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CREATIVE DIGITAL MARKETING FOR         SONGWRITERS         with Brian Thompson
Digital Social Marketing            =Global Word Of Mouth
The International Dude Of Leisures          3 Rules of Success1. Dont Suck2. Be Cool3. Have Drive 
Is Social Media aSilver Bullet to Success?
Top 31 Ways to Suckat Social Media Marketing
Understanding the Psychology      of the Social Web         don’t spam me bro
10 Steps to Successful                     Music Marketing:1. Define Your Goals2. Define Your Brand3. Have a Digital Strateg...
The New Music Economy:    Demand = Value          CwF + RtB = $$$   connect with fans + reason to buy = sales
The 80/20 Ruleto Social Marketing
Marketing viaTargeted Connections  unleashing the power of Twitter Search
Conversations asMoments of Conversionturn casual conversations into profitable relationships
The UndeniablePower of Blogging
Metadata and Youthe data that describes the data
Content Marketing:Finding Your Niche how do you fit into culture?
Engage Your Audience
Give Em What They Want  be open, honest and transparent   share! give and ye shall receive
Dont Be Lost in a Crowd, Leave Digital Footprints
Having an Online PresenceDoesnt Mean Youre Present        dont desert your profiles
Staying Relevant and     Keeping in the Public Eye1.Do something small once a week2.Do something big once a month 
Know Whats in YourMusic Marketing Toolbox       apps, tools & services
Harness the Powerof Your Email List
CREATIVE DIGITAL MARKETING    FOR SONGWRITERS          Visit Brian Online:        www.thornybleeder.com         www.thediy...
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Creative Digital Marketing for Musicians & Songwriters

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This is the outline I used for a presentation I gave at Songposium 2012 in Toronto, Ontario hosted by the Songwriters Association of Canada (SAC) on January 28, 2012.

For more information on music marketing techniques visit the Thorny Bleeder website.

Created by Brian Thompson from Thorny Bleeder and The DIY Daily.

http://www.thediydaily.com
http://www.thornybleeder.com

Published in: Business, News & Politics
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Transcript of "Creative Digital Marketing for Musicians & Songwriters"

  1. 1. CREATIVE DIGITAL MARKETING FOR SONGWRITERS with Brian Thompson
  2. 2. Digital Social Marketing =Global Word Of Mouth
  3. 3. The International Dude Of Leisures 3 Rules of Success1. Dont Suck2. Be Cool3. Have Drive 
  4. 4. Is Social Media aSilver Bullet to Success?
  5. 5. Top 31 Ways to Suckat Social Media Marketing
  6. 6. Understanding the Psychology of the Social Web don’t spam me bro
  7. 7. 10 Steps to Successful Music Marketing:1. Define Your Goals2. Define Your Brand3. Have a Digital Strategy4. Align Branding Elements5. Utilize Direct-to-Fan Tools 6. Build Relationships via Conversations7. Create Unique & Creative Content8. Polish, Publish and Promote9. Give & Share10. Measure Results: Analyze, Adapt, Improve & Repeat
  8. 8. The New Music Economy: Demand = Value CwF + RtB = $$$ connect with fans + reason to buy = sales
  9. 9. The 80/20 Ruleto Social Marketing
  10. 10. Marketing viaTargeted Connections unleashing the power of Twitter Search
  11. 11. Conversations asMoments of Conversionturn casual conversations into profitable relationships
  12. 12. The UndeniablePower of Blogging
  13. 13. Metadata and Youthe data that describes the data
  14. 14. Content Marketing:Finding Your Niche how do you fit into culture?
  15. 15. Engage Your Audience
  16. 16. Give Em What They Want be open, honest and transparent share! give and ye shall receive
  17. 17. Dont Be Lost in a Crowd, Leave Digital Footprints
  18. 18. Having an Online PresenceDoesnt Mean Youre Present dont desert your profiles
  19. 19. Staying Relevant and Keeping in the Public Eye1.Do something small once a week2.Do something big once a month 
  20. 20. Know Whats in YourMusic Marketing Toolbox apps, tools & services
  21. 21. Harness the Powerof Your Email List
  22. 22. CREATIVE DIGITAL MARKETING FOR SONGWRITERS Visit Brian Online: www.thornybleeder.com www.thediydaily.com
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