MACPA's annual Innovation Summit is not only THE CPA EVENT of the year but THE MOST SOCIAL CPA Event of the year. See how MACPA had a reach of 256,256 people with almost 2 million impressions (1,816,627 to be exact).
This presentation shows how the integration of social media changed a regional conference to a national blockbuster, creating additional value for our sponsors, speakers and participants - and ultimately our members!
Follow the path to value as MACPA used social media tools like youtube, slideshare, twitter, linked-in, Facebook, and google + along wit their award-winning blog (http://www.cpasuccess.com) to create a conference experience that started well before the event and will last throughout the year.
You will see how MACPA incorporated innovative social and collaborative technology (Flybits & Conference.io) at the conference to increase member participation and engagement. All designed to help transform the CPA Profession by giving CPAs the tools to understand and maximize their use of technology and other innovations.