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Leadership & Technology Baltimore County


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Leadership & Technology presenation to the Baltimore County Pubic Schools - Office of Fiscal Services Featuring Insights to Action, Social Media, Mindmanager, XBRL.

Leadership & Technology presenation to the Baltimore County Pubic Schools - Office of Fiscal Services Featuring Insights to Action, Social Media, Mindmanager, XBRL.

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  • 1. Baltimore County Public Schools – Fiscal Services Division Use of Technology Tools  Use of Technology Tools to Improve Leadership p p Tom Hood, CPA.CITP CEO – Maryland Association of CPAs y December 3, 2009
  • 2. Being in business or government today is like being in b i i p permanent whitewater
  • 3. Leadership – when the sailing was smooth
  • 4. You need new skills & new tools to deal with this permanent whitewater of change
  • 5. You feel o e overwhelmed e ed by the rapid and turbulent pace of change in business today
  • 6. “As it relates to science and technology, the rate of  change in the next decade, is likely to be 4 to7  times faster than in the last decade.  If it is 4x faster  it would be like planning for 2006 in 1890, if it is 7x    faster it would be like planning for 2006 in 1670. faster it would be like planning for 2006 in 1670.” ‐Expert on Education Panel, The Aspen Institute, 2007
  • 7. You want to  master the  h skills needed  skills needed to keep pace  and lead in  this new  this new environment
  • 8. Today, you will learn to become a navigator of change using h i some new tools and skills Sight Insight Create Communicate Inspire!
  • 9. Did you know? Government Accountant Leading the  Government Accountant Leading the CPA Profession Ernie Almonte, CPA – Auditor General, State of Rhode Island
  • 10. Tools for Leaders Tools for Leaders
  • 11. First, Leadership in permanent  whitewater h
  • 12. The I2A strategic thinking system is based on the five qualities of Extraordinary Leaders 1. Sight ‐ Ability to see emerging  p patterns and shift perspective when  p p necessary 2. Insight ‐ Ability to learn faster than  g y y the rate of change in your industry 3. Create ‐ Ability to think strategically  and critically to gain insights that create  new opportunities new opportunities 4. Communicate ‐ Ability to  collaborate inside and outside your  organization and to build and sustain  organization and to build and sustain social networks of people engaged in  the work 5. Inspire – Ability to mobilize support Inspire  Ability to mobilize support  and engage others to join you in  ACTION
  • 13. Sight What is above knows what is below, but what is below  does not know what is above. One climbs, one sees.  One descends, one sees no longer, but one has seen.  One descends one sees no longer but one has seen There is an art of conducting oneself in the lower  regions by the memory of what one saw higher up.  When one can no longer see, one can at least still  When one can no longer see, one can at least still know. ‐Rene' Daumal “The faster you go, the further  ahead you have to see.” Sight
  • 14. Insights & Opportunities “But a time of turbulence is  also one of great  opportunity for those who  can understand, accept and  d t d t d exploit the new realities. It is  above all a time of  above all a time of opportunity for leadership.” ‐ Peter Drucker,  Managing in Turbulent Times Insight
  • 15. Create! “The best way to The best way to  predict the future predict the future is to create it.” ‐ Peter Drucker,  Managing in Turbulent Times Create
  • 16. Communicate Extraordinary  leaders know how  leaders know how to build and sustain  large social  large social networks and  communicate  i effectively above  the noise of the  whitewater. Communicate
  • 17. Inspire to Action You must be  able to reach  the hearts  the hearts and minds of  and minds of the people  doing the  work. work Inspire!
  • 18. Second, Social Media tools
  • 19. Here comes the Net Generation "There is plenty of cause for alarm and/or optimism  when it comes to my generation; even I can see that.  Still I think the negative views of us come from a fear of  Still I thi k th ti i f f f f the unknown, a fear of change. Our world is evolving at  a rapid rate, and that can be scary for older generations a rapid rate and that can be scary for older generations — Savannah Jones, 17, Portland, Oregon NGenophobia—the irrational and morbid fear  of youth, especially with regards to their use of  the Internet
  • 20. Three Drivers of Change WEB 2.0 THE NET GENERATION Wikinomics ‐ The New  Economic Order Inspired by Don Tapscott
  • 21. Social Media is a Generational Issue • Matures      64 ‐ 100 • Boomers     45 ‐ 63 • Gen X          29 ‐ 44 • Millennials   10 ‐ 28 Which one are you? "Digital 'Natives' Invade the Workplace:  Young people may be newcomers to the  world of work, but it's their bosses who  are immigrants into the digital world." 
  • 22. Meet your future employees? “over 64% of students in  grades K 12 play online  grades K‐12 play online and/or electronics based  g games regularly” g y “Downloading music is #1 activity  by middle and high school  students” “40% of middle school students and  67% of high school students have a personal website (Facebook,  personal website (Facebook, MySpace, Xanga)” Source: Project Tomorrow – Speak Up 2007 report
  • 23. Generation Gap? Or Generation Lap? One third (35%) of American adult internet users  Generations have a profile on an online social network site,  h fil li i l t k it four times as many as three years ago, but still  much lower than the 65% of online American teens  who use social networks  “In 1997, young people for the first time were recognized by  adults as being authorities on something truly revolutionary  – digital technology, interactive media, and collaboration.”  – Don Tapscott “Growing Up Digital”
  • 24. Eight Net Gen Norms 1. Freedom – The freedom to work when  and where you want 2. Customization – My job my life 3. Scrutiny – I know what you did last night 4. Integrity – Be a good company to work for 5. Collaboration – Teamwork 6. Entertainment – Work should be fun 7. Speed – Let’s make things happen now! 8. Innovation – Let me invent
  • 25. To be a guild master in a game like World of Warcraft, you need to  , g p be able to create a vision, find recruits and give them a platform  on which to learn, and orchestrate the group's strategy. To me, it  sounds a lot like the skills a corporate executive needs, doesn't it?  – Don Tapscott “Grown Up Digital”
  • 26. This is a Social Network  Thi i S i l N t k
  • 27. The New Math Social Networking (Old) + Social Media (New) = A change in the way we build  A change in the way we build relationships Source: Matt Goddard, CEO R2integrated 
  • 28. Old School vs. New School Chamber of Commerce Class Reunions Friends and Family E‐mail Industry Meetings I d t M ti Newsletters
  • 29. It s all about your Whuffie It’s all about your Whuffie Whuffie is the culmination of your reputation,  influence, bridging and bonding capital,  i fl b id i d b di i l current and potential access to ideas, talent  and resources, saved‐up favors, and  d d f d accomplishments. ‐ Tara Hunt “The Whuffie Factor”
  • 30. It’s about the Network Effect Metcalf’s Law "states that the economic value of a  network increases like the square of  network increases like the square of the number of its nodes, or the law of  increasing returns. Usually, when  people share a piece of equipment,  the return diminishes. When more  people are engaged in the network,  more value is returned to the user."
  • 31. It’s about the Network Effect How big is  your  network? “In a sentence {to recognize a network} means ‘To discover how A, who is in touch with C, Is affected by the relation between B and C.” – Russ Eckel “Becoming the Eye of the Tiger”
  • 32. Whuffie Example
  • 33. Get found  Digital Footprints Get found – Digital Footprints
  • 34. Our Journey… • Share • Listen & Learn • Communicate • Connect
  • 35. Meet your customers where they are
  • 36. Benefits of Social Media Benefits of Social Media • Share & discuss information • Increase ability to connect to more people I bilit t tt l • Increase ability to manage more relationships • Customer service & support Customer service & support • Tool for recruitment & retention • Information & knowledge management • Increased findability on web (SEO) • Brand management • Accelerate your strategy Accelerate your strategy • Did I say it’s cheap?
  • 37. Marketing Strategy 2.0 Website e‐mail Twitter T itt newsletters Social  Blog Networks
  • 38. James Carroll, CPA James Carroll, CPA Website Facebook Twitter
  • 39. Last two stories Last two stories • Client contact via Client contact via  Facebook • Staff relations via  Facebook Leadership & Social Media  – panel of young professionals AICPA Leadership Academy Chicago, 2009
  • 40. Government & Social Media
  • 41. AGA & Social Media AGA & Social Media
  • 42. CPAs’ “favorite?”
  • 43. Challenges • Social media requires  loosening the reins on  technology platforms and  access • Social media management  requires constant care and  feeding, as well as  feeding, as well as monitoring • Because social media is  MASS media, mistakes  di it k and missteps are  a p ed amplified 
  • 44. Social Notworking? Social Notworking? This is defined as “The  s s de ed as e practice of spending time  unproductively on social‐ networking websites,  k b especially when one should  be working, or When you  be working ” or “When you spend all days at your job on  social networking sites such  g as facebook,myspace and  twitter.”
  • 45. Research says… "One day at work they took away our tools, like One day at work they took away our tools, like  Facebook, Pandora, Bebo, NPR. Work is slow  now, cold and boring." —STEVE RESSLER, 27,  TAMPA, FLORIDA In a social environment based on networked individualism, the internet s internet’s capacity to maintain and cultivate social networks has real payoffs (in the workplace).”– “The Strength of Internet Ties” Report
  • 46. Sooooo…. Social Notworking is a  managerial problem, not a  technology problem. If a salesman spends his day  making personal phone calls  rather than phoning potential  customers, the solution is not  to take away the phone. The  solution is to make clear what  is and is not acceptable  i di t t bl Discussion at AICPA Leadership Academy behavior and… Chicago, July, 2009
  • 47. Risk Management • Educate & train your staff • S t Set security & usage policies it & li i • Restrict Access during certain  times (if you have to) • Monitor – using search &  g google alerts
  • 48. Next steps… 1. Educate yourself – 2. Create your digital footprint. Create  y g p profiles on Facebook, LinkedIn and  Google.  3. Start listening. Use Google Reader or  Bloglines to begin reading thought to begin reading thought  leaders in your profession or areas of  interest.  4. Continue listening. Create your Twitter listening. Create your Twitter account and follow your profession and  areas of interest.  5. Start sharing. Create a blog and record  your thoughts.  h h 6. Share. Recognize and promote the  people you find interesting. 
  • 49. Educate yourself
  • 50. You can…Ignore it Fight it or Fight it or Harness it’s power
  • 51. Third, Communicate Visually
  • 52. visual communication is more effective
  • 53. 90 6x Retention 80 70 60 50 40 30 20 10 0 Oral Visual Oral + Visual Source: ”Presenting Effective Presentations with Visual Aids,” U.S. Department of Labor, OSHA Office of Training and Education
  • 54. 83% of learning occurs visually Source: ”Presenting Effective Presentations with Visual Aids,” U.S. Department of Labor, OSHA Office of Training and Education
  • 55. 67% more persuasive p Source: ”Effectiveness of Visual Language Presentations,” MacroVU, Inc.,
  • 56. 80% increase in willingness to read using color visuals Vs. Source: Ronald E. Green: “The Persuasive Properties of Color” Marketing Communications
  • 57. MAP it! think, plan act learn think plan, act, learn…
  • 58. CPA templates to help p you with...
  • 59. connect your productivity tools
  • 60. Fourth, Learn XBRL
  • 61. Transparency Now! – A Wired Manifesto Nevada N d FDIC Oregon SEC Source: Wired magazine  17.03 March, 2009
  • 62. XBRL is already here! • FDIC • SEC • Oregon • Netherlands Australia New Zealand Netherlands – Australia – New Zealand • Nevada
  • 63. 1. I2A Insights to  Action 2. Social media 3. Communicate  visually 4. XBRL Use U your new skills + kill technology… technology to innovate to lead!
  • 64. Accounting Professional 2.0 1. Learning & staying  1 L i & t i on the cutting edge 2. Managing my  2 M i career 3. Doing my work 3 D i k 4. Interacting with  peers 5. Becoming a leader  in my field i fi ld Allen Blue – Linked In
  • 65. Create your future! http://www bizlearning net/learningcenter/
  • 66. Questions? Technology  Tools for  Leaders
  • 67. Tom Hood, CPA.CITP CEO Maryland Association of CPAs Business Learning Institute (443) 632‐2301 E mail tom@macpa org E‐mail Web Blog
  • 68. MACPA resources • CPA Spotlight, our daily blog • CPA Spotlight, our weekly podcast • Other MACPA blogs: • • • • CPA Learning 2, a Web 2.0 playground by CPAs for CPAs
  • 69. Tools • I2A – Insights to Action – a strategic thinking system – • CPA Vision project CPA Vision project – • Social media – How are CPAs using social media Social media  How are CPAs using social media –‐are‐cpas‐using‐social‐media.html – Social Media Quick Start Program – • XBRL  – – Blog posts from CPA Success –‐and‐government‐a‐marriage‐made‐in‐nevada.html – • Mindmanager CPA edition Mindmanager CPA edition –
  • 70. CPAs and Social Media – Passing Fad or Valuable Tool? or Valuable Tool? Tom Hood, CPA.CITP CEO & Executive Director Maryland Association of CPAs t @ • Follow me on:  Twitter:  LinkedIn:  Facebook: http://www facebook com/thoodcpa Facebook:  Plaxo:  Slideshare:  Youtube:  Second Life avatar name: Rocky Maddaloni