Enhance your e mail with social media marketing

  • 178 views
Uploaded on

Email Marketing is getting more popular than ever in this economy which is down, thanks to its immediacy of results, high ROI and mainly its cost-efficiency. Side by side to this, as a powerful tool, …

Email Marketing is getting more popular than ever in this economy which is down, thanks to its immediacy of results, high ROI and mainly its cost-efficiency. Side by side to this, as a powerful tool, social media marketing is also on the rise. On its own, Social media marketing can be used to deliver messages to the target audience more like email marketing, but that doesn’t make email marketing obsolete - it just won’t.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
178
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Enhance Your E-mail with Social Media MarketingEmail Marketing is getting more popular than ever in this economy which is down, thanks to itsimmediacy of results, high ROI and mainly its cost-efficiency. Side by side to this, as a powerful tool,social media marketing is also on the rise. On its own, Social media marketing can be used to delivermessages to the target audience more like email marketing, but that doesn’t make email marketingobsolete - it just won’t.In fact, the two mediums of marketing are in real, complementary: email marketing can help fuel activityon social media networks that benefit all areas of the business while social media marketing can helpemail marketers get beyond a "batch and blast" mentality and grow their email opt-in list. The twopowerful channels are even more effective when integrated. Two big questions are: Is it right for yourbusiness? Where do you start?Harness The Power Of E-Mail With Social Media Marketing For Your Business:Fan, Friend and Follower... Its All About Relationships.Email starts the conversation, social deepens the relationship. Combine your email and social mediamarketing to put your content in front of a bigger audience. Make it easy for your fans and followers toshare your content with their friends and colleagues. Let your guests / friends help you unpack the house!Invite your list, but dont stop there — post your event right from your Constant Contact account toFacebook and Twitter to get even more publicity. With one click your guests can post your event to theirfavorite social media sites, getting their friends and colleagues to attend.Your Message + Social = More CustomersWant to spread your message to a whole new audience and want to increase your customer loyalty? Youcan do it all by just engaging customers on social networks like LinkedIn, Facebook and Twitter. It is realeasy when social media marketing is connected to your social networks with Email Marketing, it can helpyou get started.The bottom line? Social Media Marketing helps you get more out of what youre already doing bydeepening your relationship with your customers, and allowing your customers to share your contentwith their networks. Its good old-fashioned word-of-mouth marketing for the digital age.
  • 2. Reaching Inbox, The Aim Today - How Deliverability Is Affected ByEmail ReputationEssential to successful email marketing is avoiding the spam filters, but do you know how to do thatin todays situation? Do you know the most recent laws and best practices to keep your email marketinglegal and ensure it gets delivered to the inbox of your intended recipients?Deliverability has long been a key to email marketing success. Its hard work to manage a well-deliveredcampaign that actually reaches the inbox. But the task is further complicated by new trends and changinglaws that affect the deliverability landscape. Fortunately, there is an easy way to get current informationabout deliverability issues that affect the ROI of your campaigns right now.Last But Not The Least - Email List ManagementWhats the best email list for your business or organization? A Permission-Based One.That surely means everyone on it said its okay for you to contact them. Its better than an email list youbuy or rent, because you already know the people on your email list want to hear from you and areinterested in you. It doesnt cost you much. Email Marketing helps you start your email list — and keep itgrowing, too.Best mailing lists provider obviously is the one who meets quality standards at reasonable price.The following is a list of some of the best online Mailing/ e-mail List providers:  www.onesource.com  www.thomsondata.com  www.infousa.com  www.lyris.comAbout the Author:Robert Jordan is a published author and senior marketing manager for Thomson Data, a dataManagement Company that has helped sell thousands of software products on a global scale.With over 11 years of experience in online marketing techniques, Robert has authored articlesfor several leading business journals, worldwide. Ph: 1-800-385-8221 Email: sales@thomsondata.com Website: www.thomsondata.com