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Introduction to Gamification
 

Introduction to Gamification

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A presentation about how we can use game mechanics in areas that aren’t a game

A presentation about how we can use game mechanics in areas that aren’t a game

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    Introduction to Gamification Introduction to Gamification Presentation Transcript

    • GAMI-FICA-TION– a presentation about howwe can use game mechanicsin areas that aren’t a gameMartin Thörnkvist, @thornkvistwww.mediaevolution.se C’n’B, Cologne, 23 June 2011
    • AgendaGamificationGame mechanicsWhy gamify?Do’s and dont’sExamples
    • Definition Gamification
    • ”The process of applying the basic elements that make games fun and engaging to things thataren’t considered a game.” Gamification
    • Game mechanics Why we’re playing
    • PointsWhy we’re playing
    • LevelsWhy we’re playing
    • BadgesWhy we’re playing
    • Leaderboards Why we’re playing
    • Challenges Why we’re playing
    • Rethink!Ozma Game Design
    • RewardsWhy we’re playing
    • 5 good reasons Why gamify?
    • Increased use Why gamify?
    • Increased loyalty Why gamify?
    • Influencing use Why gamify?
    • Viral sharing Why gamify?
    • Identification Why gamify?
    • Again, together Mechanics + reasons
    • ”It’s the process ofimplementing game mechanics into non-gaming scenarios in order to better engageaudiences and solve problems” Gamification
    • Do’s and don’tsWhat to think about before you start
    • It’s hardWhat to think about before you start
    • Not pointification What to think about before you start
    • Not too simpleWhat to think about before you start
    • SurpriseWhat to think about before you start
    • Be concreteWhat to think about before you start
    • ForecastStill on planet earth, but more engaging
    • ”while the last decadewas the decade of social, this decade will be the decade when the game framework is built” - Seth Priebatsch
    • ”By 2015, more than 50percent of organizationsthat manage innovation processes will gamify those processes” - Gartner
    • ”Anywhere there are people to be motivated, you can use gamification.I you’re not, you’re leaving money on the table” - Rajat Paharia
    • = SummaryCall on the basic human need to compete and play It’s not only about points and badges Think before you implement
    • Thanks.martin@mediaevolution.se www.mediaevolution.se @thornkvist