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Social Media for CPAs - Student Edition

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Primer for Accounting Students on how CPAs are using social media to connect, collaborate, learn, and establish themselves as thought leaders. …

Primer for Accounting Students on how CPAs are using social media to connect, collaborate, learn, and establish themselves as thought leaders.

Using examples from across the CPA Profession and business, Tom Hood provides guidance on tools, techniques, and people worth following.

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  • 1. 111 Social Media for CPA Professionals Student Edition Presented by: Tom Hood, CPA, CITP, CGMA CEO Maryland Association of CPAs Business Learning institute
  • 2. Tom Hood, CPA, CITP, CGMA Tom Hood, CPA, CITP, CGMA CEO MACPA www.macpa.org and Business Learning Institute (BLI) www.blionline.org! http://www.linkedin.com/in/tomhood/! If there is a conversation about the future of the profession, you're bound to hear Hood's name mentioned as one of the people leading the way. – Accounting Today Magazine! •  Named the Second Most Influential in Accounting by Accounting Today Magazine 2013 •  Linked-In Top 150 Influencer •  Top 25 Influencers in Learning & HR by HR Examiner •  Top 25 Thought Leaders in Public Accounting by CPA Practice Adviser •  Working on Learning Management with AICPA/CPA2Biz, Cloud Curriculum, Performance Management !
  • 3. Download today’s slides at … www.SlideShare.net/thoodcpa
  • 4. American Institute of CPAs "It starts with the fact that globalization and the information technology revolution have gone to a whole new level. Thanks to cloud computing, robotics, 3G wireless connectivity, Skype, Facebook, Google, LinkedIn, Twitter, the iPad, and cheap Internet-enabled smartphones, the world has gone from connected to hyper- connected.” - Thomas Friedman NY Times author The World is Flat The single most important trend in the world today
  • 5. Common  Mispercep-ons   • Timewaster  –  “social  notworking”   • I  don’t  want  to  know  what  you   had  for  lunch   • No  real  business  use  –  No  ROI  
  • 6. ROI?   hDp://cpa.tc/4qv    
  • 7. Our research methodology #MBSN MACPA NewYoung Professional Network collaborating to identify issues What’s keeping young professionals up at night?
  • 8. Top Seven Issues 1.  Information overload (including accounting and tax complexity) 2.  Work / life balance 3.  Generational issues and communications (including upper management not sharing knowledge with the younger generation) 4.  Developing networking skills 5.  Keeping up with technology -- especially the cloud 6.  Finding career guidance 7.  Understanding social media benefits CPA Success blog post http://cpa.tc/1ef
  • 9. Five  Things  Every  Professional  Needs   to  be  Good  At   1.  Learning  and  staying  on  the  cuRng  edge.   2.  Managing  your  career  (yep,  you  have  to   take  charge  of  your  own  career).   3.  Doing  the  work  (research,  produc-vity,   communica-on).   4.  Interac-ng  with  your  peers  and   colleagues.   5.  Becoming  a  thought  leader  in  your  field.        -­‐  Allen  Blue  co-­‐founder  Linked-­‐In   hDp://lnkd.in/HghTcX  
  • 10. Keeping Up WithTechnology http://www.macpa.org/blog/category/6/technology-social-media
  • 11. Tom’s  Top  Five  Reasons  CPAs  Should   be  on  Social  Media   1.  Connec-ng   2.  Collabora-ng   3.  Learning   4.  Innova-ng   5.  Moving  People    
  • 12. Virtual  Connec-ons  –  Real  People  
  • 13. hDp://dupress.com/ar-cles/social-­‐business-­‐study/   Follow  @DU_Press  @deloiDe  @MITSloan   Business  is  Social  
  • 14. “Bill’s blog makes me feel connected to the organization in a way I had not felt before. I feel more informed and closer to the organization than ever before.” – from a Marriott Finance Team member during an MACPA Professional Issues update at their HQ in Bethesda, MD ]. What if you could keep your organization informed and inspired by your thoughts? The  MarrioD  Story  –  Engaging  Finance   Team  
  • 15. Listen:  Use  Social  Media  to  turn  the   bullhorn  around  
  • 16. Three authors ReTweeted this blog post which mentioned their books… http://www.cpasuccess.com/2012/01/the-top-ten- business-books-of-2011.html Learn  
  • 17. FEI’s  own  Edith  Orenstein  on   Researching  SEC  &  Social  Media   Follow: @feiblog @brocromanek
  • 18. Innova-on  adop-on  =  Social  Networks     “The  degree  to  which  an  individual  in  a  social  network  is   connected  to  other  individuals  in  the  network  (actor   centrality)  has  been  shown  to  have  a  major  influence  on   that  individual’s  adop>on  of  business  innova>ons.”                  –  Research  Report  by  Associa-on  of  American   Medical  Colleges  
  • 19. Social  Media  connects  us  to  thought  leaders  
  • 20. Case  Studies   On  the  Cover  of  a  Magazine?   •  BCG  &  Company  –  blogs,  twiDer   •  Naden/Lean  –  blogs,  twiDer   •  James  Carroll  –  facebook,  twiDer   •  Morris  &  D’Angelo  
  • 21. Thought  Leadership  
  • 22. 35 Social  Media  Engages  &  Shares  Insights   The  twiDer  stream  from  AICPA  Leadership  Academy  
  • 23. Real  Time  Focus  Group   Example  of  using  TwiDer  to  get  immediate  real  -me  feedback  for  this  preso  
  • 24. Advice  for  today  
  • 25. Risk  Management   Don’t  let  this  happen  to  you   This  is  the  biggest  fear  of   social  media.  You  can   mi-gate  this  fear  with   training  and  a  good  policy.       MACPA’s  social  media  policy   incorporates  the  Code  of   Ethics  of  the  CPA  Profession   and  our  State  Board  of   Accountancy  into  the  best  of   breed  policy  from  IBM.  On   the  next  slide.  
  • 26. MACPA  Social  Media  Policy   hDp://cpa.tc/21c     •  Based  on  social   media  best   prac-ces   •  Tied  to  MACPA   Vision,  Purpose,   and  Strategy   •  Includes  CPA  Code   of  Professional   Conduct    
  • 27. MACPA’s  Social  Media  Policy   1. Participate 2. Be smart & safe (principles tied to CPA code of conduct and organization’s mission, purpose and values) 3. Most importantly… explore and have fun!
  • 28. Some  Guidelines  
  • 29. Why  accoun-ng  students  should  care   about  Social  Media   “In-­‐forming  is  the  individual  person's   analog  to  open-­‐sourcing,  outsourcing,   insourcing,  supply-­‐chaining,  and   offshoring.  Informing  is  the  ability  to  build   and  supply  your  own  personal  supply   chain—a  supply  chain  of  informa8on,   knowledge,  and  entertainment.  In-­‐ forming  is  about  self-­‐collabora8on— becoming  your  own  self-­‐directed  and  self-­‐ empowered  researcher,  editor,  and   selector  of  entertainment.                –  Thomas  Friedman  
  • 30. “In  a  period  of  rapid  change  and  increasing   complexity,  the  winners  are  going  to  be  the   people  who  can  LEARN  faster  than  the  rate  of   CHANGE  and  faster  than  their  COMPETITION.”   -­‐  Tom  Hood,  CPA.CITP.CGMA  7/22/14   T  
  • 31. Source:  www.C4LPT.co.uk   Top  Ten  Learning  Technologies   1.  TwiDer  –  micro-­‐upda-ng  tool         2.  GoogleDocs/Drive  –  online  collabora-on  tool     3.  YouTube  –  video  hos-ng  and  sharing  tool   4.  Google  Search  -­‐  web  search   5.  Powerpoint    -­‐  Presenta-on  sonware   6.  Evernote  –  Produc-vity  tool  (and  content  cura-on)   7.  Dropbox  –  File  storage  and  synchroniza-on   8.  Wordpress  –  blogging  tool         9.  Facebook  –  social  networking  site   10. Google+  Hangouts  –  Video  mee-ngs   *  Bonus  Slideshare  –  presenta-on  hos-ng  and  sharing  tool     Social  Learning  is  quickly  emerging  as   a  major  use  of  social  media  and  a   way  to  engage  deeper  with  our   members  and  par-cipants.  
  • 32. Tom’s  Favorite  Tools   “Use the tools, don’t let the tools use you.” – Francine McKenna @retheauditors •  Twitter •  Linked-In •  Blog •  Slideshare.net •  Evernote •  Tweetdeck.com •  Hootsuite.com •  Zite.com
  • 33. Five  Ways  to  Get  started…   1.  Create  your  digital   footprint  (Linked-­‐In,  Facebook,   Google  +,  TwiDer)   2.  Start  listening  (use  google   reader  and  twiDer  to  start  listening)   3.  Make  friends  (build  your   network  and  follow  on  twiDer)   4.  Create  &  Share  (join  the   conversa-on  by  commen-ng,   Retwee-ng,  and  start  a  blog)   5.  Recognize  &   Reciprocate  (always  recognize   and  aDribute  other’s  work)  
  • 34. More  Resources   CPA  Success  posts  about  social  media   hDp://www.cpasuccess.com/social-­‐media/   Self-­‐directed  learning  guide  –  15  min  a  day   hDp://www.cpalearning2.com/   Can  Social  Media  Help  You  Learn?   hDp://cpa.tc/sociallearn   Making  Social  Media  Work  for  You   hDp://www.journalofaccountancy.com/Mul-media/TomHood.htm   Social  Media  for  Learning   hDp://cpa.tc/sociallearn   Social  Media  for  CPAs  and  CEOs  –  interviews  &  stories   hDp://cpa.tc/social   How  to  Leverage  Social  Media  –  Journal  of  Accountancy   hDp://cpa.tc/8u    
  • 35. Recommended  Reading   •  The  Corporate  Blogging  Book  by  Debbie   Weil   •  Crush-­‐It  by  Gary  Vaynerchuk   •  The  Whuffie  Factor  by  Tara  Hunt   •  Here  Comes  Everybody  by  Clay  Shirky   •  Social  Media  Strategies  for  Professionals   and  Their  Firms  by  Michelle  Golden   •  Switch:  How  to  Change  When  Change  is   Hard  –  Chip  &  Dan  Heath   •  Escaping  Velocity  by  Geoffrey  Moore  
  • 36. Tom Hood, CPA.CITP CEO Maryland Association of CPAs Business Learning Institute (443) 632-2301 E-mail tom@macpa.org Web http://www.macpa.org Blog http://www.cpasuccess.com   Follow me on: ü Twitter: http://www.Twitter.com/tomhood ü LinkedIn: http://www.linkedin.com/in/tomhood ü Facebook: http://www.facebook.com/thoodcpa ü Google +: https://plus.google.com/104372556333854919205 ü Slideshare: http://www.slideshare.net/thoodcpa ü Youtube: http://www.youtube.com/thoodcpa ü Second Life avatar name: Rocky Maddaloni

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