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Social Media & Leadership for CPAs - a Case Study
Social Media & Leadership for CPAs - a Case Study
Social Media & Leadership for CPAs - a Case Study
Social Media & Leadership for CPAs - a Case Study
Social Media & Leadership for CPAs - a Case Study
Social Media & Leadership for CPAs - a Case Study
Social Media & Leadership for CPAs - a Case Study
Social Media & Leadership for CPAs - a Case Study
Social Media & Leadership for CPAs - a Case Study
Social Media & Leadership for CPAs - a Case Study
Social Media & Leadership for CPAs - a Case Study
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Social Media & Leadership for CPAs - a Case Study

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Case study from our Leadership in the New Normal at MACPA's 2011 Beach Retreat. Tom Hood shows how he used social media to create a conversation that went to potentially 45,600 people in one day and …

Case study from our Leadership in the New Normal at MACPA's 2011 Beach Retreat. Tom Hood shows how he used social media to create a conversation that went to potentially 45,600 people in one day and involved two leading business authors.

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  • 1. Using Social Media to Create Shared Insights A Case Study in Leadership & Social Media from MACPA’s 2011 Beach Retreat in Ocean City, Maryland July 7, 2011
  • 2. Follow the links How social media can be used for leadership & learning• Live session at MACPA Beach Retreat• Video interview w/ Emmanuel Gobillot, author of Leadershift http://youtu.be/3nUhFut5CjM• Post preso on www.slideshare.net http://dld.bz/afX8M• Blog post about Beach Retreat session on www.cpasuccess.com http://dld.bz/afX2K• Blog sends out tweet http://dld.bz/agc52 mentions example from class twitter handles• Tom Peters responds http://dld.bz/agc5U• Emmanuel Gobillot responds on Twitter http://dld.bz/agc6v• And on www.bizlearningblog.com w/ comment http://dld.bz/agc6C• And involved Joe Boutte http://dld.bz/agc6Q• And featured by Dr. Steve Hornik (UCF – Accounting) http://dld.bz/agc8f
  • 3. Blogs start the conversationwww.cpasuccess.com www.bizlearningblog.com
  • 4. http://dld.bz/agc8f Featured our blog post
  • 5. It all adds up… Twitter Followers (reach) @tomhood 3,299 @tom_peters 39,543 @egobillot 1,748 @joeboutte 550 @shornik 460+ 84 views on Slideshare (in 2 days)+ 156 views on Youtube+ ??? Views on blog+ Facebook sharing & Linkedin shariing
  • 6. MACPA’s Social Media Map57,548 views 1,047 connections 450 connections80,568 views 3,299 followers 450 members Top Accounting Blogs – 2009, 2010, 2011 Top 50 Business Blogs - 2011 34
  • 7. Connect to MACPA• Facebookhttp://www.facbook.com/macpa• Linked-Inhttp://www.linkedin.com/groups?gid=153466&trk=hb_side_g• Slidesharehttp://www.slideshare.net/thoodcpa• Youtubehttp://www.youtube.com/macpapro• Twitterhttp://www.twitter.com/macpahttp://www.twitter.com/billsheridanhttp://www.twitter.com/tomhood
  • 8. Social Media Tools Used• Blogs www.cpasuccess.com & www.bizlearningblog.com• Youtube www.youtube.com• Slideshare www.slideshare.net• Twitter www.twitter.com• Facebook www.facebook.com• LinkedIn www.facebook.com
  • 9. Tom Hood, CPA.CITP CEO Maryland Association of CPAs Business Learning Institute (443) 632-2301 E-mail tom@macpa.org Web http://www.macpa.orgBlog http://www.cpasuccess.comhttp://www,bizlearningblog.com
  • 10. = Leadership resources: Leadership Academy www.bizlearning.net/live/i2aleadership Strategic Planning www.bizlearning.net/i2astrategicplanningFollow me on: Twitter: http://www.Twitter.com/tomhood LinkedIn: http://www.linkedin.com/in/tomhood Facebook: http://www.facebook.com/thoodcpaPlaxo: http://tomhood.myplaxo.comSlideshare: http://www.slideshare.net/thoodcpaYoutube: http://www.youtube.com/thoodcpaSecond Life avatar name: Rocky MaddaloniCheck our Customized Training Catalog out: http://www.bizlearning.net

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