2007 AIA Miami

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A presentation titled Environmental Branding delivered at the 2007 AIA Miami DTE conference held in Miami, FL.

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2007 AIA Miami

  1. 1. Environmental Branding
  2. 2. Brand 101 6 Brand Venues Examples 01 02 03 2007 AIA Miami DTE
  3. 3. Just Do It Value Innovation Expect More Ultimate Driving Third Place Pay Less Machine Logo ≠ Brand 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  4. 4. Product ≠ Brand 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  5. 5. Dockers, Top Sider, Vans, = $25.- Brand is Representation 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  6. 6. Dockers, Top Sider, Vans, = $25.- Nike = $45.- Brand is Representation 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  7. 7. Brand is Surrogate 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  8. 8. Brand is Surrogate 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  9. 9. Heart Share That’s my brand. Gut Share I love that brand. Mind Share I’ve used that brand. Market Share I know that brand. Brand Pyramid 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  10. 10. CLIENT INTERNAL FACTORS (STAKEHOLDERS) S/O W/T PRODUCT MOUNTAINS COMPETITION PRICE/VALUE Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate text in here. text in here. text in here. text in here. text in here. text in here. • And then some • And then some • And then some • And then some • And then some • And then some more. more. more. more. more. more. BRAND AUDIENCE EXTERNAL FACTORS (CUSTOMERS) CORE CORE CORE X FACTOR SUMMARY CONSUMER 1 CONSUMER 2 CONSUMER 3 Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate text in here. text in here. text in here. text in here. text in here. • And then some • And then some • And then some • And then some • And then some more. more. more. more. more. BRAND PROMISE What is the one promise you make to your customer that you absolutely cannot break. APPLICATION (BRAND VENUES) PLACE PEOPLE PRODUCT PRESENTATION PERCEPTION EXPERIENCE Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate text in here. text in here. text in here. text in here. text in here. text in here. • And then some • And then some • And then some • And then some • And then some • And then some more. more. more. more. more. more. BRAND IDENTITY SUMMARY Brand Matrix 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  11. 11. CLIENT INTERNAL FACTORS (STAKEHOLDERS) S/O W/T PRODUCT MOUNTAINS COMPETITION PRICE/VALUE The core attributes of the client and/or organization. Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate text in here. text in here. text in here. text in here. text in here. text in here. • And then some • And then some • And then some • And then some • And then some • And then some more. more. more. more. more. more. BRAND AUDIENCE EXTERNAL FACTORS (CUSTOMERS) CORE CORE CORE X FACTOR SUMMARY CONSUMER 1 CONSUMER 2 CONSUMER 3 Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate text in here. text in here. text in here. text in here. text in here. • And then some • And then some • And then some • And then some • And then some more. more. more. more. more. BRAND PROMISE What is the one promise you make to your customer that you absolutely cannot break. APPLICATION (BRAND VENUES) PLACE PEOPLE PRODUCT PRESENTATION PERCEPTION EXPERIENCE Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate text in here. text in here. text in here. text in here. text in here. text in here. • And then some • And then some • And then some • And then some • And then some • And then some more. more. more. more. more. more. BRAND IDENTITY SUMMARY Brand Matrix 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  12. 12. CLIENT INTERNAL FACTORS (STAKEHOLDERS) S/O W/T PRODUCT MOUNTAINS COMPETITION PRICE/VALUE The core attributes of the client and/or organization. Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate text in here. text in here. text in here. text in here. text in here. text in here. • And then some • And then some • And then some • And then some • And then some • And then some more. more. more. more. more. more. BRAND AUDIENCE EXTERNAL FACTORS (CUSTOMERS) CORE CONSUMER 1 CORE CONSUMER 2 CORE CONSUMER 3 X FACTOR SUMMARY Define the ket attributes of Early Adopters • Insert appropriate text in here. Early Adopters • Insert appropriate text in here. Early Adopters • Insert appropriate text in here. Early Adopters • Insert appropriate text in here. Early Adopters • Insert appropriate text in here. the ideal customers. • And then some • And then some • And then some • And then some • And then some more. more. more. more. more. BRAND PROMISE What is the one promise you make to your customer that you absolutely cannot break. APPLICATION (BRAND VENUES) PLACE PEOPLE PRODUCT PRESENTATION PERCEPTION EXPERIENCE Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate text in here. text in here. text in here. text in here. text in here. text in here. • And then some • And then some • And then some • And then some • And then some • And then some more. more. more. more. more. more. BRAND IDENTITY SUMMARY Brand Matrix 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  13. 13. CLIENT INTERNAL FACTORS (STAKEHOLDERS) S/O W/T PRODUCT MOUNTAINS COMPETITION PRICE/VALUE The core attributes of the client and/or organization. Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate text in here. text in here. text in here. text in here. text in here. text in here. • And then some • And then some • And then some • And then some • And then some • And then some more. more. more. more. more. more. BRAND AUDIENCE EXTERNAL FACTORS (CUSTOMERS) CORE CONSUMER 1 CORE CONSUMER 2 CORE CONSUMER 3 X FACTOR SUMMARY Define the ket attributes of Early Adopters • Insert appropriate text in here. Early Adopters • Insert appropriate text in here. Early Adopters • Insert appropriate text in here. Early Adopters • Insert appropriate text in here. Early Adopters • Insert appropriate text in here. the ideal customers. • And then some • And then some • And then some • And then some • And then some more. more. more. more. more. BRAND PROMISE What is the one promise you make to your customer What promise can be made that you absolutely cannot break. to the customer? APPLICATION (BRAND VENUES) PLACE PEOPLE PRODUCT PRESENTATION PERCEPTION EXPERIENCE Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate text in here. text in here. text in here. text in here. text in here. text in here. • And then some • And then some • And then some • And then some • And then some • And then some more. more. more. more. more. more. BRAND IDENTITY SUMMARY Brand Matrix 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  14. 14. CLIENT INTERNAL FACTORS (STAKEHOLDERS) S/O W/T PRODUCT MOUNTAINS COMPETITION PRICE/VALUE The core attributes of the client and/or organization. Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate text in here. text in here. text in here. text in here. text in here. text in here. • And then some • And then some • And then some • And then some • And then some • And then some more. more. more. more. more. more. BRAND AUDIENCE EXTERNAL FACTORS (CUSTOMERS) CORE CONSUMER 1 CORE CONSUMER 2 CORE CONSUMER 3 X FACTOR SUMMARY Define the ket attributes of Early Adopters • Insert appropriate text in here. Early Adopters • Insert appropriate text in here. Early Adopters • Insert appropriate text in here. Early Adopters • Insert appropriate text in here. Early Adopters • Insert appropriate text in here. the ideal customers. • And then some • And then some • And then some • And then some • And then some more. more. more. more. more. BRAND PROMISE What is the one promise you make to your customer What promise can be made that you absolutely cannot break. to the customer? APPLICATION (BRAND VENUES) How does the brand touch PLACE PEOPLE PRODUCT PRESENTATION PERCEPTION EXPERIENCE Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters the customer? • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate text in here. text in here. text in here. text in here. text in here. text in here. • And then some • And then some • And then some • And then some • And then some • And then some more. more. more. more. more. more. BRAND IDENTITY SUMMARY Brand Matrix 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  15. 15. Strengths Weaknesses Surprise attack. Not well recognized. Indigenous. Not credible. Long history of Wrong size. accomplishment. Wrong location. Strengths Weaknesses Well respected. Not fast enough to Internal market. External Opportunities Threats Under-served market. Opportunities Rapidly changing Threats First to enter a new technology. market. Too easy to emulate. Take advantage of a Customers resistant competitors to change. weakness. SWOT 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  16. 16. Price Differentiation Segmentation Brand Price is the principle arena Attempts to make services Turns small size into great Value is dependent on the for competition. offered different. advantage. strength of relationships. Lower the cost of Succeeds with moderately Go where larger Not affected by volatile production or operation. higher prices. competitors can’t. market conditions. Competition of the worst Differs with selection, Low market share - doesn’t All about the creation of kind, a race to the bottom. quality, convenience, other. seek to please everyone. trust. Trade profit margin for Stresses direct comparison. Trades high market share Great brands don’t die - market share. for higher margins. they are murdered. Wal-Mart Target Ranch Market Starbucks Every Day Low Prices Design Authentic Hispanic Third Place Competitive Strategies 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  17. 17. Market Share High AJ’s Fry’s Price Bashas’ Mercado Wal-Mart Ranch Food City Market Low Niche Mass Market Matrix 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  18. 18. Horizontal Competition Drafting A/E Firms Engineers Services Vertical Competition Architects You Architects Home Plan Contractors Software Books Vertical & Horizontal Competition 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  19. 19. Indigenous Great Service Selection Innovation Mountains 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  20. 20. Pay More Pay Similar Pay Less Pay Less Pay Less Pay More Get More Get More Get More Get Similar Get Less Get Less There’s an implicit Quality and Offers the customer Typical national Shamelessly and The price suggests added value that performance more than they brands at lower enthusiastically premium quality, yet demands a premium comparable with expect for less than than normal prices. expresses that less the product falls price. The product that of premium they expect. will be paid and less short. can convey prestige brands, but at prices will be delivered. to the buyer and similar to more Ultimately, the become a symbol of common national customer feels a higher lifestyle. brands. cheated and the 1 2 3 4 5 brand soon disappears. 6 Examples: Examples: Examples: Examples: Examples: Examples: Rolex Lexus Jet Blue H&M Southwest Air Oldsmobile Prada Williams-Sonoma Target Zales Steve Madden Jordache Fendi Armani Body Shop Gap Old Navy Vidal Sasoon Gucci Neutragena Max Factor Cover Girl David Yurman Price/Value Proposition 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  21. 21. Pay More Pay Similar Pay Less Pay Less Pay Less Pay More Get More Get More Get More Get Similar Get Less Get Less There’s an implicit Quality and Offers the customer Typical national Shamelessly and The price suggests added value that performance more than they brands at lower enthusiastically premium quality, yet demands a premium comparable with expect for less than than normal prices. expresses that less the product falls price. The product that of premium they expect. will be paid and less short. can convey prestige brands, but at prices will be delivered. to the buyer and similar to more Ultimately, the become a symbol of common national customer feels a higher lifestyle. brands. cheated and the 1 2 3 4 5 brand soon disappears. 6 Examples: Examples: Examples: Examples: Examples: Examples: Rolex Lexus Jet Blue H&M Southwest Air Oldsmobile Prada Williams-Sonoma Target Zales Steve Madden Jordache Fendi Armani Body Shop Gap Old Navy Vidal Sasoon Gucci Neutragena Max Factor Cover Girl David Yurman Price/Value Proposition 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  22. 22. CLIENT INTERNAL FACTORS (STAKEHOLDERS) S/O W/T STRATEGY COMPETITION MOUNTAINS PRICE/VALUE Key Strength Key Weakness Differentiation Horizontal • Great design. Pay Less Get • Surprise attack. • Not enough • Visionary. • Architect 1. More • Well respected. experience. • Creative. • Architect 2. • Better service. • Cutting edge. • More personal Key Opportunity Key Threat • Sense of humor. Vertical attention. • Under-served • Easily copied. • Engineer. market. • Newer technology. • Business strategist. Internal Factors 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  23. 23. CLIENT INTERNAL FACTORS (STAKEHOLDERS) S/O W/T PRODUCT MOUNTAINS COMPETITION PRICE/VALUE Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate text in here. text in here. text in here. text in here. text in here. text in here. • And then some • And then some • And then some • And then some • And then some • And then some more. more. more. more. more. more. BRAND AUDIENCE EXTERNAL FACTORS (CUSTOMERS) Define the ket attributes of CORE CORE CORE X FACTOR SUMMARY CONSUMER 1 CONSUMER 2 CONSUMER 3 Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters the ideal customers. • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate text in here. text in here. text in here. text in here. text in here. • And then some • And then some • And then some • And then some • And then some more. more. more. more. more. BRAND PROMISE What is the one promise you make to your customer that you absolutely cannot break? APPLICATION (BRAND VENUES) PLACE PEOPLE PRODUCT PRESENTATION PERCEPTION EXPERIENCE Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate text in here. text in here. text in here. text in here. text in here. text in here. • And then some • And then some • And then some • And then some • And then some • And then some more. more. more. more. more. more. BRAND IDENTITY SUMMARY Brand Matrix 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  24. 24. Core Core Consumer 1 Consumer 2 Core Consumer 3 Core Consumers 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  25. 25. Apple Pro Computing MacPro, MacBook Pro Apple Consumer Computing iMac, MacBook Apple Alternative Computing Mini Mac, X Serve Core Consumers 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  26. 26. Apple Apple Apple Entry-level Mid-level Upper-level iPod Shuffle iPod Nano iPod Video Core Consumers 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  27. 27. West Elm Pottery Barn Williams Sonoma Entry-level Mid-level Upper-level Urban Living Country Comfort Casual Elegance Generation X Mature Generation Baby Boomer Core Consumers 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  28. 28. Old Navy under 20 Great Fashion, Great Prices Gap 20 something Iconic American Style Banana Republic 30 something Accessible Luxury Core Consumers 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  29. 29. xB all the flavor. all the interior space. all the features. none of the fat. xB shown with Optional 15” EM-7 Spoke Alloy Wheel and Rear Spoiler Scion Toyota Lexus Entry-level Mid-level Upper-level Generation Y Standard 60/40 Folding Rear Seat Generation X Baby Boomer Standard Cloth Bucket Seats Core Consumers Standard Center-Mounted Standard Power Windows and Door Locks Speedometer and Tachometer Standard Cloth Rear Seats 2007 AIA Miami DTE Brand 101 5 6 Brand Venues Examples
  30. 30. X X Factor 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  31. 31. BRAND AUDIENCE EXTERNAL FACTORS (CONSUMERS) CORE CORE CORE X FACTOR SUMMARY CONSUMER 1 CONSUMER 2 CONSUMER 3 Generation Y Generation X Baby Boomer Female Strong • Just out of college. • Starting to settle • Starting to slow • Make most Individuals • Not yet down. down. purchasing • Looking for established. • New disposable • Deserve to treat decisions. something • Urban. income. themselves. • Think contextually. different. • Open to ethnic • Understand who • Have many • See the big picture • Not afraid to take influences. they are. accomplishments. and understand the chances. details. Internal Factors 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  32. 32. 6 Brand Venues 02 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  33. 33. CLIENT INTERNAL FACTORS (STAKEHOLDERS) S/O W/T PRODUCT MOUNTAINS COMPETITION PRICE/VALUE Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate text in here. text in here. text in here. text in here. text in here. text in here. • And then some • And then some • And then some • And then some • And then some • And then some more. more. more. more. more. more. BRAND AUDIENCE EXTERNAL FACTORS (CUSTOMERS) CORE CORE CORE X FACTOR SUMMARY CONSUMER 1 CONSUMER 2 CONSUMER 3 Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate text in here. text in here. text in here. text in here. text in here. • And then some • And then some • And then some • And then some • And then some more. more. more. more. more. BRAND PROMISE What is the one promise you make to your customer What promise is made to that you absolutely cannot break? customers? APPLICATION (BRAND VENUES) How do you touch the PLACE PEOPLE PRODUCT PRESENTATION PERCEPTION EXPERIENCE Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters Early Adopters customers/clients? • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate • Insert appropriate text in here. text in here. text in here. text in here. text in here. text in here. • And then some • And then some • And then some • And then some • And then some • And then some more. more. more. more. more. more. BRAND IDENTITY SUMMARY Brand Matrix 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  34. 34. Intangible Tangible Experience Product Presentation Brand People Perception Place Brand Venues 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  35. 35. Intangible Tangible Product Experience Presentation Brand People Perception Place Product 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  36. 36. Fossil Swarovski Tiffany’s Retro Band Watch Crystal Art Frank Gehry Collection Product 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  37. 37. Fantastic Sams Jiffy Lube Bally’s Hair Salons Automobile Service Health & Fitness Service 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  38. 38. Intangible Tangible Experience Product Presentation Brand People Perception Place Brand Venues 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  39. 39. Lee Iacocca Bill Gates Martha Stewart Chrysler Microsoft Living People 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  40. 40. Baristas Geek Squad Crew Members People 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  41. 41. Intangible Tangible Experience Product Presentation Brand People Perception Place Brand Venues 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  42. 42. Place 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  43. 43. Place 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  44. 44. Place 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  45. 45. Intangible Tangible Experience Product Presentation Brand People Place Perception Brand Venues 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  46. 46. Perception 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  47. 47. Perception 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  48. 48. Perception 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  49. 49. Perception 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  50. 50. Perception 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  51. 51. Intangible Tangible Experience Product Presentation Brand People Perception Place Brand Venues 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  52. 52. Career Builder Presentation 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  53. 53. Career Builder Presentation 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  54. 54. Intangible Tangible Experience Product Presentation Brand People Perception Place Brand Venues 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  55. 55. BRAND PROMISE Our product will release the creative soul within the soul of every customer. APPLICATION (BRAND VENUES) PRODUCT PEOPLE PLACE PERCEPTION PRESENTATION EXPERIENCE • Computers. • Iconic leader who • Organized just like • Innovative. • Good web site. • Plug and play. • Consumer elicits fanatical the web site. • High price. • Great billboards. • Personal control. Electronics. allegiance. • Hands on and • Very funny TV ads. • Creative vehicle. • Software. • Knowledgeable interactive. • Print ads that • High degree of employees at • Simple user match the gadget envy. genius bars. interface like the simplicity of the software. product. Application 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  56. 56. Examples 03 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  57. 57. ® TARGET 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  58. 58. Michael Graves Thomas O’Brien Isaac Mizrahi Housewares Home Furnishings Fashion Product 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  59. 59. Product 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  60. 60. Product 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  61. 61. Place 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  62. 62. Place 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  63. 63. 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  64. 64. Place 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  65. 65. Product 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  66. 66. Place 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  67. 67. Place 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  68. 68. Presentation 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  69. 69. Presentation 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  70. 70. Apple 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  71. 71. Product - Hardware 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  72. 72. Product - Software 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  73. 73. People 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  74. 74. Place 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  75. 75. Place 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  76. 76. Place 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  77. 77. Presentation 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  78. 78. Presentation 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  79. 79. Presentation 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  80. 80. Presentation 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  81. 81. 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  82. 82. Product 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  83. 83. Product 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  84. 84. Product 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  85. 85. Product 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  86. 86. Board of Directors Board of Directors shown from left to right: Olden Lee PepsiCo, Inc., retired executive Howard Schultz Starbucks Corporation, chairman Barbara Bass Gerson Bakar Foundation, president William W. (Bill) Bradley Allen & Company LLC, managing director Howard Behar Starbucks Corporation, director Myron E. Ullman, III J.C. Penney Company, Inc., chairman and chief executive officer James L. Donald Starbucks Corporation, president and chief executive officer James G. Shennan, Jr. Trinity Ventures, general partner emeritus Craig E. Weatherup Pepsi-Cola Company, retired chief executive officer Mellody Hobson Ariel Capital Management, LLC/Ariel Mutual Funds, president Javier G. Teruel Colgate-Palmolive Company, vice chairman 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  87. 87. 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  88. 88. 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  89. 89. Place 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  90. 90. Place 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  91. 91. Presentation 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  92. 92. Design Within Reach 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  93. 93. Design Within Reach 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  94. 94. Design Within Reach 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  95. 95. Room & Board 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  96. 96. Room & Board 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  97. 97. Room & Board 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  98. 98. Fornarina 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  99. 99. Prada 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  100. 100. Prada 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  101. 101. Prada 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  102. 102. Prada 2007 AIA Miami DTE Brand 101 6 Brand Venues Examples
  103. 103. Closing Thoughts 2007 AIA Miami DTE
  104. 104. Brands that make a lasting and meaningful connection to customers are those that touch customers through as many venues as possible. The most valuable brands are those who understand that success comes from consistency. Architects can play a leading role in pulling it all together and making work. 2007 AIA Miami DTE
  105. 105. Q&A

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