Information Architecture 101:Task Testing<br />Selma Zafar<br />Senior User Experience Designer<br />
<ul><li>12 years experience in creating compelling, usable and innovate experiences
Strategy, user research, IA, wireframes, usability testing
Recent ThoughtFarmer Intranet clients:
MD Physicians
Fokker Services, Aerostructures, Aircraft Services
Global Container Terminals
YVR</li></li></ul><li>Quick Review | Card Sorting<br />
Steps in a Card Sort<br />Decide what you want to learn<br />Select the type of Card Sort (open vs closed)<br />Choose Sui...
Home<br />About Us<br />Social<br />News<br />How To’s<br />
Task Based Testing<br />
What it is good for<br />Improving the organization of your intranet<br />Improving top down navigation<br />Improving you...
What it is not<br />Not testing other navigation routes<br />Not testing feature links, see also links<br />Not testing se...
Define Your Goals<br />
Selecting Tasks<br />Specific <br /><ul><li>Department
Project team</li></ul>e.g.<br /><ul><li>Proposal
Design
Report</li></ul>General<br />- applicable to all employees<br />e.g.<br /><ul><li>HR information
Corporate Information
General manuals</li></li></ul><li>Writing Tasks <br />Use real scenarios to make task believable<br />Don’t use the name o...
Task Example<br />Instead of:<br />Find the expense reports.<br />Try:<br />You have returned to the office after a busine...
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Selma Zafar Task Testing

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  • What are you hoping to gain during testing?What are you wanting to evaluate?
  • How critical are the tasks? How frequent do people do them?
  • Select Participants that are from across the organization.If you want to test the IA in general – then
  • Task TestingApply and watch how the site is doing?
  • Selma Zafar Task Testing

    1. 1. Information Architecture 101:Task Testing<br />Selma Zafar<br />Senior User Experience Designer<br />
    2. 2. <ul><li>12 years experience in creating compelling, usable and innovate experiences
    3. 3. Strategy, user research, IA, wireframes, usability testing
    4. 4. Recent ThoughtFarmer Intranet clients:
    5. 5. MD Physicians
    6. 6. Fokker Services, Aerostructures, Aircraft Services
    7. 7. Global Container Terminals
    8. 8. YVR</li></li></ul><li>Quick Review | Card Sorting<br />
    9. 9. Steps in a Card Sort<br />Decide what you want to learn<br />Select the type of Card Sort (open vs closed)<br />Choose Suitable Content<br />Choose and invite participants<br />Conduct the sort (online or in-person)<br />Analyze Results<br />Integrate results<br />
    10. 10. Home<br />About Us<br />Social<br />News<br />How To’s<br />
    11. 11. Task Based Testing<br />
    12. 12. What it is good for<br />Improving the organization of your intranet<br />Improving top down navigation<br />Improving your structure terminology<br />Isolating structure itself<br />Focuses on content - No visual design; page layout, content design<br /> Getting user data early <br />Cheap and quick to try out ideas<br />
    13. 13. What it is not<br />Not testing other navigation routes<br />Not testing feature links, see also links<br />Not testing search<br />Not testing page layout<br />Not testing visual design<br />Not a substitute for real-site user testing – usability testing with visual design etc<br />Not a replacement for card sorting<br />
    14. 14. Define Your Goals<br />
    15. 15. Selecting Tasks<br />Specific <br /><ul><li>Department
    16. 16. Project team</li></ul>e.g.<br /><ul><li>Proposal
    17. 17. Design
    18. 18. Report</li></ul>General<br />- applicable to all employees<br />e.g.<br /><ul><li>HR information
    19. 19. Corporate Information
    20. 20. General manuals</li></li></ul><li>Writing Tasks <br />Use real scenarios to make task believable<br />Don’t use the name of the location of the information in the task.<br />Keep it simple and to the point – don’t embellish with a whole story.<br />Read the task out loud to someone first! If they don’t understand it, then rewrite it.<br />
    21. 21. Task Example<br />Instead of:<br />Find the expense reports.<br />Try:<br />You have returned to the office after a business trip and have receipts to submit to be reimbursed. Where would you expect to find the information and templates on this process?<br />
    22. 22. Selecting Participants<br />
    23. 23. Conducting Task Testing<br />
    24. 24. Online Evaluation Tool<br />Optimal Workshop: TreeJack(www.optimalworkshop.com)<br />
    25. 25. Presents Tasks & Content Tree<br />
    26. 26. Analysis<br />
    27. 27. Things to Look Out For…<br />75 – 80% Task Success Rate<br />What is the speed to complete the task versus the success?<br />How direct was the route to find the information?<br />Where did people go first? Was there a pattern in the click paths?<br />
    28. 28. Integrate Results<br />
    29. 29.
    30. 30. Selma Zafar<br />selma@openroad.ca<br />twitter.com/selmaz<br />

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