Is the Cloud important for your CMS?


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Cloud computing is one of the biggest buzzwords in the CMs industry today. Designed to leverage the shared resources of the Internet, and reduce costs for your infrastructure. One possible benefit is the simplicity that companies no longer needing to understand the underlying technology and infrastructure. Ultimately, this provides dynamic scalable, virtualized resources that can be managed with Web based tools. Is it right for your organization? What do all the acronyms mean? In this session we will take a look at the cloud and why it's important for your WCMS.

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Is the Cloud important for your CMS?

  1. 1. The Future is in Sharing…..Is the cloud important?Thom Robbins, Chief Evangelist, Kentico CMS
  2. 2. What we will cover• What is the cloud?• Term overload• Why it’s important
  3. 3. What does the cloud mean for your CMS? A definition: Moving an application to the cloud simply means running the app “somewhere” on the internet other than your own servers.An industry perspective..As content consumption patterns shift from traditional web pages to a moremulti-channel content ecosystem (mobile, website, tablets, widgets, gameconsoles, kiosks, etc), the demand for highly scalable and near real-time CMSwill be needed. The movement to a real-time web will exponential increaseresource requirements of CMS solutions as they try to manage more content ina shorter time frame. Source:
  4. 4. Where are we? 40’s 70’s 80’s Now •Mobility explosion •Collaboration •User context computing •Growth of web platform •Cost management issues
  5. 5. Are gadgets important? As wireless technology gets better and cheaper, more and more different kinds of objects will connect directly to the cloud.
  6. 6. Why Cloud Computing Independent research firm Forrester Research expects the global cloud computing market to reach $241 billion in 2020 compared to $40.7 in 2010 Contrary to last “big innovations” common in technology, cloud computing isn’t from some young genius from Silicon valley. Cloud computing is the logical result of over 30 years in computation. In many ways it’s vintage - time sharing taken to the maximum. •Just 6% of currently installed servers capacity is used •30% aren’t used but weren’t unplugged from the network. Was Amazon a pioneer? they have a critical mass in Christmas, but during the rest of the year, they have the infrastructure available and developed a lot of technology to support their business.
  7. 7. Buzz words are everywhere! Terms related to Cloud What’s important to know Computing Saas Iaas Paas Widget mash up Virtualization SOA REST Grid computing Elastic storage Collaboration What terms have you heard?
  8. 8. A few players in the space
  9. 9. A few quick examplesNew York times: to create 11.000 pdfs, they needed to subcontract cloud servicesSchumacher Group (emergency rooms for hospitals): almost affected by Katrina hurricane, they was growing quickly but was having problems to create regional offices to support it. Running some systems remotely was the answer.Starbucks: using Salesforce CRM to create the new idea website as a online community.US Olympic Committee: using AT&T service to handle a busy traffic during the gamesSOGETI: The consultancy company owned by Cap Gemini contracted cloud services from IBM Blue Cloud to a whole-company brainstorming program. More examples: examples-of-cloud-computing-in-action/
  10. 10. The case for the cloud.. Customer Supplier Hardware consolidation: Best use of money invested in hardware Costs: employees, nature, energy, etc… Smaller, TCO reduction. Global Model: Data centres are distributed around the world, using better conditions: employees, nature, energy, etc… Geographical Distribution: Better services for disperse companies and easier mobility. Flexibility: new needs can be solved quickly. Elasticity: temporary needs can be solved and you can “return” the infrastructure after the pick. New business: Synergies: Smaller investment Hardware investment can be spread Time-to-market: Economy of scales: Faster Implementation Hardware investment can be spread
  11. 11. Cloud CONTRAS Customer Supplier Putative Risk: Legal, regulatory and business. Can our data be “elsewhere”? Pricing: How it is being charged. Migrate from boxes to services is a lesson to learn. Performance: Data bases can be less quick Challenge: management of resources, over many locations and with various tenants.Lack of cost advantage:Not achieving ROI before turn people scepticalStrategy:Large databases; critical data; old systems; systems Safety:that require specific hardware Concerns over privacy Latency:Migration: …Current enterprise apps cant be easily migrated Lack of Service levels agreements:Management: Cloud providers still are not taking fullDifficulty of managing cloud applications. accountability for their platforms
  12. 12. What is a Content Management System (CMS)? CMS is Your Website ExpectationsOverloaded terms?• CMS • First contact with• WCM customers • Content is cost• DM Management • Gateway to changing web experiences• ?? IT • Multithreaded, highly scalable Web Farms • development platform • Immediate scale up/out Content Editor • Guaranteed storage and retrieval • Files, Files .. • Productivity! everywhere • Freedom from IT • Website Management • Creative control
  13. 13. Why move CMS to the cloud? It’s a business choice…. Agility •The cloud model keeps your business more agile over the lifetime of your CMS •Creating self service points reduces friction (IT no longer needs to specify, receive, install and configure each instance) •Automatic load leveling •Quicker iteration cycles Focus •Deploying your CMS to the cloud let you focus on higher value activities •Like having top tier developers who can differentiate applications Cost •Reducing cost through economies of scale (Not a people discussion) •Cloud service providers offer focused expertise, standardized components, best practices and massive scalability at a lower cost than a company can achieve •Pay for what you use (no need to over-provision and sink capital into compute capacity)
  14. 14. Scenario – Pure Cloud Site visitors What is it? • Complete application in the cloud Advantages • Quickest for new CMS • Consistent platform • Infrastructure reduction (not people!) Content Editors Disadvantages • Existing CMS migration • It’s scary!
  15. 15. Scenario - Expansion What is it? • Leveraging cloud for Front end/Back end services Content Editors Advantages Site visitors • Maintain asset securityCorporate Firewall • Leverage existing assets Disadvantages • Infrastructure change
  16. 16. Scenario – On-Demand Marketing Site visitors What is it? • Leveraging cloud for short duration activities Advantages • Reduce on-site IT resources (not people!) • Brand expansionCorporate Firewall DisadvantagesContent Editors Content Editors • Provisioning required
  17. 17. Q&A
  18. 18. Thank you!E-mail: thomasr@kentico.comTwitter: trobbinsBlog: