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Selma Zafar Task Testing

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  • What are you hoping to gain during testing?What are you wanting to evaluate?
  • How critical are the tasks? How frequent do people do them?
  • Select Participants that are from across the organization.If you want to test the IA in general – then
  • Task TestingApply and watch how the site is doing?
  • Transcript

    • 1. Information Architecture 101:Task Testing
      Selma Zafar
      Senior User Experience Designer
    • 2.
      • 12 years experience in creating compelling, usable and innovate experiences
      • 3. Strategy, user research, IA, wireframes, usability testing
      • 4. Recent ThoughtFarmer Intranet clients:
      • 5. MD Physicians
      • 6. Fokker Services, Aerostructures, Aircraft Services
      • 7. Global Container Terminals
      • 8. YVR
    • Quick Review | Card Sorting
    • 9. Steps in a Card Sort
      Decide what you want to learn
      Select the type of Card Sort (open vs closed)
      Choose Suitable Content
      Choose and invite participants
      Conduct the sort (online or in-person)
      Analyze Results
      Integrate results
    • 10. Home
      About Us
      Social
      News
      How To’s
    • 11. Task Based Testing
    • 12. What it is good for
      Improving the organization of your intranet
      Improving top down navigation
      Improving your structure terminology
      Isolating structure itself
      Focuses on content - No visual design; page layout, content design
      Getting user data early
      Cheap and quick to try out ideas
    • 13. What it is not
      Not testing other navigation routes
      Not testing feature links, see also links
      Not testing search
      Not testing page layout
      Not testing visual design
      Not a substitute for real-site user testing – usability testing with visual design etc
      Not a replacement for card sorting
    • 14. Define Your Goals
    • 15. Selecting Tasks
      Specific
      • Department
      • 16. Project team
      e.g.
      General
      - applicable to all employees
      e.g.
      • HR information
      • 19. Corporate Information
      • 20. General manuals
    • Writing Tasks
      Use real scenarios to make task believable
      Don’t use the name of the location of the information in the task.
      Keep it simple and to the point – don’t embellish with a whole story.
      Read the task out loud to someone first! If they don’t understand it, then rewrite it.
    • 21. Task Example
      Instead of:
      Find the expense reports.
      Try:
      You have returned to the office after a business trip and have receipts to submit to be reimbursed. Where would you expect to find the information and templates on this process?
    • 22. Selecting Participants
    • 23. Conducting Task Testing
    • 24. Online Evaluation Tool
      Optimal Workshop: TreeJack(www.optimalworkshop.com)
    • 25. Presents Tasks & Content Tree
    • 26. Analysis
    • 27. Things to Look Out For…
      75 – 80% Task Success Rate
      What is the speed to complete the task versus the success?
      How direct was the route to find the information?
      Where did people go first? Was there a pattern in the click paths?
    • 28. Integrate Results
    • 29.
    • 30. Selma Zafar
      selma@openroad.ca
      twitter.com/selmaz