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Welcome to the Fall 2009 ,[object Object],Managing Partner Update,[object Object],“A pioneer in using social media and Web 2.0 technologies in accounting, Hood (and his team at MACPA)  has tapped his expertise to roll out one of the most extensive sets of resources in the country for helping CPAs handle the recession.”,[object Object],		- Bill Carlino, Editor Accounting Today Magazine,[object Object],1,[object Object]
Keeping Up With AccountingProfessional Issues Update2009 Fall Edition,[object Object],Tom Hood, CPA.CITP,[object Object],CEO & Executive Director,[object Object],Business Learning Institute,[object Object],Maryland Association of CPAs,[object Object]
Q: What is the # 1 Issue facing all CPAs?,[object Object],A: Keeping up with changing standards & regulations,[object Object],	“As it relates to science and technology, the rate of change in the next decade, is likely to be 4 to7 times faster than in the last decade.  If it is 4x faster it would be like planning for 2006 in 1890, if it is 7x   faster it would be like planning for 2006 in 1670.”,[object Object], -Expert on Education Panel, The Aspen Institute, 2007,[object Object]
What is above knows what is below, but what is below does not know what is above. One climbs, one sees. One descends, one sees no longer, but one has seen. There is an art of conducting oneself in the lower regions by the memory of what one saw higher up. When one can no longer see, one can at least still know.,[object Object],  -Rene' Daumal,[object Object],“The faster you go, the further ahead you have to see.”,[object Object]
Insights & Opportunities,[object Object],“But a time of turbulence is also one of great opportunity for those who can understand, accept and exploit the new realities. It is above all a time of opportunity for leadership.”,[object Object],	- Peter Drucker, ,[object Object],	  Managing in Turbulent Times,[object Object]
Action,[object Object],“The best way to predict the future is to create it.”,[object Object],	        - Peter Drucker, ,[object Object],	          Managing in Turbulent Times,[object Object]
What are MACPA members saying?,[object Object],What should be MACPA’s #1 priority?,[object Object],[object Object]
Protecting our CPA license
Insuring integrity of the CPA profession
Continuing Professional Education Insights form the Spring, 2009 PIU / town hall meetings covering 1,500+ members,[object Object]
From the Spring PIUs,[object Object],What phrases, images or words caught your attention?,[object Object],Generations,[object Object],IFRS,[object Object],XBRL,[object Object],Social Networking ,[object Object],Transparency ,[object Object],Change!,[object Object]
What will the new normal look like?,[object Object],“It is increasingly clear that the current downturn is fundamentally different from recessions of recent decades. We are experiencing not merely another turn of the business cycle, but a restructuring of the economic order.” ,[object Object],	– Ian Davis, McKinsey   ,[object Object],                 Quarterly March, 2009,[object Object]
Today’s Agenda,[object Object],Scenarios that could happen - Federal & state legislation affecting CPA firms,[object Object],Federal & State Current Issues,[object Object],What we are doing about it,[object Object],MACPA 2010 Legislative Agenda (CPA day – January 20, 2010),[object Object],Top Five Issues Facing Firms,[object Object],Top Five Opportunities for Firms,[object Object],Top Seven Keys to Success in CPA Firm Management,[object Object],Background resources and things to know,[object Object]
Scenarios,[object Object],$3,500 penalty per customer fine for failing to have identity theft policies (FTC Red Flag ruling),[object Object],Mandatory registration of CPAs and staff  who do tax & financial planning by CFPA of 2009,[object Object],All CPAs and staff required to take another tax exam, register with State Board ($250+ each), and comply with additional CPE (special interests-Maryland Society of Accountants, Jack Surgent),[object Object],Blur by Licensed Tax Preparers?,[object Object],Sales Tax on Accounting & Tax Services - Tax, Accounting & Consulting are luxury tax items and should be taxed – what will it cost to administer this?,[object Object]
Regulations & Standards,[object Object]
Where do major changes come from?,[object Object],Us – MACPA & AICPA,[object Object],Them - lawmakers,[object Object],OR,[object Object],State,[object Object],Federal,[object Object]
Infrastructure,[object Object],“the basic physical and organizational structures needed for the operation of a society or enterprise”,[object Object],The infrastructure for the free market was found to be in disrepair in this latest market crisis and the CPA profession is a critical component,[object Object]
Three Drivers,[object Object],Fair Market Value (Acctg Standards),[object Object],Futures & Derivatives,[object Object],Investment Advisors & Broker-Dealers,[object Object],When is the last time these guys had accounting as the major topic of their agenda?,[object Object]
Latest proposal,[object Object],Promote robust supervision and regulation of financial firms,[object Object],Establish comprehensive regulation of financial markets,[object Object],Protect consumers and investors form financial abuse,[object Object],Provide the government with the tools it needs to manage financial crisis,[object Object],Raise international regulatory standards & improve international cooperation,[object Object],http://www.financialstability.gov/docs/regs/FinalReport_web.pdf,[object Object]
The Real Costs of Changing FMV?,[object Object],“Confidence, trust, and numbers that investors can believe in are the stuff that make or break the capital markets. When investors question the validity of numbers, they sell and wait, rather than buy and invest. ,[object Object],Yet those charged with building confidence and trust and presenting numbers that can be believed are under sustained attack -- and they are losing.”,[object Object],- Arthur Levitt, Weakening a Market    Watchdog in Washington Post – March 26, 20009,[object Object]
First PCAOB now FAOB?Financial Accounting Oversight Bill,[object Object],New 5 member oversight board proposed by Congress – March 6th, 2009,[object Object]
What is under the CPA Profession?,[object Object],Question: When do you think about infrastructure?,[object Object],Answer: when it breaks!,[object Object]
police power of the states to protect their citizens vs commerce clause,[object Object]
Another View,[object Object],Public Company,[object Object],Private Company,[object Object],Int’l Company,[object Object],Financial,[object Object],Reporting,[object Object],Attest Performance,[object Object],Standards,[object Object],Code of Conduct,[object Object],State Oversight & Enforcement of CPA License,[object Object],CPA,[object Object],Licensure,[object Object]
US Treasury,[object Object],MD Comptroller,[object Object],MD Comptroller,[object Object],MD Comptroller,[object Object],CAQ,[object Object],Courtesy of the Maryland Association of CPAs – 2008 edition                                                                                                            Drawing by Carol Kirwan, CPA,[object Object]
Standards Changes,[object Object],AS 5 - PCAOB,[object Object],IFRS – SEC International gets legs (again),[object Object],Fair Value Accounting,[object Object],XBRL – SEC mandatory,[object Object],Codification Project – FASB,[object Object],Clarity Project – ASB,[object Object],Convergence with international,[object Object],Reliability Project (comps & reviews),[object Object],DOL 403 (b) Plans,[object Object],Internal Control – COSO,[object Object],Fin 48 effective 2009,[object Object],Form 990 Changes,[object Object],Fraud & Forensic SAS 99,[object Object]
Where do major changes come from?,[object Object],Us – MACPA & AICPA,[object Object],Them,[object Object],OR,[object Object]
“No man’s life, liberty, or happiness are safe when the legislature is in session” ,[object Object],                      – Mark Twain,[object Object],IRS Section  7216 ,[object Object],Circular  230/Section 6694 ,[object Object],Proposed regulation/registration of tax  return  preparers ,[object Object],Proposed  Consumer  Financial  Protection 	Agency  legislation,[object Object],FTC red flags,[object Object]
How we spent our summer vacation,[object Object],Testifying at Maryland Business Tax Reform Commission Hearings,[object Object],Advocating changes to MD Franchise Law,[object Object],Attending IRS Tax Preparers hearings,[object Object],Advocating for IRS, FTC red flags, and Consumer Financial Protection Act,[object Object],http://www.cpalegislativeinsider.com,[object Object]
MACPA’s 2010 Agenda,[object Object],Stop sales Tax on Accounting & Tax services,[object Object],Oppose combined reporting,[object Object],Stop efforts to liberalize tort laws (lawsuit abuse),[object Object],Support State Board 120/150 legislation,[object Object],Stop efforts to repeal Peer Review,[object Object],CPA Day in Annapolis,[object Object],January 20, 2010,[object Object],Visit http://www.cpalegislativeinsider.com,[object Object]
Maryland & Federal Tax Preparer LawThreats to your CPA License,[object Object],Well intentioned consumer group,[object Object],Solving a problem – low income tax frauds,[object Object],But…creating problems for CPAS,[object Object],Licensed / Certified Tax Preparers would be confusing to the public,[object Object],Tax Preparer Exam using ACAT  / H&R Block designation (ATA, ATP) opens door for second tier license,[object Object],Misinformation / confusion,[object Object]
Blur,[object Object],Questions we are asking:,[object Object],Then why did they oppose the “experience requirement”, mobility? Why did they support tax preparers act (with negative provisions against CPAs)?,[object Object]
What we did about it…Maryland Individual Tax Preparers Act,[object Object],Requires registration and examination of all tax preparers,[object Object],Registered Tax Preparers (cannot use terms licensed or certified),[object Object],CPAs and staff are exempt (along with other Circ 230 Practitioners),[object Object],Out-of-state CPAs exempt,[object Object],Independent Regulatory Exam required,[object Object],Safe Harbor disclosure required,[object Object],“I am not a CPA”,[object Object],MACPA seat on State Board,[object Object]
Sales Tax on Accounting & Tax,[object Object]
Sales Tax on Services,[object Object],Should accounting services be taxed?,[object Object],We’ve fought and won on this numerous times ---- but times are changing,[object Object],19 states are considering taxing services,[object Object],Could be an issue in 2012-2013 budget ,[object Object],Loss of the one-time bailout funding leaves an $8 Billion hole to fill,[object Object],QUESTION:  Should this continue to be a bedrock issue for MACPA?,[object Object],32,[object Object]
120 – 150 Hour Proposal,[object Object],[object Object]
 150 hours required for licensure
 Five – Six years to complete
 CPE required to stay current,[object Object]
Recent Leg / Reg Changes you need to know!,[object Object],[object Object]
Maryland Individual Tax Preparer Act
New Corporate Reporting Requirements
Peer Review Requirement – October 1st
New CPA Exam Requirements
New CPE regulations
Mandatory e-file
New Non-Profit Audit Requirements > $500,000
MD Independent Contractor LegislationCPA Day in Annapolis,[object Object],January 20, 2010,[object Object]
New CPE Regulations,[object Object],New approved fields of study,[object Object],CPE = CPE,[object Object],Changes in rules for accounting educators,[object Object],Effective May 18, 2009,[object Object]
PCPS/TSCPA MAP Survey 2009Top Five Issues Facing Firms,[object Object],Client Retention,[object Object],Marketing / Practice Growth,[object Object],Tax Law Changes & Complexity,[object Object],Keeping up with Regulations & Standards,[object Object],Retaining Qualified Staff / Work/Life Balance,[object Object],For larger firms add Partner Accountability & Succession Planning,[object Object],Mark Koziel, CPA,[object Object],AICPA PCPS ,[object Object],http://pcps.aicpa.org/,[object Object]
Top 5 Opportunities,[object Object],Social media for marketing, training, and client connections,[object Object],Staff Opportunities in downturn – create performance culture,[object Object],Partner Accountability – Link to firm strategic plan,[object Object],Invest carefully in markets and marketing,[object Object],Use training strategically – linked to firm strategy,[object Object]
7 Keys to Success in CPA Firm Management,[object Object],Leadership,[object Object],Technology,[object Object],Learning Organization,[object Object],Marketing & Business Development,[object Object],A great Place to Work,[object Object],Client Service & Satisfaction,[object Object],Strategy Execution,[object Object],39,[object Object],Source: Rick Telberg – Bay Street Group,[object Object]
Other Mega Trends,[object Object],Globalization & IFRS,[object Object],Workforce / Pipeline,[object Object],Technology & Social Media,[object Object],Image of CPA,[object Object],Keeping Up With Change,[object Object]
IFRS – International Financial Reporting Standards,[object Object],"Accounting standard setters should take action to make significant progress towards a single set of high quality global accounting standards by the end of 2009.“ – from G-20 Report The Washington Action Plan,[object Object],Converge or Adopt,[object Object]
Workforce / Pipeline,[object Object]
Pipeline - Good News,[object Object],20% avg increase in ,[object Object],Graduates & enrollments!,[object Object]
291,[object Object],236,[object Object],194,[object Object],166,[object Object],74,[object Object]
Maryland Pipeline,[object Object],Primary School Student,[object Object],College ,[object Object],Student,[object Object],CPA Exam,[object Object],Candidate,[object Object],CPA,[object Object],MACPA,[object Object],CPA,[object Object],NYPN,[object Object],Engaged,[object Object],Retiree,[object Object],MACPA CPA,[object Object],Career Paths,[object Object],1,818,[object Object],399,[object Object],8,047,[object Object],1,373,[object Object],[object Object]
Reach employment  influencers
Career changers,[object Object]
Four Generations in the Workplace,[object Object],Issue: Generational Differences,[object Object],Matures      64 - 100,[object Object],Boomers     45 - 63,[object Object],Gen X          29 - 44,[object Object],Millennials   10 - 28,[object Object],Which one are you?,[object Object]
Generations,[object Object],Generation Gap? Or Generation Lap?,[object Object],One third (35%) of American adult internet users have a profile on an online social network site, four times as many as three years ago, but still much lower than the 65% of online American teens who use social networks ,[object Object],“In 1997, young people for the first time were recognized by adults as being authorities on something truly revolutionary – digital technology, interactive media, and collaboration.” ,[object Object],	– Don Tapscott “Growing Up Digital”,[object Object]
Eight Net Gen Norms,[object Object],Freedom – The freedom to work when and where you want,[object Object],Customization – My job my life,[object Object],Scrutiny – I know what you did last night,[object Object],Integrity – Be a good company to work for,[object Object],Collaboration – Teamwork,[object Object],Entertainment – Work should be fun,[object Object],Speed – Let’s make things happen now!,[object Object],Innovation – Let me invent,[object Object]
Technology,[object Object]
Information Security Management,[object Object],Privacy Management,[object Object],Secure Data File Storage, Transmission and Exchange,[object Object],Business Process Improvement / Work Flow,[object Object],Mobile & Remote Computing,[object Object],Training & Competency,[object Object],Identity & Access Management,[object Object],Improved Application & Integration,[object Object],Document, Forms, Content & Knowledge Management,[object Object],Electronic Data Retention Strategy,[object Object]
Technology & Web 2.0,[object Object],By 2010, Millenials/Gen Y-erswill outnumber Baby Boomers. ,[object Object]
This is a Social Network ,[object Object]
The New Math,[object Object],Social Networking (Old),[object Object],Social Media (New),[object Object],A change in the way we build relationships,[object Object],+,[object Object],=,[object Object],Source: Matt Goddard, CEO R2integrated ,[object Object]
It’s all about your Whuffie,[object Object],Whuffie is the culmination of your reputation, influence, bridging and bonding capital, current and potential access to ideas, talent and resources, saved-up favors, and accomplishments.,[object Object],- Tara Hunt “The Whuffie Factor”,[object Object]
It’s about the Network Effect,[object Object],How big is your network?,[object Object],“In a sentence {to recognize a network} means ‘To discover how A, who is in touch with C,,[object Object],Is affected by the relation between B and C.” – Russ Eckel “Becoming the Eye of the Tiger”,[object Object]
Whuffie Example,[object Object],8,181 Views,[object Object],Auckland, NZ,[object Object],15 mins,[object Object]
Get found – Digital Footprints,[object Object],Blog,[object Object],Linked in,[object Object],Press from our blog,[object Object]
Our Journey…,[object Object],Share,[object Object],Listen & Learn,[object Object],Communicate,[object Object],Connect,[object Object],Connect – Protect - Achieve,[object Object]
Benefits of Social Media,[object Object],Share & discuss information,[object Object],Increase ability to connect to more people,[object Object],Increase ability to manage more relationships,[object Object],Customer service & support,[object Object],Tool for recruitment & retention,[object Object],Information & knowledge management,[object Object],Increased findability on web (SEO),[object Object],Brand management,[object Object],Accelerate your strategy,[object Object],Did I say it’s cheap?,[object Object]
Marketing Strategy 2.0,[object Object]
Andrew Rose – Naden / Lean,[object Object]
97% More Links,[object Object],434% More SEO,[object Object],55% More Visitors,[object Object]
What is a blog?,[object Object],A Web site of news and commentary that allows readers to give feedback about what they are reading.,[object Object]
What can a blog do for you?,[object Object],[object Object]
 Reinvent your marketing strategy
 Build communities and improve customer relations
 Enhance legislative advocacy
 Expand your brand,[object Object]
PIU   Managing Partners Update   Fall, 2009
Last two stories,[object Object],Client contact via Facebook,[object Object],Staff relations via Facebook,[object Object],Leadership & Social Media ,[object Object],– panel of young professionals,[object Object],AICPA Leadership Academy,[object Object],Chicago, 2009,[object Object]
Challenges,[object Object],Social media requires loosening the reins on technology platforms and access,[object Object],Social media management requires constant care and feeding, as well as monitoring,[object Object],Because social media is MASS media, mistakes and missteps are amplified ,[object Object]
Social Notworking?,[object Object],   This is defined as “The practice of spending time unproductively on social-networking websites, especially when one should be working,” or “When you spend all days at your job on social networking sites such as facebook,myspace and twitter.”,[object Object]
Research says…,[object Object],"One day at work they took away our tools, like Facebook, Pandora, Bebo, NPR. Work is slow now, cold and boring." —STEVE RESSLER, 27, TAMPA, FLORIDA,[object Object],In a social environment based on networked individualism, the internet’s capacity to maintain and cultivate social networks has real payoffs (in the workplace).”– “The Strength of Internet Ties” Report,[object Object]
Sooooo….,[object Object],     Social Notworking is a managerial problem, not a technology problem.,[object Object],    If a salesman spends his day making personal phone calls rather than phoning potential customers, the solution is not to take away the phone. The solution is to make clear what is and is not acceptable behavior and…,[object Object],Discussion at AICPA Leadership Academy,[object Object],Chicago, July, 2009,[object Object]
Risk Management,[object Object],Educate & train your staff,[object Object],Set security & usage policies,[object Object],Restrict Access during certain ,[object Object],	times (if you have to),[object Object],Monitor – using search & ,[object Object],	google alerts,[object Object]
Educate yourself,[object Object],Free self-directed learning for CPAs by CPAs,[object Object],http://www.cpalearning2.com,[object Object]
Next steps…,[object Object],Educate yourself – www.cpalearning2.com,[object Object],Create your digital footprint. Create profiles on Facebook, LinkedIn and Google. ,[object Object],Start listening. Use Google Reader or Bloglines to begin reading thought leaders in your profession or areas of interest. ,[object Object],Continue listening. Create your Twitter account and follow your profession and areas of interest. ,[object Object],Start sharing. Create a blog and record your thoughts. ,[object Object],Share. Recognize and promote the people you find interesting. ,[object Object]

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PIU Managing Partners Update Fall, 2009

Editor's Notes

  1. Promote robust supervision and regulation of financial firmsEstablish comprehensive regulation of financial marketsProtect consumers and investors form financial abuseProvide the government with the tools it needs to manage financial crisisRaise international regulatory standards & improve international cooperationhttp://www.financialstability.gov/docs/regs/FinalReport_web.pdf
  2. http://financialexecutives.blogspot.com/2009/03/levitt-beresford-on-congress-fasb-and.html
  3. http://www.linkedin.com/news?viewArticle=&articleID=67269584&gid=153466&srchCat=WOTC&articleURL=http%3A%2F%2Fwww%2Ewebcpa%2Ecom%2Fato_issues%2F2009_15%2FIts-Twitter-time-51556-1%2Ehtml%3Fpg%3D3&urlhash=I2C3