.BUYING DECISION PROCESS
Buyer Behavior - Reshaping B2B Marketing Practices
Buyer Behavior - Reshaping B2B Marketing Practices
Buyer Behavior - Reshaping B2B Marketing Practices
Buyer Behavior - Reshaping B2B Marketing Practices
Buyer Behavior - Reshaping B2B Marketing Practices
Buyer Behavior - Reshaping B2B Marketing Practices
Buyer Behavior - Reshaping B2B Marketing Practices
Buyer Behavior - Reshaping B2B Marketing Practices
Buyer Behavior - Reshaping B2B Marketing Practices
Buyer Behavior - Reshaping B2B Marketing Practices
Buyer Behavior - Reshaping B2B Marketing Practices
Buyer Behavior - Reshaping B2B Marketing Practices
Buyer Behavior - Reshaping B2B Marketing Practices
Buyer Behavior - Reshaping B2B Marketing Practices
Buyer Behavior - Reshaping B2B Marketing Practices
Buyer Behavior - Reshaping B2B Marketing Practices
Buyer Behavior - Reshaping B2B Marketing Practices
Buyer Behavior - Reshaping B2B Marketing Practices
Buyer Behavior - Reshaping B2B Marketing Practices
Buyer Behavior - Reshaping B2B Marketing Practices
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Buyer Behavior - Reshaping B2B Marketing Practices

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Slide 1
Internet Marketing
Impactful Medium for Generating Lead Insights
Slide 2
Traditional Marketing – The Era Bygone
Slide 3
Internet Marketing – Current Impactful Medium
Slide 4
Internet Impact – Changing Lives, Enriching Experience
Do People Use it?
• 79% of Americans go online
• Spend an average of 13.3 hours per week on Internet
• 66% access Internet from home
Slide 5
How They Use it?
• Internet Shopping (consumer revolution)
• Email, instant text messaging etc (communications revolution)
• Mobile Internet access

Slide 6
Internet Marketing – Matrixes
Total Internet users – 2,405,518,376

Slide 7
People are SEARCHING...so DIRECT them
Why Internet Marketing
• Fastest
• On 24*7
• Smartest
• Time is the only COST
• Cheapest
Slide 8
Internet Marketing – Key Components

Slide 9
Create Traffic with Content That Would
• Display Expertise
• Solve buyer Problems
• Generate Yourself
• Target the Right audience
• Use Best Material
• Identify Keywords

Slide 10
Spread Content and Share – Make Yourself FOUNDABLE
• Blog
• Podcast
• Videos
• Photos
• Presentations
• eBooks
• News Releases
Slide 11
Traffic Generated – Now Track Them
Slide 12
Generate Lead Online – Apply 2 Methodologies
Organic Lead generation
Where prospects find your website “organically”
Paid Lead Generation
Where you pay something to attract visitors to your website

Slide 13
Organic Lead Generation
#1 SEO – Optimizing Search for Better Visibility
• Reach people who are specifically seeking your information and products
• Investment in SEO provides on-going streams of relevant website traffic

Slide 14
OLG – Tips!!
1. Link Building
Include enough quality inbound links to your website with help of great content
2. Target Long Tail Keywords
It contains more keywords and when used in volume can lead to maximum searches
3. Analytics
Allows identifying success methods for directing future focus

Slide 15
#2 Social Media – Equipped Traverse Platforms for Garnering Interests
• Communicate to gain insights from target consumers
• Create awareness or buzz around your brand, service or product

Slide 16
Online Lead Generation – Pay per Click
• Receive immediate and detailed feedback on performance of campaign
• Reach thousands of potential customers within minutes

Slide 17
Paid Methods: Extended Medium for Faster Reach
#1 Google Ad words
Greatest reach with high level of sophistication

#2 Other PPC Networks
Yahoo! Search Marketing
Microsoft adCentre

Slide 18
Important Key of IM - Email Marketing
• Guide customers through buying cycle
• Browser
• Shopper
• Buyer
• Lifetime Customer
Slide 19
Choosing the RIGHT email list – Secret of Email Marketing Success
It all starts with doing proper research and choosing a right email list vendor that assures maxi

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Buyer Behavior - Reshaping B2B Marketing Practices

  1. 1. .BUYING DECISION PROCESS

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