Agenda: Digital Innovation Asia 2013 - June 10-12, 2013 - Bangkok

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Digital Innovation Conference for Travel, Tourism, and Hospitality. …

Digital Innovation Conference for Travel, Tourism, and Hospitality.

Top 6 Reasons to Attend Digital Innovation Asia:
1. Connect with top bloggers to tell your story
2. Understand the complex chinese social media landscape to attract affluent chinese consumers
3. Get inspired by the latest trends in digital marketing to innovate your business
4. Celebrate the most innovative digital work in travel and tourism in Asia
5. Meet industry leaders and connect and network with peers
6. Great deal - 3 events for less than $300, and including Blogger Match-Up for less than $500

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  • 1. June 10th-12th, 2013AGENDADigital Innovation Asia (DIA) is a new initiative promoting excellenceand knowledge sharing when it comes to leveraging digital, social, andmobile in the travel and tourism industry to promote the complete AsianVisitor Economy. Aligned with the Pacific Asia Travel Association (PATA),it includes a new platform www.DigitalInnovationAsia.com, the DigitalInnovation Asia Council, the Digital Innovation Asia Awards, DIA Forum(Speak-Out Asia), Blogger-Match Up, Digital Aid Asia, China BootCamp, the Digital Innovation Asia Challenge, and year-round program ofworkshops and seminars. Get inspired and engaged at:www.DigitalInnovationAsia.comContact: info@digitalinnovationasia.comFacebook: DIAsiaTourismTwitter: @DIAsiaTourismLinkedIn: http://linkd.in/ZPKhpBRegister at http://diasiatourism.eventbrite.comDIGITAL INNOVATION ASIAwww.DigitalInnovationAsia.com(REGISTER AT DIASIATOURISM.EVENTBRITE.COM)
  • 2. DIA Industry Chair 2013/14Strategic PartnerHost CountryVenue PartnersIndustry PartnersAwards Partner
  • 3. DIGITAL INNOVATION ASIA 2013June 10th-12th{ Bangkok, Thailand }AGENDA9:00 – 10:00 Registration10:00 – 10:30 Welcome & IntroductionSpeaker: Jens Thraenhart – Founder, Digital Innovation Asia10:30 – 11:00 Bridging expectations from Bloggers and Travel Suppliers, and how to formcreative supplier-blogger partnershipsPanel: Moderated by Amy Kunrojpanya, Google ThailandSamuel Jeffrey - Blogger, NormadicSamuel.comAudrey Bergner - Blogger, ThatBackPacker.comMatt Gibson - Blogger, FlightNetwork.comPhansiri Mongkolprasit - Marketing Director, Dusit Thani Bangkok11:00 – 11:30 How to calculate the ROI of Blogger Engagement and create effectiveblogger campaignsSpeaker: Ben Jones – CEO of BigBlogMap.com11:30 – 12:00 How to organize effective Blogger Trips (Case Study)Speaker: Mr. Tanes Petsuwan, Director Europe, Africa and Middle-East Market Division ofTourism Authority of Thailand (TAT)12:00 – 13:00 Interactive Lunch ( Sponsored by lebua Hotel )13:00 – 17:00 Speed DatingJune 10th, 2013Venue: lebua Hotel, State Tower - www.lebua.com/state-tower1055 Silom Road, Bangrak, Bangkok 10500, ThailandTel: (66) 2-624-9999DIA Blogger Match-UpThe Blogger Match-Up is a unique exchange tomeet influential citizen journalists, connect with them,and leverage their following by engaging them with ex-hibiting travel products and services, including hotels,destinations, airlines, restaurants, tours, shopping, andmore.The Blogger Match-Up also educates on how toengage with these influential bloggers, in order to avoidunexpected surprises.www.DigitalinnovationAsia.com**REGISTER AT DIASIATOURISM.EVENTBRITE.COM
  • 4. Email: info@digitalinnovationasia.comWebsite: www.DigitalInnovationAsia.comFacebook: facebook.com/DIAsiaTourismTwitter: @DIAsiaTourismInstagram: DIAsiaTourismLinkedIn: http://linkd.in/ZPKhpBGet your ticket at EventBrite:http://diasiatourism.eventbrite.comDownload more infomation on Slideshare:http://www.slideshare.net/DIAsiatourismCONTACT USZUMA RESTAURANTis the venue for the Digital Aid AsiaPULLMAN HOTEL Gis the venue for China Boot Camp & DIA Pop-up partyLEBUA AT STATE TOWERis the venue for Speak-Out Asia and Blogger Match-UpBED SUPPERCLUBis the venue for the DIA Awards and VIP Reception
  • 5. DIGITAL INNOVATION ASIA 2013June 10th-12th{ Bangkok, Thailand }19:00 – 20:00 DIA Awards VIP Reception (by Invitation), Sponsored by Siam Winery20:00 – 22:00 DIA Awards at Bed SupperclubJune 10th, 2013Venue: Bed Supperclub - www.bedsupperclub.comSukhumvit Soi11, Klongtoey-nua, Wattana, Bangkok 10110Tel: (66) 2-651-3537Hosts: Daniel Fraser and Barbara WoolseyDigital Innovation Asia AwardsThe Digital Innovation Asia Awards recognize the mostforward thinking yet performance-oriented digital innovationsin the Pacific Asia travel and tourism industry, in the followingcategories: “Most Engaging Website”, “Most Viral Campaign”,“Most Creative Use of Technology”, “Most InspiringContent”,and“MostInnovativeDigitalOrganization”.Categories for the Awards* Most Engaging Website* Most Viral Campaign* Most Creative Use of Technology* Most Inspiring Content* Most Innovative Digital OrganizationDaniel firstcame to Thailandin 1995 to workon consulting andteaching projectsunder the ThaiRoyal Family. Thequintessentialhost, it was anatural stepfor Dan to getinto the travelbusiness. A well-recognized figurein Thailand, he has appeared in a heap of print, billboardand television commercials across Asia and co-starred inThailand’s first digital feature film The Garuda in 2004.He’s worked as a TV presenter in Japan, business advisorinSingapore,team-buildingfacilitatorforsuchcompaniesas Nokia, PriceWaterhouseCoopers, IBM and a TourismAmbassador for the Tourism Authority of Thailand.A blend ofFilipino, Scottishand Irish byheritage, Barbarawas actually bornand raised inwestern Canada.She has workedas a television andradio reporter forthe CanadianB r o a d c a s t i n gCorporation, aswell as completedan internship at the Bangkok Post, Thailand’s leadingEnglish newspaper. Barbara is now based in Bangkokworking for the In Channel on True Visions cable. Sheis a host and associate producer for the talk show-varietyprogram Flagship and the upcoming entertainment newsprogram Hear First.AGENDASEE CATEGORIES NOMINATE FOR FREE AT: http://goo.gl/rRVwS
  • 6. DIGITAL INNOVATION ASIA 2013June 10th-12th{ Bangkok, Thailand }10:00 – 10:30 Welcome & IntroductionSpeaker: Jens Thraenhart – Founder, Digital Innovation AsiaSpeaker: Martin Craigs – CEO, Pacific Asia Travel Association (PATA)10:30 – 11:00 Showcasing Digital Innovation in Travel & TourismThe DIA Awards celebrates the best in digital innovation in the travel and tourismindustry in Asia Pacific. The winners stood out. This session showcases the work andsteps behind the scenes to understand the success and execution.Speaker: Apichai Sakulsureeyadej, Tourism Technology Association (TTA)11:00 – 11:15 Networking Break11:15 – 11:45 The Latest Trends in Digital InnovationThis session takes a look at the latest trends, including SoLoMo (social – local – mobile), as well as the power of visual content.Speaker: Clement Wong, BeMyGuest.travelPanel: Kim Walbridge, Air New ZealandMarcos Cadena, Anantara Hotels & ResortsThapanee Kiatphaibool, Tourism Authority of Thailand11:45 – 12:30 Pushing the barriers of traditional Online Sales and E-Commerce to drivetrue profitabilityWith Social CRM evolving as one of the most powerful tools to drive loyalty, sales,and true profitability, how can companies leverage these new ways of e-commerce?Moderator: Joe Nguyen, ComscorePanel: Chetan Patel, Onyx HospitalityAndrew Langdon, Jones Lang LassalleDerek van Pelt, Smiling Albino12:30 – 12:50 Challenger Types: How to drive innovation in organizations?Everybody talks about innovation, and most consider themselves innovative. How canorganizations leverage the different types of innovative people, and how they chal-lenge the status quo?June 11th, 2013DIA Forum: Speak-Out AsiaThe vision of the event is to wow, inspire, engage,and stimulate the audience, feature respected and well-known digital revolutionaries, showcase technologysolutions, and source innovations from across the AsiaPacific region.www.DigitalinnovationAsia.comAGENDA**REGISTER AT DIASIATOURISM.EVENTBRITE.COMVenue: lebua Hotel, State Tower - www.lebua.com/state-tower1055 Silom Road, Bangrak, Bangkok 10500, ThailandTel: (66) 2-624-9999
  • 7. DIGITAL INNOVATION ASIA 2013June 10th-12th{ Bangkok, Thailand }www.DigitalinnovationAsia.comPart 1: The Challenger Type Book (http://www.challengertype.com/)Speaker: Clint Easthorpe, CEO of Omnicom Media Group Thailand12:50 – 14:00 Lunch14:00 – 15:00 Start-Ups that are changing how consumer consume travelTravel Start-Ups are changing how consumers research, plan, book, and sharetheir travel experiences. Taking a look at not only new innovative platformsthat engage and inspire, but also ideas from outside the industry.Speaker: Jakob Lykkegaard, Partner at PocketLab.comPanel: Tomas Laboutka, CEO of Hotel QuicklyGeorge Cao, CEO of TripShow.com15:00 – 15:30 Applied Innovation enhancing the Hotel Guest ExperienceOnce guests are in the hotel, some hotels are integrating technologies to furtherenhance the experience, and drive loyalty and profitability.Moderator: Dr. Markus Schuckert, Prof. at Hong Kong PolyTechnic UniversityPanel: Carl Rubin, VP Business Development at FingiJean Pierre Dumas, CEO of Appy Hotels15:30 – 16:00 Networking Break16:00 – 16:30 Blogger Panel: The consumer is king – are we always listening to the voiceof our guests?A new session that will give the audience a unique opportunity to get free advice andconsulting. Show your Chinese website, and get live critic and feedback on what toimprove.Moderator: Rajan Khuranam, General Manager Digitalat lebua Hotels & ResortsPanel: Travel Bloggers & Digital Influencers16:30 – 17:00 Digital Aid Asia: How can technology, digital, and social, drive responsibletourism development and capacity building in emerging destinations?Digital Aid Asia is an initiative of Digital Innovation Asia (DIA), and focuses onhelping developing tourism regions across Asia to learn how to leverage emergingtechnologies and digital media for capacity building to develop tourism in aresponsible way and drive poverty alleviation. DIA has partnered with thePATA Foundation to collaborate on Digital Aid Asia and PATA Foundation projects.Speaker: Amy Kunrojpanya, Google Asia Pacific, Head of Communications andPublic Affairs Indochina+17:00 – 17:30 Conclusion & DiscussionAGENDA**REGISTER AT DIASIATOURISM.EVENTBRITE.COM
  • 8. DIGITAL INNOVATION ASIA 2013June 10th-12th{ Bangkok, Thailand }09:00 – 11:00 Chinese Blogger Match-Up (Optional Open discussion, Sponsored by TripShow.com)Unique opportunity to connect with three top Chinese bloggers, the winners of theSpring 2013 Tripadvisor.com Chinese Social Influencer Competition.11:00 – 12:00 Registration and Lunch Mingling (Sponsored by Pullman Hotel G)12:00 – 12:15 IntroductionSpeaker: Jens Thraenhart, Founder of Digital Innovation Asia12:15 – 12:45 The Importance of the Chinese MarketSpeaker: John Koldowski, Pacific Asia Travel Association12:45 – 13:15 8 Tips for Marketing to Affluent Chinese ConsumersHow to build a China Marketing Strategy that works by leveraging offline and onlinemarketing methods, from concept, execution, to measurement.Speaker: Jens Thraenhart, Founder of Digital Innovation AsiaJune 12th, 2013Venue: Pullman Hotel G, Silom Road - www.pullmanbangkokhotelg.com188 Silom Road, Suriyawongse, Bangrak, Bangkok ThailandTel: (66) 2-238-1991DIA China Social Media Boot CampLearn about how to reach and connect with affluentChinese consumers by leveraging web, mobile, andsocial media marketing in China. China Boot Camp willfeature the unique opportunity to engage with three topChinese bloggers, sponsored by Chinese travel socialmedia website Tripshow.com.To celebrate DIA, participants are invited to the nextdestination – Kinki. The LAST BYTE will be proudlybrought to you by Travel Daily News Asia in associationwith Midas Communication. With drinks and chatter allaround, this will be a fantastic opportunity to get to knowfellow digital businesses while savoring in delectableJapanese Tapas and funky music. It will be a time to relaxand wind down as we wrap up this year’s DIA.www.DigitalinnovationAsia.comAGENDA**REGISTER AT DIASIATOURISM.EVENTBRITE.COMJune 11th, 2013DIA Late Byte Party at KinkiVenue: Kinki - www.kinki.co.thRain Hill Rooftop, 777 Sukhumvit Soi 47, N. Klongton, Wattana, BangkokTel: (66) 2-261-720418:30 – LATE The Last Byte at Kinki
  • 9. DIGITAL INNOVATION ASIA 2013June 10th-12th{ Bangkok, Thailand }www.DigitalinnovationAsia.com13:15 – 13:30 Networking Break13:30 – 14:30 The importance of Bloggers & Key Opinion Leaders in China and how tobuild effective social campaigns in ChinaThe movie “Lost in Thailand” created lots of buzz in China, which resulted in increasedChinese tourists to Thailand. Visual Content is a key influential when it comes to in-spiring and influencing Chinese travelers where to go, where to stay, where to eat, andwhat to do and experience – especially with new Chinese tourists that are looking forpersonalized experiences. Chinese travelers take photos and share them on Chinesesocial media sites, especially Weibo. Learn on how to create a visual content strategyand leverage sites like Weibo.com and Tripshow.com when it comes to campaigns andsocial CRM.Speaker: George Cao, Co-Founder of Dragon Trail Interactive14:30 – 14:45 Networking Break14:45 – 15:15 A conversation with Chinese BloggersA very unique session on what Chinese consumers are looking for when travelingoutside of China. What are the issues? How to engage with top Chinese influencers tospread the word about your destination and brand?Moderator: Dale Lawrence, President of Skal Thailand15:15 – 15:45 Experiences from Travel Companies marketing to Chinese consumers –what worked and what didn’tHear from companies that have been marketing to Chinese consumers.Panelists: Representatives from travel companiesModerator: Jens Thraenhart, Co-Founder of Dragon Trail Interactive16:00 – 16:30 The Chinese Backpacker conquering the World (Sponsored by BackpackerMagazine South East Asia)Backpackers historically are the pioneers in opening and discovering new tourismdestinations. What is the role of the Chinese backpacker? Very digitally savvy andengaged on social media, how can travel organizations, from tourist boards, hotels,airlines, and tour operators leverage Chinese backpackers as a completely new cat-egory of influencers.Speaker: Nikki Scott, Editor at Backpacker Magazine Southeast Asia16:30 – 16:45 Networking BreakAGENDA**REGISTER AT DIASIATOURISM.EVENTBRITE.COM
  • 10. DIGITAL INNOVATION ASIA 2013June 10th-12th{ Bangkok, Thailand }16:45 – 17:15 China Boot Camp LabA new session that will give the audience a unique opportunity to get free advice andconsulting. Show your Chinese website, and get live critic and feedback on what toimprove.Speaker: George Cao, Co-Founder of Dragon Trail Interactive17:15 – 17:45 Conclusion & Discussion18:00 – 20:00 DIA Pop-Up Party (Sponsored by Pullman Hotel G)www.DigitalinnovationAsia.comAGENDADIGITAL INNOVATION ASIA 2013 : PRICING(REGISTER AT DIASIATOURISM.EVENTBRITE.COM)**REGISTER AT DIASIATOURISM.EVENTBRITE.COM