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Professional	

Issues	

Update	

For BIG (biz-ind-ed-govt-nfp)	

Professionals	

   By: Tom Hood, CPA,
       CITP, CGMA	

   Prepared for Marriott
  International Finance &
     Accounting Team	

      August 23, 2012
What’s gone away
or been invented in
   your lifetime?

                      2
Beloit College’s 2016 Mindset List
•  They have always lived in cyberspace, addicted to a
   new generation of "electronic narcotics.”
•  Michael Jackson's family, not the Kennedys,
   constitutes "American royalty.”
•  If they miss The Daily Show, they can always get
   their news on YouTube.
•  They have never seen an airplane "ticket.”
•  They can't picture people actually carrying luggage
   through airports rather than rolling it.
•  A significant percentage of them will enter college
   already some hearing loss.

                                                         3
Beloit College’s 2016 Mindset List
•  Having grown up with MP3s and iPods, they never
   listen to music on the car radio and really have no
   use for radio at all.
•  They have had to incessantly remind their parents
   not to refer to their CDs and DVDs as "tapes.”
•  History has always had its own channel.
•  They watch television everywhere but on a
   television.
•  They grew up, somehow, without the benefits of
   Romper Room.
•  Bill Clinton is a senior statesman of whose
   presidency they have little knowledge.
                                                     4
What is the #1 reason
 organizations fail?




                        5
6
Research from CGMA, Deloitte,
PWC, & IBM




                                7
Rebooting Business!
“…an	
  indisputable	
  leadership	
  
challenge	
  that	
  ul3mately	
  
requires	
  new	
  models,	
  bold	
  
ideas	
  and	
  personal	
  courage	
  
to	
  ensure	
  that	
  this	
  century	
  
improves	
  the	
  human	
  
condi3on	
  rather	
  than	
  
capping	
  its	
  poten3al.”	
  
	
  
	
  –	
  World	
  Economic	
  Forum	
  


                                              9	
  
In our hyper-networked,
  mobile, social, global world,
  the rules and plans of
  yesterday are increasingly
  under pressure; the
  enterprises and individuals that
  will thrive will be those willing
  to adapt in a disciplined,
  unsentimental way.

Generation Flux is a term that describes all of this -
the chaotic business era that we have moved into - as
well as the people who are poised to thrive in this
environment. - Robert Safian - editor FastCompany
The Process – i2a: Strategic Thinking - Future Forums
What CPAs think about the future	

                                                               30 Future Forums	

                                                                   1,000 CPAs	

                                                           Identified these top trends	





      http://www.bizlearning.net/live/i2afutureforums
PIU Summer 2012 - Marriott Global Finance
PIU Summer 2012 - Marriott Global Finance
PIU Summer 2012 - Marriott Global Finance
The Letter
for today is
 C
Change
Complexity
Compliance
Convergence
Cascade
Competition
   16
Complexity
 the biggest challenge
facing enterprises from
here on will be the
accelerating complexity
and the velocity of a



                          79%
world that is operating
as a massively
interconnected
system.




                          51%
   17
The CPA Profession and CPE	

                    6,000 pages	

17,000 pages	

                 500 Million words
Compliance
Professional	

 Standards	


                  Federal Laws	

    State Laws & 	

                  & Regulations	

    Regulations
Top Risks facing CFOs




                                       Organizations are more likely to achieve
Source: Deloitte CFO Signals 2Q 2012   goals when properly communicated risk
                                       appetite guides management in setting
                                       goals & making decisions



                                                                                  21
Private Company Standards
State	
  Legisla3on	
  




CPA Day in Annapolis – January 16, 2013
State	
  Legisla3on	
  




                          24	
  
CPA	
  Day	
  –	
  Jan	
  16,	
  2013	
  




                                            25	
  
Cascade	


 “a series of steps or stages that,
 once initiated, continues to the
 final step because each step is
 triggered by the preceding one,
 resulting in amplification of the
 signal, information, or effect at
 each stage.”
State Legislation and Regulatory	


•  Accountancy bills (20 states) - 51	

•  Auditor Rotation (3 states) - 8	

•  Mobility (2 states) - 6	

•  Regulation of Tax Preparers (3 states) - 5	

•  Tax on Accounting Services (6 states) - 11	

•  Peer Review (4 states) - 7	

•  State Board Consolidation (6 states) 8
28



Tsunami of 1099K and info returns
Mary
                               land
                                      - 10
                                          99R
                                                - 20
                                                       08
CPAs in Tax
The increase in IRS
activity is swamping our
tax practitioners and
costing them hundreds
of hours in chasing
down IRS notices.




                                                        29
30
Convergence
Public	

    Private         Int’l	

                Company	

   Company	

     Company	

 Financial	

Reporting	



Auditing	



  Ethics	



                    State Boards of Accountancy
32



Sarbanes-Oxley Act of 2003
CPAs required to register as
                         debt settlement advisors




                                                       33


Dodd-Frank - the bill that keeps on giving
34



Cascade!
Federal Accounting Standards
PIU Summer 2012 - Marriott Global Finance
"For Gen Y, training and development is the most highly valued employee benefit.
 The number choosing training and development as their first choice of benefit is
          THREE times higher than those who chose cash bonuses."
PIU Summer 2012 - Marriott Global Finance
Our new research bears out
that the human dimension –
relationships with customers,
employees, partners and
communities – will be key to
getting things moving again
and sustaining success over
the long run.


CGMA & our Business &
Industry members
40	
  
The Letter
for today is
still C 

Continuous
 Learning
Collaboration
Competencies

     =
Career Success!
   41
42
                       Picture: John Drake - Flickr


 ...where the most important skill is the ability to
acquire new skills.
It really is about this...
PIU Summer 2012 - Marriott Global Finance
Top ten skills needed




Source: IBM 2012 Global CEO Study
                                    45
CFOs moving up the value chain!
                  The Wall Street Journal, Feb
                  27, 2012
                  The current view pushed by
                  business schools & carried
                  into the executive suite sees
                  CFOs as little more than
                  numbers crunchers who
                  settle the books & look after
                  regulatory compliance
                  The people who have the
                  strongest grasp of a
                  company’s finances need to
                  be part of strategic thinking
                  from the ground up!




                                                  46
The new value drivers




                        47
New Skills – Existing Talents




 Source: CGMA Report – New Skills – Existing Talents
                                                       48
CGMA – Fast-track to Leadership




                                  49
50
www
.bizle
arnin
g.net
PIU Summer 2012 - Marriott Global Finance
Staff
                                                                                             Principal/
                 Decision making                                                                                         Director
                 by specification,                                                                                        Leading and/or
                task specific work
                                                                                   developing new practice
                                                                                                                     areas, strategic alliances
                                                                                                                              & talent
                                                                         Critical
                                                                         Turning
                                                   Senior
                Point
                                                                                                   Senior
                                                1st level supervision      The
                                                   on established
                                                                         Bounce
                                                                                                  Manager
                                                     guidelines &                                Assess & understand
                                                      standards
                                 longer-term variables
                                                                                                   & accomplishing
                                                                                                     future goals


                                                                        Manager
                                                                        1st level of strategic
                                                                        thought & focus on
                                                                        boundary spanning
                                                                              activities




Copyright 2012 – Business Learning Institute
                                                                                                     53	
  
54	
  
According to these young professionals, the
future is one in which CPAs:

● are proactive, flexible, adaptive and
collaborative by nature;
● have regained the trust of their clients and
the public at large;
● have successfully bridged the profession’s
“leadership gap” by focusing on succession
planning, personal growth, and generational
cooperation;
● have created the profession’s premier
global industry standards and best practices;
● have redefined the profession through
work / life integration, collaboration, and a
team-first approach; and
● have earned a reputation as technological
innovators.                                               55
                          
Wisdom from the MACPA Leadership
Academy
                      Next class: December 4,5,6, 2012
1. Ask the naive question
2. Be the house (measure, odds,
risk)
3. A willingness to try anything
4. look around (especially
outside)
5. Confidence matters - believe
in yourself

                                   Paul DePodesta - VP of Player
                                    Development for the New York Mets
                                    formerly Asst GM of Oakland A’s

                                                                        56




    Adopt a moneyball mindset
The organizations that will
                become the household
                names of this century will be
                renowned for sustained,
                large-scale, efficient
                innovation.
                The key to that capability is
                neither company loyalty nor
                free-agent autonomy but,
                rather, a strong collaborative
                community.
                HBR, July-August 2011
                                                 57


The collaboration curve replaces the
experience curve
A final word on collaboration…




                                 58
59
A leader s
job is to
provide
hope and
inspiration..."



                  60
Tom	
  Hood,	
  CPA.CITP	
  
                      CEO	
  
  Maryland	
  Associa8on	
  of	
  CPAs	
  
   Business	
  Learning	
  Ins8tute	
  
             (443)	
  632-­‐2301	
  
        E-­‐mail	
  tom@macpa.org	
  
  Web	
  hNp://www.macpa.org	
  
Blog	
  hNp://www.cpasuccess.com	
  
hNp://www,bizlearningblog.com	
  
                       	
                    61
                       	
  
www.cpasuccess.com
         www.bizlearningblog.com
                 Follow me on:
  ü  Twitter: http://www.Twitter.com/tomhood
ü  LinkedIn: http://www.linkedin.com/in/tomhood
ü  Facebook: http://www.facebook.com/thoodcpa
ü Slideshare: http://www.slideshare.net/thoodcpa
 ü Youtube: http://www.youtube.com/thoodcpa
 ü Second Life avatar name: Rocky Maddaloni
   Check our Customized Training Catalog out: 
          http://www.bizlearning.net
                       
                                                     62

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PIU Summer 2012 - Marriott Global Finance

  • 1. Professional Issues Update For BIG (biz-ind-ed-govt-nfp) Professionals By: Tom Hood, CPA, CITP, CGMA Prepared for Marriott International Finance & Accounting Team August 23, 2012
  • 2. What’s gone away or been invented in your lifetime? 2
  • 3. Beloit College’s 2016 Mindset List •  They have always lived in cyberspace, addicted to a new generation of "electronic narcotics.” •  Michael Jackson's family, not the Kennedys, constitutes "American royalty.” •  If they miss The Daily Show, they can always get their news on YouTube. •  They have never seen an airplane "ticket.” •  They can't picture people actually carrying luggage through airports rather than rolling it. •  A significant percentage of them will enter college already some hearing loss. 3
  • 4. Beloit College’s 2016 Mindset List •  Having grown up with MP3s and iPods, they never listen to music on the car radio and really have no use for radio at all. •  They have had to incessantly remind their parents not to refer to their CDs and DVDs as "tapes.” •  History has always had its own channel. •  They watch television everywhere but on a television. •  They grew up, somehow, without the benefits of Romper Room. •  Bill Clinton is a senior statesman of whose presidency they have little knowledge. 4
  • 5. What is the #1 reason organizations fail? 5
  • 6. 6
  • 7. Research from CGMA, Deloitte, PWC, & IBM 7
  • 9. “…an  indisputable  leadership   challenge  that  ul3mately   requires  new  models,  bold   ideas  and  personal  courage   to  ensure  that  this  century   improves  the  human   condi3on  rather  than   capping  its  poten3al.”      –  World  Economic  Forum   9  
  • 10. In our hyper-networked, mobile, social, global world, the rules and plans of yesterday are increasingly under pressure; the enterprises and individuals that will thrive will be those willing to adapt in a disciplined, unsentimental way. Generation Flux is a term that describes all of this - the chaotic business era that we have moved into - as well as the people who are poised to thrive in this environment. - Robert Safian - editor FastCompany
  • 11. The Process – i2a: Strategic Thinking - Future Forums
  • 12. What CPAs think about the future 30 Future Forums 1,000 CPAs Identified these top trends http://www.bizlearning.net/live/i2afutureforums
  • 16. The Letter for today is C Change Complexity Compliance Convergence Cascade Competition 16
  • 17. Complexity the biggest challenge facing enterprises from here on will be the accelerating complexity and the velocity of a 79% world that is operating as a massively interconnected system. 51% 17
  • 18. The CPA Profession and CPE 6,000 pages 17,000 pages 500 Million words
  • 20. Professional Standards Federal Laws State Laws & & Regulations Regulations
  • 21. Top Risks facing CFOs Organizations are more likely to achieve Source: Deloitte CFO Signals 2Q 2012 goals when properly communicated risk appetite guides management in setting goals & making decisions 21
  • 23. State  Legisla3on   CPA Day in Annapolis – January 16, 2013
  • 25. CPA  Day  –  Jan  16,  2013   25  
  • 26. Cascade “a series of steps or stages that, once initiated, continues to the final step because each step is triggered by the preceding one, resulting in amplification of the signal, information, or effect at each stage.”
  • 27. State Legislation and Regulatory •  Accountancy bills (20 states) - 51 •  Auditor Rotation (3 states) - 8 •  Mobility (2 states) - 6 •  Regulation of Tax Preparers (3 states) - 5 •  Tax on Accounting Services (6 states) - 11 •  Peer Review (4 states) - 7 •  State Board Consolidation (6 states) 8
  • 28. 28 Tsunami of 1099K and info returns
  • 29. Mary land - 10 99R - 20 08 CPAs in Tax The increase in IRS activity is swamping our tax practitioners and costing them hundreds of hours in chasing down IRS notices. 29
  • 31. Public Private Int’l Company Company Company Financial Reporting Auditing Ethics State Boards of Accountancy
  • 33. CPAs required to register as debt settlement advisors 33 Dodd-Frank - the bill that keeps on giving
  • 37. "For Gen Y, training and development is the most highly valued employee benefit. The number choosing training and development as their first choice of benefit is THREE times higher than those who chose cash bonuses."
  • 39. Our new research bears out that the human dimension – relationships with customers, employees, partners and communities – will be key to getting things moving again and sustaining success over the long run. CGMA & our Business & Industry members
  • 40. 40  
  • 41. The Letter for today is still C Continuous Learning Collaboration Competencies = Career Success! 41
  • 42. 42 Picture: John Drake - Flickr ...where the most important skill is the ability to acquire new skills.
  • 43. It really is about this...
  • 45. Top ten skills needed Source: IBM 2012 Global CEO Study 45
  • 46. CFOs moving up the value chain! The Wall Street Journal, Feb 27, 2012 The current view pushed by business schools & carried into the executive suite sees CFOs as little more than numbers crunchers who settle the books & look after regulatory compliance The people who have the strongest grasp of a company’s finances need to be part of strategic thinking from the ground up! 46
  • 47. The new value drivers 47
  • 48. New Skills – Existing Talents Source: CGMA Report – New Skills – Existing Talents 48
  • 49. CGMA – Fast-track to Leadership 49
  • 50. 50
  • 53. Staff Principal/ Decision making Director by specification, Leading and/or task specific work developing new practice areas, strategic alliances & talent Critical Turning Senior Point Senior 1st level supervision The on established Bounce Manager guidelines & Assess & understand standards longer-term variables & accomplishing future goals Manager 1st level of strategic thought & focus on boundary spanning activities Copyright 2012 – Business Learning Institute 53  
  • 54. 54  
  • 55. According to these young professionals, the future is one in which CPAs: ● are proactive, flexible, adaptive and collaborative by nature; ● have regained the trust of their clients and the public at large; ● have successfully bridged the profession’s “leadership gap” by focusing on succession planning, personal growth, and generational cooperation; ● have created the profession’s premier global industry standards and best practices; ● have redefined the profession through work / life integration, collaboration, and a team-first approach; and ● have earned a reputation as technological innovators. 55 Wisdom from the MACPA Leadership Academy Next class: December 4,5,6, 2012
  • 56. 1. Ask the naive question 2. Be the house (measure, odds, risk) 3. A willingness to try anything 4. look around (especially outside) 5. Confidence matters - believe in yourself Paul DePodesta - VP of Player Development for the New York Mets formerly Asst GM of Oakland A’s 56 Adopt a moneyball mindset
  • 57. The organizations that will become the household names of this century will be renowned for sustained, large-scale, efficient innovation. The key to that capability is neither company loyalty nor free-agent autonomy but, rather, a strong collaborative community. HBR, July-August 2011 57 The collaboration curve replaces the experience curve
  • 58. A final word on collaboration… 58
  • 59. 59
  • 60. A leader s job is to provide hope and inspiration..." 60
  • 61. Tom  Hood,  CPA.CITP   CEO   Maryland  Associa8on  of  CPAs   Business  Learning  Ins8tute   (443)  632-­‐2301   E-­‐mail  tom@macpa.org   Web  hNp://www.macpa.org   Blog  hNp://www.cpasuccess.com   hNp://www,bizlearningblog.com     61  
  • 62. www.cpasuccess.com www.bizlearningblog.com Follow me on: ü  Twitter: http://www.Twitter.com/tomhood ü  LinkedIn: http://www.linkedin.com/in/tomhood ü  Facebook: http://www.facebook.com/thoodcpa ü Slideshare: http://www.slideshare.net/thoodcpa ü Youtube: http://www.youtube.com/thoodcpa ü Second Life avatar name: Rocky Maddaloni Check our Customized Training Catalog out: http://www.bizlearning.net 62