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CROWDFUNDING– finance your project byengaging your fansMartin Thörnkvist, @thornkvist                                 By:la...
Members2BalanceU                      Fuente Interactive Lab AB     Misprinted                    Skurups FolkhögskolaAB A...
Media industries
Media industries
Media industries     Business      models  Social mediaCrowdsourcing Visualization       Mobile  Gamification
Agenda
AgendaWhat is crowdfunding?
AgendaWhat is crowdfunding?Why should we care?
AgendaWhat is crowdfunding?Why should we care?Advice on how to do it
AgendaWhat is crowdfunding?Why should we care?Advice on how to do itGood examples
Definition Crowdsourcing
”model fordistributed problem Crowdsourcing
Crowdsourcingcreation, voting, wisdom, funding
”cooperation by   a group of   people to    montery   support a    Crowdfunding
Why?Part of your business model
Jill Sobule
$100 - Copper     Level:T-shirt saying youre a   junior executive
$500 - GoldLevel: This is where itgets good! At the endof my CD, Ill do a fun  instrumental trackwhere Ill mention your
$10 000 -  Weapons-Grade  Plutonium Level:You get to come and sing on my CD. Dont worry ifyou cant sing - we can fix     th...
89 000dollar
89 000 dollar53 days
Platformsto launch your project
Platformsto launch your project   1. How much money
Platformsto launch your project   1. How much money    2. How many days
Platformsto launch your project   1. How much money    2. How many days 3. What the rewards are
Platformsto launch your project   1. How much money    2. How many days 3. What the rewards are      4. A selling text
kickstarter.c  to launch your project     1. How much money      2. How many days   3. What the rewards are        4. A se...
indiegogo.co  to launch your project     1. How much money      2. How many days   3. What the rewards are        4. A sel...
fundedbyme.c  to launch your project     1. How much money      2. How many days   3. What the rewards are        4. A sel...
8 advicefor a successful crowdfunding
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Crowdfunding - finance your project by engaging your fans

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A presentation about what crowdfunding is, why you should use it and 8 advice on how to do it.

18 February 2011
By:larm, Oslo, Norway

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  • \n
  • - before we start -> Martin, Malmö, Songs I Wish, Moto Boy -> Media Evolution\n
  • ensure innovation and growth in the medie businesses \n-> -esess.\n
  • we do it together with -esess, film, musik, tv, datorspel, publishing, wenb osv\ndifferent sizes\n= benefit /strength\n
  • focus on what affect instead of industries branscherna\n-> different industries are good at different to factors\n->learn from each other\npremise\n
  • focus on what affect instead of industries branscherna\n-> different industries are good at different to factors\n->learn from each other\npremise\n
  • focus on what affect instead of industries branscherna\n-> different industries are good at different to factors\n->learn from each other\npremise\n
  • focus on what affect instead of industries branscherna\n-> different industries are good at different to factors\n->learn from each other\npremise\n
  • focus on what affect instead of industries branscherna\n-> different industries are good at different to factors\n->learn from each other\npremise\n
  • focus on what affect instead of industries branscherna\n-> different industries are good at different to factors\n->learn from each other\npremise\n
  • \n
  • \n
  • \n
  • \n
  • crowd outsourcing\n- spreadshirt\n- idol\n- wikipedia \n\nanvändarfinansiering\n-> folkfinansierng\n
  • crowd outsourcing\n- spreadshirt\n- idol\n- wikipedia \n\nanvändarfinansiering\n-> folkfinansierng\n
  • crowd outsourcing\n- spreadshirt\n- idol\n- wikipedia \n\nanvändarfinansiering\n-> folkfinansierng\n
  • crowd outsourcing\n- spreadshirt\n- idol\n- wikipedia \n\nanvändarfinansiering\n-> folkfinansierng\n
  • crowd outsourcing\n- spreadshirt\n- idol\n- wikipedia \n\nanvändarfinansiering\n-> folkfinansierng\n
  • crowd outsourcing\n- spreadshirt\n- idol\n- wikipedia \n\nanvändarfinansiering\n-> folkfinansierng\n
  • crowd outsourcing\n- spreadshirt\n- idol\n- wikipedia \n\nanvändarfinansiering\n-> folkfinansierng\n
  • - don’t just sell your product when it’s finnished\n- creates exitment and engagement from customers / fans\n
  • hit 1995 i usa. 6 skivor. labels dumped her or got bankrupt \nexperimented with online distribution.\n2008 -> www.jillsnextrecord.com\n
  • mål att dra in 75 000 dollar\n12 val -> 10 - 10 000 dollar\n
  • mål att dra in 75 000 dollar\n12 val -> 10 - 10 000 dollar\n
  • mål att dra in 75 000 dollar\n12 val -> 10 - 10 000 dollar\n
  • mål att dra in 75 000 dollar\n12 val -> 10 - 10 000 dollar\n
  • the result\n
  • the result\n
  • the result\n
  • this is 2008\nsince then framworks/platforms has been developed\n-> but this is the model\n
  • Bestäm (1) how much money you need, (2) how long you need, (3) ett datum för när finansieringsperioden är över. (4) För att transaktionen ska bli av behöver projektet bli finansierat inom tiden projektägaren bestämt. \n
  • Bestäm (1) how much money you need, (2) how long you need, (3) ett datum för när finansieringsperioden är över. (4) För att transaktionen ska bli av behöver projektet bli finansierat inom tiden projektägaren bestämt. \n
  • Bestäm (1) how much money you need, (2) how long you need, (3) ett datum för när finansieringsperioden är över. (4) För att transaktionen ska bli av behöver projektet bli finansierat inom tiden projektägaren bestämt. \n
  • Bestäm (1) how much money you need, (2) how long you need, (3) ett datum för när finansieringsperioden är över. (4) För att transaktionen ska bli av behöver projektet bli finansierat inom tiden projektägaren bestämt. \n
  • Bestäm (1) how much money you need, (2) how long you need, (3) ett datum för när finansieringsperioden är över. (4) För att transaktionen ska bli av behöver projektet bli finansierat inom tiden projektägaren bestämt. \n
  • Bestäm (1) how much money you need, (2) how long you need, (3) ett datum för när finansieringsperioden är över. (4) För att transaktionen ska bli av behöver projektet bli finansierat inom tiden projektägaren bestämt. \n
  • Bestäm (1) how much money you need, (2) how long you need, (3) ett datum för när finansieringsperioden är över. (4) För att transaktionen ska bli av behöver projektet bli finansierat inom tiden projektägaren bestämt. \n
  • Bestäm (1) how much money you need, (2) how long you need, (3) ett datum för när finansieringsperioden är över. (4) För att transaktionen ska bli av behöver projektet bli finansierat inom tiden projektägaren bestämt. \n
  • Bestäm (1) how much money you need, (2) how long you need, (3) ett datum för när finansieringsperioden är över. (4) För att transaktionen ska bli av behöver projektet bli finansierat inom tiden projektägaren bestämt. \n
  • Bestäm (1) how much money you need, (2) how long you need, (3) ett datum för när finansieringsperioden är över. (4) För att transaktionen ska bli av behöver projektet bli finansierat inom tiden projektägaren bestämt. \n
  • 1 mars\n-> minimum amout you need\n-> A milestone \n
  • \n
  • \n
  • Människor stöttar personer inte projekt\n65% av lyckade projekt har lyft fram personerna bakom\n
  • varför just dig? vilka problem/möjligheter är det fansen kan hjälpa md\n
  • first thing we see - easy to understan, easy to be personal\nthis is simon, Phom Pen Cambodia. Wanted 25000. Made $51000\n
  • simon asked for help with editing\n-> could say he had lot’s of great material\n\n
  • Asobi seksu\n100 dollar\n\n
  • Differnt levels of rewards -> 1-10000\n25 dollar most common\n100 dollar adds most\n29 dollar average in Simons project\n
  • 30% is the tipping point for projects. 90% of those succeeds\nyou get the most money in the beginning and at the end\n
  • 60/70% of the money comes from existing fans\nobs! -> don’t just communicate when you want money\nSimons movie -> 1737 people, 170 countries\n
  • 60/70% of the money comes from existing fans\nobs! -> don’t just communicate when you want money\nSimons movie -> 1737 people, 170 countries\n
  • 60/70% of the money comes from existing fans\nobs! -> don’t just communicate when you want money\nSimons movie -> 1737 people, 170 countries\n
  • 60/70% of the money comes from existing fans\nobs! -> don’t just communicate when you want money\nSimons movie -> 1737 people, 170 countries\n
  • 3910 projectsTotal Pledges: 386,373$27,638,318 dollars pledges\n
  • 3910 projectsTotal Pledges: 386,373$27,638,318 dollars pledges\n
  • 3910 projectsTotal Pledges: 386,373$27,638,318 dollars pledges\n
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  • Transcript of "Crowdfunding - finance your project by engaging your fans"

    1. 1. CROWDFUNDING– finance your project byengaging your fansMartin Thörnkvist, @thornkvist By:larm, Oslo. 18 February 2011
    2. 2. Members2BalanceU Fuente Interactive Lab AB Misprinted Skurups FolkhögskolaAB Audiola Get Real AB Mobill Scandinavia Smartfilm ABAgnes film & television AB Good Old mm3 Mobile Channel AB Songs I Wish I had WrittenAnagram Produktion AB Gäddans Produktioner Moving Stonecat Sonic BrandingAnja Schmidt Film och Teater Hawk Video & Film/Ace N3P Entreprenörsskola Sparr o CoAspekta Propeople Filmshop Nationalencyklopedin Stagevision Oresund ABAttraction Film of Sweden AB Helsingborg stad Navigator Communication AB StratiteqAudio supreme Öresund High Graphics Neon/Hunstad Studio IIIAvalon Enterprise AB Hyper Island NetPort.Karlshamn Studio 1982Awnic ID Kommunikation AB Noisy Cricket SuperlativoBardå Filmproduktion AB Inspicient & Reklamtjänster Nordic game resources AB Svenska Aller ABBoostHbg AB Oddlife Productions Svenska WebbredaktörernaBlekinge tekniska högskola Istudios HB Ozma Speldesign Sveriges YrkeshögskolaBredband2 KAN Malmö Paxvision Sydsvenska dagbladetCybercom King Edward Filmproduktion Pendit Tarsier StudiosColibri Television AB Kostr film Pixel touch media TeWee art & film productionDana film & produktion Kreativum Planeto TAT – The astonishing tribeDigifex Kulturmejeriet Polar Rose This Zentury AbDoc Lounge Lejoni Produktion Ponnert Film & Media Tibet Server ABDo-Fi Lennandia PS Communication Malmö AB TicTac InteractiveEC Le Petit Garcon R.R. Media TrossfilmEight Limestone Filmproduktion AB Reaktor sydost U-filmEksploria MacMeckarna AB Redikod AB Ubisoft EntertainmentEl Alamo Produktioner Malmö högskola Redloop SwedenEurocast Television AB Malmö stad Region Blekinge Upside Studios ABExtransit Malmö symfoniorkester Region Skåne UpSwedenFilm i Skåne Manuslabbet Scanditoy AB UstwoFilmcentrum Syd Mashmobile Scandvision Communication Vitamin SE Media ABFirst Flight Communication Midvinterfilm AB Wallen Media ABAB Mindpark Scen3 WannaplayFolkets Bio Malmö MINT Sisyphus Films/ Pedram Dahl Way group europé
    3. 3. Media industries
    4. 4. Media industries
    5. 5. Media industries Business models Social mediaCrowdsourcing Visualization Mobile Gamification
    6. 6. Agenda
    7. 7. AgendaWhat is crowdfunding?
    8. 8. AgendaWhat is crowdfunding?Why should we care?
    9. 9. AgendaWhat is crowdfunding?Why should we care?Advice on how to do it
    10. 10. AgendaWhat is crowdfunding?Why should we care?Advice on how to do itGood examples
    11. 11. Definition Crowdsourcing
    12. 12. ”model fordistributed problem Crowdsourcing
    13. 13. Crowdsourcingcreation, voting, wisdom, funding
    14. 14. ”cooperation by a group of people to montery support a Crowdfunding
    15. 15. Why?Part of your business model
    16. 16. Jill Sobule
    17. 17. $100 - Copper Level:T-shirt saying youre a junior executive
    18. 18. $500 - GoldLevel: This is where itgets good! At the endof my CD, Ill do a fun instrumental trackwhere Ill mention your
    19. 19. $10 000 - Weapons-Grade Plutonium Level:You get to come and sing on my CD. Dont worry ifyou cant sing - we can fix that on our end.
    20. 20. 89 000dollar
    21. 21. 89 000 dollar53 days
    22. 22. Platformsto launch your project
    23. 23. Platformsto launch your project 1. How much money
    24. 24. Platformsto launch your project 1. How much money 2. How many days
    25. 25. Platformsto launch your project 1. How much money 2. How many days 3. What the rewards are
    26. 26. Platformsto launch your project 1. How much money 2. How many days 3. What the rewards are 4. A selling text
    27. 27. kickstarter.c to launch your project 1. How much money 2. How many days 3. What the rewards are 4. A selling text
    28. 28. indiegogo.co to launch your project 1. How much money 2. How many days 3. What the rewards are 4. A selling text
    29. 29. fundedbyme.c to launch your project 1. How much money 2. How many days 3. What the rewards are 4. A selling text
    30. 30. 8 advicefor a successful crowdfunding
    31. 31. Good idea As always
    32. 32. Emphasize yourselfPeople like people
    33. 33. Tell your storyCreate bond and understanding
    34. 34. Spend time on a video Straight to people’s heart
    35. 35. SpecifyMake your world easy to
    36. 36. Creative rewards ”(no art critics please)”
    37. 37. Don’t leave any money on the $100 adds most
    38. 38. Create amodular story 30 % = tipping point
    39. 39. Don’t forget to spread the 15% on Kickstarter doesn’t earn a dollar
    40. 40. Don’t forget to spread the 15% on Kickstarter doesn’t earn a dollar 1. Recruit ambassadors
    41. 41. Don’t forget to spread the 15% on Kickstarter doesn’t earn a dollar 1. Recruit ambassadors 2. Plant your idea
    42. 42. Don’t forget to spread the 15% on Kickstarter doesn’t earn a dollar 1. Recruit ambassadors 2. Plant your idea 3. Bloggers are your best friends
    43. 43. Don’t forget to spread the 15% on Kickstarter doesn’t earn a dollar 1. Recruit ambassadors 2. Plant your idea 3. Bloggers are your best friends 4. Spread to thousand networkds
    44. 44. AnyThe numbers
    45. 45. Any The numbers3900 successful projects
    46. 46. Any The numbers3900 successful projects 386 373 pledges
    47. 47. Any The numbers3900 successful projects 386 373 pledges 27,638,318 dollars
    48. 48. =Summary
    49. 49. = SummaryNot just selling
    50. 50. = Summary Not just sellingCreate engagemang
    51. 51. = Summary Not just selling Create engagemangBe creative all the way
    52. 52. Thanks.martin@mediaevolution.se www.mediaevolution.se @thornkvist
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