2008 FMI Retail Store Development

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A presentation titled The Store Environment: Elevating the Consumer Experience delivered at the 2008 Food Marketing Institute Retail Store Development conference held in San Diego, CA.

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2008 FMI Retail Store Development

  1. 1. 1 2 3 EXPRESS FORMATS HEALTHY PLACES FEMALE RETAIL
  2. 2. 1 2 3 EXPRESS FORMATS
  3. 3. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Express formats are not just mini stores. Fresh & Easy Neighborhood Markets The Market by Vons Marketside by Walmart
  4. 4. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  5. 5. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Format C Store Traditional Grocery Hyper Markets 4,000 sf 35,000 - 50,000 sf 50,000 - 120,000 sf
  6. 6. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Format C Store ?? Traditional Grocery Hyper Markets 4,000 sf 10,000 sf 35,000 - 50,000 sf 50,000 - 120,000 sf Drug and Specialty
  7. 7. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Site Diagram loading dock truck access store entry/exit parking field corner marker entry/exit N
  8. 8. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Site Diagram view to building corner iconic corner high visibility N
  9. 9. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Plan Diagram loading dock holding area fresh meals frozen easy fresh checkout entry
  10. 10. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  11. 11. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  12. 12. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  13. 13. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  14. 14. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  15. 15. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  16. 16. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  17. 17. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  18. 18. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  19. 19. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  20. 20. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  21. 21. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  22. 22. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  23. 23. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  24. 24. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  25. 25. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  26. 26. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  27. 27. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  28. 28. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  29. 29. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  30. 30. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  31. 31. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  32. 32. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  33. 33. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  34. 34. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  35. 35. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  36. 36. 1 2 3 HEALTHY PLACES
  37. 37. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Disinterested Interested Involved Informed Active
  38. 38. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Shared Retailer Enthusiasm Customer
  39. 39. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment ecologic matrix Planet Place People Profit Low Energy Connection to Harmless Net Zero Green Low Carbon Community Environments Cost Resource Locally Life Cycle Greener Preservation Cultivated Outside In Costing Close the Long Life Healthy Eco-System Greenest Loop Loose Fit Environments Costing
  40. 40. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Carbon Dioxide Emissions source: 2005 US Energy Information Administration industry transportation buildings 800 700 Metric Tons of Carbon (millions) 600 500 400 300 25% 200 100 0 50 52 54 56 58 60 62 64 66 68 70 72 74 76 78 80 82 84 86 88 90 92 94 96 98 00 02
  41. 41. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Carbon Dioxide Emissions source: 2005 US Energy Information Administration industry transportation buildings 800 700 Metric Tons of Carbon (millions) 600 27% 500 400 300 25% 200 100 0 50 52 54 56 58 60 62 64 66 68 70 72 74 76 78 80 82 84 86 88 90 92 94 96 98 00 02
  42. 42. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Carbon Dioxide Emissions source: 2005 US Energy Information Administration industry transportation buildings 800 48% 700 Metric Tons of Carbon (millions) 600 27% 500 400 300 25% 200 100 0 50 52 54 56 58 60 62 64 66 68 70 72 74 76 78 80 82 84 86 88 90 92 94 96 98 00 02
  43. 43. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment US Energy Production source: 2005 US Energy Information Administration 54% of American adults think electricity is produced by a combination of solar, nuclear and hydropower. (2006 Roper Report)
  44. 44. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment US Energy Production source: 2005 US Energy Information Administration 54% of American adults think electricity is produced by a combination of solar, nuclear and hydropower. (2006 Roper Report) oil - 2% hydro - 4% solar/wind - 1% gas - 18% coal - 55% nuclear - 20%
  45. 45. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment US Energy Production source: 2005 US Energy Information Administration 54% of American adults think electricity is produced by a combination of solar, nuclear and hydropower. (2006 Roper Report) oil - 2% hydro - 4% solar/wind - 1% gas - 18% 75% Fossil Fuels coal - 55% nuclear - 20%
  46. 46. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Energy Consumption per SF source: 1995 US Energy Information Administration 60 50 53 40 36 30 27 20 19 Average for all commercial 15 buildings - 13.4 kWh/sf 10 12 8 7 5 4 0 les ice e ce g y n se nt us in bl ar io ca ou gio ffi Sa rv dg m at C O Va eh se Se uc Lo li od lth Re As ar Ed od Fo ea W ic H Fo bl Pu
  47. 47. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Energy Consumption per SF source: 1995 US Energy Information Administration 60 40 kWh/sf greater 53 than the average 50 40 400% 36 30 27 20 19 Average for all commercial 15 buildings - 13.4 kWh/sf 10 12 8 7 5 4 0 les ice e ce g y n se nt us in bl ar io ca ou gio ffi Sa rv dg m at C O Va eh se Se uc Lo li od lth Re As ar Ed od Fo ea W ic H Fo bl Pu
  48. 48. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment US Largest Retailers Retailer Stores Total SF Area in Chain Wal-Mart 4,091 923,136,390 Home Depot 2,215 287,950,000 The Kroger Company 3,645 144,483,350 Costco Wholesale 513 68,229,000 Target Corporation 1,537 295,202,368 Sears Holdings 3,800 342,000,000 Walgreens Company 5,858 82,012,000 Lowe’s Companies 1,425 165,300,000 CVS Corporation 6,200 71,300,000 Safeway Incorporated 1,755 80,730,000 31,039 2,460,343,108
  49. 49. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment 2,460,343,108 sf x 13.4 kWh/sf = insanity
  50. 50. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment 32,968,597 mWh Nevada 32,500,630 mWh
  51. 51. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Alaska Delaware Hawaii Idaho Maine Montana Nebraska Nevada New Hampshire New Mexico North Dakota Rhode Island South Dakota Utah Vermont West Virginia Wyoming
  52. 52. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Industrial Age Business Model Virtually endless supply of cheap raw materials. Abundant cheap energy. Plentiful cheap labor that’s easy to replace. The ability to externalize costs.
  53. 53. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  54. 54. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment source: Ray Anderson, CEO of Interface Carpet 1 31 Carpet
  55. 55. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment TRASH
  56. 56. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment TRASH
  57. 57. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment 37% of all landfill refuse is generated by building related construction source: EPA
  58. 58. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Typical Time Line Sourcing Store Design Fabrication Installation Opening End of Life Landfill Landfill Landfill
  59. 59. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Locally ReSource Time Line Cultivated Recycle Reuse Renew Reduce Rethink Store Sourcing Design Fabrication Installation Opening ReSource End of Life ReSource
  60. 60. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Resource Pyramid Rethink Reduce Renew Reuse Recycle
  61. 61. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  62. 62. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Recycle : Post-Consumer 3Form IceStone Stardust Glass Bedrock Industries Shetkaworks Interstyle Eleek
  63. 63. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Recycle : Pre-Consumer Junckers Ekobe Kerei Habitus Alkemi Biofiber Wheat COR Products Constantine Carpet
  64. 64. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Reuse Appalachian Hardwoods Terra Mai Trestlewood Colonial Barn Mountain Lumber West Lincoln Barnboard
  65. 65. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Renew Plyboo End Grain Dura Palm Nova Cork Nova Cork Constantine Carpet Maya Romanoff
  66. 66. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Reduce Ancient Woods Kauri Lumber Kauri Veneer Halm Lumber LA Treasures
  67. 67. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Panelite Rethink 01/29/2007 12:19 AM Interstyle Fusion Plexwood Panelite Modular Arts Interlam Caba
  68. 68. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  69. 69. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  70. 70. 1 2 3 FEMALE RETAIL
  71. 71. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Purchasing Decisions source: Barletta - Marketing to Women 100% 83% 94% 92% 80% 91% 89% 90% 80% 60% 60% 55% 40% 20% Furniture Vacation Homes Banking Health Cars Electronics
  72. 72. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment More Educated Than Ever Before source: Barletta - Marketing to Women 57% 100% 80% 60% 58% 52% 40% 47% 46% 20% Master’s Doctoral Law Medical
  73. 73. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Wage Gap source: 2006 US Bureau of Labor Statistics Men Women Men’s earnings Women’s earnings as percentage of men’s 81% 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05
  74. 74. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Women are not a market segment. They are the market!
  75. 75. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Chromosomal Differences source: Barletta - Marketing to Women Men Women Have XY chromosomes. Have XX chromosomes. The gender of every embryo is Every embryo starts off as female, and determined by the father’s genetic then changes at 6 weeks. contribution. All 8 genes that determine intelligence are Men get all their intelligence genes from found in the X chromosome. their mother - they get none from their father.
  76. 76. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Chromosomal Differences source: Natalie Angier - For Motherly X Chromosome, Gender Is Only The Beginning - New York Times, May 1 2007 Y 50 genes X 1,100 genes
  77. 77. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Hormonal Differences source: Barletta - Marketing to Women Men Women Testosterone - the big T Testosterone The dominant hormone. Also present in small amounts. There is a direct connection between it Estrogen and competitive activity. Suppresses testosterone. Is highest in the morning. Linked to nesting and nurturing. Is highest in Autumn. Progesterone Promotes care-taking urges. Oxytocin Promotes a sense of partnership and an urge to take care of a child. Released when stressed. Serotonin Dampens thrill seeking and exhibitionist behavior.
  78. 78. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Releaser Shape - any object with short stubby arms and legs, a round plump torso, an oversized head, and large eyes.
  79. 79. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Brain Differences source: Barletta - Marketing to Women Men Women Localization/Specialization Localization/Specialization Emotional centers are concentrated on Have emotional centers throughout the right side. several parts of the brain. Connectivity Connectivity Less than women - leads to more More connectivity than men - leads to specialized thinking. more holistic thinking. One Lobe or Two One Lobe or Two Tend to favor only the right side. Use both sides together.
  80. 80. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Hot Buttons
  81. 81. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Contextual Thinking source: Barletta - Marketing to Women Women Women tend to place elements they see in relation to each other. Tend to integrate elements into a bigger picture. Have difficulty discerning objects separate from context. They are synthesizers.
  82. 82. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment A Sense of Adventure Mission: Go to Gap, buy a pair of Pants Male Macy’s Sears Gap JC Penny Male Time: 6 minutes Cost: $33.00
  83. 83. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment A Sense of Adventure Mission: Go to Gap, buy a pair of Pants Female Male Macy’s Sears Gap JC Penny Male Female Time: 6 minutes Time: 3 hours, 26 minutes Cost: $33.00 Cost: $876.00
  84. 84. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Shopping as Hunting
  85. 85. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Fundamental Attributes Physical Factors Companion parking. Unique spacial needs. Emotional Factors Compelling human interest story. Venue consistency. Engages all the senses. Vehicle for self expression. Buying environment. Lifestyle Factors Allows for a shared experience. Connection to target lifestyle.
  86. 86. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Criteria/Difference Matrix Fundamental Attributes Gender Differences Companion Parking Chromosomal Physical Chemical Unique Spacial Needs Hormonal Compelling Story Emotional Access Venue Consistency Attention & Focus Emotional Engage the Senses Contextual Thinking Brain Vehicle of Self Expression Verbally Inclined Buying Environment Extra Sensory Shared Experience Retail As Third Place Lifestyle Cultural Lifestyle Connection Retail Training
  87. 87. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Abercrombie & Fitch
  88. 88. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Abercrombie & Fitch
  89. 89. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Abercrombie & Fitch
  90. 90. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Abercrombie & Fitch
  91. 91. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Abercrombie & Fitch
  92. 92. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Abercrombie & Fitch Pamela Graphic Tee Emma Destroyed Boot Chelsea Graphic Tee Brown Light Wash Light Blue
  93. 93. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Abercrombie & Fitch
  94. 94. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Abercrombie & Fitch
  95. 95. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  96. 96. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment How fresh Is this a is this? value?
  97. 97. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  98. 98. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment Value Home Freshness Special Health
  99. 99. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  100. 100. 2008 FMI RSD Express Formats Healthy Places Female Retail The Store Environment
  101. 101. Closing Thoughts
  102. 102. Express Formats Are not a mini version of larger stores. To work, they need to be totally new retail experiences. They are a unique opportunity to control your brand and craft a totally compelling and consistent brand experience.
  103. 103. Healthy Environments Your store environments are the best place to get credit for you environmental efforts. Money is a finite resource that needs to be carefully managed. We need to move away from the industrial age thinking and toward a sustainable age business model.
  104. 104. Female Retail Women are not a market segment, they are the market. Human behavior is easier to work with rather than manipulate. Designing for women can create retail environments that make meaningful connections.
  105. 105. thank you

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