While SEO continues to travel through its own leaps of success, Google introduces new guidelines to ensure website rankings stay true to its nature. Therefore, what does the launch of Penguin 2.0 means to B2B marketers; it means that Google has managed to set you back on work on search engine optimization task. The objective of Penguin 2.0 lies in tracking ‘spammy’ links and also linking the concepts of websites. The update then move to filter black hat techniques, but with continued support of many internet marketers within SEO community, we were able to find what the “bad links” basically were.
For every problem, there is a panacea and with an attempt to provide collated information about Penguin 2.0 effects and how small companies can leverage it with local SEO strategies, Thomson Data makes an attempt to educate and empower its readers through the following brief.
It’s already past 4 months that Penguin 2.0 update has arrived and the crucial testing period of B2B marketers started. Penguin 2.0 is a much “deeper” algorithmic update focused on flushing out sites that were benefited from link spams while promising to positively impact as against the predecessor launched in 2012. While that update kept the unnatural links in check, Penguin 2.0 especially focused on backlink patterns, anchor text uses and manipulative link building tactics which can misguide end users.
Optimism surrounding Penguin 2.0 for Local Businesses
Trevin Shirey was first notice the dramatic change bought about in by Google while treating local results. For broader search queries like “shoes” Google seems to be integrating a large numbers of localized results into organic searches for such queries. Small regional businesses could gain from an update like this as it increases their exposure for international queries.
Sounds exciting, let us discuss some local SEO strategies for dealing with post Penguin 2.0 trauma:
1. Analyzing Local Citations
Original Penguin hinted and post Penguin 2.0 it is clear that citations will play a key role in local search rankings. That means more your NAP mention of your Business’s Name, Address and Phone number in your websites the higher your local search ranking will be. Make sure your citations are clearly mentioned on the sites like Yellow Pages, MapQuest and City Search.
2. Guest Blogging
After focusing on local NAP citations, branding comes in picture. For that, you need to create and distribute relevant content (using NAP) on high quality trusted website with natural backlinks to your site and what better way to do that than guest blogging – a powerful and beneficial link building technique.
If webmaster allows, add your Name, Address and Phone number (NAP) in the post, popularly known as unstructured citation its quality/authority is an influential off site local search ranking factor.