What do you think when you hear “Social Media” Social Media Foundation? • Friendster (2002) • Myspace (2003)
Social Media or Web 2.0 is a Conversation… …supported by online tools.
Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio. - Anvil Media
Having conversations online… • Blogs • Online Chat • RSS Feeds • Widgets • Social Networks • Message Boards • Podcasts • Video Sharing • Photo Sharing
Statistics…… over 73% of active online users have read a blog… 45% have started their own blog… 57% have joined a social network… 83% have watched video clips
So what does this have to do with us? Social Media is now becoming the premier landscape for job searching and hiring-- and if used right, it could lead not only to a job one desires but also allow one to advance in their business career. - Pedram Tabibi
So what does this have to do with us?- One in six employees use social media to find their current job, up from one in nine in 2010- Nearly 90 percent of job seekers have a social media profile- 54 percent of all job seekers use Facebook, Twitter or LinkedIn to find jobs
So what does this have to do with us?- 50 percent of job seekers have used Facebook, 26 percent used LinkedIn and 25 percent used Twitter to look for a job in the past 12 months- 18.4 million Americans found their current jobs through Facebook, along with 10.2 million through LinkedIn and 8 million through Twitter
How Do We Get Started?- Search online job markets for keywordsused in job postings by appealingemployers - Keywords help to create a better search for potential jobs and align you with your interested industry
Now That We Have Our Keywords, Let’s Talk Sites…Quiz- Why are Social Media sites/logos blue?
- More of a social site - Friends, Family, Childhood Friends, Co- workers… - With the personal connection already established, Facebook leads to higher percentage of job leads
- Carefully tell your network you’re currently seeking work- Use applications (Indeed, LinkedIn, etc) to open up your network of contacts- Use the new “Timeline” layout to ensure all information is correct and protected- Be cognizant of what is posted and open to the public
- More of a professional networking site - Once you are registered and signed in you must complete a certain percentage of your profile - Your LinkedIn profile should not be your resume as it is not about your past: Your LinkedIn profile should be about your branding for your future
- One new addition to LinkedIn are the “Skills” that you can add to your profile - This is where your keywords come in to play - Employers pay for LinkedIn’s Hiring Solutions Software to be able to search for keywords of potential new hires - 40% of LinkedIn’s revenue comes from this software
Seek your Connections!- Search for co-workers, past employers, community members, professional friends, etc…and ask them to “connect”- Search for businesses…past employers, current employer, appealing employers in your industry, employers that you have personal connections with, etc- It’s not “taboo” to have too many connections on LinkedIn- Search for Hiring Managers of targeted employers
Join Groups and Discussions!- Search and ask to join groups that you have interest in - Alumni, Companies, Professional Affiliations, Industries… - Take part in the open discussions…get your name, experiences, and ideas out!
Search for potential employers - Find hiring managers or HR personnel to connect with - Research the company - Look for job postings
The more complex of the 3…- Once you register you will want to set up your username with your real name- Your username will appear on all “tweets” as “@RealName”- If you have a blog or personal website feel free to add it
- “Tweets” are a 140 character or less message that you post- Keep your Tweets public for potential followers
What is a Hashtag?- Type the Hashtag (#) and Hashtag name and your tweet will be posted on the Hashtagged wall as well- Go to www.tagdef.com to search for relevant topics of interest- Start a TwitChat using a hashtag
- “Mentions” are a way to tag someone…they getnotification when you mention them - Tell them you like their posts, etc.- Karma strategy- mention other twitter users by adding@theirname in your tweet…in return-- hope they will dothe same for you!!
Who to Follow??- Search and follow companies you have interest in- Search for users in the industry- Follow accounts that post job openings- Follow recruiters- Conferences and events in your industry- DO NOT BE AFRAID TO MAKECONTACT AND ASK FOR GUIDANCE