0
Adaptive Strategic Planning:
Keeping Your Strategy
Ahead of Change
Insights to Action Workshop
Tom Hood, CPA, CITP, CGMA
If there is a conversation about the future
of the profession, you're bound to hear
Hood's name ...
Ebonie Jackson, CPA,CITP, CGMA
§ 
§ 
§ 
§ 
§ 

Strategic Management
Consultant

§ 

Strategic Management Consultant ...
Join the conversation	

http://macpa.cnf.io
Respond to a Poll

Ask a Question
Download today’s slides at …	


www.SlideShare.net/thoodcpa
The Challenge
Is Change Changing?	


4X
7X
1670
1890
Historical Context – The
Perfect Storm	

•  Web 2.0	

•  Globalization	

•  Generations	

Source: Don Tapscott - Wikinomic...
The New Normal - VUCA
So what does that
mean for strategic
planning?
What would Rita say?
!

!

!

!

Competitors and customers have
become too unpredictable, and
industries too amorphous.
Th...
The end of competitive advantage?
The Innovator’s Paradox
! Ideas aren’t failing
because of the insights or
product features. Ideas
are failing because we a...
Agenda
! What is Insight to Action (I2A)?
! How Do You Use I2A? (Real World Examples)
! Putting it All Together (Hands on ...
Insight to Action
i2a: Insights to Action - Sight - Insight
Establish Shared Meaning & Context as it relates to your
Past, Present & Future
What does the world Really
want from us, next?
!

In other words, what opportunities
unfold if you put yourself in service...
i2a: Insights to Action - Sight - Insight
Establish Shared Meaning & Context – So what does this
mean to us? 

Hindsight –...
i2a: Insights to Action – Create
The best way to predict the future is to create it.
– Peter Drucker
i2a: Insights to Action – Action Planning
Get it off the Paper and into the Hearts, Smarts and
Ingenuity of your Organizati...
Real World Example (Manufacturing Plant)Sight
Background
! Small Manufacturing Plant
! New Line
! Projected Loss in Manufa...
Real World Example (Manufacturing Plant)Sight
How is the world Changing?
! Projected losses in manufacturing productivity ...
Real World Example (Manufacturing Plant)Sight
How is the world
Changing?
! Corporate Challenge
Video from CEO
! History Ma...
Real World Example (Manufacturing Plant)Insight
What does this mean to
us?
! Find High Leverage
Opportunities by
Reviewing...
Real World Example (Manufacturing Plant)Create
What possibilities do we
see?
! Set priorities
•  Critical
•  Essential
•  ...
Real World Example (Manufacturing Plant)Communicate
What direction should we
give?
! Communicate Plan
Real World Example (Manufacturing Plant)Inspire
Who do we need to enlist to help us?
(Find creative ways to enlist help)
Real World Example (Corporate Process
Improvement)- Sight
Background
! Large Corporate Finance, Sourcing, &Accounting
Depa...
Real World Example (Corporate Process
Improvement)- Sight
How is the world Changing?
! Process mapping of global inflation...
Real World Example (Corporate Process
Improvement)- Sight and Insight
How is the world
Changing? What does this
mean to us...
Real World Example (Corporate Process
Improvement)- Create
What possibilities do we
see?
! Set priorities
•  Critical
•  E...
Real World Example (Corporate Process
Improvement)- Communicate and Inspire
What direction should we give?
Who do we need ...
Wanted: Ambidextrous Innovators
Definition: (The Free Dictionary) Unusually
	

skillful; adroit, facile
The word "ambidext...
Wanted: Ambidextrous Innovators

§ 
§ 
§ 
§ 
§ 
§ 

Collaborative
Communication
Creative
Strategic Thinking
Navigato...
“In	
  a	
  period	
  of	
  rapid	
  change	
  and	
  increasing	
  

complexity,	
  the	
  winners	
  are	
  going	
  to	...
Putting it All Together (Business Case)
!
!
!
!
!

Sight – What do we see?
Insight- What does this mean to us?
Create- Wha...
The Research	


2	

1,000	

10,000
http://www.slideshare.net/thoodcpa/
CPAs	
  are	
  trusted	
  advisors	
  who,	
  combining	
  
insight	
  with	
  integrity	
  deliver	
  value	
  by:	
  
Co...
Questions

42
The Four Most
Important Words in
Business today?	

	

What do you think?	

	

	

 	

 	

- Tom Peters	

www.blionline.org
Your Competitive Advantage 	

“It is hard to plan for the long-term future when
you don’t know what is going to happen five...
Engagement – Alignment - Commitment 	


www.blionline.org
The CPA as Artist	


An artist is someone who uses bravery, insight,
creativity, and boldness to challenge the status
quo ...
A leader s
job is to
define
context and
provide
hope and
inspiration..."
Follow	
  me	
  on:	
  
ü 	
  TwiOer:	
  hOp://www.TwiOer.com/tomhood	
  
Tom	
  Hood,	
  CPA.CITP	
  
CEO	
  
ü 	
  Lin...
Contact Information
Tom	
  Hood,	
  CPA,CITP,CGMA	
  
Ebonie	
  Jackson,	
  CPA,	
  CITP,	
  CGMA	
  
CEO	
  
Strategic	
 ...
Adaptive Strategic Planning - turning insights into action for Global Manufacturers
Adaptive Strategic Planning - turning insights into action for Global Manufacturers
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Adaptive Strategic Planning - turning insights into action for Global Manufacturers

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Do you update your strategic plan only once every 5–10 years? Is your traditional top-down strategic-planning approach flexible enough to keep up with the fast pace of innovation at your organization? What is the role of the CPA in finance and accounting in change management? Strategy? Sometimes CFOs and controllers get a bad rap when it comes to strategic planning.

This experiential, case-based session introduces you to the Insights to Action (i2a) thinking system. i2a gives you a systematic approach to strategic planning designed to engage your people in creating a shared strategy that inspires action, and creates alignment and commitment. You will hear about several case studies about a CPA leading change and implementing business strategy in a global manufacturer. Hear how she engaged plant employees and corporate to work together to achieve corporate strategies. Attend this session, and you will leave with an action plan!

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Transcript of "Adaptive Strategic Planning - turning insights into action for Global Manufacturers"

  1. 1. Adaptive Strategic Planning: Keeping Your Strategy Ahead of Change Insights to Action Workshop
  2. 2. Tom Hood, CPA, CITP, CGMA If there is a conversation about the future of the profession, you're bound to hear Hood's name mentioned as one of the people leading the way. – Accounting Today ! CEO Maryland Association of CPAs (MACPA) www.macpa.org Business Learning Institute (BLI) www.blionline.org ! ! ! ! Named the Second Most Influential in Accounting by Accounting Today Magazine 2013 Top 150 Influencer by Linked-In Top 25 Influencers in Learning & HR by HR Examiner Top 25 Public Accounting Thought Leaders by CPA Practice Adviser Working on Learning Management with AICPA/ CPA2Biz, Cloud Curriculum, Performance Management /XBRL, Leadership & Generations http://www.linkedin.com/in/tomhood/
  3. 3. Ebonie Jackson, CPA,CITP, CGMA §  §  §  §  §  Strategic Management Consultant §  Strategic Management Consultant at Health Care Regulatory Consultants, LLC Financial Leader for Owens Corning Global Financial Standards Implementation Leader Plant Controller Member of AICPA Council, IMTA Executive Board, Manufacturing and E.D.G.E Conference Planning Committees Member of to be in the Inaugural Class of the AICPA Leadership Academy Health Care Regulatory Consultants, LLC http://www.linkedin.com/pub/ebonie-jackson/3/37a/63b
  4. 4. Join the conversation http://macpa.cnf.io Respond to a Poll Ask a Question
  5. 5. Download today’s slides at … www.SlideShare.net/thoodcpa
  6. 6. The Challenge
  7. 7. Is Change Changing? 4X 7X 1670 1890
  8. 8. Historical Context – The Perfect Storm •  Web 2.0 •  Globalization •  Generations Source: Don Tapscott - Wikinomics
  9. 9. The New Normal - VUCA
  10. 10. So what does that mean for strategic planning?
  11. 11. What would Rita say? ! ! ! ! Competitors and customers have become too unpredictable, and industries too amorphous. The forces at work here are familiar: the digital revolution, a “flat” world, fewer barriers to entry, globalization. To stay ahead, they need to constantly start new strategic initiatives, building and exploiting many transient competitive advantages at once. Though individually temporary, these advantages, as a portfolio, can keep companies in the lead over the long Rita McGrath, Columbia Business School run. Author – End of Competitive Advantage Innovate often, decide quickly, succeed or fail, repeat
  12. 12. The end of competitive advantage?
  13. 13. The Innovator’s Paradox ! Ideas aren’t failing because of the insights or product features. Ideas are failing because we are trying to force them to fit the past. ! The more successful you are the stronger the pull of the core (and past) - Geoffrey Moore ! Don’t pave cowpaths... - Dr. Michael Hammer
  14. 14. Agenda ! What is Insight to Action (I2A)? ! How Do You Use I2A? (Real World Examples) ! Putting it All Together (Hands on Business Case)
  15. 15. Insight to Action
  16. 16. i2a: Insights to Action - Sight - Insight Establish Shared Meaning & Context as it relates to your Past, Present & Future
  17. 17. What does the world Really want from us, next? ! In other words, what opportunities unfold if you put yourself in service to and take your direction from the people in the world you most want to succeed and who most want you to succeed? ! What do the underlying trends suggest could be possible future states? ! Where is there a small but growing trend? ! What can you learn from analogies and metaphors (i.e. Post Office, Kodak)? Source: Geoffrey Moore – Escape Velocity
  18. 18. i2a: Insights to Action - Sight - Insight Establish Shared Meaning & Context – So what does this mean to us? Hindsight – Foresight - Insight
  19. 19. i2a: Insights to Action – Create The best way to predict the future is to create it. – Peter Drucker
  20. 20. i2a: Insights to Action – Action Planning Get it off the Paper and into the Hearts, Smarts and Ingenuity of your Organization “To buy-in, they have to have weighed-in.” -Patrick Lencioni
  21. 21. Real World Example (Manufacturing Plant)Sight Background ! Small Manufacturing Plant ! New Line ! Projected Loss in Manufacturing Productivity and Increase in Cost/ Unit
  22. 22. Real World Example (Manufacturing Plant)Sight How is the world Changing? ! Projected losses in manufacturing productivity and significant increase in material cost/ unit ! Challenge- To build a robust operations plan to properly inform upper management about how we plan to overcome the full cost impact of the new line, while keeping plant employees motivated about facing our new challenges.
  23. 23. Real World Example (Manufacturing Plant)Sight How is the world Changing? ! Corporate Challenge Video from CEO ! History Map
  24. 24. Real World Example (Manufacturing Plant)Insight What does this mean to us? ! Find High Leverage Opportunities by Reviewing: •  Corporate Challenge Video from CEO •  History Map •  SCOTs -  Strengths -  Challenges -  Opportunities -  Threats
  25. 25. Real World Example (Manufacturing Plant)Create What possibilities do we see? ! Set priorities •  Critical •  Essential •  Incidental ! Come up with a plan to execute
  26. 26. Real World Example (Manufacturing Plant)Communicate What direction should we give? ! Communicate Plan
  27. 27. Real World Example (Manufacturing Plant)Inspire Who do we need to enlist to help us? (Find creative ways to enlist help)
  28. 28. Real World Example (Corporate Process Improvement)- Sight Background ! Large Corporate Finance, Sourcing, &Accounting Departments and Business Unit Operations ! Improve inflation reporting and forecasting process
  29. 29. Real World Example (Corporate Process Improvement)- Sight How is the world Changing? ! Process mapping of global inflation reporting and forecasting (start at plant and rolling-up to corporate ! Challenge- To improve inflation reporting and forecasting process by making it more timely, actionable, and accurate
  30. 30. Real World Example (Corporate Process Improvement)- Sight and Insight How is the world Changing? What does this mean to us? ! Kick-off Meeting ! Process Mapping ! SCOTs
  31. 31. Real World Example (Corporate Process Improvement)- Create What possibilities do we see? ! Set priorities •  Critical •  Essential •  Incidental ! Come up with a plan to execute
  32. 32. Real World Example (Corporate Process Improvement)- Communicate and Inspire What direction should we give? Who do we need to enlist to help us? (Find creative ways to enlist help)
  33. 33. Wanted: Ambidextrous Innovators Definition: (The Free Dictionary) Unusually skillful; adroit, facile The word "ambidextrous" is derived from the Latin roots ambi-, meaning “both” and dexter, meaning “right” or “favorable”. Innovation is, “the application of new solutions that meet new requirements, inarticulate needs, or existing market needs. This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets, governments and society.” - Wikipedia
  34. 34. Wanted: Ambidextrous Innovators §  §  §  §  §  §  Collaborative Communication Creative Strategic Thinking Navigators of Change Grounded in Business
  35. 35. “In  a  period  of  rapid  change  and  increasing   complexity,  the  winners  are  going  to  be  the   people  who  can  LEARN  faster  than  the  rate  of   CHANGE  and  faster  than  their  COMPETITION.”   -­‐  Tom  Hood,  CPA.CITP.CGMA   10/17/13   T  
  36. 36. Putting it All Together (Business Case) ! ! ! ! ! Sight – What do we see? Insight- What does this mean to us? Create- What possibilities do we see? Communicate- What direction should we give? Inspire-Who do we need to enlist to help us?
  37. 37. The Research 2 1,000 10,000
  38. 38. http://www.slideshare.net/thoodcpa/
  39. 39. CPAs  are  trusted  advisors  who,  combining   insight  with  integrity  deliver  value  by:   Communica5ng  the  total  picture  with  clarity  and  objecLvity   Transla5ng  complex  informaLon  into  criLcal  knowledge   An5cipa5ng  and  creaLng  opportuniLes     Turning  insights  into  ac5on  to  transform  vision  into  reality     T  
  40. 40. Questions 42
  41. 41. The Four Most Important Words in Business today? What do you think? - Tom Peters www.blionline.org
  42. 42. Your Competitive Advantage “It is hard to plan for the long-term future when you don’t know what is going to happen five minutes from now. Today, a competitive edge based solely on material advantage is thin and temporary; the edge quickly becomes the margin. The ability to define the edge, and the ultimate competitive advantage, is found in the smarts, heart and ingenuity of your people. That’s your powerhouse. Tap that, train it, focus it and mobilize it; now you’ve engaged a network and inspired a sustainable shift. www.blionline.org
  43. 43. Engagement – Alignment - Commitment www.blionline.org
  44. 44. The CPA as Artist An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo – Seth Godin - Linchpin
  45. 45. A leader s job is to define context and provide hope and inspiration..."
  46. 46. Follow  me  on:   ü   TwiOer:  hOp://www.TwiOer.com/tomhood   Tom  Hood,  CPA.CITP   CEO   ü   LinkedIn:  hOp://www.linkedin.com/in/tomhood   Maryland  Associa5on  of  CPAs   Business  Learning  Ins5tute   ü   Facebook:  hOp://www.facebook.com/thoodcpa   (443)  632-­‐2301   ü Slideshare:  hOp://www.slideshare.net/thoodcpa   E-­‐mail  tom@macpa.org   Web  hQp://www.macpa.org   ü Youtube:  hOp://www.youtube.com/thoodcpa   Blog  hQp://www.cpasuccess.com   Blog  hQp://www.bizlearningblog.com      
  47. 47. Contact Information Tom  Hood,  CPA,CITP,CGMA   Ebonie  Jackson,  CPA,  CITP,  CGMA   CEO   Strategic  Management  Consultant   Maryland  AssociaLon  of  CPAs   Health  Care  Regulatory   Business  Learning  InsLtute   Consultants,  LLC   (443)  632-­‐2301     E-­‐mail  tom@macpa.org     Web  hOp://www.macpa.org   Blog  hOp://www.cpasuccess.com   E-­‐mail  ebonie.jackson@cpa.com     Blog   hOp://www.bizlearningblog.com   49
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