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MACPA Town Hall & Professional Issues Update for MEMBERS	  Business & Industry Edition	     Tom Hood, CPA, CITP, CGMA	    ...
Our	  Sponsors	       MACPA	  Innova1on	  Summit	  2
Message	  from	  our	  Chair	  
Download	  today’s	  slides	  at	  …	  www.SlideShare.net/thoodcpa	             #PIU13	  #MACPA	               @tomhood	  ...
Name	  this	  tune	  
50%or more?
Remember this?MANAGING THE SEA CHANGE•  Change•  Complexity•  Compliance•  Convergence•  Competition
“You	  can’t	  stop	  the	  waves,	  but	  you	  can	  learn	  how	  to	  surf.”	  –	  Jon	  Kabbat-­‐Zinn	  
Inattentional blindness	     http://www.burrus.com
Be	  like	  Mike(y)	  
Insights	  to	  AcJon	                                          	  “One	  without	  the	  other	  is	  either	  useless	  ...
Time	  to	  Change?	  
We	  now	  accept	  the	  fact	  that	  learning	  is	  a	  lifelong	  process	  of	  keeping	  abreast	  of	  change.	  A...
OrganizaJons	  are	  complex	  Requiring	  complex	  inputs	  from	  business	  levers	  that	  need	  to	  be	  monitored...
The	  new	  “Big	  Four”	                  • Standards	  &	                    Leg/Reg	                  • Technology	    ...
The	  US	  Economy	  Schumpeters	  Curve	  of	  CreaJve	  DestrucJon	  
LegislaJon	  &	  RegulaJon	                    • Federal	  –	                      Fiscal	  Cliff	                    • Sta...
First	  the	  facts	  about	  Fiscal	  Cliff,	     Sequester	  and	  Fed	  Budget	  
What’s	  at	  Stake?	  
2011 US Financial Statements   Revenue =   $2.4 trillion	      Expenses =                      exceeded revenue           ...
Accumulated deficit - US                                                                                         $16.0	   ...
What’s at Stake – Maryland             Edition	   An analysis of the State of Maryland’s Financial Statements       and Fi...
Budget Establishes the                     Tool to                      Measured   fiscal goals                     help gu...
State of Maryland	Budget vs Financials	                          Budget surplus                          $363 Million vs  ...
The Budget includes                                                            Federal, Special &                         ...
Financial statement                                Provide                              informatioRecord of        Prepare...
How a CPA looks at a publicly traded        company’s financialsRevenue: how much money          Expenses: how much the co...
2011 Financial Statements         Revenue =         $33.5 billion	                    Expenses                            ...
7
How a CPA looks at a publicly traded         company’s financials                                    Liabilities: Debts an...
Net Assetsdecreased by$7.2 Billion in past 5 years	 www.macpa.org     9
Maryland’s unfunded                 Pension obligations of                     $28.5 Billion 	Source: 2011 CAFR Footnotes ...
www.macpa.org   11
State of Maryland	                                        Federal Dependency	                                       Opport...
MACPA State Budget   Task Force	                     www.macpa.org   15
MACPA State Budget Task                   Force	Cynthia	  S.	  Lund,	  Vice	  President	  of	  State	  Society	  Affairs	  ...
MACPA State Budget Task                                    Force	MD CAFR 2011 http://www.marylandtaxes.com/finances/revenue...
Democracies	  will	  not	  confront	  the	  major	  issues	  of	  their	  day	  unJl	  the	  absolute	  last	  moment	  
Accoun&ng	  bodies	  hail	  G20	  emphasis	       on	  public	  sector	  repor&ng	                         	  DATA	  Act	 ...
Where	  were	  you	  on	  January	  16th?	  
It’s	  really	  a	  numbers	  game	             2,500	              188	               90	  
Sales	  Taxes	  on	  Services?	  
Annapolis	  Update	  
The	  Future	  is	  Bright	  Students	  from	  U	  of	  B	  
New	  Deputy	  Comptroller	  David	   Roose	  at	  MACPA	    Board	  MeeJng	  
Advocacy	  –	  If	  not	  you,	  who?	  
Standards	                         •  InternaJonal	  –	                            IASB	  &	  IFRS	                       ...
FAF,	  XBRL	  and	  You	  
Changes	  in	  the	  Profession	  55	  Firms	  in	  T100	   Mega-­‐mergers	  Counter	  trends?	                www.bizlear...
InnovaJon	  for	  CPAs	                 •  Big	  Four	  Trends	                        –  Social	                        –...
Sunny	  or	  Cloudy?	  
Moore’s	  Advice	  on	  how	  to	  Escape	                      Velocity	  3	  Areas	  of	  Investment	                3	 ...
Me	  and	  Geoffrey	  Moore	  
Social	  AccounJng?	  
Dealing	  with	  DisrupJon	  
Dealing	  with	  DisrupJon	  •  Visionary	     •  Adopt	  ahead	  of	  the	  industry	  to	  gain	  compeJJve	  advantage	...
Don’t	  be	  a	  C.A.V.E	            man	  Colleagues	  Against	  Virtually	  Everything	  
S-­‐Curves	  &	  Business	  Model	  InnovaJon	                                                   •  ROA!	                 ...
Rear	  view	  analyJcs	  Dashboards	  are	  backward	  looking	  requiring	  	  the	  driver	  to	  keep	  his	  head	  do...
EBR	  
Source:	  Deloi_e	  CFO	  Signals™	  survey,	  fourth	  quarter	  2012	  
Source:	  Deloi_e	  CFO	  Signals™	  survey,	  fourth	  quarter	  2012	  
CPA,CGMA	  
2/31/3
CGMA – CIMAThe global value-added financial professional
Our	  Vision	  Statement	  for	  the	  future	  is:	           (	  mandates	  to	  ourselves	  for	  a	  successful	  futu...
The Information Value Chain          •     CommunicaJng	  the	  total	  picture	  with	  clarity	  and	  objecJvity,	     ...
InnovaJon	  thru	  CollaboraJon	  
CGMA	  Survey	                 Balancing	  Risk	  &	  InnovaJon	  •  Understand	  your	  business	  model.	  What	  create...
Leading	  InnovaJon	  1.    "OK,	  lets	  give	  it	  a	  whirl!” 	  	  2.    "Its	  harder	  than	  it	  looks.”	  	  3. ...
Three	  Rules	  for	  Success	                1.  Be_er	  before	  cheaper	                    (its	  best	  to	  compete	...
The	  Start-­‐up	  of	  You	              	  
The 5 C’s                    	•  Career Path (Ladder)	•  Competency-based Learning	•  Curriculum	•  Compliance Tracking fo...
Corporate Learning Matrix
The Corporate Learning Matrix   Competencies   Leadership &       Strategic &   Collaboration    Technologically   *Techni...
Are	  you	  a	  	  Mr.	  T-­‐	  shaped	  Professional?	  
Why	  should	  you	  care	  about	  Social	  Media?	                       “In-­‐forming	  is	  the	  individual	  persons...
ProducJvity	  &	  You	  
Glassblowing	  and	  CPAs?	  MACPA	  Summit	  –	  May	  16th,	  2013	  MarJn’s	  West	  
If	  you	  need	  help	           Let	  Bill	  Sheridan,	  NaJonal	  Thought	           Leader	  and	  architect	  of	  MA...
Some	  starJng	  points	  •      Michelle	  Golden	  (Golden	  PracJces;	  h_p://goldenmarkeJng.typepad.com)	  •      Paul...
More	  Resources	  CPA	  Success	  posts	  about	  social	  media	  h_p://www.cpasuccess.com/social-­‐media/	  Self-­‐dire...
Recommended	  Reading	    •  The	  Corporate	  Blogging	  Book	  by	  Debbie	       Weil	    •  Crush-­‐It	  by	  Gary	  V...
Follow	  me	  on:	  Tom	  Hood,	  CPA.CITP	                ü 	  Twi_er:	  h_p://www.Twi_er.com/tomhood	  CEO	            ...
MACPA 2013 Spring Town Hall / PIU Biz&Ind Edition
MACPA 2013 Spring Town Hall / PIU Biz&Ind Edition
MACPA 2013 Spring Town Hall / PIU Biz&Ind Edition
MACPA 2013 Spring Town Hall / PIU Biz&Ind Edition
MACPA 2013 Spring Town Hall / PIU Biz&Ind Edition
MACPA 2013 Spring Town Hall / PIU Biz&Ind Edition
MACPA 2013 Spring Town Hall / PIU Biz&Ind Edition
MACPA 2013 Spring Town Hall / PIU Biz&Ind Edition
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Transcript of "MACPA 2013 Spring Town Hall / PIU Biz&Ind Edition"

  1. 1. MACPA Town Hall & Professional Issues Update for MEMBERS Business & Industry Edition Tom Hood, CPA, CITP, CGMA CEO MACPA & the Business Learning Institute
  2. 2. Our  Sponsors   MACPA  Innova1on  Summit  2
  3. 3. Message  from  our  Chair  
  4. 4. Download  today’s  slides  at  …  www.SlideShare.net/thoodcpa   #PIU13  #MACPA   @tomhood   @MACPA  
  5. 5. Name  this  tune  
  6. 6. 50%or more?
  7. 7. Remember this?MANAGING THE SEA CHANGE•  Change•  Complexity•  Compliance•  Convergence•  Competition
  8. 8. “You  can’t  stop  the  waves,  but  you  can  learn  how  to  surf.”  –  Jon  Kabbat-­‐Zinn  
  9. 9. Inattentional blindness http://www.burrus.com
  10. 10. Be  like  Mike(y)  
  11. 11. Insights  to  AcJon    “One  without  the  other  is  either  useless  or  destrucJve”  
  12. 12. Time  to  Change?  
  13. 13. We  now  accept  the  fact  that  learning  is  a  lifelong  process  of  keeping  abreast  of  change.  And  the  most  pressing  task  is  to  teach  people  how  to  learn.  
  14. 14. OrganizaJons  are  complex  Requiring  complex  inputs  from  business  levers  that  need  to  be  monitored  effecJvely  enabling   constant  correcJons  to  achieve  desired  outcomes  –  Ash  Noah  -­‐  CGMA  
  15. 15. The  new  “Big  Four”   • Standards  &   Leg/Reg   • Technology   • InnovaJon   • GeneraJons  in   workplace  
  16. 16. The  US  Economy  Schumpeters  Curve  of  CreaJve  DestrucJon  
  17. 17. LegislaJon  &  RegulaJon   • Federal  –   Fiscal  Cliff   • State   •  Budget  Deficit   •  Sales  Tax  on  Services   •  Tort  Reform   h_p://cpa.tc/1ut  
  18. 18. First  the  facts  about  Fiscal  Cliff,   Sequester  and  Fed  Budget  
  19. 19. What’s  at  Stake?  
  20. 20. 2011 US Financial Statements Revenue = $2.4 trillion Expenses = exceeded revenue by $1.3 trillion 13
  21. 21. Accumulated deficit - US $16.0   $14.8   $13.5   $11.5  In trillions 1   2   3   4  2009 2010 2011 2012 14
  22. 22. What’s at Stake – Maryland Edition An analysis of the State of Maryland’s Financial Statements and Fiscal Health The Maryland Association of CPAs www.macpa.org
  23. 23. Budget Establishes the Tool to Measured fiscal goals help guide envisioned by on a cash Governor & spendingGeneral Assembly basis decisions www.macpa.org 1
  24. 24. State of Maryland Budget vs Financials Budget surplus $363 Million vs Financial deficit $1.2 Billion 2
  25. 25. The Budget includes Federal, Special & Higher Ed Funds Source: Maryland Department of Budget and Management www.macpa.org 3
  26. 26. Financial statement Provide informatioRecord of Prepared n aboutwhat has on an longer- actually accrual termhappened basis implicatio ns www.macpa.org 4
  27. 27. How a CPA looks at a publicly traded company’s financialsRevenue: how much money Expenses: how much the company is bringing in money the company is spending Earnings Expenses < Revenue = Financially Healthy Company www.macpa.org 5
  28. 28. 2011 Financial Statements Revenue = $33.5 billion Expenses exceeded revenue by $1.2 billion 40,000 Note: The Financial 35,000 30,000 Statement Deficit is 25,000 Revenue 20,000 down from the 15,000 Expenses Deficit 2009 highpoint of 10,000 5,000 $2.9 billion 0 -5,000 2009 2010 2011 6
  29. 29. 7
  30. 30. How a CPA looks at a publicly traded company’s financials Liabilities: Debts and Assets: Property, contracts, andinvestments owned by a company, obligations arising regarded as having value and from past available to meet debts, commitments, or legacies. transactions and events Net Assets: The residual net worth of assets minus liabilities. If net assets are Assets > Liabilities = negative you are considered Financially Healthy Company insolvent as your obligations are more than you own. www.macpa.org 8
  31. 31. Net Assetsdecreased by$7.2 Billion in past 5 years www.macpa.org 9
  32. 32. Maryland’s unfunded Pension obligations of $28.5 Billion Source: 2011 CAFR Footnotes 15 & 16 www.macpa.org 10
  33. 33. www.macpa.org 11
  34. 34. State of Maryland Federal Dependency Opportunity or Threat? Source: Governor’s Grants Office Source: Maryland Board of Revenue Estimates www.macpa.org 12
  35. 35. MACPA State Budget Task Force www.macpa.org 15
  36. 36. MACPA State Budget Task Force Cynthia  S.  Lund,  Vice  President  of  State  Society  Affairs  AICPA  –  American  Ins1tute  of  CPAs     Speakers Eric  Brenner,  Director  Merril  Oliver,  Deputy  Director  Governor’s  Grants  Office    The  Honorable  Nancy  K.  Kopp  Treasurer  of  Maryland    Warren  Deschenaux,  Director  of  Policy  Department  of  Legisla1ve  Services    John  M.  Wasilisin  Execu1ve  Vice  President/Chief  Opera1ng  Officer  Maryland  Technology  Development  Corpora1on  (TEDCO)  Former  Deputy  Secretary  of  the  Maryland  Department  of  Budget  and  Management  Former  Deputy  Secretary  of  the  Department  of  Labor,  Licensing  and  Regula1on    John  D.  Kenney,  Former  Director,  General  Accoun1ng  Division  Comptroller  of  Maryland   www.macpa.org 16
  37. 37. MACPA State Budget Task Force MD CAFR 2011 http://www.marylandtaxes.com/finances/revenue/reports/cafr/cafr2011.pdf Resources MD CAFR 2012  http://www.marylandtaxes.com/finances/revenue/reports/cafr/cafr2012.pdf FY 2013 Proposed Operating Budget Detail -http://dbm.maryland.gov/agencies/operbudget/Pages/2013ProposedOperBudget.aspx FY 2012 Proposed Operating Budget Detail -http://dbm.maryland.gov/agencies/operbudget/Pages/2012ProposedOperBudget.aspx 2012 Fiscal Digest (Approved Operating Budget)http://dbm.maryland.gov/agencies/operbudget/Pages/2012FiscalDigest.aspx  MD Governor’s Grants Office Annual Report RY 2011-2013 -http://grants.maryland.gov/Pages/AnnualReport.aspx www.macpa.org 17
  38. 38. Democracies  will  not  confront  the  major  issues  of  their  day  unJl  the  absolute  last  moment  
  39. 39. Accoun&ng  bodies  hail  G20  emphasis   on  public  sector  repor&ng    DATA  Act  &  Financial  Industry  Transparency   Act  using  XBRL  
  40. 40. Where  were  you  on  January  16th?  
  41. 41. It’s  really  a  numbers  game   2,500   188   90  
  42. 42. Sales  Taxes  on  Services?  
  43. 43. Annapolis  Update  
  44. 44. The  Future  is  Bright  Students  from  U  of  B  
  45. 45. New  Deputy  Comptroller  David   Roose  at  MACPA   Board  MeeJng  
  46. 46. Advocacy  –  If  not  you,  who?  
  47. 47. Standards   •  InternaJonal  –   IASB  &  IFRS   •  FASB  &  PCC   •  AICPA  &  FRF  –   SME   •  ASB  –  Clarity   (12/15)   •  GASB  Pension  h_p://cpa.tc/1us   •  PEEC  
  48. 48. FAF,  XBRL  and  You  
  49. 49. Changes  in  the  Profession  55  Firms  in  T100   Mega-­‐mergers  Counter  trends?   www.bizlearning.net  
  50. 50. InnovaJon  for  CPAs   •  Big  Four  Trends   –  Social   –  Mobile   –  Cloud   –  Big  Data  (XBRL)   •  InnovaJve  Services   –  Value-­‐added  CFO   –  CFO  Advisory  Services   –  FRF-­‐SME   –  Assurance  on  XBRL  Tagging   –  XBRL  for  research    
  51. 51. Sunny  or  Cloudy?  
  52. 52. Moore’s  Advice  on  how  to  Escape   Velocity  3  Areas  of  Investment   3  Strategic  Decisions  •  Migrate  Systems  of  Record   •  Determine  current  &   to  the  cloud   desired  future  state  of  your   pracJce  •  Adopt  Systems  of   Engagement  to  conduct   •  IdenJfy  technology   investments  appropriate  to   business  interacJons  on-­‐ stages  of  transiJon   line   •  Organize  change  •  Adapt  enterprise  Business   management  around   Intelligence  approaches  to   business  pracJce   address  high-­‐value  business   transformaJons  and   consulJng  needs   technology  deployments  
  53. 53. Me  and  Geoffrey  Moore  
  54. 54. Social  AccounJng?  
  55. 55. Dealing  with  DisrupJon  
  56. 56. Dealing  with  DisrupJon  •  Visionary   •  Adopt  ahead  of  the  industry  to  gain  compeJJve  advantage   •  Focus  on  technology  that  accentuates  your  differenJaJon   •  Pay  up  to  get  the  extra  support  necessary  for  early  adopters   •  Showcase  your  systems  with  your  clients  for  leadership  posiJoning    •  PragmaJst   •  Adopt  in  conjuncJon  with  the  rest  of  the  industry  to  reduce  risk     •  Focus  on  technology  that  keeps  pace  with  market  expectaJons       •  Pay  up  to  go  with  the  market  leader  to  further  reduce  risk     •  Integrate  your  systems  with  your  established  business  processes  for  producJvity  gains  •  ConservaJve   •  Adopt  later  in  the  life  cycle  to  defer  capital  investment  and  reduce  cost   •  Focus  on  technology  that  catches  you  up  to  market  expectaJons   •  Go  with  a  low-­‐price  soluJon  from  an  established  commodity  vendor   •  Displace  prior  systems  to  reduce  overall  operaJng  expenses.    
  57. 57. Don’t  be  a  C.A.V.E   man  Colleagues  Against  Virtually  Everything  
  58. 58. S-­‐Curves  &  Business  Model  InnovaJon   •  ROA!   •  L>C   •  CC  >  EC  
  59. 59. Rear  view  analyJcs  Dashboards  are  backward  looking  requiring    the  driver  to  keep  his  head  down     –  Ash  Noah  -­‐  CGMA  
  60. 60. EBR  
  61. 61. Source:  Deloi_e  CFO  Signals™  survey,  fourth  quarter  2012  
  62. 62. Source:  Deloi_e  CFO  Signals™  survey,  fourth  quarter  2012  
  63. 63. CPA,CGMA  
  64. 64. 2/31/3
  65. 65. CGMA – CIMAThe global value-added financial professional
  66. 66. Our  Vision  Statement  for  the  future  is:   (  mandates  to  ourselves  for  a  successful  future)   CPAs are the trusted professionals who enable people and organizations to shape their future. Combining insight with integrity, CPAs deliver value by: •  CommunicaJng  the  total   picture  with  clarity  and   objecJvity,   •  TranslaJng  complex   informaJon  into  criJcal   knowledge,   •  AnJcipaJng  and  creaJng   opportuniJes,  and   •  Designing  pathways  that   transform  vision  into  reality.  
  67. 67. The Information Value Chain •  CommunicaJng  the  total  picture  with  clarity  and  objecJvity,   •  TranslaJng  complex  informaJon  into  criJcal  knowledge,   •  AnJcipaJng  and  creaJng  opportuniJes,  and   •  Designing  pathways  that  transform   vision  into  reality.   Business Communicate & Events Capture Report Insight Engage Action Vision Leadership and Business Model Development Compliance The Foundation •  Forward•  Historical looking•  Compliance •  Reliance•  Technical •  Leadership
  68. 68. InnovaJon  thru  CollaboraJon  
  69. 69. CGMA  Survey   Balancing  Risk  &  InnovaJon  •  Understand  your  business  model.  What  creates,  and  could   potenJally  destroy,  value  in  your  business?    •  Harness  the  power  of  transparency.  Create  a  line  of  sight  between   capital  sources  and  how  it  will  be  invested  in  the  sustained  success   of  the  business,  beyond  the  short-­‐term.  •  Ensure  robust  informa1on  flows.  Build  confidence  in  the  right   informaJon  that  drives  investment  and  risk  miJgaJon  decisions.  •  Go  beyond  defining  a  risk  appe1te.  Have  a  risk  astude  that   empowers  all  in  the  business  to  take  appropriate  risks  that  drive   growth  and  opportunity.    •  Be  clear  on  the  skills  and  talents  you  need  now  for  tomorrow.   IdenJfy  and  close  potenJal  skills  gaps  you  may  have  when   considering  your  future  business  model,  markets  and  innovaJon   agenda.  
  70. 70. Leading  InnovaJon  1.  "OK,  lets  give  it  a  whirl!”    2.  "Its  harder  than  it  looks.”    3.  "It  seems  to  be  working!”    4.  "Were  reaching  the  point  of  no  return.  Do  we  really  want  to  do  this  forever?”    5.  "Hey,  were  starJng  to  get  really  good  at  this."     Source:  IDEO  Project  Mood  Chart  
  71. 71. Three  Rules  for  Success   1.  Be_er  before  cheaper   (its  best  to  compete  on   differenJators  other   than  price);   2.  Revenue  before  cost   (prioriJze  increasing   revenue  over  reducing   costs);   3.  There  are  no  other  rules.  
  72. 72. The  Start-­‐up  of  You    
  73. 73. The 5 C’s •  Career Path (Ladder) •  Competency-based Learning •  Curriculum •  Compliance Tracking for CPAs •  Content – world-class Technical & Leadership Courses in multiple formats
  74. 74. Corporate Learning Matrix
  75. 75. The Corporate Learning Matrix Competencies Leadership & Strategic & Collaboration Technologically *Technical *Separate columns Communication Critical & Synthesis Savvy Skills for for organization’s Staff Thinking Functional functional financial Levels Areas areas – examples:Staff / •  CorporateAnalyst Accounting & Reporting •  FP&A •  Business ServicesSenior Staff •  Shared ServicesManager SeniorManager /Controller CFO / SVP /Director
  76. 76. Are  you  a    Mr.  T-­‐  shaped  Professional?  
  77. 77. Why  should  you  care  about  Social  Media?   “In-­‐forming  is  the  individual  persons   analog  to  open-­‐sourcing,  outsourcing,   insourcing,  supply-­‐chaining,  and   offshoring.  Informing  is  the  ability  to  build   and  supply  your  own  personal  supply   chain—a  supply  chain  of  informa1on,   knowledge,  and  entertainment.  In-­‐ forming  is  about  self-­‐collabora1on— becoming  your  own  self-­‐directed  and  self-­‐ empowered  researcher,  editor,  and   selector  of  entertainment.                –  Thomas  Friedman  
  78. 78. ProducJvity  &  You  
  79. 79. Glassblowing  and  CPAs?  MACPA  Summit  –  May  16th,  2013  MarJn’s  West  
  80. 80. If  you  need  help   Let  Bill  Sheridan,  NaJonal  Thought   Leader  and  architect  of  MACPA’s  award-­‐ winning  social  media  strategy,  be  your   trusted  guide  to  help  you  jump  start   your  social  media  experJse.     In  seven  tele-­‐coaching  sessions,  Bill  will   guide  you  through  creaJng  a  social   strategy  and  hands-­‐on  coaching  to  get   you  up  and  running  fast!   BLI  program:  Social  Media  Strategy  &   Quick  Start:  Developing  and   ImplemenJng  a  Social  Media  Strategy   for  CPA  Firms  &  OrganizaJons     h_p://cpa.tc/8s    
  81. 81. Some  starJng  points  •  Michelle  Golden  (Golden  PracJces;  h_p://goldenmarkeJng.typepad.com)  •  Paul  Caron  (TaxProf;  h_p://taxprof.typepad.com)  •  Caleb  Newquist  &  Adrienne  Gonzalez  (Going  Concern;  h_p://goingconcern.com)  •  Rick  Telberg  (CPA  Trendlines;  h_p://cpatrendlines.com)  •  Francine  McKenna  (re:  The  Auditors;  h_p://retheauditors.com)  •  David  Albrecht  (The  Summa;  h_p://profalbrecht.wordpress.com)  •  Tax  Policy  Center  (Tax  Vox;  h_p://taxvox.taxpolicycenter.org)  •  Tax  FoundaJon  (Tax  Policy;  www.taxfoundaJon.org  /blog)  •  Tom  Hood  and  Bill  Sheridan  (CPA  Success;  www.cpasuccess.com)  •  Blumer  CPAs/THRIVEal  h_p://blumercpas.com/blog  •  Kelly  Phillips  Erb  Tax  Girl  h_p://blogs.forbes.com/kellyphillipserb  •  Tom  Selling  The  AccounJng  Onion  h_p://accounJngonion.typepad.com  •  Jody  Padar  -­‐  AccounJng  Tomorrow  h_p://www.accounJngtoday.com/acto_blog/  •  Jeff  Drew  –  Another71  (CPA  Exam  blog)  h_p://www.another71.com/      
  82. 82. More  Resources  CPA  Success  posts  about  social  media  h_p://www.cpasuccess.com/social-­‐media/  Self-­‐directed  learning  guide  –  15  min  a  day  h_p://www.cpalearning2.com/  Can  Social  Media  Help  You  Learn?  h_p://cpa.tc/sociallearn  Making  Social  Media  Work  for  You  h_p://www.journalofaccountancy.com/MulJmedia/TomHood.htm  Social  Media  for  Learning  h_p://cpa.tc/sociallearn  Social  Media  for  CPAs  and  CEOs  –  interviews  &  stories  h_p://cpa.tc/social  How  to  Leverage  Social  Media  –  Journal  of  Accountancy  h_p://cpa.tc/8u    
  83. 83. Recommended  Reading   •  The  Corporate  Blogging  Book  by  Debbie   Weil   •  Crush-­‐It  by  Gary  Vaynerchuk   •  The  Whuffie  Factor  by  Tara  Hunt   •  Here  Comes  Everybody  by  Clay  Shirky   •  Social  Media  Strategies  for  Professionals   and  Their  Firms  by  Michelle  Golden   •  Switch:  How  to  Change  When  Change  is   Hard  –  Chip  &  Dan  Heath   •  Escaping  Velocity  by  Geoffrey  Moore  
  84. 84. Follow  me  on:  Tom  Hood,  CPA.CITP   ü   Twi_er:  h_p://www.Twi_er.com/tomhood  CEO   ü   LinkedIn:  h_p://www.linkedin.com/in/tomhood  Maryland  Associa1on  of  CPAs  Business  Learning  Ins1tute   ü   Facebook:  h_p://www.facebook.com/thoodcpa  (443)  632-­‐2301   ü Plaxo:  h_p://tomhood.myplaxo.com  E-­‐mail  tom@macpa.org  Web  hip://www.macpa.org   ü Slideshare:  h_p://www.slideshare.net/thoodcpa  Blog  hip://www.cpasuccess.com   ü Youtube:  h_p://www.youtube.com/thoodcpa  Blog  hip://www.bizlearningblog.com     ü Second  Life  avatar  name:  Rocky  Maddaloni    
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