Social Media Marketing Introduction for DFW Business Marketing Association


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An introduction to social media marketing. Presentation provided to the Dallas/Ft Worth Chapter of the Business Marketing Association (DFW BMA) on 9/21/09.

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  • Stumble Upon, Technorati, NewsVine, Google, Diigo, BlinkListNetvibes, Twitter, Reddti, Mister Wong, Facebook, BlogmarksFlickr, YouTube, Simpy, MySpace, Digg, Delicious
  • An unexpected benefit was a rise in search engine rankings reported by more than half of participants. As the search engine rankings improve, so will business exposure, lead generation efforts and a reduction in overall marketing expenses. About one in two marketers found social media generated qualified leads. However, only slightly morethan one in three said social media marketing helped close business.61.62% of marketers who have been using social media for years report it has helped them close business. More than half who spend 16 or more hours per week find the same results.
  • A significant 64% of marketers are using social media for 5 hours or more each weekand 39% for 10 or more hours weekly. It is interesting to note that 9.6% spend morethan 20 hours each week with social media.
  • For people just beginning with social media, the median weekly time commitment was two hours per week. However, for folks who have been doing this for a few months, the median jumped to 10 hours a week. And for people who havebeen doing this for years, their median is 20+ hours each week.
  • After only a few months and with as few as 6 hours a week, more than half of marketers have generated qualified leads with social media marketing.
  • Social Media Marketing Introduction for DFW Business Marketing Association

    1. 1. Social Media Marketing<br />By Tom Howard<br />NetSuccess<br /><br />@netsuccess<br />@thoward<br />
    2. 2. What is Social Networking?<br />Social Networking is the development of<br />RELATIONSHIPS<br /> in an online environment for the purpose of driving your personal and professional brand.<br />
    3. 3. Social Media Learning Curve<br />No one inherently understands or comes equipped with the knowledge to be immediately successful at Social Media Marketing.<br />Normal Relationship standards are 90%.<br />The tools are only 10%. <br />Do not overcomplicate social media. Be Yourself!<br />Start, learn, adjust, repeat.<br />
    4. 4. Social Networks<br />
    5. 5. Value of Social Media Marketing<br />*Source: Social Media Marketing Industry Report – March 2009<br />
    6. 6. Time commitment for social mediamarketing<br />*Source: Social Media Marketing Industry Report – March 2009<br />
    7. 7. Time Commitments<br /><ul><li> Start with Twitter and Facebook
    8. 8. Create content through blogging, Flickr, YouTube, etc.
    9. 9. Add Social Bookmarking and inbound linking </li></li></ul><li>Time Commitment vs. Experience<br />*Source: Social Media Marketing Industry Report – March 2009<br />
    10. 10. Generated Qualified Leads<br />*Source: Social Media Marketing Industry Report – March 2009<br />
    11. 11. Social Media Tools<br />*Source: Social Media Marketing Industry Report – March 2009<br />
    12. 12. Passive vs. Active Social Media<br />Active<br />Passive -------------------------<br />
    13. 13. Social Media Marketing – First Steps<br />Listen for relevant content, learning along the way (Netvibes & Twitter)<br />Choose content to Tweet & Retweet (Twitter).<br />Create and distribute unique content (blogs, YouTube & Flickr)<br />Market your unique content (Twitter, Facebook & Social Bookmarking)<br />
    14. 14. Social Media Marketing Progression<br />
    15. 15. Some Free Tools<br />
    16. 16. Questions and Discussions<br />