Databases vs. GoogleDatabases: Google: Professionally Much personally published generated content information Questionable authority Identifiable authority Difficult to focus Easy search search paramaters May take a long Quick access to time to get quality quality information information
Google Offersthe most popular search engine Has developed lots of other applications The most successful advertising company in history Uses data mining & targeted advertising based on user habits
Google Search Results Results page lists links delivered in order of “Google authority,” affected by, amongst other things: Page content (relevancy) Backlinks (domain authority) Profitability for Google
Google “Authority” Implications: Google good for quickly finding non- controversial, authoritative sites (eg: a movie home page) Google bad for quickly finding factual information on controversial topics (eg: Israel-Palestine conflict) Skewed results towards “page spammers,” “content farmers,” and commercial / Google-owned sites
Google Search Example: “Global Warming” www.google.ca
“Global Warming” ~197,000,000 results (@ time slide created) Lots of sponsored links - $$$ factor Wikipedia entry - $$$ factor Google News - $$$ factor Charities - $$$ factor Good (and poor / biased / outdated) information sources You must spend a lot of time assessing page content to assure quality information!
Who wants to spend that muchtime trying to find goodinformation?