DigitalNow - 2010 Building & Sustaining On-line Engagement
by Tom Hood, CEO & Executive Director at Maryland Association of CPAs & Business Learning Institute on Apr 08, 2010
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Panel: Christy Jones, CAE, Director of Membership, American Association of University Women; J. John Mancini, President, Association for Information ...
Panel: Christy Jones, CAE, Director of Membership, American Association of University Women; J. John Mancini, President, Association for Information
and Image Management; Michael Mathy, Administrator, American Association for Laboratory Animal Science
“Engagement” is one of today’s big buzz words. There’s a Web proliferation of new communities, new authority models, and increasing expectations
and distractions. But what does it take to build and sustain true connections around your association? Panelists will expose various online methods,
multi-networks, guiding principles, best practices, and virtual worlds that support outreach, education, new business models, next generation, varied
demographics and personas, a broader reach, member services, and awareness. They will also share alternatives to information-heavy Web sites and illustrate their tools for engagement, collaboration, and attracting and retaining new members.
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