Web 2.0 job search


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Web 2.0 job search

  1. 1. What do you think when you hear “Social Media” Social Media Foundation? • Friendster (2002) • Myspace (2003)
  2. 2. Social Media or Web 2.0 is a Conversation… …supported by online tools.
  3. 3. Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio. - Anvil Media
  4. 4. Having conversations online… • Blogs • Online Chat • RSS Feeds • Widgets • Social Networks • Message Boards • Podcasts • Video Sharing • Photo Sharing
  5. 5. Statistics…… over 73% of active online users have read a blog… 45% have started their own blog… 57% have joined a social network… 83% have watched video clips
  6. 6. So what does this have to do with us? Social Media is now becoming the premier landscape for job searching and hiring-- and if used right, it could lead not only to a job one desires but also allow one to advance in their business career. - Pedram Tabibi
  7. 7. So what does this have to do with us?- One in six employees use social media to find their current job, up from one in nine in 2010- Nearly 90 percent of job seekers have a social media profile- 54 percent of all job seekers use Facebook, Twitter or LinkedIn to find jobs
  8. 8. So what does this have to do with us?- 50 percent of job seekers have used Facebook, 26 percent used LinkedIn and 25 percent used Twitter to look for a job in the past 12 months- 18.4 million Americans found their current jobs through Facebook, along with 10.2 million through LinkedIn and 8 million through Twitter
  9. 9. How Do We Get Started?- Search online job markets for keywordsused in job postings by appealingemployers - Keywords help to create a better search for potential jobs and align you with your interested industry
  10. 10. Now That We Have Our Keywords, Let’s Talk Sites…Quiz- Why are Social Media sites/logos blue?
  11. 11. - More of a social site - Friends, Family, Childhood Friends, Co- workers… - With the personal connection already established, Facebook leads to higher percentage of job leads
  12. 12. - Carefully tell your network you’re currently seeking work- Use applications (Indeed, LinkedIn, etc) to open up your network of contacts- Use the new “Timeline” layout to ensure all information is correct and protected- Be cognizant of what is posted and open to the public
  13. 13. - More of a professional networking site - Once you are registered and signed in you must complete a certain percentage of your profile - Your LinkedIn profile should not be your resume as it is not about your past: Your LinkedIn profile should be about your branding for your future
  14. 14. - One new addition to LinkedIn are the “Skills” that you can add to your profile - This is where your keywords come in to play - Employers pay for LinkedIn’s Hiring Solutions Software to be able to search for keywords of potential new hires - 40% of LinkedIn’s revenue comes from this software
  15. 15. Seek your Connections!- Search for co-workers, past employers, community members, professional friends, etc…and ask them to “connect”- Search for businesses…past employers, current employer, appealing employers in your industry, employers that you have personal connections with, etc- It’s not “taboo” to have too many connections on LinkedIn- Search for Hiring Managers of targeted employers
  16. 16. Join Groups and Discussions!- Search and ask to join groups that you have interest in - Alumni, Companies, Professional Affiliations, Industries… - Take part in the open discussions…get your name, experiences, and ideas out!
  17. 17. Search for potential employers - Find hiring managers or HR personnel to connect with - Research the company - Look for job postings
  18. 18. The more complex of the 3…- Once you register you will want to set up your username with your real name- Your username will appear on all “tweets” as “@RealName”- If you have a blog or personal website feel free to add it
  19. 19. - “Tweets” are a 140 character or less message that you post- Keep your Tweets public for potential followers
  20. 20. What is a Hashtag?- Type the Hashtag (#) and Hashtag name and your tweet will be posted on the Hashtagged wall as well- Go to www.tagdef.com to search for relevant topics of interest- Start a TwitChat using a hashtag
  21. 21. - “Mentions” are a way to tag someone…they getnotification when you mention them - Tell them you like their posts, etc.- Karma strategy- mention other twitter users by adding@theirname in your tweet…in return-- hope they will dothe same for you!!
  22. 22. Who to Follow??- Search and follow companies you have interest in- Search for users in the industry- Follow accounts that post job openings- Follow recruiters- Conferences and events in your industry- DO NOT BE AFRAID TO MAKECONTACT AND ASK FOR GUIDANCE
  23. 23. Brought to you by: #GoneBlue
  24. 24. http://windmillnetworking.com/2011/02/25/tips-integrating-social-media-linkedin-job-search-2011/http://timsstrategy.com/updating-a-social-media-strategy-for-job-search/http://libn.com/youngisland/2011/12/16/social-media-transforms-the-job-search-recruitment-landscape/http://www.careerealism.com/job-search-effective-secrets/