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Cms Today: Knowing When You Need A CMS
 

Cms Today: Knowing When You Need A CMS

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The term Content Management System (CMS) means different things to different people. This term covers a large surface area and often brings up more questions than answers. What can a CMS do for me? ...

The term Content Management System (CMS) means different things to different people. This term covers a large surface area and often brings up more questions than answers. What can a CMS do for me? Why do we need a CMS? How do I make sense of the solutions available? In this session we will define what a CMS is, how this is important to your organization and its content. We will also look at key problem areas that a CMS system solves and the organizational readiness areas to review before considering any CMS system.

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    Cms Today: Knowing When You Need A CMS Cms Today: Knowing When You Need A CMS Presentation Transcript

    • CMS Today – Knowing when you need a CMS
      Module 18
      Thomas Robbins
      thomasr@Kentico.com
      http://devnet.kentico.com/Blogs/Thomas-Robbins.aspx
      Kentico_CMS
      trobbins
    • Session Agenda
      The Web today
      Content is king
      What is CMS?
      Implementing a CMS
      Questions
    • The Web today
    • Population Sizing
      Potential Target Population of 1.7 Billion
      Source: http://www.internetworldstats.com/stats.htm
    • Your Competition
      Total Sites Across All Domains (August 1995 - February 2010)
      Source: www.netcraft.com
      In the February 2010 survey Netcraft received responses from 207,316,960 sites.
    • Changing Experiences
      Amazing rise of social connections computing
      ‘Cross follow’ Phenomena
      Many users don’t directly access the site
      Source: http://www.computerworld.com/s/article/9148878/Twitter_now_has_75M_users_most_asleep_at_the_mouse
      Source: http://www.facebook.com/press/info.php?statistics
    • Importance of your Web site
      Source: http://www.stanford.edu/group/siqss/Press_Release/Chart9.gif
      Represents company brand and public facing presence
      How your company is seen by the world wide audience
      Internally represents an operational asset
      People ‘make’ your site
      Process keeps it running
      Technology powered
    • Content is king
    • What is Content?
      Web content is the text, structure and navigation elements in a web page. Essentially it is the visual and audio components that a user will encounter as part of their user experience on a web site. This includes applications, code, images, sounds, data, PDF’s, spreadsheets to name just a few.
      What about social networking?
    • Content Contributors
      Content Managers
      Authors
      Editors
      Publishers
      Application Developers
      Web Designers
      System Administrators
    • Importance of content
      Customer connection mechanism
      What your audience is looking for
      Provides information about your product or service
      Allows people to easily link and discuss (natural links)
      Opportunities for multi-targeting and multi-channel
    • A king is Consistent
      Create a consistent customer experience
      Allows people to work independently
      Content editors
      Content authors
      Web designers
      Application developers
      Operations (db admin, sys admins)
    • What is CMS?
    • What is a Content Management System (CMS)?
      People
      Process
      Technology
    • CMS Styles
      Hosted
      Vendor hosts and maintains the CMS
      Frees user from administrative responsibility and reduces initial cost but in the long term reduces amount of client control
      Commercial
      Vendor builds and then sells the CMS with the client responsible for maintenance. Client has more control but more responsibility as well
      Open Source
      No initial acquisition cost and the client has a lot of control and responsibility and dependence on open source community for support.
    • CMS Systems
    • When do you need a CMS?
      Is my content collection, management and publishing process to complex to manage informally?
      CMS System
    • 5 Reasons to implements a CMS
      Provide you customers a consistent and manageable web experience.
      Drastically increase your customer retention rates.
      Dramatically increase the productivity of your content managers, web designers and application developers.
      Improve the security of your web site and protect your customer’s personal information.
      Improve business continuity and execution
    • Implementing a CMS
    • Why do CMS Projects Fail?
      Web architecture projects are complex. Project requirements are often not well understood which leads to bad purchase decisions and architecture choices.
      Inconsistent user experience resulting from poorly thought out content reuse and lack audience understanding.
      Inconsistent site update experience for content managers, web designers and applications developers resulting in overly complex technology and process.
    • 3 Common Pitfalls
      Scope creep in project implementations. One more feature is only a little bit more work- right?
      People don’t like to change the way they work. We are all comfortable with how we work – why change?
      Expecting the technology of a CMS solution to solve the entire problem. Managing content on a website is an editorial process – why not treat it that way?
    • Determine Your Needs
    • Investigation
    • Upcoming Activities
      March 9 10–11 AM PST Kentico Webinar
      CMS Today – Driving Success with Search Engine Optimizations (SEO)
      March 16 10–11 AM PST Kentico Webinar
      Technical Learning – Introduction to Widgets
      April 12–14 Dev Connections - Las Vegas
      MS Visual Studio Launch
      April 27 Internet World 2010 - UK
      Don’t forget the Kentico Developer Newsletter!
    • Questions
      Thomas Robbins
      thomasr@Kentico.com
      http://devnet.kentico.com/Blogs/Thomas-Robbins.aspx
      Kentico_CMS
      trobbins