0
Tom Hood, CPA, CITP, CGMA	

CEO	

MACPA & the Business Learning
Institute	

MACPA Town Hall & Professional
Issues Update f...
http://macpa.cnf.io	

Ask and answer
questions throughout
the day here…	

Conferences.io was used to engage
our members an...
www.blionline.org
HOW TO PROFIT FROM INNOVATION:
Building the Agile Learning Organization
The New Normal - VUCA
Historical Context – The
Perfect Storm	

•  Web 2.0	

•  Globalization	

•  Generations	

Source: DonTapscott - Wikinomics...
T
www.SlideShare.net/thoodcpa	
  
#PIU13	
  #MACPA	
  
@tomhood	
  
@MACPA	
  
Download	
  today’s	
  slides	
  at	
  …	
  
Insights	
  to	
  Ac,on	
  
	
  
“One	
  without	
  the	
  other	
  is	
  either	
  useless	
  or	
  destruc,ve”	
  
The	
  new	
  “Big	
  Four”	
  
• Standards	
  &	
  
Leg/Reg	
  
• Technology	
  
• The	
  Changing	
  
Workplace	
  
• In...
What’s	
  in	
  a	
  list?	
  
Standards	
  
•  Interna,onal	
  –	
  
IASB	
  &	
  IFRS	
  
•  FASB	
  &	
  PCC	
  
•  AICPA	
  &	
  FRF	
  –	
  
SME	
  ...
#Accoun,ngStandards	
  
Public	
  &	
  
Private	
  
Companies	
  
Private	
  
Companies-­‐	
  
Small	
  
Business	
  
Publ...
Happy	
  40th	
  Birthday	
  FASB!	
  
10/9/13	
   T	
  
FASB	
  PCC	
  
#MainStFinancials	
  
10/9/13	
   T	
  
Comfort	
  LeQers?	
  
COSO	
  and	
  you	
  
1. Ar,cula,ng	
  the	
  role	
  
of	
  a	
  company	
  when	
  
outsourcing	
  
2. Pu^ng	
  fraud	
...
Federal	
  Agenda	
  
•  Mobile	
  Workforce	
  
•  Tax	
  Due	
  Dates	
  
•  What’s	
  at	
  Stake	
  
•  Tax	
  Simplifi...
Here	
  we	
  go	
  again…	
  
#CPAsSavetheWorld	
  
www.macpa.org
MACPA State Budget
Task Force	

15
www.macpa.org
Record of
what has
actually
happened	

Prepared
on an
accrual
basis	

Provide
informatio
n about
longer-
ter...
www.macpa.org
!5,000%
0%
5,000%
10,000%
15,000%
20,000%
25,000%
30,000%
35,000%
Revenues%
Expenses%
Net%
11
www.macpa.org
Revenue: how much money
the company is bringing in	

Expenses: how much
money the company
is spending	

Earn...
2012 Financial Statements
Revenue =
$33.8 billion	

 Expenses
exceeded revenue
by $1.0 billion	

Note:The Financial
Statem...
0"
5000"
10000"
15000"
20000"
25000"
30000"
35000"
40000"
2002" 2003" 2004" 2005" 2006" 2007" 2008" 2009" 2010" 2011" 2012...
www.macpa.org
Assets: Property, contracts, and
investments owned by a company,
regarded as having value and
available to m...
www.macpa.org
0"
5"
10"
15"
20"
25"
30"
35"
40"
45"
2007" 2008" 2009" 2010" 2011" 2012"
State of Maryland!
Balance Sheet!
...
Revenue	
  =	
  $2.4	
  
trillion	
   Expenses	
  =	
  exceeded	
  
revenue	
  by	
  $1.3	
  
trillion	
  
2012 financial ...
Assets=	
  
$2.7	
  trillion	
  
LiabiliFes=	
  
$18.8	
  trillion	
  
Accumulated	
  
deficit=	
  
$16.1	
  trillion	
  
2...
Reality of future obligations
These future obligations equal:
Additional social insurance deficit $52 trillion
Cumulative ...
In	
  trillions	
  
2009 2010 2011 2012
$11.5
$13.5
$14.8
$16.1
Accumulated deficit
Where	
  were	
  you	
  on	
  January	
  16th?	
  
2014	
  CPA	
  day	
  –	
  January	
  15,	
  2014	
  
#TaxSimplify	
  
“It	
  is	
  more	
  important	
  to	
  stop	
  bad	
  bills	
  than	
  pass	
  good	
  ones.”	
  
-­‐	
  Calvin	
  Coolid...
Building	
  and	
  Maintaining	
  the	
  CPA	
  
Infrastructure	
  
•  Separate	
  funding	
  for	
  the	
  State	
  Board...
State	
  Board	
  of	
  Public	
  Accountancy	
  
•  License	
  –	
  Inac,ve	
  Status	
  Explained	
  
•  PI	
  License	
...
It’s	
  really	
  a	
  numbers	
  game	
  
2,500	
  
188	
  
90	
  
3	
  
New	
  CPA	
  Swearing-­‐in	
  Ceremony	
  
November	
  4,	
  2013	
  BWI	
  Hilton	
  
#CPATechnology	
  
AICPA	
  Top	
  Technology	
  Issues	
  
1.  Managing	
  and	
  retaining	
  data	
  
2.  Securing	
  the	
  IT	
  environ...
RIP	
  Lotus	
  1-­‐2-­‐3	
  &	
  PC	
  
#SocialAccoun,ng	
  
"The	
  speed	
  of	
  change	
  
makes	
  you	
  uncomfortable	
  
on	
  a	
  regular	
  basis,"	
  he	
  says.	
  
"That...
Genera,ons	
  
Innova,on	
  for	
  CPAs	
  
•  Big	
  Four	
  Trends	
  
–  Social	
  
–  Mobile	
  
–  Cloud	
  
–  Big	
  Data	
  (XBRL...
About	
  Digital	
  CPA	
  
Helping	
  Prac--oners	
  Reach	
  
Their	
  Digital	
  Des-na-on	
  
November	
  20-­‐22,	
  ...
#IIRC	
  
hQp://www.theiirc.org	
  
T	
  
<IR> Framework
Consultation Draft –
released April 16
IIRC	
  Value	
  Crea,on	
  Process	
  
T	
  
www.blionline.org
The Research	

	
  
A	
  2012	
  survey	
  by	
  the	
  Corporate	
  Execu,ve	
  Board	
  showed	
  that...
www.blionline.org
Shift Happens
www.blionline.org
The	
  high	
  performers	
  in	
  our	
  survey	
  invest	
  
more	
  in	
  talent,	
  focus	
  on	
  c...
www.blionline.org
• 	
  Innova,on	
  –	
  making	
  changes	
  in	
  
an,cipa,on	
  of	
  future	
  trends	
  and	
  
cust...
www.blionline.org
•  Career	
  Path	
  (Ladder)	
  
•  Competency-­‐based	
  Learning	
  
•  Curriculum	
  
•  Compliance	...
10/9/13	
   T	
  
CPAs	
  are	
  trusted	
  advisors	
  who,	
  combining	
  
insight	
  with	
  integrity	
  deliver	
  value	
  by:	
  
T	...
www.blionline.org
www.blionline.org
The	
  Bounce	
  
hQp://cpa.tc/2qh	
  
	
  
T	
  
Curriculum design by BLI and AICPA
usingTop 5 Competencies for future
from CPA Horizons research and
job levels from...
Innova,on	
  &	
  Accoun,ng	
  
1. Create	
  an	
  innova,on	
  
mindset	
  
2. Nurture	
  crea,vity	
  
3. Prepare	
  the...
The	
  collaboration curve	
  is	
  replacing	
  
the	
  experience	
  curve	
  
“The organizations that will
become the h...
#MACPAGROUPS	
  
Three	
  Rules	
  for	
  Success	
  
1.  BeQer	
  before	
  cheaper	
  
(it's	
  best	
  to	
  compete	
  on	
  
differen,a...
“In	
  a	
  period	
  of	
  rapid	
  change	
  and	
  increasing	
  
complexity,	
  the	
  winners	
  are	
  going	
  to	
...
Average	
  is	
  over!	
  
1. Think	
  like	
  an	
  immigrant	
  
(Paranoid	
  Op,mist)	
  
2. Think	
  like	
  an	
  ar,...
Tom	
  Hood,	
  CPA.CITP	
  
CEO	
  
Maryland	
  AssociaFon	
  of	
  CPAs	
  
Business	
  Learning	
  InsFtute	
  
(443)	
...
MACPA Professional Issues Update - Fall 2013 Edition
MACPA Professional Issues Update - Fall 2013 Edition
MACPA Professional Issues Update - Fall 2013 Edition
MACPA Professional Issues Update - Fall 2013 Edition
MACPA Professional Issues Update - Fall 2013 Edition
MACPA Professional Issues Update - Fall 2013 Edition
MACPA Professional Issues Update - Fall 2013 Edition
MACPA Professional Issues Update - Fall 2013 Edition
MACPA Professional Issues Update - Fall 2013 Edition
MACPA Professional Issues Update - Fall 2013 Edition
MACPA Professional Issues Update - Fall 2013 Edition
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MACPA Professional Issues Update - Fall 2013 Edition

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Positioning You for Success in A VUCA World - members only Professional Issues Update in an interactive townhall format.

Welcome to the new normal or the "VUCA" world as it has been called. VUCA stands for Volatility, Uncertainty, Complexity, Ambiguity. How can you position yourself for success in this VUCA world. Come hear MACPA CEO Tom Hood talk about how to deal with this VUCA world and how to keep your L>C. Tom will cover the latest trends and issues facing the CPA Profession including private company financial reporting, cloud computing, getting past the generational issues, CPA firm of the future and CFO of the future. Tom will cover the latest developments from Washington to Annapolis. Attendees will come away with a personalized action plan to ride the waves of change.

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Transcript of "MACPA Professional Issues Update - Fall 2013 Edition"

  1. 1. Tom Hood, CPA, CITP, CGMA CEO MACPA & the Business Learning Institute MACPA Town Hall & Professional Issues Update for MEMBERS Fall, 2013
  2. 2. http://macpa.cnf.io Ask and answer questions throughout the day here… Conferences.io was used to engage our members and encourage open Q&A and feedback with this exciting new technology we will begin incorporating into strategic planning and CPE courses for engagement and collaboration.
  3. 3. www.blionline.org HOW TO PROFIT FROM INNOVATION: Building the Agile Learning Organization
  4. 4. The New Normal - VUCA
  5. 5. Historical Context – The Perfect Storm •  Web 2.0 •  Globalization •  Generations Source: DonTapscott - Wikinomics
  6. 6. T
  7. 7. www.SlideShare.net/thoodcpa   #PIU13  #MACPA   @tomhood   @MACPA   Download  today’s  slides  at  …  
  8. 8. Insights  to  Ac,on     “One  without  the  other  is  either  useless  or  destruc,ve”  
  9. 9. The  new  “Big  Four”   • Standards  &   Leg/Reg   • Technology   • The  Changing   Workplace   • Innova,on  
  10. 10. What’s  in  a  list?  
  11. 11. Standards   •  Interna,onal  –   IASB  &  IFRS   •  FASB  &  PCC   •  AICPA  &  FRF  –   SME   •  ASB  –  Clarity   (12/15)   •  GASB  Pension   •  PEEC  hQp://cpa.tc/1us  
  12. 12. #Accoun,ngStandards   Public  &   Private   Companies   Private   Companies-­‐   Small   Business   Public  &   Private   Companies     Private   Companies     Private   Companies-­‐   Small   Business   Financial   ReporFng   IFRS   (IASB)     IFRS-­‐SME   (IASB)     GAAP   (FASB)     GAAP-­‐PCC   (FASB)     FRF-­‐SME   (AICPA)     AudiFng   IAASB   IAASB   PCAOB   ASB  (AICPA)   ASB  (AICPA)     ASB  (AICPA)     Ethics   IFAC   IFAC   PEEC   (AICPA)   PEEC   (AICPA)     PEEC   (AICPA)    
  13. 13. Happy  40th  Birthday  FASB!   10/9/13   T  
  14. 14. FASB  PCC  
  15. 15. #MainStFinancials   10/9/13   T  
  16. 16. Comfort  LeQers?  
  17. 17. COSO  and  you   1. Ar,cula,ng  the  role   of  a  company  when   outsourcing   2. Pu^ng  fraud  right   out  in  the  forefront   3. Highligh,ng  the   cri,cal  nature    of  IT  
  18. 18. Federal  Agenda   •  Mobile  Workforce   •  Tax  Due  Dates   •  What’s  at  Stake   •  Tax  Simplifica,on   •  Amended  1099s  (de  minimis)   •  DATA  Act   •  Keep  accrual  basis  for  personal  service   companies  (S  Corps  &  Partnerships)    
  19. 19. Here  we  go  again…  
  20. 20. #CPAsSavetheWorld  
  21. 21. www.macpa.org MACPA State Budget Task Force 15
  22. 22. www.macpa.org Record of what has actually happened Prepared on an accrual basis Provide informatio n about longer- term implicatio ns Financial statement
  23. 23. www.macpa.org !5,000% 0% 5,000% 10,000% 15,000% 20,000% 25,000% 30,000% 35,000% Revenues% Expenses% Net% 11
  24. 24. www.macpa.org Revenue: how much money the company is bringing in Expenses: how much money the company is spending Earnings Expenses < Revenue = Financially Healthy Company How a CPA looks at a publicly traded company’s financials
  25. 25. 2012 Financial Statements Revenue = $33.8 billion Expenses exceeded revenue by $1.0 billion Note:The Financial Statement Deficit is down from the 2009 highpoint of $2.9 billion 6
  26. 26. 0" 5000" 10000" 15000" 20000" 25000" 30000" 35000" 40000" 2002" 2003" 2004" 2005" 2006" 2007" 2008" 2009" 2010" 2011" 2012" Millions! State"of"Maryland" Financial Statements! Revenue"&"Expenses" Revenue" Expenses" The"State"of"Maryland"is"showing"a"negaEve"trend" in"covering"expenses."Only"2"years"out"of"11"show" net"revenues"over"expenses"on"a"financial"basis." 7
  27. 27. www.macpa.org Assets: Property, contracts, and investments owned by a company, regarded as having value and available to meet debts, commitments, or legacies. Liabilities: Debts and obligations arising from past transactions and events Net Assets:The residual net worth of assets minus liabilities. If net assets are negative you are considered insolvent as your obligations are more than you own. Assets > Liabilities = Financially Healthy Company How a CPA looks at a publicly traded company’s financials
  28. 28. www.macpa.org 0" 5" 10" 15" 20" 25" 30" 35" 40" 45" 2007" 2008" 2009" 2010" 2011" 2012" State of Maryland! Balance Sheet! Billions $! Assets" Liabili4es" Net"Assets" Net Assets decreased by $8.6 Billion in past 6 years 9
  29. 29. Revenue  =  $2.4   trillion   Expenses  =  exceeded   revenue  by  $1.3   trillion   2012 financial statements
  30. 30. Assets=   $2.7  trillion   LiabiliFes=   $18.8  trillion   Accumulated   deficit=   $16.1  trillion   2012 financial statements
  31. 31. Reality of future obligations These future obligations equal: Additional social insurance deficit $52 trillion Cumulative deficit 16 trillion Total deficit $68 trillion
  32. 32. In  trillions   2009 2010 2011 2012 $11.5 $13.5 $14.8 $16.1 Accumulated deficit
  33. 33. Where  were  you  on  January  16th?   2014  CPA  day  –  January  15,  2014  
  34. 34. #TaxSimplify  
  35. 35. “It  is  more  important  to  stop  bad  bills  than  pass  good  ones.”   -­‐  Calvin  Coolidge  –  President   •  Sales  tax  on  accoun,ng  and  tax  services  (defeated   several  ,mes)  1997  -­‐  HB  580  ,2001  HB  1337,   2004  HB  1364,    2007  -­‐  HB  448  ,  2012  HB  1051   •  Maryland  corporate  accountability  (SOX  and  404   for  private  companies  and  non-­‐profits)   2003  –  SB  560   •  Debt  counseling  registra,on  by  CPAs     2011  -­‐  SB  741   •  Maryland  Tax  Preparers  2007  -­‐  HB  998   •  Compara,ve  fault  (several  ,mes)  1998  SB  618  ,   2000  -­‐  SB  779,  2001  SB  483  ,    2007  -­‐  HB  110   •  Elimina,on  of  audit  requirements  for  Maryland   cemeteries    2011  –  SB  352   •   AG  opinion  allowing  CPAs  to  include  Social   Security  numbers  on  documents  for  tax  services  –   8/30/2011   •  Got  Exemp,on  from  MSP  Private  Inves,gator   Registra,on   If  not  us,  Who?  
  36. 36. Building  and  Maintaining  the  CPA   Infrastructure   •  Separate  funding  for  the  State  Board   2006  -­‐  HB  103   •  Experience  requirement  to  make  Maryland  CPAs   compa,ble  with  UAA  (Uniform  Accountancy  Act)   2001  -­‐MD  COMAR  09.24.03.1       •  Ethics  requirement  for  CPE  2006  -­‐MD  COMAR   09.24.02.02   •  Mandatory  peer  review  and  prac,ce  quality   2005  –  HB  1223   •  Exemp,on  for  CPAs  from  Maryland  (and  federal)   tax  preparer  regula,on  2008  -­‐  SB  817   •  Prac,ce  mobility  2008  -­‐  HB  1296   •  Expanding  acceptable  CPE  methods    2009  -­‐  HB  69   •  120/150  CPA  exam  legisla,on    2011  -­‐  SB  287   •  Restricted  audits,  reviews,  and  compila,ons  to   CPAs  and  added  safe  harbor  for  compila,ons     2011  -­‐  HB  328   •  State  Board  of  Public  Accountancy  reauthoriza,on   2013  -­‐  SB  238  
  37. 37. State  Board  of  Public  Accountancy   •  License  –  Inac,ve  Status  Explained   •  PI  License  Required  in  MD?   •  Firm  Names  –  Do’s  and  Don’ts   •  Mobility  –  Do  You  Have  Staff  Licensed  In  Another   State?   •  MD  Firm  Permit  Number  –  Website  Requirement   •  State  Board  –  Renewed  Un,l  2025   •  Peer  Review  –  Update  and  Sta,s,cs   •  State  Board  CPE  Audit  Periods  
  38. 38. It’s  really  a  numbers  game   2,500   188   90   3  
  39. 39. New  CPA  Swearing-­‐in  Ceremony   November  4,  2013  BWI  Hilton  
  40. 40. #CPATechnology  
  41. 41. AICPA  Top  Technology  Issues   1.  Managing  and  retaining  data   2.  Securing  the  IT  environment   3.  Managing  IT  risk  and  compliance   4.  Ensuring  privacy   5.  Managing  system  implementa,ons   6.  Preven,ng  and  responding  to  computer  fraud   7.  Enabling  decision  support  and  analy,cs   8.  Governing  and  managing  IT  investment/spending   9.  Leveraging  emerging  technologies   10. Managing  vendors  and  service  providers  
  42. 42. RIP  Lotus  1-­‐2-­‐3  &  PC  
  43. 43. #SocialAccoun,ng  
  44. 44. "The  speed  of  change   makes  you  uncomfortable   on  a  regular  basis,"  he  says.   "That's  so  difficult  for   people  who  are  paying   mortgages,  buying  cars,   trying  to  give  their  kids  the   things  they  had,  to  get   them  through  school.  You   want  to  feel  confident  in   the  last  15  years  of  your   career  that  ater  25  or  30   years  of  effort,  it's  just   going  to  work,"  he  says.   "But  it  isn't  so.  And  I  don't   think  you  ever  get  over  the   fear  of  not  knowing.”                        –  Doug  Gould  Ad  Exec  
  45. 45. Genera,ons  
  46. 46. Innova,on  for  CPAs   •  Big  Four  Trends   –  Social   –  Mobile   –  Cloud   –  Big  Data  (XBRL)   •  Innova,ve  Services   –  Value-­‐added  CFO   –  CFO  Advisory  Services   –  FRF-­‐SME   –  Assurance  on  XBRL  Tagging   –  XBRL  for  research    
  47. 47. About  Digital  CPA   Helping  Prac--oners  Reach   Their  Digital  Des-na-on   November  20-­‐22,  2013   Gaylord  Na,onal  Resort     &  Conven,on  Center   Washington,  D.C.     Learn more or register at: DigitalCPA.com
  48. 48. #IIRC   hQp://www.theiirc.org   T   <IR> Framework Consultation Draft – released April 16
  49. 49. IIRC  Value  Crea,on  Process   T  
  50. 50. www.blionline.org The Research   A  2012  survey  by  the  Corporate  Execu,ve  Board  showed  that  60%  of  organiza,ons  were  experiencing  a  leadership   shortage,  an  increase  of  40  percentage  points  from  the  previous  year.   67%   #1  issue  is  developing   leaders  &  succession   planning  
  51. 51. www.blionline.org Shift Happens
  52. 52. www.blionline.org The  high  performers  in  our  survey  invest   more  in  talent,  focus  on  closing  skills   gaps,  have  more  customized  training   and  development  programs,  iden,fy   future  leaders  earlier  in  their  careers,   and  have  robust  succession  plans  in   place.  They  also  focus  more  on  “sot”   leadership  skills  such  as  the  ability  to   embody  the  organiza,on’s  culture  and   values  and  to  lead  effec,vely  in  a   complex  global  business  environment.     Paradigm Shift Source: E&Y Paradigm Shift: Building a new talent management model to boost growth
  53. 53. www.blionline.org •   Innova,on  –  making  changes  in   an,cipa,on  of  future  trends  and   customer  needs   •   Individual  -­‐  The  ability  to  analyze,   and  understand  new  situa,ons   and  new  business  plaxorms  in  a   ,mely  (proac,ve)  manner.     •   Organiza,onal  –  Programs  and   processes  designed  to  enhance  its   collec,ve  ability  to  acquire  new   knowledge  and  skills,  and  to  stay   ahead  of  the  market.     Source: Bersin & Associates Innovation = Agile Learning The right talent at the right time with the right skills
  54. 54. www.blionline.org •  Career  Path  (Ladder)   •  Competency-­‐based  Learning   •  Curriculum   •  Compliance  Tracking  for  CPAs   •  Content  –  world-­‐class  Technical  &   Leadership  Courses  in  mul,ple  formats   •  Context  –  Line  of  sight  to  organiza,on   vision,  mission,  strategy  &  culture   Our approach -The Six C’s
  55. 55. 10/9/13   T  
  56. 56. CPAs  are  trusted  advisors  who,  combining   insight  with  integrity  deliver  value  by:   T   CommunicaFng  the  total  picture  with  clarity  and  objec,vity   TranslaFng  complex  informa,on  into  cri,cal  knowledge   AnFcipaFng  and  crea,ng  opportuni,es     Turning  insights  into  acFon  to  transform  vision  into  reality    
  57. 57. www.blionline.org
  58. 58. www.blionline.org The  Bounce   hQp://cpa.tc/2qh    
  59. 59. T   Curriculum design by BLI and AICPA usingTop 5 Competencies for future from CPA Horizons research and job levels from the BLI “Bounce” Model. Leadership and Communications were combined and the 5th category expanded to include practice specialties for firms and functional areas for corporate. Examples would include: Corporate Accounting, FP&A, divisional reporting, shared services, etc. CPA Firms would have audit, tax, industry specialties. These technical areas would have specific curriculums designed to meet their specific technical competency needs.
  60. 60. Innova,on  &  Accoun,ng   1. Create  an  innova,on   mindset   2. Nurture  crea,vity   3. Prepare  the  path  to   profit   4. Match  metrics  to  the   stage  of  development   5. Take  a  balanced  view  of   risk  across  the  porxolio   hQp://cpa.tc/3ey    
  61. 61. The  collaboration curve  is  replacing   the  experience  curve   “The organizations that will become the household names of this century will be renowned for sustained, large-scale, efficient innovation. The key to that capability is neither company loyalty nor free- agent autonomy but, rather, a strong collaborative community.” HBR, July-August 2011 #CC>EC  
  62. 62. #MACPAGROUPS  
  63. 63. Three  Rules  for  Success   1.  BeQer  before  cheaper   (it's  best  to  compete  on   differen,ators  other   than  price);   2.  Revenue  before  cost   (priori,ze  increasing   revenue  over  reducing   costs);   3.  There  are  no  other  rules.  
  64. 64. “In  a  period  of  rapid  change  and  increasing   complexity,  the  winners  are  going  to  be  the   people  who  can  LEARN  faster  than  the  rate  of   CHANGE  and  faster  than  their  COMPETITION.”   -­‐  Tom  Hood,  CPA.CITP.CGMA  
  65. 65. Average  is  over!   1. Think  like  an  immigrant   (Paranoid  Op,mist)   2. Think  like  an  ar,san   3. Think  like  an  innovator   (always  be  in  beta)   4. Think  like  an  entrepreneur        -­‐  Tom  Friedman   hQp://cpa.tc/3cr   hQp://cpa.tc/3cr    
  66. 66. Tom  Hood,  CPA.CITP   CEO   Maryland  AssociaFon  of  CPAs   Business  Learning  InsFtute   (443)  632-­‐2301   E-­‐mail  tom@macpa.org   Web  h`p://www.macpa.org   Blog  h`p://www.cpasuccess.com   Blog  h`p://www.bizlearningblog.com       Follow  me  on:   ü   TwiQer:  hQp://www.TwiQer.com/tomhood   ü   LinkedIn:  hQp://www.linkedin.com/in/tomhood   ü   Facebook:  hQp://www.facebook.com/thoodcpa   ü Plaxo:  hQp://tomhood.myplaxo.com   ü Slideshare:  hQp://www.slideshare.net/thoodcpa   ü Youtube:  hQp://www.youtube.com/thoodcpa   ü Second  Life  avatar  name:  Rocky  Maddaloni  
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