitter Account ...
The DO’s of LinkedIn<br />Join groups relevant to your industry and interests<br />
The DONT’s of LinkedIn<br />Don’t update your LinkedIn Status with non-professional messages<br />LinkedIn User<br />Linke...
The DONT’s of LinkedIn<br />Don’t make all of your updates at once<br />
The DONT’s of LinkedIn<br />Don’t allow your inbox to be cluttered with updates<br />
Specific Do’s and Don’ts for<br />
Twitter and Social Media<br />Who should use it?<br />	Those looking for a friction-free and concise communication channel...
The DO’s of Twitter<br />Find efficient ways to “Tweet” and share what you know<br />
The DO’s of Twitter<br />Join niche topic conversations<br />
The DO’s of Twitter<br />Take advantage of the ease of conversation<br />Which one is the billionaire?<br />
The DON’Ts of Twitter<br />Don’t limit to just one community<br />Contribute to many communities for maximum coverage.<br ...
 Local Social Media Coffee Group
 Well Known Marketing Group
 Charitable Organization</li></li></ul><li>The DON’Ts of Twitter<br />Don’t be shy in meeting new people<br />Industry pee...
Specific Do’s and Don’ts for<br />
Facebook and Social Media<br />Who Should Use It?<br />Brands looking to engage with consumers consistently with a goal of...
The DO’s of Facebook<br />Create a page on Facebook for just about anything<br />Pages for:<br /><ul><li>Companies
Community
Professional Organization
Networking
Hobbies
Other Niches</li></li></ul><li>The DO’s of Facebook<br />Integrate Facebook into your Website with Fan Boxes and “Like” Bu...
The DO’s of Facebook<br />Update your Facebook status regularly<br />Don’t update more than 2x per day <br />Don’t update ...
The DO’s of Facebook<br />Create engaging messages that encourage interactions with Facebook fan page<br />
The DON’Ts of Facebook<br />Post the same offer/status all of the time<br />
The DON’Ts of Facebook<br />Don’t neglect to update your page<br />When you don’t update your page, your fans start to for...
The DON’Ts of Facebook<br />Don’t over-share<br />Company Page on Facebook<br />
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Do's and Don't of Social Media Integration

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If you are like most marketers, you are tired of hearing about “social media.” Listening to people go on and on about Facebook, Twitter and LinkedIn, but never putting their importance into perspective. Has anyone ever shown you specific good and bad examples of execution? Explained how what could work brilliantly in one medium can fail miserably in another? What should you do yourself and what might be best left to the pro’s; how to connect your activities without a cookie cutter approach and more.

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Do's and Don't of Social Media Integration

  1. 1. The Do's and Don'ts of Social Media Integration<br />Jeff Sauer<br />Three Deep Marketing<br />
  2. 2. Agenda<br />Who uses social media?<br />Why use social media?<br />Do’s and don’ts for social media<br />Platform specific recommendations<br />LinkedIn<br />Twitter<br />Facebook<br />Questions?<br />
  3. 3. Who Uses Social Media?<br />PEOPLE!<br />15,475,890 unique visitors/month<br />23,573,178 unique visitors/month<br />133,623,529 unique visitors/month<br />Visits data from March 2010 study by Web Trends: http://webtrends.about.com/b/2010/03/15/the-top-10-most-popular-social-networks.htm<br />
  4. 4. Why Use Social Media?<br />Increase awareness<br />Reputation management <br />Customer service<br />Learn about your customers<br />Customer feedback<br />Improve customer satisfaction<br />Client engagement<br />Targeted marketing<br />Relationship building<br />
  5. 5. Do’s and Don’ts forSocial Media<br />
  6. 6. Why Social Media?<br />Social Media<br />Who should use it? <br />There is a reason for just about everyone to use social media<br />What is the value?<br />Connecting people and businesses<br />When will it go away?<br /> Most signs point to elements of social media staying popular for years to come<br />
  7. 7. The DO’s of Social Media<br />Engage in Social Networks<br />
  8. 8. The DO’s of Social Media<br />Integrate Social Media with Traditional Media<br />
  9. 9. The DON’Ts of Social Media<br />Don’t take a “one size fits all” approach<br />B2C<br />Primarily Business to Consumer<br />B2B <br />Primarily Business to Business<br />B2C & B2B<br />
  10. 10. The DON’Ts of Social Media<br />?<br />Don’t let the choices overwhelm you<br />
  11. 11. The DON’Ts of Social Media<br />Don’t forget to measure results<br />
  12. 12. Specific Do’s and Don’ts for<br />
  13. 13. LinkedIn and Social Media<br />Who should use it? <br />Every professional needs to be using LinkedIn for personal career growth. Can also be used to increase company awareness<br />What is the value?<br />Stay connected with professional contacts. Generate opportunities to expand career and generate new business<br />
  14. 14. The DO’s of LinkedIn<br />Ask for recommendations and gain as many contacts as possible. Multiple recommendations = instant credibility!<br />Instant credibility<br />
  15. 15. The DO’s of LinkedIn<br />Take advantage of all functionality provided by LinkedIn to make your profile more engaging and stand out from others<br />Presentations<br />Sales Collateral<br />
  16. 16. The DO’s of LinkedIn<br />Update your status with professionally related information<br />(TIP: Link Your Twitter Account to make this easier)<br />
  17. 17. The DO’s of LinkedIn<br />Join groups relevant to your industry and interests<br />
  18. 18. The DONT’s of LinkedIn<br />Don’t update your LinkedIn Status with non-professional messages<br />LinkedIn User<br />LinkedIn User<br />Don’t double post the same information<br />LinkedIn User<br />LinkedIn User<br />
  19. 19. The DONT’s of LinkedIn<br />Don’t make all of your updates at once<br />
  20. 20. The DONT’s of LinkedIn<br />Don’t allow your inbox to be cluttered with updates<br />
  21. 21. Specific Do’s and Don’ts for<br />
  22. 22. Twitter and Social Media<br />Who should use it?<br /> Those looking for a friction-free and concise communication channel<br />What is the value?<br /> Real-time communication, easy to pass on information to others and makes people more accessible<br />
  23. 23. The DO’s of Twitter<br />Find efficient ways to “Tweet” and share what you know<br />
  24. 24. The DO’s of Twitter<br />Join niche topic conversations<br />
  25. 25. The DO’s of Twitter<br />Take advantage of the ease of conversation<br />Which one is the billionaire?<br />
  26. 26. The DON’Ts of Twitter<br />Don’t limit to just one community<br />Contribute to many communities for maximum coverage.<br />In this example, our message goes to:<br /><ul><li> Interactive Marketing Association
  27. 27. Local Social Media Coffee Group
  28. 28. Well Known Marketing Group
  29. 29. Charitable Organization</li></li></ul><li>The DON’Ts of Twitter<br />Don’t be shy in meeting new people<br />Industry peer met at a meeting for twitter users in the area<br />
  30. 30. Specific Do’s and Don’ts for<br />
  31. 31. Facebook and Social Media<br />Who Should Use It?<br />Brands looking to engage with consumers consistently with a goal of 1:1 Communication<br />What’s the value?<br />With over 500 Million registeredusers, it is one of the most visited properties on the web<br />
  32. 32. The DO’s of Facebook<br />Create a page on Facebook for just about anything<br />Pages for:<br /><ul><li>Companies
  33. 33. Community
  34. 34. Professional Organization
  35. 35. Networking
  36. 36. Hobbies
  37. 37. Other Niches</li></li></ul><li>The DO’s of Facebook<br />Integrate Facebook into your Website with Fan Boxes and “Like” Buttons<br />
  38. 38. The DO’s of Facebook<br />Update your Facebook status regularly<br />Don’t update more than 2x per day <br />Don’t update less than once a week<br />Update as needed for special occasions and time sensitive information<br />
  39. 39. The DO’s of Facebook<br />Create engaging messages that encourage interactions with Facebook fan page<br />
  40. 40. The DON’Ts of Facebook<br />Post the same offer/status all of the time<br />
  41. 41. The DON’Ts of Facebook<br />Don’t neglect to update your page<br />When you don’t update your page, your fans start to forget about you<br />
  42. 42. The DON’Ts of Facebook<br />Don’t over-share<br />Company Page on Facebook<br />
  43. 43. More Best Practices for Social Media<br />
  44. 44. The DO’s of Social Media<br />Update consistently, but not too often<br />Start with people you know in real life<br />Share useful information with your network<br />Embrace new mediums (like mobile)<br />Make yourself aware of privacy rights<br />Take private conversations offline<br />
  45. 45. The DON’Ts of Social Media<br />Don’t overdo it<br />Don’t waste time with irrelevance<br />Don’t update all at once<br />Don’t flood your followers with things they don’t care about<br />Don’t make private thoughts public<br />Don’t abuse it<br />Don’t wait until everything is perfect<br />
  46. 46. Concluding<br />
  47. 47. Three Deep - What We Do<br />Strategic Services<br />Interactive Marketing Research<br />Customer Relationship Management<br />Social Media Strategy<br />Sales and Marketing Alignment<br />Search Engine Marketing<br />Paid Search Marketing<br />Search Engine Optimization <br />Website Conversion<br />Landing Page Optimization<br />Interactive Marketing<br />Campaign Management<br />Email Marketing<br />Social Media Engagement<br />Reporting and Analysis<br />Technology Services<br />CRM Integration<br />Website Development<br />Database Marketing<br />Web Services<br />
  48. 48. Questions?<br />

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