Crowdfunding - finance your project by engaging your fans
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Crowdfunding - finance your project by engaging your fans

  • 3,477 views
Uploaded on

A presentation about what crowdfunding is, why you should use it and 8 advice on how to do it. ...

A presentation about what crowdfunding is, why you should use it and 8 advice on how to do it.

18 February 2011
By:larm, Oslo, Norway

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
3,477
On Slideshare
3,026
From Embeds
451
Number of Embeds
11

Actions

Shares
Downloads
90
Comments
0
Likes
4

Embeds 451

http://www.angelcoaching.nl 413
http://weblogangelcoaching.blogspot.com 16
url_unknown 8
http://weblogangelcoaching.blogspot.nl 4
http://www.slideshare.net 2
http://www.linkedin.com 2
http://1.embed.urli.st 2
http://simplycrowd.com 1
http://webcache.googleusercontent.com 1
http://angelcoaching.nl 1
https://twitter.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • \n
  • - before we start -> Martin, Malmö, Songs I Wish, Moto Boy -> Media Evolution\n
  • ensure innovation and growth in the medie businesses \n-> -esess.\n
  • we do it together with -esess, film, musik, tv, datorspel, publishing, wenb osv\ndifferent sizes\n= benefit /strength\n
  • focus on what affect instead of industries branscherna\n-> different industries are good at different to factors\n->learn from each other\npremise\n
  • focus on what affect instead of industries branscherna\n-> different industries are good at different to factors\n->learn from each other\npremise\n
  • focus on what affect instead of industries branscherna\n-> different industries are good at different to factors\n->learn from each other\npremise\n
  • focus on what affect instead of industries branscherna\n-> different industries are good at different to factors\n->learn from each other\npremise\n
  • focus on what affect instead of industries branscherna\n-> different industries are good at different to factors\n->learn from each other\npremise\n
  • focus on what affect instead of industries branscherna\n-> different industries are good at different to factors\n->learn from each other\npremise\n
  • \n
  • \n
  • \n
  • \n
  • crowd outsourcing\n- spreadshirt\n- idol\n- wikipedia \n\nanvändarfinansiering\n-> folkfinansierng\n
  • crowd outsourcing\n- spreadshirt\n- idol\n- wikipedia \n\nanvändarfinansiering\n-> folkfinansierng\n
  • crowd outsourcing\n- spreadshirt\n- idol\n- wikipedia \n\nanvändarfinansiering\n-> folkfinansierng\n
  • crowd outsourcing\n- spreadshirt\n- idol\n- wikipedia \n\nanvändarfinansiering\n-> folkfinansierng\n
  • crowd outsourcing\n- spreadshirt\n- idol\n- wikipedia \n\nanvändarfinansiering\n-> folkfinansierng\n
  • crowd outsourcing\n- spreadshirt\n- idol\n- wikipedia \n\nanvändarfinansiering\n-> folkfinansierng\n
  • crowd outsourcing\n- spreadshirt\n- idol\n- wikipedia \n\nanvändarfinansiering\n-> folkfinansierng\n
  • - don’t just sell your product when it’s finnished\n- creates exitment and engagement from customers / fans\n
  • hit 1995 i usa. 6 skivor. labels dumped her or got bankrupt \nexperimented with online distribution.\n2008 -> www.jillsnextrecord.com\n
  • mål att dra in 75 000 dollar\n12 val -> 10 - 10 000 dollar\n
  • mål att dra in 75 000 dollar\n12 val -> 10 - 10 000 dollar\n
  • mål att dra in 75 000 dollar\n12 val -> 10 - 10 000 dollar\n
  • mål att dra in 75 000 dollar\n12 val -> 10 - 10 000 dollar\n
  • the result\n
  • the result\n
  • the result\n
  • this is 2008\nsince then framworks/platforms has been developed\n-> but this is the model\n
  • Bestäm (1) how much money you need, (2) how long you need, (3) ett datum för när finansieringsperioden är över. (4) För att transaktionen ska bli av behöver projektet bli finansierat inom tiden projektägaren bestämt. \n
  • Bestäm (1) how much money you need, (2) how long you need, (3) ett datum för när finansieringsperioden är över. (4) För att transaktionen ska bli av behöver projektet bli finansierat inom tiden projektägaren bestämt. \n
  • Bestäm (1) how much money you need, (2) how long you need, (3) ett datum för när finansieringsperioden är över. (4) För att transaktionen ska bli av behöver projektet bli finansierat inom tiden projektägaren bestämt. \n
  • Bestäm (1) how much money you need, (2) how long you need, (3) ett datum för när finansieringsperioden är över. (4) För att transaktionen ska bli av behöver projektet bli finansierat inom tiden projektägaren bestämt. \n
  • Bestäm (1) how much money you need, (2) how long you need, (3) ett datum för när finansieringsperioden är över. (4) För att transaktionen ska bli av behöver projektet bli finansierat inom tiden projektägaren bestämt. \n
  • Bestäm (1) how much money you need, (2) how long you need, (3) ett datum för när finansieringsperioden är över. (4) För att transaktionen ska bli av behöver projektet bli finansierat inom tiden projektägaren bestämt. \n
  • Bestäm (1) how much money you need, (2) how long you need, (3) ett datum för när finansieringsperioden är över. (4) För att transaktionen ska bli av behöver projektet bli finansierat inom tiden projektägaren bestämt. \n
  • Bestäm (1) how much money you need, (2) how long you need, (3) ett datum för när finansieringsperioden är över. (4) För att transaktionen ska bli av behöver projektet bli finansierat inom tiden projektägaren bestämt. \n
  • Bestäm (1) how much money you need, (2) how long you need, (3) ett datum för när finansieringsperioden är över. (4) För att transaktionen ska bli av behöver projektet bli finansierat inom tiden projektägaren bestämt. \n
  • Bestäm (1) how much money you need, (2) how long you need, (3) ett datum för när finansieringsperioden är över. (4) För att transaktionen ska bli av behöver projektet bli finansierat inom tiden projektägaren bestämt. \n
  • 1 mars\n-> minimum amout you need\n-> A milestone \n
  • \n
  • \n
  • Människor stöttar personer inte projekt\n65% av lyckade projekt har lyft fram personerna bakom\n
  • varför just dig? vilka problem/möjligheter är det fansen kan hjälpa md\n
  • first thing we see - easy to understan, easy to be personal\nthis is simon, Phom Pen Cambodia. Wanted 25000. Made $51000\n
  • simon asked for help with editing\n-> could say he had lot’s of great material\n\n
  • Asobi seksu\n100 dollar\n\n
  • Differnt levels of rewards -> 1-10000\n25 dollar most common\n100 dollar adds most\n29 dollar average in Simons project\n
  • 30% is the tipping point for projects. 90% of those succeeds\nyou get the most money in the beginning and at the end\n
  • 60/70% of the money comes from existing fans\nobs! -> don’t just communicate when you want money\nSimons movie -> 1737 people, 170 countries\n
  • 60/70% of the money comes from existing fans\nobs! -> don’t just communicate when you want money\nSimons movie -> 1737 people, 170 countries\n
  • 60/70% of the money comes from existing fans\nobs! -> don’t just communicate when you want money\nSimons movie -> 1737 people, 170 countries\n
  • 60/70% of the money comes from existing fans\nobs! -> don’t just communicate when you want money\nSimons movie -> 1737 people, 170 countries\n
  • 3910 projectsTotal Pledges: 386,373$27,638,318 dollars pledges\n
  • 3910 projectsTotal Pledges: 386,373$27,638,318 dollars pledges\n
  • 3910 projectsTotal Pledges: 386,373$27,638,318 dollars pledges\n
  • \n
  • \n
  • \n
  • \n

Transcript

  • 1. CROWDFUNDING– finance your project byengaging your fansMartin Thörnkvist, @thornkvist By:larm, Oslo. 18 February 2011
  • 2. Members2BalanceU Fuente Interactive Lab AB Misprinted Skurups FolkhögskolaAB Audiola Get Real AB Mobill Scandinavia Smartfilm ABAgnes film & television AB Good Old mm3 Mobile Channel AB Songs I Wish I had WrittenAnagram Produktion AB Gäddans Produktioner Moving Stonecat Sonic BrandingAnja Schmidt Film och Teater Hawk Video & Film/Ace N3P Entreprenörsskola Sparr o CoAspekta Propeople Filmshop Nationalencyklopedin Stagevision Oresund ABAttraction Film of Sweden AB Helsingborg stad Navigator Communication AB StratiteqAudio supreme Öresund High Graphics Neon/Hunstad Studio IIIAvalon Enterprise AB Hyper Island NetPort.Karlshamn Studio 1982Awnic ID Kommunikation AB Noisy Cricket SuperlativoBardå Filmproduktion AB Inspicient & Reklamtjänster Nordic game resources AB Svenska Aller ABBoostHbg AB Oddlife Productions Svenska WebbredaktörernaBlekinge tekniska högskola Istudios HB Ozma Speldesign Sveriges YrkeshögskolaBredband2 KAN Malmö Paxvision Sydsvenska dagbladetCybercom King Edward Filmproduktion Pendit Tarsier StudiosColibri Television AB Kostr film Pixel touch media TeWee art & film productionDana film & produktion Kreativum Planeto TAT – The astonishing tribeDigifex Kulturmejeriet Polar Rose This Zentury AbDoc Lounge Lejoni Produktion Ponnert Film & Media Tibet Server ABDo-Fi Lennandia PS Communication Malmö AB TicTac InteractiveEC Le Petit Garcon R.R. Media TrossfilmEight Limestone Filmproduktion AB Reaktor sydost U-filmEksploria MacMeckarna AB Redikod AB Ubisoft EntertainmentEl Alamo Produktioner Malmö högskola Redloop SwedenEurocast Television AB Malmö stad Region Blekinge Upside Studios ABExtransit Malmö symfoniorkester Region Skåne UpSwedenFilm i Skåne Manuslabbet Scanditoy AB UstwoFilmcentrum Syd Mashmobile Scandvision Communication Vitamin SE Media ABFirst Flight Communication Midvinterfilm AB Wallen Media ABAB Mindpark Scen3 WannaplayFolkets Bio Malmö MINT Sisyphus Films/ Pedram Dahl Way group europé
  • 3. Media industries
  • 4. Media industries
  • 5. Media industries Business models Social mediaCrowdsourcing Visualization Mobile Gamification
  • 6. Agenda
  • 7. AgendaWhat is crowdfunding?
  • 8. AgendaWhat is crowdfunding?Why should we care?
  • 9. AgendaWhat is crowdfunding?Why should we care?Advice on how to do it
  • 10. AgendaWhat is crowdfunding?Why should we care?Advice on how to do itGood examples
  • 11. Definition Crowdsourcing
  • 12. ”model fordistributed problem Crowdsourcing
  • 13. Crowdsourcingcreation, voting, wisdom, funding
  • 14. ”cooperation by a group of people to montery support a Crowdfunding
  • 15. Why?Part of your business model
  • 16. Jill Sobule
  • 17. $100 - Copper Level:T-shirt saying youre a junior executive
  • 18. $500 - GoldLevel: This is where itgets good! At the endof my CD, Ill do a fun instrumental trackwhere Ill mention your
  • 19. $10 000 - Weapons-Grade Plutonium Level:You get to come and sing on my CD. Dont worry ifyou cant sing - we can fix that on our end.
  • 20. 89 000dollar
  • 21. 89 000 dollar53 days
  • 22. Platformsto launch your project
  • 23. Platformsto launch your project 1. How much money
  • 24. Platformsto launch your project 1. How much money 2. How many days
  • 25. Platformsto launch your project 1. How much money 2. How many days 3. What the rewards are
  • 26. Platformsto launch your project 1. How much money 2. How many days 3. What the rewards are 4. A selling text
  • 27. kickstarter.c to launch your project 1. How much money 2. How many days 3. What the rewards are 4. A selling text
  • 28. indiegogo.co to launch your project 1. How much money 2. How many days 3. What the rewards are 4. A selling text
  • 29. fundedbyme.c to launch your project 1. How much money 2. How many days 3. What the rewards are 4. A selling text
  • 30. 8 advicefor a successful crowdfunding
  • 31. Good idea As always
  • 32. Emphasize yourselfPeople like people
  • 33. Tell your storyCreate bond and understanding
  • 34. Spend time on a video Straight to people’s heart
  • 35. SpecifyMake your world easy to
  • 36. Creative rewards ”(no art critics please)”
  • 37. Don’t leave any money on the $100 adds most
  • 38. Create amodular story 30 % = tipping point
  • 39. Don’t forget to spread the 15% on Kickstarter doesn’t earn a dollar
  • 40. Don’t forget to spread the 15% on Kickstarter doesn’t earn a dollar 1. Recruit ambassadors
  • 41. Don’t forget to spread the 15% on Kickstarter doesn’t earn a dollar 1. Recruit ambassadors 2. Plant your idea
  • 42. Don’t forget to spread the 15% on Kickstarter doesn’t earn a dollar 1. Recruit ambassadors 2. Plant your idea 3. Bloggers are your best friends
  • 43. Don’t forget to spread the 15% on Kickstarter doesn’t earn a dollar 1. Recruit ambassadors 2. Plant your idea 3. Bloggers are your best friends 4. Spread to thousand networkds
  • 44. AnyThe numbers
  • 45. Any The numbers3900 successful projects
  • 46. Any The numbers3900 successful projects 386 373 pledges
  • 47. Any The numbers3900 successful projects 386 373 pledges 27,638,318 dollars
  • 48. =Summary
  • 49. = SummaryNot just selling
  • 50. = Summary Not just sellingCreate engagemang
  • 51. = Summary Not just selling Create engagemangBe creative all the way
  • 52. Thanks.martin@mediaevolution.se www.mediaevolution.se @thornkvist