1. CPA Profession
A Career for the Future
2013 Student Edition
Tom Hood, CPA, CITP, CGMA
Anne Arundel County
Community College
October 24, 2013

2. Business Landscape
.6M
businesses
24 million
employees
Mid-Market
Delegation: departments
“System thinking”
3.2 million businesses
26 million employees
22 million businesses
27 million employees
Main Street
Owner begins to delegate
“Focus on growth”
Personal Businesses
Consumer & Business blur
0-5 Employees
Bu26 Million U.S. 2Small Businesses

3. “People
don’t
buy
what
you
do,
they
buy
why
you
do
what
you
do.”
-­‐
Simon
Sinek

4. 4
Why MACPA?

5. The Future

6. What CPAs think about the future
30 Future Forums
1,000 CPAs
Identified these top trends
http://www.bizlearning.net/live/i2afutureforums

7. MANAGING THE SEA CHANGE
Be the Captain of your own ship!
• Continuous
Learning
• Competency
• Collaboration
=
Career Success

8. It really is about this...

9. In
1997,
the
CPA
profession
crowd-­‐sourced
its
future
with
over
3,500
CPAs
in
the
CPA
Vision
Project
That
was
re-­‐validated
in
2011
by
8,000+
CPAs
Our core purpose, our reason for
being is
CPAs...
Making sense of
a changing and
complex world.
Here is what they said…

10. The
DNA
of
the
CPA
Values
Competencies
•
•
•
•
•
Leadership
CommunicaRon
Strategic
Thinking
CollaboraRon
Synthesis
Technologically
Savvy

11. Our
Vision
Statement
for
the
future
is:
(
mandates
to
ourselves
for
a
successful
future)
CPAs are the trusted professionals who enable
people and organizations to shape their future.
Combining insight with integrity, CPAs deliver value by:
• CommunicaRng
the
total
picture
with
clarity
and
objecRvity,
• TranslaRng
complex
informaRon
into
criRcal
knowledge,
• AnRcipaRng
and
creaRng
opportuniRes,
and
• Designing
pathways
that
transform
vision
into
reality.

12. Expects a 16% growth rate in
accounting and auditing jobs from 2010
to 2020

13. 14

14. Accounting education records broken
82,177 graduates
40,350 CPA firm new hires
2013 AICPA Trends Report

15. CPA credential in high demand!
CFOs who are CPAs
Robert Half 2014 Salary Guide
40
Employers: Most desired credential
35
30
Solid salary growth
25
20
Entry-level demand also strong
38%
25%
15
10
5
0
2006
2013
Source: Wall Street Journal, 8/13/13

16. The
17
The CPA Brand

18. Tomorrow’s CPA
The Maryland Association of CPAs’ Student Group
— Benefits –
— Discounts on certain MACPA
programs
— Connect with other students and
CPAs in the Mentor Center
— MACPA Scholarship
— Brand new Internship/Job
Database
— Discounts on many CPA Exam
review programs

19. A CPA Story – Rebekah Brown
Click here to read the full story

20. Lessons Learned: What I want you to know
Click here to read all the blog posts

21. Rebekah
Brown,
CPA
Customized
Learning
Consultant
Maryland
Associaon
of
CPAs
Business
Learning
Instute
(443)
632-­‐2320
E-­‐mail
Rebekah@macpa.org
Web
hNp://www.macpa.org
hNp://www.blionline.org
Blog
hNp://www.cpasuccess.com
TwiNer
@RJBrownCPA
LinkedIn
Rebekah
Brown,
CPA

22. How to join get involved
@tomorrowscpa
www.facebook.com/TomorrowsCPA
www.macpa.org/Content/students.aspx
(Join here: www.tomorrowscpa.org)
tcpa@macpa.org // julianne@macpa.org

23. A leader s
job is to
define
context and
provide
hope and
inspiration...
24

24. Tom
Hood,
CPA.CITP
CEO
Maryland
Associaon
of
CPAs
Business
Learning
Instute
(443)
632-­‐2301
E-­‐mail
tom@macpa.org
Web
hNp://www.macpa.org
Blog
hNp://www.cpasuccess.com