Baltimore County Public Schools – Fiscal Services Division




        Use of Technology Tools 
        Use of Technology ...
Being in
business or
government
today is like
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   b i i
 p
 permanent
 whitewater
Leadership – when the sailing was smooth
You need new
 skills & new
 tools to deal
   with this
  permanent
whitewater of
   change
You feel
o e
overwhelmed
        e ed
by the rapid
and turbulent
pace of change
in business
today
“As it relates to science and technology, the rate of 
    change in the next decade, is likely to be 4 to7 
times faster ...
You want to 
master the 
         h
skills needed 
skills needed
to keep pace 
and lead in 
this new 
this new
environment
Today, you will
learn to become
a navigator of
change using
 h         i
some new tools
and skills



  Sight   Insight   ...
Did you know?
Government Accountant Leading the 
Government Accountant Leading the
        CPA Profession




     Ernie A...
Tools for Leaders
Tools for Leaders
First, Leadership in permanent 
          whitewater
            h
The I2A strategic thinking system is based on the
     five qualities of Extraordinary Leaders
                      1. Si...
Sight
        What is above knows what is below, but what is below 
         does not know what is above. One climbs, one ...
Insights & Opportunities

“But a time of turbulence is 
also one of great 
opportunity for those who 
can understand, acce...
Create!

“The best way to
  The best way to 
predict the future
predict the future
is to create it.”
           ‐ Peter Dr...
Communicate
Extraordinary 
leaders know how 
leaders know how
to build and sustain 
large social 
large social
networks an...
Inspire to Action
You must be 
able to reach 
the hearts 
the hearts
and minds of 
and minds of
the people 
doing the 
wor...
Second, Social Media tools
Here comes the Net Generation
"There is plenty of cause for alarm and/or optimism 
 when it comes to my generation; even I...
Three Drivers of Change


      WEB 2.0             THE NET
                        GENERATION




        Wikinomics ‐
  ...
Social Media is a Generational Issue

 •   Matures      64 ‐ 100
 •   Boomers     45 ‐ 63
 •   Gen X          29 ‐ 44
 •  ...
Meet your future employees?
                                                “over 64% of students in 
                    ...
Generation Gap? Or Generation Lap?


                            One third (35%) of American adult internet users 
       ...
Eight Net Gen Norms
1. Freedom – The freedom to work when 
   and where you want
2. Customization – My job my life
3. Scru...
To be a guild master in a game like World of Warcraft, you need to 
                            ,                 g       ...
This is a Social Network 
Thi i S i l N t        k
The New Math



           Social Networking (Old)

+                   Social Media (New)

=   A change in the way we bui...
Old School vs. New School

Chamber of Commerce


  Class Reunions


      Friends and Family

  E‐mail

       Industry Me...
It s all about your Whuffie
     It’s all about your Whuffie
Whuffie is the culmination of your reputation, 
   influence,...
It’s about the Network Effect


                       Metcalf’s Law
           "states that the economic value of a 
    ...
It’s about the Network Effect


                                                        How big is 
                      ...
Whuffie Example
Get found  Digital Footprints
Get found – Digital Footprints
Our Journey…
• Share

• Listen & Learn

• Communicate

• Connect
Meet your customers where they are
Benefits of Social Media
          Benefits of Social Media
•   Share & discuss information
•   Increase ability to connec...
Marketing Strategy 2.0
                 Website



                                  e‐mail
Twitter
T itt
                ...
James Carroll, CPA
      James Carroll, CPA
Website              Facebook




           Twitter
Last two stories
                  Last two stories
• Client contact via
  Client contact via 
  Facebook
• Staff relation...
Government & Social Media
AGA & Social Media
           AGA & Social Media




http://aga.typepad.com/   http://twitter.com/stlaga
CPAs’ “favorite?”
Challenges
• Social media requires 
  loosening the reins on 
  technology platforms and 
  access
• Social media manageme...
Social Notworking?
           Social Notworking?
This is defined as “The 
   s s de ed as       e
practice of spending tim...
Research says…




          "One day at work they took away our tools, like
           One day at work they took away our...
Sooooo….
Social Notworking is a 
managerial problem, not a 
technology problem.

If a salesman spends his day 
 making per...
Risk Management
• Educate & train your staff
• S t
  Set security & usage policies
            it &          li i
• Restri...
Next steps…
1.   Educate yourself –
     www.cpalearning2.com
2.   Create your digital footprint. Create 
              y ...
Educate yourself




 http://www.cpalearning2.com
You can…Ignore it
    Fight it or
    Fight it or
Harness it’s power
Third, Communicate Visually
visual communication
                   is
               more
      effective
90
                                 6x                     Retention
    80
    70
    60
    50
    40
    30
    20
    ...
83%
                 of learning occurs visually




Source: ”Presenting Effective Presentations with Visual Aids,” U.S. D...
67%
                        more persuasive
                             p




Source: ”Effectiveness of Visual Language P...
80%
increase in willingness to read
      using color visuals


                           Vs.




Source: Ronald E. Green...
MAP it! think, plan act learn
        think plan, act, learn…




        http://www.mindjet.com/cpas/mj.aspx
CPA
templates
   to help
         p
you with...
connect your productivity tools
Fourth, Learn XBRL
Transparency Now! – A Wired Manifesto
          Nevada
          N d                                                     F...
XBRL is already here!
•   FDIC
•   SEC
•   Oregon
•   Netherlands Australia New Zealand
    Netherlands – Australia – New ...
1. I2A Insights to 
   Action
2. Social media
3. Communicate 
   visually
4. XBRL



         Use
         U your new skil...
Accounting Professional 2.0
1. Learning & staying 
1 L      i & t i
   on the cutting edge
2. Managing my 
2 M        i
  ...
Create your future!
                               http://www.bizlearning.net/learningcenter/
                            ...
Questions?


    Technology 
    Tools for 
    Leaders
Tom Hood, CPA.CITP
               CEO
  Maryland Association of CPAs
   Business Learning Institute
         (443) 632‐230...
MACPA resources
• CPA Spotlight, our daily blog
  www.CPASuccess.com
• CPA Spotlight, our weekly podcast
  www.macpa.org/p...
Tools
• I2A – Insights to Action – a strategic thinking system
    –   http://www.bizlearning.net/learningcenter/customize...
CPAs and Social Media – Passing Fad
           or Valuable Tool?
           or Valuable Tool?
                   Tom Hood,...
Leadership & Technology   Baltimore County
Leadership & Technology   Baltimore County
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Leadership & Technology Baltimore County

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Leadership & Technology presenation to the Baltimore County Pubic Schools - Office of Fiscal Services Featuring Insights to Action, Social Media, Mindmanager, XBRL.

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Leadership & Technology Baltimore County

  1. 1. Baltimore County Public Schools – Fiscal Services Division Use of Technology Tools  Use of Technology Tools to Improve Leadership p p Tom Hood, CPA.CITP CEO – Maryland Association of CPAs y December 3, 2009
  2. 2. Being in business or government today is like being in b i i p permanent whitewater
  3. 3. Leadership – when the sailing was smooth
  4. 4. You need new skills & new tools to deal with this permanent whitewater of change
  5. 5. You feel o e overwhelmed e ed by the rapid and turbulent pace of change in business today
  6. 6. “As it relates to science and technology, the rate of  change in the next decade, is likely to be 4 to7  times faster than in the last decade.  If it is 4x faster  it would be like planning for 2006 in 1890, if it is 7x    faster it would be like planning for 2006 in 1670. faster it would be like planning for 2006 in 1670.” ‐Expert on Education Panel, The Aspen Institute, 2007
  7. 7. You want to  master the  h skills needed  skills needed to keep pace  and lead in  this new  this new environment
  8. 8. Today, you will learn to become a navigator of change using h i some new tools and skills Sight Insight Create Communicate Inspire!
  9. 9. Did you know? Government Accountant Leading the  Government Accountant Leading the CPA Profession Ernie Almonte, CPA – Auditor General, State of Rhode Island http://www.twitter.com/erniealmonte
  10. 10. Tools for Leaders Tools for Leaders
  11. 11. First, Leadership in permanent  whitewater h
  12. 12. The I2A strategic thinking system is based on the five qualities of Extraordinary Leaders 1. Sight ‐ Ability to see emerging  p patterns and shift perspective when  p p necessary 2. Insight ‐ Ability to learn faster than  g y y the rate of change in your industry 3. Create ‐ Ability to think strategically  and critically to gain insights that create  new opportunities new opportunities 4. Communicate ‐ Ability to  collaborate inside and outside your  organization and to build and sustain  organization and to build and sustain social networks of people engaged in  the work 5. Inspire – Ability to mobilize support Inspire  Ability to mobilize support  and engage others to join you in  ACTION
  13. 13. Sight What is above knows what is below, but what is below  does not know what is above. One climbs, one sees.  One descends, one sees no longer, but one has seen.  One descends one sees no longer but one has seen There is an art of conducting oneself in the lower  regions by the memory of what one saw higher up.  When one can no longer see, one can at least still  When one can no longer see, one can at least still know. ‐Rene' Daumal “The faster you go, the further  ahead you have to see.” Sight
  14. 14. Insights & Opportunities “But a time of turbulence is  also one of great  opportunity for those who  can understand, accept and  d t d t d exploit the new realities. It is  above all a time of  above all a time of opportunity for leadership.” ‐ Peter Drucker,  Managing in Turbulent Times Insight
  15. 15. Create! “The best way to The best way to  predict the future predict the future is to create it.” ‐ Peter Drucker,  Managing in Turbulent Times Create
  16. 16. Communicate Extraordinary  leaders know how  leaders know how to build and sustain  large social  large social networks and  communicate  i effectively above  the noise of the  whitewater. Communicate
  17. 17. Inspire to Action You must be  able to reach  the hearts  the hearts and minds of  and minds of the people  doing the  work. work Inspire!
  18. 18. Second, Social Media tools
  19. 19. Here comes the Net Generation "There is plenty of cause for alarm and/or optimism  when it comes to my generation; even I can see that.  Still I think the negative views of us come from a fear of  Still I thi k th ti i f f f f the unknown, a fear of change. Our world is evolving at  a rapid rate, and that can be scary for older generations a rapid rate and that can be scary for older generations — Savannah Jones, 17, Portland, Oregon NGenophobia—the irrational and morbid fear  of youth, especially with regards to their use of  the Internet
  20. 20. Three Drivers of Change WEB 2.0 THE NET GENERATION Wikinomics ‐ The New  Economic Order Inspired by Don Tapscott
  21. 21. Social Media is a Generational Issue • Matures      64 ‐ 100 • Boomers     45 ‐ 63 • Gen X          29 ‐ 44 • Millennials   10 ‐ 28 Which one are you? "Digital 'Natives' Invade the Workplace:  Young people may be newcomers to the  world of work, but it's their bosses who  are immigrants into the digital world." 
  22. 22. Meet your future employees? “over 64% of students in  grades K 12 play online  grades K‐12 play online and/or electronics based  g games regularly” g y “Downloading music is #1 activity  by middle and high school  students” “40% of middle school students and  67% of high school students have a personal website (Facebook,  personal website (Facebook, MySpace, Xanga)” Source: Project Tomorrow – Speak Up 2007 report
  23. 23. Generation Gap? Or Generation Lap? One third (35%) of American adult internet users  Generations have a profile on an online social network site,  h fil li i l t k it four times as many as three years ago, but still  much lower than the 65% of online American teens  who use social networks  “In 1997, young people for the first time were recognized by  adults as being authorities on something truly revolutionary  – digital technology, interactive media, and collaboration.”  – Don Tapscott “Growing Up Digital”
  24. 24. Eight Net Gen Norms 1. Freedom – The freedom to work when  and where you want 2. Customization – My job my life 3. Scrutiny – I know what you did last night 4. Integrity – Be a good company to work for 5. Collaboration – Teamwork 6. Entertainment – Work should be fun 7. Speed – Let’s make things happen now! 8. Innovation – Let me invent
  25. 25. To be a guild master in a game like World of Warcraft, you need to  , g p be able to create a vision, find recruits and give them a platform  on which to learn, and orchestrate the group's strategy. To me, it  sounds a lot like the skills a corporate executive needs, doesn't it?  – Don Tapscott “Grown Up Digital”
  26. 26. This is a Social Network  Thi i S i l N t k
  27. 27. The New Math Social Networking (Old) + Social Media (New) = A change in the way we build  A change in the way we build relationships Source: Matt Goddard, CEO R2integrated 
  28. 28. Old School vs. New School Chamber of Commerce Class Reunions Friends and Family E‐mail Industry Meetings I d t M ti Newsletters
  29. 29. It s all about your Whuffie It’s all about your Whuffie Whuffie is the culmination of your reputation,  influence, bridging and bonding capital,  i fl b id i d b di i l current and potential access to ideas, talent  and resources, saved‐up favors, and  d d f d accomplishments. ‐ Tara Hunt “The Whuffie Factor”
  30. 30. It’s about the Network Effect Metcalf’s Law "states that the economic value of a  network increases like the square of  network increases like the square of the number of its nodes, or the law of  increasing returns. Usually, when  people share a piece of equipment,  the return diminishes. When more  people are engaged in the network,  more value is returned to the user."
  31. 31. It’s about the Network Effect How big is  your  network? “In a sentence {to recognize a network} means ‘To discover how A, who is in touch with C, Is affected by the relation between B and C.” – Russ Eckel “Becoming the Eye of the Tiger”
  32. 32. Whuffie Example
  33. 33. Get found  Digital Footprints Get found – Digital Footprints
  34. 34. Our Journey… • Share • Listen & Learn • Communicate • Connect
  35. 35. Meet your customers where they are
  36. 36. Benefits of Social Media Benefits of Social Media • Share & discuss information • Increase ability to connect to more people I bilit t tt l • Increase ability to manage more relationships • Customer service & support Customer service & support • Tool for recruitment & retention • Information & knowledge management • Increased findability on web (SEO) • Brand management • Accelerate your strategy Accelerate your strategy • Did I say it’s cheap?
  37. 37. Marketing Strategy 2.0 Website e‐mail Twitter T itt newsletters Social  Blog Networks
  38. 38. James Carroll, CPA James Carroll, CPA Website Facebook Twitter
  39. 39. Last two stories Last two stories • Client contact via Client contact via  Facebook • Staff relations via  Facebook Leadership & Social Media  – panel of young professionals AICPA Leadership Academy Chicago, 2009
  40. 40. Government & Social Media
  41. 41. AGA & Social Media AGA & Social Media http://aga.typepad.com/ http://twitter.com/stlaga
  42. 42. CPAs’ “favorite?”
  43. 43. Challenges • Social media requires  loosening the reins on  technology platforms and  access • Social media management  requires constant care and  feeding, as well as  feeding, as well as monitoring • Because social media is  MASS media, mistakes  di it k and missteps are  a p ed amplified 
  44. 44. Social Notworking? Social Notworking? This is defined as “The  s s de ed as e practice of spending time  unproductively on social‐ networking websites,  k b especially when one should  be working, or When you  be working ” or “When you spend all days at your job on  social networking sites such  g as facebook,myspace and  twitter.”
  45. 45. Research says… "One day at work they took away our tools, like One day at work they took away our tools, like  Facebook, Pandora, Bebo, NPR. Work is slow  now, cold and boring." —STEVE RESSLER, 27,  TAMPA, FLORIDA In a social environment based on networked individualism, the internet s internet’s capacity to maintain and cultivate social networks has real payoffs (in the workplace).”– “The Strength of Internet Ties” Report
  46. 46. Sooooo…. Social Notworking is a  managerial problem, not a  technology problem. If a salesman spends his day  making personal phone calls  rather than phoning potential  customers, the solution is not  to take away the phone. The  solution is to make clear what  is and is not acceptable  i di t t bl Discussion at AICPA Leadership Academy behavior and… Chicago, July, 2009
  47. 47. Risk Management • Educate & train your staff • S t Set security & usage policies it & li i • Restrict Access during certain  times (if you have to) • Monitor – using search &  g google alerts
  48. 48. Next steps… 1. Educate yourself – www.cpalearning2.com 2. Create your digital footprint. Create  y g p profiles on Facebook, LinkedIn and  Google.  3. Start listening. Use Google Reader or  Bloglines to begin reading thought to begin reading thought  leaders in your profession or areas of  interest.  4. Continue listening. Create your Twitter listening. Create your Twitter account and follow your profession and  areas of interest.  5. Start sharing. Create a blog and record  your thoughts.  h h 6. Share. Recognize and promote the  people you find interesting. 
  49. 49. Educate yourself http://www.cpalearning2.com
  50. 50. You can…Ignore it Fight it or Fight it or Harness it’s power
  51. 51. Third, Communicate Visually
  52. 52. visual communication is more effective
  53. 53. 90 6x Retention 80 70 60 50 40 30 20 10 0 Oral Visual Oral + Visual Source: ”Presenting Effective Presentations with Visual Aids,” U.S. Department of Labor, OSHA Office of Training and Education
  54. 54. 83% of learning occurs visually Source: ”Presenting Effective Presentations with Visual Aids,” U.S. Department of Labor, OSHA Office of Training and Education
  55. 55. 67% more persuasive p Source: ”Effectiveness of Visual Language Presentations,” MacroVU, Inc., www.macrovu.com.
  56. 56. 80% increase in willingness to read using color visuals Vs. Source: Ronald E. Green: “The Persuasive Properties of Color” Marketing Communications
  57. 57. MAP it! think, plan act learn think plan, act, learn… http://www.mindjet.com/cpas/mj.aspx
  58. 58. CPA templates to help p you with...
  59. 59. connect your productivity tools
  60. 60. Fourth, Learn XBRL
  61. 61. Transparency Now! – A Wired Manifesto Nevada N d FDIC Oregon SEC http://www.xbrl.org Source: Wired magazine  17.03 March, 2009
  62. 62. XBRL is already here! • FDIC • SEC • Oregon • Netherlands Australia New Zealand Netherlands – Australia – New Zealand • Nevada
  63. 63. 1. I2A Insights to  Action 2. Social media 3. Communicate  visually 4. XBRL Use U your new skills + kill technology… technology to innovate to lead!
  64. 64. Accounting Professional 2.0 1. Learning & staying  1 L i & t i on the cutting edge 2. Managing my  2 M i career 3. Doing my work 3 D i k 4. Interacting with  peers 5. Becoming a leader  in my field i fi ld Allen Blue – Linked In
  65. 65. Create your future! http://www.bizlearning.net/learningcenter/ http://www bizlearning net/learningcenter/ http://www.bizlearning.net/learningcenter/customizedtraining/event_detail_inHouse.cfm?eventid=09IASTS
  66. 66. Questions? Technology  Tools for  Leaders
  67. 67. Tom Hood, CPA.CITP CEO Maryland Association of CPAs Business Learning Institute (443) 632‐2301 E mail tom@macpa org E‐mail tom@macpa.org Web http://www.macpa.org Blog http://www.cpasuccess.com
  68. 68. MACPA resources • CPA Spotlight, our daily blog www.CPASuccess.com • CPA Spotlight, our weekly podcast www.macpa.org/podcast • Other MACPA blogs: • www.CPALegislativeInsider.com • www.NewCPAs.com • www.TCPAblog.com • CPA Learning 2, a Web 2.0 playground by CPAs for CPAs www.CPALearning2.com
  69. 69. Tools • I2A – Insights to Action – a strategic thinking system – http://www.bizlearning.net/learningcenter/customizedtraining/event_detail_inHouse.cfm?eventid=09IASTS • CPA Vision project CPA Vision project – http://www.cpavision.org • Social media – How are CPAs using social media Social media  How are CPAs using social media – http://www.cpasuccess.com/2009/09/how‐are‐cpas‐using‐social‐media.html – Social Media Quick Start Program – http://www.bizlearning.net/learningcenter/customizedtraining/event_detail_inHouse.cfm?eventid=09SOCMED • XBRL  – http://www.xbrl.org – Blog posts from CPA Success – http://www.cpasuccess.com/2009/06/xbrl‐and‐government‐a‐marriage‐made‐in‐nevada.html – http://www.cpasuccess.com/xbrl/ • Mindmanager CPA edition Mindmanager CPA edition – http://www.mindjet.com/cpas/mj.aspx
  70. 70. CPAs and Social Media – Passing Fad or Valuable Tool? or Valuable Tool? Tom Hood, CPA.CITP CEO & Executive Director Maryland Association of CPAs http://www.MACPA.org tom@macpa.org t @ • Follow me on:  Twitter: http://www.Twitter.com/tomhood  LinkedIn: http://www.linkedin.com/in/tomhood  Facebook: http://www facebook com/thoodcpa Facebook: http://www.facebook.com/thoodcpa  Plaxo: http://tomhood.myplaxo.com  Slideshare: http://www.slideshare.net/thoodcpa  Youtube: http://www.youtube.com/thoodcpa  Second Life avatar name: Rocky Maddaloni
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