Creative Digital Marketing for Musicians & Songwriters

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This is the outline I used for a presentation I gave at Songposium 2012 in Toronto, Ontario hosted by the Songwriters Association of Canada (SAC) on January 28, 2012.

For more information on music marketing techniques visit the Thorny Bleeder website.

Created by Brian Thompson from Thorny Bleeder and The DIY Daily.

http://www.thediydaily.com
http://www.thornybleeder.com

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Creative Digital Marketing for Musicians & Songwriters

  1. 1. CREATIVE DIGITAL MARKETING FOR SONGWRITERS with Brian Thompson
  2. 2. Digital Social Marketing =Global Word Of Mouth
  3. 3. The International Dude Of Leisures 3 Rules of Success1. Dont Suck2. Be Cool3. Have Drive 
  4. 4. Is Social Media aSilver Bullet to Success?
  5. 5. Top 31 Ways to Suckat Social Media Marketing
  6. 6. Understanding the Psychology of the Social Web don’t spam me bro
  7. 7. 10 Steps to Successful Music Marketing:1. Define Your Goals2. Define Your Brand3. Have a Digital Strategy4. Align Branding Elements5. Utilize Direct-to-Fan Tools 6. Build Relationships via Conversations7. Create Unique & Creative Content8. Polish, Publish and Promote9. Give & Share10. Measure Results: Analyze, Adapt, Improve & Repeat
  8. 8. The New Music Economy: Demand = Value CwF + RtB = $$$ connect with fans + reason to buy = sales
  9. 9. The 80/20 Ruleto Social Marketing
  10. 10. Marketing viaTargeted Connections unleashing the power of Twitter Search
  11. 11. Conversations asMoments of Conversionturn casual conversations into profitable relationships
  12. 12. The UndeniablePower of Blogging
  13. 13. Metadata and Youthe data that describes the data
  14. 14. Content Marketing:Finding Your Niche how do you fit into culture?
  15. 15. Engage Your Audience
  16. 16. Give Em What They Want be open, honest and transparent share! give and ye shall receive
  17. 17. Dont Be Lost in a Crowd, Leave Digital Footprints
  18. 18. Having an Online PresenceDoesnt Mean Youre Present dont desert your profiles
  19. 19. Staying Relevant and Keeping in the Public Eye1.Do something small once a week2.Do something big once a month 
  20. 20. Know Whats in YourMusic Marketing Toolbox apps, tools & services
  21. 21. Harness the Powerof Your Email List
  22. 22. CREATIVE DIGITAL MARKETING FOR SONGWRITERS Visit Brian Online: www.thornybleeder.com www.thediydaily.com
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