Gen Z, Brands And Advertising - 5 Lessons in Youth Marketing

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Move over Gen Y, Gen Z are the new breed of consumers. They are in their teens, digital natives, lovers of advertising and most importantly, they know you are trying to sell them something.

Habbo is the worlds largest virtual world for teens and pioneers in teen research. The data behind this presentation is taken from a Habbo Australia survey conducted in April 2009.

Sit back and learn 5 new lessons in youth marketing.

Published in: Business

Gen Z, Brands And Advertising - 5 Lessons in Youth Marketing

  1. Next Gen Insights Gen Z, Advertising & Media 5 Lessons in Youth Marketing
  2. Methodology METHODOLOGY The Survey: Habbo Australia Users Respondents: Equal Gender, Balanced Geo Split, P13-18 Robust: 18,367 Questionnaires Fresh: April 2009
  3. OUR HABBO RESPONDENTS
  4. OUR REAL HABBO RESPONDENTS
  5. Welcome to: Generation
  6. Gen Z, Brands and Advertising…
  7. <ul><li>4% HATE advertising </li></ul>What do you think of advertising? 14% DON’T like it, but understand its ROLE 22% LIKE it, but not too much of it 30% LIKE it, when it was about something they like, want or need 30% LOVE advertising, it can be FUN and ENTERTAINING Source: Habbo Australia Next Gen Survey April 2009
  8. If you are relevant… 60% of your audience want to see your advertising Source: Habbo Australia Next Gen Survey April 2009
  9. Do you think advertising is successful at getting you to buy the product? Source: Habbo Australia Next Gen Survey April 2009
  10. 61% said yes…. Source: Habbo Australia Next Gen Survey April 2009
  11. Do brands interfere with your online experience? 42% said that it makes it more entertaining Source: Habbo Australia Next Gen Survey April 2009
  12. What kind of advertising do you prefer? Source: Habbo Australia Next Gen Survey April 2009
  13. <ul><li>46% said advertising that makes them laugh </li></ul>Source: Habbo Australia Next Gen Survey April 2009
  14. I want to consume your advertising Lesson 1 Don’t be scared
  15. I understand that you are trying to sell me something Lesson 2 I’m no fool
  16. Help me build my lifestyle Lesson 3 Be Relevant
  17. I prefer ads which make me laugh Lesson 4 Don’t Bore Me
  18. Think ENTERTAINMENT Lesson 5 Don’t think advertising
  19. email: paul.macgregor@mcn.com.au google: Gen Z Habbo For more information:

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