Contact us for more Information: [email_address] www.DragonTrail.com First China Travel Trends Survey - 2009 CHINA TRAVEL ...
Online Travel Research in China <ul><li>According to CNNIC in 2005, the Internet is the preferred method for obtaining tra...
Survey at  http://tinyurl.com/lkgjne D RAGON T RAIL.COM  -  C HINA T RAVEL T RENDS.COM China Travel Trends Survey on  “ ho...
1. Do you market to Chinese Consumer?
2. Do you have a Chinese version of your  consumer website? D RAGON T RAIL.COM  -  C HINA T RAVEL T RENDS.COM
5. Do you write content specifically for the  Chinese website or translate from your  main website?  D RAGON T RAIL.COM  -...
6. Is your Chinese website optimized for  Chinese search engines (baidu, google, etc)? D RAGON T RAIL.COM  -  C HINA T RAV...
6B. If no, do you plan to optimize your web  site for Chinese search engines?  D RAGON T RAIL.COM  -  C HINA T RAVEL T REN...
7. Do you keep your Chinese content  fresh (updated at least once per week)?  D RAGON T RAIL.COM  -  C HINA T RAVEL T REND...
7B. If no, do you plan to update your Chinese  content more frequently?  D RAGON T RAIL.COM  -  C HINA T RAVEL T RENDS.COM
11. Do you have a Chinese blog (branded)?  D RAGON T RAIL.COM  -  C HINA T RAVEL T RENDS.COM
11B. If no, do you plan to start a branded  Chinese blog? D RAGON T RAIL.COM  -  C HINA T RAVEL T RENDS.COM
13. Do you have a Chinese microblog (twitter, fanfou, etc.)?  D RAGON T RAIL.COM  -  C HINA T RAVEL T RENDS.COM
13B. If no, do you plan to start a branded  Chinese microblog?  D RAGON T RAIL.COM  -  C HINA T RAVEL T RENDS.COM
15. Do you have profiles on social networks  in China (Xiaonei, Kaixin001 etc)?  D RAGON T RAIL.COM  -  C HINA T RAVEL T R...
15B. If no, do you plan to setup profiles on  social networks in China?  D RAGON T RAIL.COM  -  C HINA T RAVEL T RENDS.COM
16. Do you have a Chinese social network  (branded)?  D RAGON T RAIL.COM  -  C HINA T RAVEL T RENDS.COM
16B. If no, do you plan to setup Chinese  social networks for you company / brand?  D RAGON T RAIL.COM  -  C HINA T RAVEL ...
17. Do you share images/videos on Chinese  image/video sharing sites(Youku,56.com etc)? D RAGON T RAIL.COM  -  C HINA T RA...
17B. If no, do you plan to share images/videos  on Chinese image/video sharing sites?  D RAGON T RAIL.COM  -  C HINA T RAV...
18. Do you have a wiki about your destination  in Chinese  D RAGON T RAIL.COM  -  C HINA T RAVEL T RENDS.COM
18B. If no, do you plan to setup a wiki about  your destination in Chinese?  D RAGON T RAIL.COM  -  C HINA T RAVEL T RENDS...
19. Do you have a Chinese PR strategy  (events, media, etc)? D RAGON T RAIL.COM  -  C HINA T RAVEL T RENDS.COM
19B. If no, do you plan to have a PR strategy  for the Chinese market?  D RAGON T RAIL.COM  -  C HINA T RAVEL T RENDS.COM
20. Do you have a Chinese digital marketing  and social media strategy?  D RAGON T RAIL.COM  -  C HINA T RAVEL T RENDS.COM
20B. If no, do you plan to have a Chinese  digital marketing and social media strategy?  D RAGON T RAIL.COM  -  C HINA T R...
22. Do you buy advertising on Chinese websites/ travel sites/social networks/ search engines? D RAGON T RAIL.COM  -  C HIN...
22B. If no, do you plan to buy advertising on  Chinese websites/travel sites/social  D RAGON T RAIL.COM  -  C HINA T RAVEL...
24. Have you connected with bloggers in  China? D RAGON T RAIL.COM  -  C HINA T RAVEL T RENDS.COM
24B. If no, do you plan to get connected with  bloggers in China?  D RAGON T RAIL.COM  -  C HINA T RAVEL T RENDS.COM
25. Do you have a customer harvesting strategy  to capture customer data (email, RSS, twitter  followers)? D RAGON T RAIL....
25B.  If no, do you plan to have a customer  harvesting strategy to capture customer data?  D RAGON T RAIL.COM  -  C HINA ...
26.  Do you have an eLearning platform to  connect with travel agents?  D RAGON T RAIL.COM  -  C HINA T RAVEL T RENDS.COM
26B.  If no, do you plan to have an eLearning  platform to connect with travel agents?  D RAGON T RAIL.COM  -  C HINA T RA...
<ul><li>Most organizations market to the Chinese market, but have not fully embraced online tools – some don’t even have a...
 
Upcoming SlideShare
Loading in...5
×

2009 china travel trends survey

1,211

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,211
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
20
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2009 china travel trends survey

  1. 1. Contact us for more Information: [email_address] www.DragonTrail.com First China Travel Trends Survey - 2009 CHINA TRAVEL TRENDS . com
  2. 2. Online Travel Research in China <ul><li>According to CNNIC in 2005, the Internet is the preferred method for obtaining travel information amongst Chinese Internet users. </li></ul>CHINAeCONNECT.net
  3. 3. Survey at http://tinyurl.com/lkgjne D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM China Travel Trends Survey on “ how tourist boards and hotel companies market to China online” Initial interviews were conducted at Asia Travel Mart in Shanghai (June 2009)
  4. 4. 1. Do you market to Chinese Consumer?
  5. 5. 2. Do you have a Chinese version of your consumer website? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  6. 6. 5. Do you write content specifically for the Chinese website or translate from your main website? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  7. 7. 6. Is your Chinese website optimized for Chinese search engines (baidu, google, etc)? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  8. 8. 6B. If no, do you plan to optimize your web site for Chinese search engines? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  9. 9. 7. Do you keep your Chinese content fresh (updated at least once per week)? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  10. 10. 7B. If no, do you plan to update your Chinese content more frequently? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  11. 11. 11. Do you have a Chinese blog (branded)? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  12. 12. 11B. If no, do you plan to start a branded Chinese blog? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  13. 13. 13. Do you have a Chinese microblog (twitter, fanfou, etc.)? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  14. 14. 13B. If no, do you plan to start a branded Chinese microblog? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  15. 15. 15. Do you have profiles on social networks in China (Xiaonei, Kaixin001 etc)? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  16. 16. 15B. If no, do you plan to setup profiles on social networks in China? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  17. 17. 16. Do you have a Chinese social network (branded)? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  18. 18. 16B. If no, do you plan to setup Chinese social networks for you company / brand? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  19. 19. 17. Do you share images/videos on Chinese image/video sharing sites(Youku,56.com etc)? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  20. 20. 17B. If no, do you plan to share images/videos on Chinese image/video sharing sites? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  21. 21. 18. Do you have a wiki about your destination in Chinese D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  22. 22. 18B. If no, do you plan to setup a wiki about your destination in Chinese? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  23. 23. 19. Do you have a Chinese PR strategy (events, media, etc)? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  24. 24. 19B. If no, do you plan to have a PR strategy for the Chinese market? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  25. 25. 20. Do you have a Chinese digital marketing and social media strategy? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  26. 26. 20B. If no, do you plan to have a Chinese digital marketing and social media strategy? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  27. 27. 22. Do you buy advertising on Chinese websites/ travel sites/social networks/ search engines? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  28. 28. 22B. If no, do you plan to buy advertising on Chinese websites/travel sites/social D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  29. 29. 24. Have you connected with bloggers in China? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  30. 30. 24B. If no, do you plan to get connected with bloggers in China? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  31. 31. 25. Do you have a customer harvesting strategy to capture customer data (email, RSS, twitter followers)? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  32. 32. 25B. If no, do you plan to have a customer harvesting strategy to capture customer data? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  33. 33. 26. Do you have an eLearning platform to connect with travel agents? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  34. 34. 26B. If no, do you plan to have an eLearning platform to connect with travel agents? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  35. 35. <ul><li>Most organizations market to the Chinese market, but have not fully embraced online tools – some don’t even have a Chinese website, and many of the Chinese websites are rudimentary. </li></ul><ul><li>There is an interest to do more online, but either the expertise or the resources are missing. </li></ul><ul><li>Online campaigns that have been done were only with the major players (Sina, Sohu, Ctrip, Baidu, etc.), but not with niche and long tail players. </li></ul><ul><li>Online and offline initiatives are seldom integrated, and sophisticated use of technology is missing (trip planners, social media tools, meta search, content syndication, etc.) </li></ul><ul><li>All surveyed organizations agreed that online will be more important, and will play a bigger role in their efforts, due to the fact that Chinese consumers are using the internet and social networks. </li></ul>Key Survey Findings
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×