We Know Moms www.momcentralconsulting.com April 2009

Who We Are Our mission: will this make the world better for busy Moms and their kids? As the premier firm specializing in Marketing to Moms, Mom Central Consulting helps companies develop meaningful conversations, connections and communities with Moms. We reach Moms and engage them in powerful word of mouth programs such as blog tours, viral marketing programs, geo-targeted referral programs and live grassroots events. They take action and recommend your brand, fueling brand awareness, engagement, product trial and sales. Mom Central works with over 100 national brands. We also offer a breadth of consulting services, including research and social media strategy and listening, for start-up and established brands.

Who We Work With

Food

Food – Kellogg’s

Beverages

Consumer Packaged Goods

Consumer Packaged Goods—Clorox

Home Goods and Appliances

Computer and Mobile Phones

Mom Online Destinations

Kid’s Entertainment

Kid’s Online Destinations

Entertainment and Movies

Vacation Destinations

Financial Services

Pharmaceutical and Health

What we do

Consulting & Research Services to Understand Your Mom Audience Strategic Advising: Help brands or agencies pitch and land business based on trendspotting, Mom expertise and targeted research. Website Analysis: Position a brand’s website to speak directly to its Mom audience. Increase perception and brand transparency, authenticity and relatability. Targeted Research: Measure and identify how Moms or women talk about a brand or company via targeted surveys. SpokesMom Bureau and Advisory Panels: Access over 100 national Mom experts to lend their advice or national presence to a campaign.

Strategic Advising: Help brands or agencies pitch and land business based on trendspotting, Mom expertise and targeted research.

Website Analysis: Position a brand’s website to speak directly to its Mom audience. Increase perception and brand transparency, authenticity and relatability.

Targeted Research: Measure and identify how Moms or women talk about a brand or company via targeted surveys.

SpokesMom Bureau and Advisory Panels: Access over 100 national Mom experts to lend their advice or national presence to a campaign.

Programs that Fuel Brand Awareness/Loyalty/Engagement Blog Tours : Articulate, passionate bloggers build brand awareness and rank high in Google and other search engines. Twitter Tours and Micro-blogging: Enables influencers to grab attention of other influencers. Facebook Fan Pages: Create a presence for a brand or product on Facebook and drive Moms to “friend” the page. Influencers: Engage experts and community leaders to validate products or services. Influencers also lend expert content and media exposure. Viral Outreaches to Mom Community : Access to over 80,000 Influential Moms, taps into our viral nature and sparks conversations about “best of” products and services. Sampling, Contests and Coupons: Sparking consumer traffic with a lure of directly related prizes to campaign.

Blog Tours : Articulate, passionate bloggers build brand awareness and rank high in Google and other search engines.

Twitter Tours and Micro-blogging: Enables influencers to grab attention of other influencers.

Facebook Fan Pages: Create a presence for a brand or product on Facebook and drive Moms to “friend” the page.

Influencers: Engage experts and community leaders to validate products or services. Influencers also lend expert content and media exposure.

Viral Outreaches to Mom Community : Access to over 80,000 Influential Moms, taps into our viral nature and sparks conversations about “best of” products and services.

Sampling, Contests and Coupons: Sparking consumer traffic with a lure of directly related prizes to campaign.

Social Media Consulting Services Listening : Our listening services look at what is being said about you and who’s doing the talking. A benchmark helps understand your brand’s current viral footprint. Ongoing listening allows you to track trends over time. Social Media Presence: Create a social media presence for a brand by setting up a corporate blog and on sites such as Facebook and Twitter. Social Media Bookmarking: Doubles traffic to bookmarked sites or posts. Social Media Positioning: Preserves your name and brand on social media websites to prevent others from hijacking them (Eight National brands hijacked via social media in 2008).

Listening : Our listening services look at what is being said about you and who’s doing the talking. A benchmark helps understand your brand’s current viral footprint. Ongoing listening allows you to track trends over time.

Social Media Presence: Create a social media presence for a brand by setting up a corporate blog and on sites such as Facebook and Twitter.

Social Media Bookmarking: Doubles traffic to bookmarked sites or posts.

Social Media Positioning: Preserves your name and brand on social media websites to prevent others from hijacking them (Eight National brands hijacked via social media in 2008).

Programs to Build Mom Ambassadors and Communities Geo-targeting: Finds, activates and engages Influencers, online and offline, within specific local communities. Online Communities: Create vibrant and authentic conversations with consumers. Grow consumer participation in terms of passion, content and amount of activity. Mom Central Brand Networks: Create a branded face-oriented community of brand enthusiasts on the Mom Central site to engage in robust discussions and brand decisions. Microsite: Create a campaign-specific landing page on www.MomCentral.com .

Geo-targeting: Finds, activates and engages Influencers, online and offline, within specific local communities.

Online Communities: Create vibrant and authentic conversations with consumers. Grow consumer participation in terms of passion, content and amount of activity.

Mom Central Brand Networks: Create a branded face-oriented community of brand enthusiasts on the Mom Central site to engage in robust discussions and brand decisions.

Microsite: Create a campaign-specific landing page on www.MomCentral.com .

WE KNOW MOMS™ WE ACTIVATE MOMS WE REACH MOMS

Stacy DeBroff, Founder & CEO Sarah Montague, VP Client Strategy and Business Development MOM CENTRAL CONSULTING 77 Chapel Street Newton, MA 02458 617.244.3002 [email_address] [email_address] Twitter: @MomCentral