Driving Success with Search Engine Optimization covers the SEO basics. This webinar includes a working SEO definition, what search engines look for, how you can increase qualified traffic to your website, how you can start search engine optimizing your website, measuring and refining your SEO results, and successful SEO case study.
Topics that may be covered in this webinar include:
• How to select the right keywords
• How to ensure that your website is indexed by the search engines
• Usability and Navigation best practices
• Utilizing a web analytics tool to monitor your results
• What to look at in your web analytics tool to make sound business decisions about your website