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DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
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DigitalNow 2011 - Leadership Takeaways - MACPA

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Tools presentataion - Tom Hood, CEO of the Maryland Association of CPAs talks about 4 major projects inspired by the Digital Now Conference (since 2000) and how his organization successfully …

Tools presentataion - Tom Hood, CEO of the Maryland Association of CPAs talks about 4 major projects inspired by the Digital Now Conference (since 2000) and how his organization successfully implemented them using a collaborative strategic planning process with all of hos key stakeholders (Volunteer leadership, MACPA team, and members). He includes several tools for strategic thinking and alignment to existing or new strategies.

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  • 1. Special BonusSession: digitalNowBoard Presentation Tom Hood, CPA.CITP CEOMaryland Association of CPAs Business Learning Institute Grand Floridian Disney World April 9, 2011
  • 2. Why are we here? The tornado of changes from CPA Vision Project circa 2000
  • 3. And to avoid this… Associations: Road Kill on the Information Super Highway
  • 4. We chose to learn how toharness the winds of change
  • 5. Structure is about alignment• Engagement• Alignment• Commitment• Accountability“First I get all of my men facing the same direction.” - Napoleon
  • 6. The Stakeholders Leadership ‐ Board Members  Grassroots Staff – Your Team
  • 7. The Projects 1. Structure & Governance & MACPA Actual Results New services to members 2. Business Learning Institute + on-site training 3. Social media strategy 4. Learning Management System – Learning + Compliance + Careers
  • 8. The Learning• O’ say can you see? – Make your thinking visible to others• The power of We – collaborative, participative, engaging• Innovate by finding your edge• Jim Collins & David Sibbet were right - Strategy as process
  • 9. Humans are fundamentally  “sight” creatures We need longer  sightlines during periods  of rapid change And the power of  making our thinking  visible to others…
  • 10. Vision Prioritization GridWhere is your portfolio ? 10 Strategic Fit Vision Aligned 5 1 1 5 10 Importance / Value to members
  • 11. Board Planning Sessions
  • 12. Market Size $39,800,000 Market Size $9,950,000 Total Total Maryland Maryland MACPA Gross CPE Revenue On‐site Training 3,000 1200 1071 2,489 2,500 1000 2,309 2,318 2,147 2,145 2,081G ro s s R e v e n u e $ s ( 0 0 0 ) 2,028 2,041 800 761 2,000 1,862 640 All Other CPE 600 Series1 1,500 In-House 485 1,071 400 1,000 761 238 640 181 485 200 154 500 68 181 238 35 154 35 68 0 - 1 2 3 4 5 6 7 8 9 1999 2000 2001 2002 2003 2004 2005 2006 2007 Fiscal Year
  • 13. MACPA’s Social Media Map45,000 views 900+ connections 450 connections43,000 views 2,943 followers 450 members Top 10 Accounting Blogs Top 75 Business Blogs ‐ 2010 34
  • 14. MACPA/BLI Team work
  • 15. Opportunity Portfolio Positioning Options Stepping Stones Technical & execution uncertainty XBRL LMS Project Platform Launches Scouting BLI  Options expansion AMS KPIs Community Core Enhancement Launches Social  Media Market & organizational uncertainty Source : Discovery‐Driven Growth – HBSP reprinted with permission
  • 16. Engaged People
  • 17. Real results
  • 18. The Tools1. Big Ideas from our i2a – Strategic Thinking System2. Vision alignment grid3. Portfolio from Rita McGrath & Ian MacMillan
  • 19. I2a: Big Ideas WorksheetDownload your copy using the QR code
  • 20. Vision Alignment Grid
  • 21. Opportunity Portfolio
  • 22. I2a: Insights to Actiona Strategic Thinking System
  • 23. Sight - Insight• Look back• Look around • Look inside • Look outside• Look ahead
  • 24. Create – Communicate – Inspire! Engagement – Alignment Commitment ‐ Accountability
  • 25. Turn your Flywheel1. Make your thinking visible to others2. Collaboration and the power of we3. Find your edge and focus on opportunities  and build on your strengths4. Strategy as process – replicate and focus  on stakeholders
  • 26. “It is hard to plan for the long term future when you don’tknow what is going to happen five minutes from now.Today, a competitive edge is thin and temporary; the edgequickly becomes the margin. The ability to define the edge,and the ultimate competitive advantage, is found in thesmarts, heart and ingenuity of your people - thats yourpowerhouse. Tap that, train it, focus it and mobilize it; nowyouve engaged a network and inspired a sustainable shift.Insight to action, one without the other is either useless ordestructive.” -Tom Hood & Gretchen Pisano co-authors of the i2a: Insights to Action Strategic Thinking Systemhttp://www.bizlearning.net/live/i2astrategicplanning
  • 27. Follow me on:Tom Hood, CPA.CITPCEO  Twitter: http://www.Twitter.com/tomhoodMaryland Association of CPAs  LinkedIn: http://www.linkedin.com/in/tomhoodBusiness Learning Institute(443) 632‐2301  Facebook: http://www.facebook.com/thoodcpaE‐mail tom@macpa.org Plaxo: http://tomhood.myplaxo.comWeb http://www.macpa.orgBlog http://www.cpasuccess.com Slideshare: http://www.slideshare.net/thoodcpaBlog http://www.bizlearningblog.com Youtube: http://www.youtube.com/thoodcpa Second Life avatar name: Rocky Maddaloni

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