Branding - Extensions and Management for Business Empowerment
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Branding - Extensions and Management for Business Empowerment

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Branding – A Quick Recap. Brand gives an identity to the product that distinguishes it from the competition. http://www.thomsondata.com

Branding – A Quick Recap. Brand gives an identity to the product that distinguishes it from the competition. http://www.thomsondata.com

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  • 1. oooo
  • 2. ooo
  • 3. ooooooo
  • 4. oooo
  • 5. ooooooo
  • 6. o Brand as IdentifiersFROM TOo Names, logos, slogans buildawareness and imageo Brand as experience providerso Names, logos, slogans, events,customer contacts which buildsensory, affective,creative relations and ways ofbeing (lifestyles) with the brand
  • 7. BRANDEQUITY
  • 8. oooo
  • 9. ooooo