10 Holiday Marketing Tips
Introductions
Name
Business
What do you hope to get out of this
event?
Christmas comes but once a year
Who’s your most likely customer?
Female
Young children
Well educated
Married or with
partner
Employed
Values?
Yours?
1. Learn from last year
Top web searches last year?
What did competitors do?
Consider optimised blog posts:
“5 Reasons why...
2. Festive photos
Show your products make great Christmas gifts
3. Be clear on processes
Do you sell online?
What is your last order date for guaranteed delivery?
Can I return an item?
D...
4. Delight your customers
Offer more than is expected
• Include a handwritten Christmas card
• Include an additional gift
...
5. Use social media
People spend more time online at this time of year
• Invite discussion & ask questions
• Update your n...
6. Think outside the box
Christmas isn’t just for retailers
• Nursery – voucher for childcare sessions
• Restaurant – meal...
7. Update website homepage
8. Create a Christmas gift guide
Split into categories:
For him/her (gender)
5-7 year olds (age)
Stocking fillers under £5...
9. Offer promotions
An email advent calendar – new offer each day
Free gift wrapping
Free postage
Discount off your next s...
10. Make the most of PR
Prepare stories now for the silly season:
Santa, snow, sparkle
Cute children
Corporate social resp...
And finally…
Twitter:
Facebook:
LinkedIn:
Blog:
Email:

@ThorntonLucy
PerfectBalanceMarketing
LucyThornton
PerfectBalanceMarketing.com
...
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10 Holiday Marketing Tips 2013

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Christmas is a big retail event for thousands of businesses throughout the UK - if you're one of them, be inspired with some practical, fun and effective ways to make the most of this Christmas season.

Published in: Marketing, Business, Education
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  • Target audience: tired city workers, families & couples1/3 customers in London, 2/3 across UKDelivers 100k boxes a monthBenefits: inspiration & convenienceSeasonal recipes and ideas
  • 10 Holiday Marketing Tips 2013

    1. 1. 10 Holiday Marketing Tips
    2. 2. Introductions Name Business What do you hope to get out of this event?
    3. 3. Christmas comes but once a year
    4. 4. Who’s your most likely customer? Female Young children Well educated Married or with partner Employed Values? Yours?
    5. 5. 1. Learn from last year Top web searches last year? What did competitors do? Consider optimised blog posts: “5 Reasons why Kindles will dominate holiday gifts” “3 great Gadgets for a Boy’s Christmas Present” “Christmas Gadget Gifts that will rock 2013” Consider including: Christmas, Holiday gifts, boys gifts, girls gifts, gift ideas for men, gift ideas for women, Christmas gift ideas for 2013, gifts for her, gifts for him.
    6. 6. 2. Festive photos Show your products make great Christmas gifts
    7. 7. 3. Be clear on processes Do you sell online? What is your last order date for guaranteed delivery? Can I return an item? Do I pay the postage to return an item? When are you open over Christmas? How do I find you? 3 days left! Stock levels?
    8. 8. 4. Delight your customers Offer more than is expected • Include a handwritten Christmas card • Include an additional gift • Offer free gift wrapping • Free tips/advice eg. Recipes, top industry tips
    9. 9. 5. Use social media People spend more time online at this time of year • Invite discussion & ask questions • Update your networks with festive photos • Post gift ideas on your networks • Use your own hashtag #MyCompanyChristmasGifts
    10. 10. 6. Think outside the box Christmas isn’t just for retailers • Nursery – voucher for childcare sessions • Restaurant – meal voucher for two • Hairdresser – voucher for festive makeover • Be the emergency gift • Get creative
    11. 11. 7. Update website homepage
    12. 12. 8. Create a Christmas gift guide Split into categories: For him/her (gender) 5-7 year olds (age) Stocking fillers under £5 (price) Gifts for geeks (interests) Add to your website and
    13. 13. 9. Offer promotions An email advent calendar – new offer each day Free gift wrapping Free postage Discount off your next shop* Cyber Monday 02/12/13 * Most popular & effective
    14. 14. 10. Make the most of PR Prepare stories now for the silly season: Santa, snow, sparkle Cute children Corporate social responsibility Review 2013 Black hole between Christmas & New Year
    15. 15. And finally…
    16. 16. Twitter: Facebook: LinkedIn: Blog: Email: @ThorntonLucy PerfectBalanceMarketing LucyThornton PerfectBalanceMarketing.com Lucy@PerfectBalanceMarketing.com

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