About this lecture. You are not required to use visuals in your proposal You should never use a visual unless it supports the caseyou are making in the proposal’s argument.2
31Most ImportantReserve for text.2NeutralReserve for visual.3NeutralReserve for visual.4Least important.Pages can be broken intoquadrants.When considering whereto place a visual, thesecond and thirdquadrant work well tobalance visuals with text.Since we read from left toright, a visual in the firstquadrant is harder tointerpret because weseek text first..
4Left Page Right PageFor large visuals,consider placingthe text relating tothe visual in a lefthand page and thevisual on the right.This may not bepossible if thepagination of yourdocument does notleave you with twoblank pages at thepoint whereneeded.
51 23 4Another option forlarge visuals is toplace them to coverquadrants 3 and 4.Be careful, however,that placement doesnot distort the data.
6Making readers turn thedocument or their headsto view the visual is not agood idea.It is oftendone, however, to savespace in publications.
Avoid gratuitous or silly visuals.Note: from an actual student proposal.7Blackbears are in decline as seein figure 1.Blackbears are in decline asseen in figure 1.Figure 1: Blackbear
Basic Guidelines Use a visual to help readers understand data,design, specifications. Refer to visual in text of document. Label illustration (Figure 1, Table 2 etc.) Write a Caption.8
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