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A short Introduction and practical uses for SEO
 

A short Introduction and practical uses for SEO

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If you have a website and depend on getting organic or free search traffic to your site, you need to care about SEO. By knowing the elements that go into SEO and carefully writing your content, you ...

If you have a website and depend on getting organic or free search traffic to your site, you need to care about SEO. By knowing the elements that go into SEO and carefully writing your content, you can get a lot more traffic to your site. This slide deck is short and will provide a high level introduction to the elements of SEO.

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    A short Introduction and practical uses for SEO A short Introduction and practical uses for SEO Presentation Transcript

    • Stands for “Search Engine Optimization” Process of improving “visibility” of a web site to search engines inorder to help search ranking Attracts more visitors to your website
    • Site ArchitectureLinkingContent
    • Site ArchitectureLinkingContentSiteArchitectureThe foundation ofSEO - SearchEngines rely onlinks to crawl theweb and organizeits content, thearchitecture ofour site is criticalto SEOoptimization.
    • Site ArchitectureLinkingContentContentContent is King!Having qualitycustom contenton our website ismore importantthan ever.Creating contenttailored to ourmarket needscan address ourcustomersexpectations andset us apart fromthe crowd.Keywordresearch and onpage optimizationis critical to oursuccess.
    • Site ArchitectureLinkingContentInternal &External LinkingInternal linking isdefined as linking toresources that areinside our website.External linking isdefined as obtaininginbound linksoriginating fromoutside our website.External links buildlink popularitywhich helps ourpages rank.
    • URL: http://www.ckautogroup.com/08x3.htmWhat are some S.E.O. improvements can we make to thispage?
    • URL: http://www.ckautogroup.com/08x3.htmConsider keywords associated with your target audienceand use those terms in the site architecture:Instead of: .. /08x3.htmConsider: ../bmw/2008-x3-sport-package-navigation.htm
    • URL: http://www.ckautogroup.com/08x3.htmConsider content and keywords on the page. Again, makesure they are relevant to your target audience.Use tools like Google Keyword tool to tell you howkeywords rank.Use Firefox plugins like SEO Quake to count all yourkeywords to analyze how search engines “see” your pages
    • URL: http://www.ckautogroup.com/08x3.htmCurrently this portal removes sold inventory pages when acar is sold.Why not create a site map with all previously soldvehicles so Google can aggregate these results towardyour overall search rank?Why not link to your partners that are in the samebusiness?
    • Focus on Architecture, Content, & Linking when planning your siteand optimizing for S.E.O. Use free tools to help analyze your site and see whereimprovements can be made Don’t remove pages. Instead, make sure Google can find all your relevantpages through the use of linking modules. You are competing with every other portal out there for search rank, makesure you understand how ranking is achieved and how to influence it!