Library Research…with or without            research @
Databases vs. GoogleDatabases:                   Google:   Professionally                                Much personally...
Google Offersthe most popular search engine Has developed lots of other applications The most successful advertising  c...
Google Search Results    Results page lists links delivered in order    of “Google authority,” affected by, amongst    oth...
Google “Authority” Implications: Google   good for quickly finding non-  controversial, authoritative sites  (eg: a movie...
Google Search Example:  “Global Warming”                     www.google.ca
“Global Warming”   ~197,000,000 results (@ time slide created)   Lots of sponsored links - $$$ factor   Wikipedia entry...
Who wants to spend that muchtime trying to find goodinformation?
Online Databases…the time-saving solution!
Databases available to CKSS: EBSCO     Host – huge database;  international focus Gale Cengage – “Powersearch” =  big da...
Databases Available 24/7 Online:… via the CKSS Library   Research Page
Thanks for viewing thistutorial presentation!    cksslibrary.blogspot.ca
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Databases vs. Google

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An argument for using Drury's online databases, instead of Google, for academic research.

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Databases vs. Google

  1. 1. Library Research…with or without research @
  2. 2. Databases vs. GoogleDatabases: Google: Professionally  Much personally published generated content information  Questionable authority Identifiable authority  Difficult to focus Easy search search paramaters  May take a long Quick access to time to get quality quality information information
  3. 3. Google Offersthe most popular search engine Has developed lots of other applications The most successful advertising company in history Uses data mining & targeted advertising based on user habits
  4. 4. Google Search Results Results page lists links delivered in order of “Google authority,” affected by, amongst other things: Page content (relevancy) Backlinks (domain authority) Profitability for Google
  5. 5. Google “Authority” Implications: Google good for quickly finding non- controversial, authoritative sites (eg: a movie home page) Google bad for quickly finding factual information on controversial topics (eg: Israel-Palestine conflict) Skewed results towards “page spammers,” “content farmers,” and commercial / Google-owned sites
  6. 6. Google Search Example: “Global Warming” www.google.ca
  7. 7. “Global Warming” ~197,000,000 results (@ time slide created) Lots of sponsored links - $$$ factor Wikipedia entry - $$$ factor Google News - $$$ factor Charities - $$$ factor Good (and poor / biased / outdated) information sources You must spend a lot of time assessing page content to assure quality information!
  8. 8. Who wants to spend that muchtime trying to find goodinformation?
  9. 9. Online Databases…the time-saving solution!
  10. 10. Databases available to CKSS: EBSCO Host – huge database; international focus Gale Cengage – “Powersearch” = big database; lots of Cdn. Content SIRS (Social Issues Resource Series) – large; issue-based, American focus Home-use passwords available!
  11. 11. Databases Available 24/7 Online:… via the CKSS Library Research Page
  12. 12. Thanks for viewing thistutorial presentation! cksslibrary.blogspot.ca
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