0
Living on the Edge: finding a
competitive edge in turbulent times	

Tom	
  Hood,	
  CPA,	
  CITP,	
  CGMA	
  
CEO	
  
@tomh...
Moderator: Tom Hood
•  Named as fourth Most Influential in
Accounting by Accounting Today Magazine
•  Top 150 Influencer b...
www.SlideShare.net/thoodcpa	
  
@tomhood	
  
@MACPA	
  
Download	
  today’s	
  slides	
  at	
  …	
  
7/4/13	
   T	
  
Insights	
  to	
  Ac?on	
  
	
  
“One	
  without	
  the	
  other	
  is	
  either	
  useless	
  or	
  destruc?ve”	
  
T	
  
5
What is the #1 reason
organizations fail?
The “New Normal”	

http://www.endofbusiness.com
Source:	
  Brian	
  Solis	
  author	
  of	
  The	
  End	
  of	
  Business	
  as	
  Usual	
  
The Challenge
The New Normal - VUCA
7/4/13	
   T	
  
http://www.burrus.com	

Inattentional blindness
The Paradox	

"The faster things change, the more important it is
to look ahead."
The Challenge	

Nothing
happens
without the
commitment of
our PEOPLE.
ROI = ROP
The Challenge
The Question	

How do I increase my odds
and make the right bets on
which strategies to pursue
and how to get them done
in...
The Opportunity – Be the House	

•  15 X – ROI on Strategy as Process & Alignment
(Jim Collins – Built to Last)	

•  8 X –...
ROI = ROP	

	

ROP = ROA x ROC x ROL
Return on Investment
Cri8cal	
  Areas	
   Investment	
   Return	
  
People	
   2%	
   20%	
  
Processes	
   2%	
   15%	
  ...
Create - Start with why?	

People don’t
buy what
you do, they
buy why you
do it!
#Vision&Strategy	
  
“If you don’t have a vision for
your firm or yourself, you’ll
just get sucked into
somebody else’s vis...
Why
 Reassess
& Renew
Where are
we going
Link &
Leverage
How are
we going to
get there
Why we do
what we do.
Purpose &
Val...
Strategy as Process:
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
Living on the edge - FInding a Competitive Edge in Turbulent Times
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Living on the edge - FInding a Competitive Edge in Turbulent Times

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Recent research suggests we are entering the end of sustainable competitive advantage. The key to success in turbulent times comes from several key areas like, strategy as process, understanding the dynamics of change, keeping your L>C, and leveraging technology. In this all new session, Tom will cover the latest ways to find your edge. He will also feature a mini-session on Communications led by Dana Rubenstein, esq and the latest personal technologies to keep your L>C. You will learn about the five R's ROA (return on attention), ROL (learning), ROC (culture) and ROI, ROP (Return on People) and how you can apply them to your firm. You will also learn how vision and strategy are used to maintain a competitive edge and engage your people to give you their best.

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Transcript of "Living on the edge - FInding a Competitive Edge in Turbulent Times"

  1. 1. Living on the Edge: finding a competitive edge in turbulent times Tom  Hood,  CPA,  CITP,  CGMA   CEO   @tomhood   MACPA  @macpa   Business  Learning  Ins?tute  @bizlearn  
  2. 2. Moderator: Tom Hood •  Named as fourth Most Influential in Accounting by Accounting Today Magazine •  Top 150 Influencer by Linked-In •  Top 25 Influencers in Learning & HR by HR Examiner •  Top 25 Public Accounting Thought Leaders by CPA Practice Adviser •  Working on Learning Management with AICPA/CPA2Biz, Cloud Curriculum, Performance Management /XBRL, Leadership & Generations Tom Hood, CPA, CITP, CGMA CEO MACPA www.macpa.org and Business Learning Institute (BLI) www.blionline.org http://www.linkedin.com/in/tomhood/
  3. 3. www.SlideShare.net/thoodcpa   @tomhood   @MACPA   Download  today’s  slides  at  …   7/4/13   T  
  4. 4. Insights  to  Ac?on     “One  without  the  other  is  either  useless  or  destruc?ve”   T  
  5. 5. 5 What is the #1 reason organizations fail?
  6. 6. The “New Normal” http://www.endofbusiness.com
  7. 7. Source:  Brian  Solis  author  of  The  End  of  Business  as  Usual   The Challenge
  8. 8. The New Normal - VUCA
  9. 9. 7/4/13   T  
  10. 10. http://www.burrus.com Inattentional blindness
  11. 11. The Paradox "The faster things change, the more important it is to look ahead."
  12. 12. The Challenge Nothing happens without the commitment of our PEOPLE. ROI = ROP
  13. 13. The Challenge
  14. 14. The Question How do I increase my odds and make the right bets on which strategies to pursue and how to get them done in aVUCA world?
  15. 15. The Opportunity – Be the House •  15 X – ROI on Strategy as Process & Alignment (Jim Collins – Built to Last) •  8 X – Engagement &Trust (Gallup) •  10X – Return on Leadership (Information Masters) •  20 X – Return on Culture (Information Masters) •  3 X - Return on Positivity (Dr. Barbara Frederickson) “In order to buy-in, I have to weigh in.” – Pat Lencioni
  16. 16. ROI = ROP ROP = ROA x ROC x ROL
  17. 17. Return on Investment Cri8cal  Areas   Investment   Return   People   2%   20%   Processes   2%   15%     Organiza?on  Structure   2%   10%   Culture   1%   20%   Leadership   1%   10%   Informa?on   10%   15%   Technology   82%   10%   Source:  Informa?on  Masters  –  Secrets  of  the  Customer  Race  by  John  McKean  
  18. 18. Create - Start with why? People don’t buy what you do, they buy why you do it!
  19. 19. #Vision&Strategy   “If you don’t have a vision for your firm or yourself, you’ll just get sucked into somebody else’s vision” – adapted from Watts Wacker, Futurist 7/4/13   T  
  20. 20. Why Reassess & Renew Where are we going Link & Leverage How are we going to get there Why we do what we do. Purpose & Values Our strategic Initiatives and priorities How are our day to day activities connected to our purpose & strategy What did we learn? How is the world changing? Critical Turning Point The Bounce Copyright 2012 – Business Learning Institute Our envisioned future. What do we want to be, do, create, experience, and have? High  Performance  Organiza?ons  –  Strategic  &  Systema?c  
  21. 21. Strategy as Process:
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