Connecting With Brand Savvy Moms Q2 2011
by Tracey Hope-Ross, SVP, Insights and Strategy at Mom Central Consulting on Jun 14, 2011
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At Mom Central Consulting, we’ve worked hard the past three years to evolve standard consumer research into compelling Mom insights. Our fresh, unique perspective delivers must-have results for ...
At Mom Central Consulting, we’ve worked hard the past three years to evolve standard consumer research into compelling Mom insights. Our fresh, unique perspective delivers must-have results for brands.
Articulate, tech-savvy and brand-adventurous women comprise our 15,000 person panel. They provide candid feedback via our ongoing bi-weekly Momnibus research surveys – and from their insights we serve up an enlightened combination of insights, emergent trends, and inspired thinking about the Mom consumer.
In April 2011, 900 Moms with at least one child under the age of 11 years old answered an in-depth questionnaire about their attitudes towards parenting, being a Mom, their use of technology, social media and how they engage with brands. Over the next few months, we look forward to sharing the insights gleaned from this survey via a phased roll-out of Trend Reports, culminating with a cannot-miss presentation at the M2Moms: Marketing-to-Moms conference, Chicago, October 2011.
In this Trend Report, we reveal significant shifts in usage across the Mom social media landscape and a deeper understanding of their position as savvy marketers based on the first round of survey results.
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