2. Businesses need to reach their consumers to
tell them who they are and how are they
better than the competitors

3. But, consumers aren’t interested in listening
to boring, selfish and pushy businesses!
Instead they are interested in entertaining,
useful and informative stuff!

4. they read newspapers and magazines

5. listen to radio

6. stare at idiot box for hours

7. do almost every next thing online

8. Or just
go hang out and
bump into billboards!

9. Businesses pay for consumer’s eye balls &
ears and buy some space at these interesting
places to reach them
Advertisement
Buy This!

10. Every time a business wants to reach out to a
certain number of consumers with a new
message, it has to buy reach
Reach: 10,000 People
Cost Per Reach: 20 Bucks
Total Cost = 10,000 × 20 !!

11. Businesses worldwide
spend mindboggling
budgets just to sell what
consumers don’t really
need.

12. Instead, hang on. Make
something that consumers
really need. And let
consumers find you.