The Battle For Teens Attention - TV vs. Online
by Paul MacGregor, Working at Multi Channel Network - MCN on Jul 05, 2009
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Featured in : Business & Mgmt
If you believe everything you read, you'll know that teens aren't watching TV anymore. ...
If you believe everything you read, you'll know that teens aren't watching TV anymore.
They are watching online videos, downloading movies and file sharing the newest episode of Gossip Girl. Broadcast TV is dead to them.
The reality is probably a little less palatable. Teens are watching more TV than they ever have. They are also spending more and more of their daily lives online.
We are all aware of teens ability to multi-task, but here we are talking about Media-Meshing.
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