The Battle For Teens Attention - TV vs. Online

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    14 Favorites

    The Battle For Teens Attention - TV vs. Online - Presentation Transcript

    1. Gen Z Insights TV vs. Online – The Battle for Teens Attention June 2009
    2. METHODOLOGY The Survey: Habbo Australia Users Respondents: Equal Gender, Balanced Geo Split, P13-18 Robust: 18,367 Questionnaires Fresh: April 2009
    3. OUR HABBO RESPONDENTS
    4. OUR REAL HABBO RESPONDENTS
    5. Media Dominated Lives… More than 9 out of 10… Go to the movies Surf the net Play computer games Watch TV Source: Habbo Australia Next Gen Survey April 2009
    6. No big new news there…
    7. VS. the battle for teens attention
    8. If you believe everything you read, Gen Z are… …the online generation
    9. What is your favourite type of media? 37% 42% Surprising for an online survey… Source: Habbo Australia Next Gen Survey April
    10. rs se holds watch 2h Teens in multi-channel hou . and 2 mins of TV every day has time spent viewing Over the last 4 years, teen risen by 31% Source: OzTAM All Metro Homes, S-S 0600-2400, Time Spent Viewing. Software: L&J AdQuest eTAM version 2.0.0.12. FTA = Local (2,7,9,10,SBS). Gen Z are still tuned in to TV…
    11. Time Spent Online Per Day 40% 35% 34% 30% 26% 25% 20% 16% 15% 10% 11% 11% They are also 5% spending 0% 2% hours online <1 hr 1-2 hrs 2-4 hrs 4-6 hrs 6-8 hrs 8+ hrs every day Source: Habbo Australia Next Gen Survey April
    12. Therefore, the relationship must be deeper…
    13. Multi-Tasking When you are online… …what else are you doing? Talking to my family: 5% Nothing else: 10% Speaking on the phone: 10% Texting: 18% Watching TV: 30% Source: Habbo Australia Next Gen Survey April
    14. If you saw something you were interested in on TV, would you jump online to find out more? 77% said they would of which… 19% to do product research 26% straight away 32% after the show had finished Source: Habbo Australia Next Gen Survey April
    15. Vs. Online TV …Neither online or TV are not silos
    16. For Gen Z, TV and the Internet are intimately woven together
    17. I am a digital native, but TV helps me find you
    18. I still love TV, but I demand to find out more about you online
    19. For more information: email: paul.macgregor@mcn.com.au google: Gen Z Habbo

    + threebillionthreebillion, 4 months ago

    custom

    1910 views, 14 favs, 10 embeds more stats

    If you believe everything you read, you'll know tha more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 1910
      • 1650 on SlideShare
      • 260 from embeds
    • Comments 0
    • Favorites 14
    • Downloads 7
    Most viewed embeds
    • 176 views on http://www.threebillion.com
    • 43 views on http://www.njovem.com.br
    • 17 views on http://www.debaird.net
    • 11 views on http://www.alia3.com
    • 6 views on http://www.slideshare.net

    more

    All embeds
    • 176 views on http://www.threebillion.com
    • 43 views on http://www.njovem.com.br
    • 17 views on http://www.debaird.net
    • 11 views on http://www.alia3.com
    • 6 views on http://www.slideshare.net
    • 2 views on http://slidemagnet.com
    • 2 views on http://unclutteredwhitespaces.com
    • 1 views on http://phphatesme.local
    • 1 views on http://www.ytrends.com.br
    • 1 views on http://itst.net

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories