The Future of SEO - November 2012

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A whirlwind ride through where SEO is now, where SEO is heading in the future and steps you can take to be ahead of the game

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The Future of SEO - November 2012

  1. 1. The Future of SEO- November 2012
  2. 2. Where is SEOnow?
  3. 3. What is SEO?It’sessentialto be onthe 1stpage ofthe naturalresults
  4. 4. 400 million search queries performed every single day
  5. 5. 87% of us use search engines to solve problems
  6. 6. 9/10 businessesfind search engine optimisation (SEO) to be effective at increasing sales Source: E-Consultancy
  7. 7. Customerswant to buy … NOW
  8. 8. 50% of marketers are increasingSEO spending in 2013
  9. 9. Less than 1% of searchers go past the 1st page
  10. 10. What resultscan beachievedthrough SEO?
  11. 11. Local business25 enquiries per month from natural search £500 per month investment 150% ROI over 12 months
  12. 12. B2B serviceIncreased leads to 80 per month £1,000 per month investment 200% ROI in 12 months
  13. 13. E-CommerceIncreased e-commerce sales by £275,000 £2,000 per month investment 1000% ROI in 12 Months
  14. 14. Luxury products£1,600,000 in annual sales revenue from SEO £4,500 per month investment 3000% ROI in 12 months
  15. 15. How can youget ahead forthe SEO of thefuture?
  16. 16. It’sall aboutYOU!…The user Always has. Always will.
  17. 17. Choose the right keywordsThe words people are actively searchingfor which are relevant to your website
  18. 18. Keywords will reflect:brand names/mis-spellings products/services target audience unique benefits locations
  19. 19. Research tools find keyword searches forweb, mobile, tablet, tv & gaming devices
  20. 20. Some competitors will be 20 years ahead
  21. 21. Searches will becomes more niche and long tail
  22. 22. Meta Data & Micro-Data OptimisationTitle tags and header tags need to include yourkeywords for you to rank on the 1st page.Microformat tags will give you the edge (for a while).
  23. 23. Microformats.org
  24. 24. Content Optimisation & CreationOptimising your existing content for your targetaudience and creating guides, blogs & resources
  25. 25. RichMediaContent&CurationAppsVideosPodcastsAudioInfographicsAPIsApps
  26. 26. Technical SEO issues: web hosting server location, Excessive PHP/ASP coding, URLs, domain names, CMS, onsite search, dynamic content, onsite links, iFrames, navigation, htaccess, robots.txt, redirects, images, videos, audio, flash, pdfs, duplicate content, dated content, archived content, moved content, deleted content, usability,- Changes can accessbility + Changes cancause drops cause increases
  27. 27. Conversion rate optimisation will be the next standard
  28. 28. The perfect post Penguinlinkbuilding mix1 part value articles, directories, content,1 part volume blogs, social media, authority1 part varietyDashes of relevance
  29. 29. Analytics will be about multi- attribution modelling
  30. 30. SEO Will Be a Best PracticeIt’s part of PR/social, content, webdesign, development and analytics... Source: Econsultancy 2012
  31. 31. What do you think?Call: 01273 666 884Email: hello@thoughtshift.co.ukVisit: www.thoughtshift.co.ukTwitter: @thoughtshiftuk

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