4. what is this evil? Packaging design: 0.6% - 25%? Research: New chemical recipes? Interaction design: Wrappings? 3.3cm Lambeth, Greater London $420M 1,200+ doctors
5. Evaluating evilness of a design Perceptible Imperceptible Harmful Beneficial Holistically evaluating of design outcomes OVERTLY GOOD SNEAKY BAD OVERTLY BAD SNEAKY GOOD TRIPLE BOTTOM LINE THINKING: Planet Profit People actual perceived Teh healthy!!1
6. 5 Evaluating evilness of organisation KNOWS (enough to act) CARES (enough to act) well- meaning brutish good evil Actively concerned for the user? Holistically evaluating the organisation Unintended user consequences? Favouring the org over the user to the harm of the user? Disinterested in user consequences?
7. This stuff is hard… It’s usually less like this… EVIL is incremental and more like this…
8.
9.
10.
11. The challenge of awareness The Well-Known and Ubiquitous Council Of Ethical Design (that doesn’t exist) Certifies that ____________________________________ IS NOT EVIL Acme Products and Services Ltd Knows and Cares Certification ISO1234 Sort of like this for interactions
12. One last human universal: empathy (AND DESIGNERS CAN ENABLE THIS)