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2009 IRDC
 

2009 IRDC

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A presentation titled The 5 P's of Green Design delivered at the 2009 International Retail Design Conference held in Dallas, TX.

A presentation titled The 5 P's of Green Design delivered at the 2009 International Retail Design Conference held in Dallas, TX.

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    2009 IRDC 2009 IRDC Presentation Transcript

    • 5 The 5 P’s ps of Green Design International Retail Design Conference September 24, 2009 Kevin Foster O’Donnell fundamentalist, thread collaborative
    • The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps fresh & easy neighborhood market
    • The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Apple
    • The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Apple
    • The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Apple
    • The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Apple
    • The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Apple
    • The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Apple
    • The 5 P’s of Green Design 2009 IRDC thread collaborative Package Perception 5ps Brand Product Promotion Place
    • The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Storytelling
    • Section 1 - Perception The 5 P’s of Green Design 2009 IRDC thread collaborative Package Perception 5ps Brand Product Promotion Place
    • Section 1 - Perception The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps { Trust Gap source: BBMG MADE IN THE USA LOCALLY GROWN ENERGY EFFICIENT NON-TOXIC ORGANIC NO ANIMAL TESTING ALL NATURAL Trustworthy ENVIRONMENTALLY-FRIENDLY Claims? HORMONE or PESTICIDE-FREE FAIR TRADE CARBON NEUTRAL
    • Section 1 - Perception The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Trust Gap source: BBMG How Do You Know? Of 2,000 consumers surveyed, one in four have no way of knowing if a company’s claims are valid. ! Only 5% turn to company advertising. ! Only 4% look for a CSR report.
    • Section 1 - Perception The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Trust Gap source: BBMG Who Is Least/Most Socially Responsible?
    • Section 1 - Perception The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Trust Gap source: BBMG
    • Section 1 - Perception The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Trust Gap source: BBMG Brand 1.0 Brand 2.0 Logo & Tagline Experience Product Empowering Platform Marketing Movement Transaction Transformation Monologue Exponential Dialogue Buying Being What HOW
    • Section 1 - Perception The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 1 - Perception The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 2 - Promotion The 5 P’s of Green Design 2009 IRDC thread collaborative Package Perception 5ps Brand Product Promotion Place
    • Section 2 - Promotion The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps “It’s Not Easy Being Green”
    • Section 2 - Promotion The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 2 - Promotion The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 2 - Promotion The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 2 - Promotion The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 2 - Promotion The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 2 - Promotion The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 2 - Promotion The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 2 - Promotion The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Green is the new?
    • Section 2 - Promotion The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Cut out and keep
    • Section 2 - Promotion The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative Package Perception 5ps Brand Product Promotion Place
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps U.S. CO2 Emissions source: 2006 Energy Information Administration 800 700 600 Metric Tons of Carbon (millions) 500 400 300 18% 200 100 0 1950 1952 1954 1956 1958 1960 1962 1964 1966 1968 1970 1972 1974 1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps U.S. CO2 Emissions source: 2006 Energy Information Administration 800 700 600 Metric Tons of Carbon (millions) 34% 500 400 300 18% 200 100 0 1950 1952 1954 1956 1958 1960 1962 1964 1966 1968 1970 1972 1974 1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps U.S. CO2 Emissions source: 2006 Energy Information Administration 800 48% 700 600 Metric Tons of Carbon (millions) 34% 500 400 300 18% 200 100 0 1950 1952 1954 1956 1958 1960 1962 1964 1966 1968 1970 1972 1974 1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps CO2 Emissions source: 2006 Energy Information Administration Buildings - 48% Residential Commercial Other 20% 18% 10%
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps CO2 Emissions source: 2006 Energy Information Administration Buildings - 48% Residential Commercial Other 20% 18% 10%
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Energy Consumption per SF source: 1995 Energy Information Administration 60 50 53 40 36 30 27 20 19 15 10 12 8 7 5 4 0 e les y e t e e g n us an in bl ar us vic c io io ffi Sa dg m c at C o r O lig Va eh se Se uc Lo d lth Re o As ar Ed & Fo ea W ic il H ta bl Re Pu
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Energy Consumption per SF source: 1995 Energy Information Administration 60 40 kWh/sf greater 53 than the average 50 40 400% 36 30 27 20 19 Average for all commercial 15 buildings - 13.4 kWh/sf 10 12 8 7 5 4 0 les y e e t e e g n us an in bl ar us vic c io io ffi Sa dg m c at C o r O lig Va eh se Se uc Lo d lth Re o As ar Ed & Fo ea W ic il H ta bl Re Pu
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps U.S. Largest Retailers source: 2008 Corporate web sites & Hoovers Retailer Stores Total SF Area in Chain Wal-Mart 4,091 923,136,390 Home Depot 2,215 287,950,000 The Kroger Company 3,645 144,483,350 Costco Wholesale 513 68,229,000 Target Corporation 1,537 295,202,368 Sears Holdings 3,800 342,000,000 Walgreens Company 5,858 82,012,000 Lowe’s Companies 1,425 165,300,000 CVS Corporation 6,200 71,300,000 Safeway Incorporated 1,755 80,730,000 31,039 2,460,343,108
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps 2,460,343,108 sf x 13.4 kWh
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps 2,460,343,108 sf x 13.4 kWh insanity
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps 32,968,597 mWh Nevada 32,500,630 mWh
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative Alaska Delaware Hawaii Idaho 5ps Maine Montana Nebraska Nevada New Hampshire New Mexico North Dakota Rhode Island South Dakota Utah Vermont West Virginia Wyoming
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps World Energy source: 2005 Energy Information Administration of World Energy 24% used by U.S. buildings 17%
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Building Resource Use source: Energy Information Administration 2008 EIA Annual Energy Outlook Water: 13.6% Wood: 25%
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Industrial Age Business Model Virtually endless supply of cheap raw materials. Abundant and inexpensive power. Plentiful low cost labor that’s easy to replace. The ability to externalize environmental costs.
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Gray Economy Planet Power People Profit Green Economy
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps sustainability matrix Planet Power People Profit Green Greener Greenest
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps sustainability matrix Planet Power People Profit Resource Energy Eliminate Net Zero Green Preservation Conservation Toxins Cost Greener Greenest
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps sustainability matrix Planet Power People Profit Resource Energy Eliminate Net Zero Green Preservation Conservation Toxins Cost Waste Embodied Locally Life Cycle Greener Reduction Energy Cultivated Cost Greenest
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps sustainability matrix Planet Power People Profit Resource Energy Eliminate Net Zero Green Preservation Conservation Toxins Cost Waste Embodied Locally Life Cycle Greener Reduction Energy Cultivated Cost Closed Loop Alternative Nurturing Ecosystem Greenest Systems Supply Environments Cost
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps sustainability matrix Planet Power People Profit Resource Energy Eliminate Net Zero Green Preservation Conservation Toxins Cost Waste Embodied Locally Life Cycle Greener Reduction Energy Cultivated Cost Closed Loop Alternative Nurturing Ecosystem Greenest Systems Supply Environments Cost
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Recycle : Post-Consumer Content 3Form IceStone Stardust Glass Bedrock Industries Shetkaworks Interstyle Eleek
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Recycle : Post-Consumer Content
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Recycle : Pre-Consumer Content Junckers Ekobe Kerei Habitus Alkemi Biofiber Wheat COR Products Constantine Carpet
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Recycle : Pre-Consumer Content
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Repurposed Appalachian Hardwoods Terra Mai Trestlewood Colonial Barn Mountain Lumber West Lincoln Barnboard
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Repurposed
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Rapidly Renewable Plyboo End Grain Dura Palm Nova Cork Nova Cork Constantine Carpet Maya Romanoff
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Rapidly Renewable
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Reduced Virgin Resources Ancient Woods Kauri Lumber Kauri Veneer Halm Lumber LA Treasures
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Reduced Virgin Resources
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Panelite Rethink Manufacturing 01/29/2007 12:19 AM Interstyle Fusion Plexwood Panelite Modular Arts Interlam Caba
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Rethink Manufacturing
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Locally Cultivated
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Locally Cultivated
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Locally Cultivated
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 37% of all landfill refuse is generated by building related construction source: EPA 5ps
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Municipal Solid Waste source: Environmental Protection Agency wood - 3% other - 3% rubber - 5% metal - 7% paper - 35% plastic - 12% food scraps - 12% yard waste - 13%
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Total Waste source: Environmental Protection Agency municipal solid waste - 1% hazardous - 2% industrial - 57% special - 39%
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Industrial Waste source: Ray Anderson, CEO of Interface Carpet 1 32
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Industrial Waste source: Ray Anderson, CEO of Interface Carpet 1 32
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Industrial Waste source: Ray Anderson, CEO of Interface Carpet TRASH
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Industrial Waste source: Ray Anderson, CEO of Interface Carpet TRASH
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative Meat 5ps Seafood Cheese Bakery Produce Deli Floral Checkout
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Typical Project Timeline Sourcing Manufacture/ Grand Design Installation Construction Opening End of Life Landfill Landfill Landfill
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Locally ReSource Timeline Cultivated Recycle Repurpose Renew Reduce Rethink Manufacture/ Grand Sourcing Design Installation Construction Opening ReSource End of Life ReSource
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 3 - Place The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 4 - Product The 5 P’s of Green Design 2009 IRDC thread collaborative Package Perception 5ps Brand Product Promotion Place
    • Section 4 - Product The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 4 - Product The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 4 - Product The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 4 - Product The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 4 - Product The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps !
    • Section 4 - Product The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 4 - Product The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 4 - Product The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 5 - Package The 5 P’s of Green Design 2009 IRDC thread collaborative Package Perception 5ps Brand Product Promotion Place
    • Section 5 - Package The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 5 - Package The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 5 - Package The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps ! !
    • Section 5 - Package The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 5 - Package The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • Section 5 - Package The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • The 5 P’s of Green Design 2009 IRDC thread collaborative Package Perception 5ps Brand Product Promotion Place
    • The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps Storytelling Most Americans have their first retail experience before they are six months old.
    • The 5 P’s of Green Design 2009 IRDC thread collaborative 5ps
    • ! ! 5ps kevin@threadcollaborative.com questions? thank you