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Cms Today: Knowing When You Need A CMS


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The term Content Management System (CMS) means different things to different people. This term covers a large surface area and often brings up more questions than answers. What can a CMS do for me? …

The term Content Management System (CMS) means different things to different people. This term covers a large surface area and often brings up more questions than answers. What can a CMS do for me? Why do we need a CMS? How do I make sense of the solutions available? In this session we will define what a CMS is, how this is important to your organization and its content. We will also look at key problem areas that a CMS system solves and the organizational readiness areas to review before considering any CMS system.

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  • 1. CMS Today – Knowing when you need a CMS
    Module 18
    Thomas Robbins
  • 2. Session Agenda
    The Web today
    Content is king
    What is CMS?
    Implementing a CMS
  • 3. The Web today
  • 4. Population Sizing
    Potential Target Population of 1.7 Billion
  • 5. Your Competition
    Total Sites Across All Domains (August 1995 - February 2010)
    In the February 2010 survey Netcraft received responses from 207,316,960 sites.
  • 6. Changing Experiences
    Amazing rise of social connections computing
    ‘Cross follow’ Phenomena
    Many users don’t directly access the site
  • 7. Importance of your Web site
    Represents company brand and public facing presence
    How your company is seen by the world wide audience
    Internally represents an operational asset
    People ‘make’ your site
    Process keeps it running
    Technology powered
  • 8. Content is king
  • 9. What is Content?
    Web content is the text, structure and navigation elements in a web page. Essentially it is the visual and audio components that a user will encounter as part of their user experience on a web site. This includes applications, code, images, sounds, data, PDF’s, spreadsheets to name just a few.
    What about social networking?
  • 10. Content Contributors
    Content Managers
    Application Developers
    Web Designers
    System Administrators
  • 11. Importance of content
    Customer connection mechanism
    What your audience is looking for
    Provides information about your product or service
    Allows people to easily link and discuss (natural links)
    Opportunities for multi-targeting and multi-channel
  • 12. A king is Consistent
    Create a consistent customer experience
    Allows people to work independently
    Content editors
    Content authors
    Web designers
    Application developers
    Operations (db admin, sys admins)
  • 13. What is CMS?
  • 14. What is a Content Management System (CMS)?
  • 15. CMS Styles
    Vendor hosts and maintains the CMS
    Frees user from administrative responsibility and reduces initial cost but in the long term reduces amount of client control
    Vendor builds and then sells the CMS with the client responsible for maintenance. Client has more control but more responsibility as well
    Open Source
    No initial acquisition cost and the client has a lot of control and responsibility and dependence on open source community for support.
  • 16. CMS Systems
  • 17. When do you need a CMS?
    Is my content collection, management and publishing process to complex to manage informally?
    CMS System
  • 18. 5 Reasons to implements a CMS
    Provide you customers a consistent and manageable web experience.
    Drastically increase your customer retention rates.
    Dramatically increase the productivity of your content managers, web designers and application developers.
    Improve the security of your web site and protect your customer’s personal information.
    Improve business continuity and execution
  • 19. Implementing a CMS
  • 20. Why do CMS Projects Fail?
    Web architecture projects are complex. Project requirements are often not well understood which leads to bad purchase decisions and architecture choices.
    Inconsistent user experience resulting from poorly thought out content reuse and lack audience understanding.
    Inconsistent site update experience for content managers, web designers and applications developers resulting in overly complex technology and process.
  • 21. 3 Common Pitfalls
    Scope creep in project implementations. One more feature is only a little bit more work- right?
    People don’t like to change the way they work. We are all comfortable with how we work – why change?
    Expecting the technology of a CMS solution to solve the entire problem. Managing content on a website is an editorial process – why not treat it that way?
  • 22. Determine Your Needs
  • 23. Investigation
  • 24. Upcoming Activities
    March 9 10–11 AM PST Kentico Webinar
    CMS Today – Driving Success with Search Engine Optimizations (SEO)
    March 16 10–11 AM PST Kentico Webinar
    Technical Learning – Introduction to Widgets
    April 12–14 Dev Connections - Las Vegas
    MS Visual Studio Launch
    April 27 Internet World 2010 - UK
    Don’t forget the Kentico Developer Newsletter!
  • 25. Questions
    Thomas Robbins