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Culture of Collaboration

Foundations for knowledge exchange.
PHAC Knowledge Exchange Forum, November 24, 2010
Thom Kearney, @thomkearney www.nusum.wordpress.com
www.strategyguy.com

1
Outline
1. Introductions
2. Context
3. Culture of Collaboration
4. Issues
5. Federal license to innovate
6. Toolbox ideas

www.strategyguy.com

2
My Social Media
Twitter

Picasa

• Taking notes everyone can see
• Narrating your work
• Sharing little discoveries

• Sharing pictures of my dogs

YouTube
• Sharing videos of my dogs
and other stuff

Blog
• Testing hypothesis
• Sharing knowledge
• Sharing detailed status updates

LinkedIn
• My on-line resume
• Broad work network

Delicious

Facebook

• The only bookmarks

• Family and friends

Google Docs

Other

• Shared creation of documents
www.strategyguy.com

www.strategyguy.com

• Project specific collab sites
• Calendar and travel sharing
• ….

3
Otis
Saul

www.strategyguy.com

4
Question
Are you involved in, or do you influence
the creation of knowledge content?
A. Directly involved
B. Influence
C. Not involved

www.strategyguy.com

5
Question
Do you have experience with any
of the following? Choose all that apply.
A. Social Networks:

e.g.:Facebook, LinkedIn,

B. Knowledge Exchange Networks
(on line document sharing, wiki, forums, etc)

C. Blogging or Microblogging: Wordpress, Blogger, Twitter,etc
D. Internal document management, shared drives, etc.
E. Other

www.strategyguy.com

6
Context

www.strategyguy.com

7
Social
Social media are part of a significant social
change globally, gov2.0, ehealth…
Shift from consumption of media to participation
in content creation
Emergence of new patterns of behavior?
• Cognitive surplus and the power of massive
communities
• The most connected society is now connecting

www.strategyguy.com

8
The communications
environment has never been
more complex or dynamic.

Conversations are occurring
all over the place. You no
longer have control of your
message.

You can trade the perception
of control for real influence.

www.strategyguy.com

9
http://www.theconversationprism.com
Culture
You and your
co-workers

Your
organization

The way we do/see things around here.

Standard
procedures

www.strategyguy.com

The work you do.
Your perspective.

10
Collaboration
… a recursive process where two or more people or organizations work
together in an intersection of common goals — for example, an
intellectual endeavor that is creative in nature—by sharing knowledge,
learning and building consensus… Wikipedia

• Common goals
• Sharing knowledge
• Learning
• Building consensus
Mass Collaboration
100,000+

www.strategyguy.com

Small Group Collaboration
< 25

11
Idealized Health Care Ecosystem
HC
Provider

HC
Provider

HC
Provider

HC
Provider

Common goals?
Sharing knowledge?
Opportunities to learn?

Patient
Other
Patients

HC
Provider

Building consensus?

?
Public
Institutions

www.strategyguy.com

Research & New
12
Knowledge
What’s it really look like?

http://www.exchangeknowledge.ca/

www.strategyguy.com

13
Question
With whom do you collaborate now?
A.
B.
C.
D.
E.

Other Institutions
HC Providers
Groups of patients
Industry
Colleagues

www.strategyguy.com

14
Collaborative culture?

www.strategyguy.com

15
A Collaborative Culture is:
A. Trusting
B. Common purpose
C. Open by default
D. Communicative
E. All of the above
You learned most of what you need to know in Kindergarten.

www.strategyguy.com

16
ARS

How collaborative is your culture?
In your experience, which of these exist in your organization?
Shared Ownership
Empathy

Tolerance

A. Trusting

Respect

Mistakes are an opportunity to learn
Rigorous feedback & accountability

Narrate your work

Transparent

C. Open by Default
Why not share?

www.strategyguy.com

Shared understanding & common goals

B. Common Purpose
Desire to innovate

Learning is purpose

Efficient implementation

Shared Commitment

Cooperation

D. Communicative
Listening

Focus on progress
17
Do we have issues?

www.strategyguy.com

18
People and Beliefs

We MUST manage everything!
We Can’t manage anything.
www.strategyguy.com

19
The big nasties
1. Illusion of control
2. FUD (fear, uncertainty and distrust)
3. Legislated fragmentation
4. Insert your nasty here

www.strategyguy.com

20
Web 2.0 is a lighting rod for risk

Official Languages
Accessibility
Security
Privacy
Procurement
Common Look & Feel
www.strategyguy.com

What about?

Intellectual property
Legal
Information Management
Values and Ethics
Access to Information
Communications
21
Risk Management Summary
Follow principles that
will reduce risk:

• Be professional
• Be transparent
• Be accountable

•Be respectful
•Do no harm
•Respect policy
obligations

Risk

Issue/Risk

Policy

Breach of internal enterprise
or corporate policy (See policy
implications)

Revise internal policies

Open platforms may not
comply with Official
Languages Act, Privacy Act,
Human Rights Act
(Accessibility)

Use appropriate disclaimers and take
action to address platform weaknesses.

Fear of inappropriate
behaviour leading to Agency
embarrassment.

Ensure individuals authorized to use
Social Media on behalf of the Agency are
trained and understand the risks and legal
obligations.

Legal

Reputational

Mitigation/Approach
Apply appropriate use guidelines available.
(create if required)

Keep content objective, balanced,
informative and accurate. Post in both
languages, reply in language of query.

*Draft TBS External Use Guidelines, Feb 2010

www.strategyguy.com

22
Your Federal license to innovate
“Innovation is about doing things
differently in ways that are more effective
and efficient. We need new ideas and ways
of doing things, greater flexibility, more
experimentation and better implementation.
Deputy heads will foster a culture of innovation, both in the way they manage their organizations
and in the way they serve and engage Canadians, through activities such as:
•
•
•
•

building strong employee and managers’ networks;
developing collaborative work environments;
further reducing the “Web of Rules”; and
experimenting with Web 2.0 technology, including GCPEDIA.”

Clerk of the Privy Council, Wayne Wouters, 2010-11 Public Service
Renewal Action Plan
www.strategyguy.com

23
Toolbox

www.strategyguy.com

24
Risk Mitigation Strategy
1.

Review Social Media plans from Security, Information
Management, Privacy and Official Language
perspectives.

2.

Review/revise or create communication processes that
are fast and allow some autonomy

3.

Ensure that goals are well understood by all internal
participants

4.

Assign responsibility for social media scanning,
interventions, and evaluation

5.

Adapt social media guidelines for employee use

www.strategyguy.com

25
The Five Habits of Highly
Effective Hives
1. Remind members of their shared interests and foster
mutual respect, so they work together productively.
2. Explore diverse solutions to the problem, to maximize
the group's likelihood of uncovering an excellent option.
3. Aggregate the group's knowledge with frank debate
4. Minimize the leader's influence on the group's thinking.
5. Balance interdependence (information sharing) and
independence (absence of peer pressure) among the
group's members.
http://blogs.hbr.org/cs/2010/11/the_five_habits_of_highly_effe.html
www.strategyguy.com

26
Principles of Change
1. Ask permission and beg forgiveness
2. One conversation at a time
3. Assume good faith
4. Don’t take a no from someone that cant
give you a yes. Michele Weslander, Intellipedia
5. Be patient
6. Respect many points of view
7. Communicate openly
www.strategyguy.com

27
Some Policy Resources
GCPEDIA (search Web 2.0 toolkit, policy, social media)
www.gcpedia.gc.ca (internal to GC)
University of Albany, Center for Technology in Government
Designing Social Media Policy for Government (PDF)
Social Media Sub Council
http://govsocmed.pbworks.com/w/page/15060420/FrontPage
Social Media Today
http://www.socialmediatoday.com/SMC/155843
Social Media Governance
http://socialmediagovernance.com/policies.php
The Policy Tool
http://policytool.net/
www.strategyguy.com

28
CDC Toolkit

www.strategyguy.com

29
Collaborative Platforms

What other platforms do you use?

www.strategyguy.com

30
Resources to explore
National Collaborating Centre
• Knowledge Management background paper
• PH Dialogue site

#w2p on twitter for Ottawa PS web 2.0 community
http://www.delicious.com/thomkz/PHAC
Clay Shirky
• Institutions vs collaboration video
• Here comes everybody book

Macrowikinomics: Rebooting the Economy
• Don Tapscott and Anthony Williams

www.strategyguy.com

31
Discussion

www.strategyguy.com

32
Discussion Questions
Who do you share common goals with?
What new ways to share knowledge
could you try?
Why should we collaborate?
When can you start learning?
How will you build consensus on the
critical issues? (what are the critical issues?)
www.strategyguy.com

33

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Thom Kearney culture of collaboration PHAC KE Forum Nov 2010

  • 1. Culture of Collaboration Foundations for knowledge exchange. PHAC Knowledge Exchange Forum, November 24, 2010 Thom Kearney, @thomkearney www.nusum.wordpress.com www.strategyguy.com 1
  • 2. Outline 1. Introductions 2. Context 3. Culture of Collaboration 4. Issues 5. Federal license to innovate 6. Toolbox ideas www.strategyguy.com 2
  • 3. My Social Media Twitter Picasa • Taking notes everyone can see • Narrating your work • Sharing little discoveries • Sharing pictures of my dogs YouTube • Sharing videos of my dogs and other stuff Blog • Testing hypothesis • Sharing knowledge • Sharing detailed status updates LinkedIn • My on-line resume • Broad work network Delicious Facebook • The only bookmarks • Family and friends Google Docs Other • Shared creation of documents www.strategyguy.com www.strategyguy.com • Project specific collab sites • Calendar and travel sharing • …. 3
  • 5. Question Are you involved in, or do you influence the creation of knowledge content? A. Directly involved B. Influence C. Not involved www.strategyguy.com 5
  • 6. Question Do you have experience with any of the following? Choose all that apply. A. Social Networks: e.g.:Facebook, LinkedIn, B. Knowledge Exchange Networks (on line document sharing, wiki, forums, etc) C. Blogging or Microblogging: Wordpress, Blogger, Twitter,etc D. Internal document management, shared drives, etc. E. Other www.strategyguy.com 6
  • 8. Social Social media are part of a significant social change globally, gov2.0, ehealth… Shift from consumption of media to participation in content creation Emergence of new patterns of behavior? • Cognitive surplus and the power of massive communities • The most connected society is now connecting www.strategyguy.com 8
  • 9. The communications environment has never been more complex or dynamic. Conversations are occurring all over the place. You no longer have control of your message. You can trade the perception of control for real influence. www.strategyguy.com 9 http://www.theconversationprism.com
  • 10. Culture You and your co-workers Your organization The way we do/see things around here. Standard procedures www.strategyguy.com The work you do. Your perspective. 10
  • 11. Collaboration … a recursive process where two or more people or organizations work together in an intersection of common goals — for example, an intellectual endeavor that is creative in nature—by sharing knowledge, learning and building consensus… Wikipedia • Common goals • Sharing knowledge • Learning • Building consensus Mass Collaboration 100,000+ www.strategyguy.com Small Group Collaboration < 25 11
  • 12. Idealized Health Care Ecosystem HC Provider HC Provider HC Provider HC Provider Common goals? Sharing knowledge? Opportunities to learn? Patient Other Patients HC Provider Building consensus? ? Public Institutions www.strategyguy.com Research & New 12 Knowledge
  • 13. What’s it really look like? http://www.exchangeknowledge.ca/ www.strategyguy.com 13
  • 14. Question With whom do you collaborate now? A. B. C. D. E. Other Institutions HC Providers Groups of patients Industry Colleagues www.strategyguy.com 14
  • 16. A Collaborative Culture is: A. Trusting B. Common purpose C. Open by default D. Communicative E. All of the above You learned most of what you need to know in Kindergarten. www.strategyguy.com 16
  • 17. ARS How collaborative is your culture? In your experience, which of these exist in your organization? Shared Ownership Empathy Tolerance A. Trusting Respect Mistakes are an opportunity to learn Rigorous feedback & accountability Narrate your work Transparent C. Open by Default Why not share? www.strategyguy.com Shared understanding & common goals B. Common Purpose Desire to innovate Learning is purpose Efficient implementation Shared Commitment Cooperation D. Communicative Listening Focus on progress 17
  • 18. Do we have issues? www.strategyguy.com 18
  • 19. People and Beliefs We MUST manage everything! We Can’t manage anything. www.strategyguy.com 19
  • 20. The big nasties 1. Illusion of control 2. FUD (fear, uncertainty and distrust) 3. Legislated fragmentation 4. Insert your nasty here www.strategyguy.com 20
  • 21. Web 2.0 is a lighting rod for risk Official Languages Accessibility Security Privacy Procurement Common Look & Feel www.strategyguy.com What about? Intellectual property Legal Information Management Values and Ethics Access to Information Communications 21
  • 22. Risk Management Summary Follow principles that will reduce risk: • Be professional • Be transparent • Be accountable •Be respectful •Do no harm •Respect policy obligations Risk Issue/Risk Policy Breach of internal enterprise or corporate policy (See policy implications) Revise internal policies Open platforms may not comply with Official Languages Act, Privacy Act, Human Rights Act (Accessibility) Use appropriate disclaimers and take action to address platform weaknesses. Fear of inappropriate behaviour leading to Agency embarrassment. Ensure individuals authorized to use Social Media on behalf of the Agency are trained and understand the risks and legal obligations. Legal Reputational Mitigation/Approach Apply appropriate use guidelines available. (create if required) Keep content objective, balanced, informative and accurate. Post in both languages, reply in language of query. *Draft TBS External Use Guidelines, Feb 2010 www.strategyguy.com 22
  • 23. Your Federal license to innovate “Innovation is about doing things differently in ways that are more effective and efficient. We need new ideas and ways of doing things, greater flexibility, more experimentation and better implementation. Deputy heads will foster a culture of innovation, both in the way they manage their organizations and in the way they serve and engage Canadians, through activities such as: • • • • building strong employee and managers’ networks; developing collaborative work environments; further reducing the “Web of Rules”; and experimenting with Web 2.0 technology, including GCPEDIA.” Clerk of the Privy Council, Wayne Wouters, 2010-11 Public Service Renewal Action Plan www.strategyguy.com 23
  • 25. Risk Mitigation Strategy 1. Review Social Media plans from Security, Information Management, Privacy and Official Language perspectives. 2. Review/revise or create communication processes that are fast and allow some autonomy 3. Ensure that goals are well understood by all internal participants 4. Assign responsibility for social media scanning, interventions, and evaluation 5. Adapt social media guidelines for employee use www.strategyguy.com 25
  • 26. The Five Habits of Highly Effective Hives 1. Remind members of their shared interests and foster mutual respect, so they work together productively. 2. Explore diverse solutions to the problem, to maximize the group's likelihood of uncovering an excellent option. 3. Aggregate the group's knowledge with frank debate 4. Minimize the leader's influence on the group's thinking. 5. Balance interdependence (information sharing) and independence (absence of peer pressure) among the group's members. http://blogs.hbr.org/cs/2010/11/the_five_habits_of_highly_effe.html www.strategyguy.com 26
  • 27. Principles of Change 1. Ask permission and beg forgiveness 2. One conversation at a time 3. Assume good faith 4. Don’t take a no from someone that cant give you a yes. Michele Weslander, Intellipedia 5. Be patient 6. Respect many points of view 7. Communicate openly www.strategyguy.com 27
  • 28. Some Policy Resources GCPEDIA (search Web 2.0 toolkit, policy, social media) www.gcpedia.gc.ca (internal to GC) University of Albany, Center for Technology in Government Designing Social Media Policy for Government (PDF) Social Media Sub Council http://govsocmed.pbworks.com/w/page/15060420/FrontPage Social Media Today http://www.socialmediatoday.com/SMC/155843 Social Media Governance http://socialmediagovernance.com/policies.php The Policy Tool http://policytool.net/ www.strategyguy.com 28
  • 30. Collaborative Platforms What other platforms do you use? www.strategyguy.com 30
  • 31. Resources to explore National Collaborating Centre • Knowledge Management background paper • PH Dialogue site #w2p on twitter for Ottawa PS web 2.0 community http://www.delicious.com/thomkz/PHAC Clay Shirky • Institutions vs collaboration video • Here comes everybody book Macrowikinomics: Rebooting the Economy • Don Tapscott and Anthony Williams www.strategyguy.com 31
  • 33. Discussion Questions Who do you share common goals with? What new ways to share knowledge could you try? Why should we collaborate? When can you start learning? How will you build consensus on the critical issues? (what are the critical issues?) www.strategyguy.com 33

Editor's Notes

  1. The first presentation will be 30 minutes on the Culture of Collaboration where I will draw upon my extensive research and experience with large scale collaboration (GCPEDIA), to share learning and help attendees understand the shifts in behavior and ethos that accompany Web 2.0 and Social Media. The intent is to help establish a positive foundation for continued improvements in Knowledge Sharing and to equip attendees with some tools to make change happen in their sphere of influence.
  2. The rise of the civic/social entrepreneur Image By Felix Burton (Flickr: Change) [CC-BY-2.0 (www.creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
  3. I want to preface this by saying we learned most of what we need in kindergarden.
  4. http://healthit.hhs.gov/blog/faca/index.php/2009/11/19/aneesh-chopra-reflects-on-progress-to-date-what-is-to-come/#mu November 2009Aneesh Chopra HIT Standards Committee’s Implementation Workgroup is now closed for comment
  5. We have an instinct to protect our turf
  6. Open: you cannot judge what others will find valuable. From knowledge is power to shared knowledge is powerful. Helps to get over pride of asking issue. CERN promotes the open-access movement in scientific publishing; Clarity of purpose: shared ownership, ambitious yet attainable vision for the organization that is embraced by the grass roots and embodied by the leadership (fast company article) Trust Tolerance for: change, perspectives, typos, half baked ideas. Mistakes happen. Failures are learning opportunities if you use my stuff out of context and then blame me…or not recognize me. Comes from shared code of ethics Communication: This is important you cant let lack of time be an excuse. 3 Cs: Are We All In This Together? Margaret Wheatley, Ed.D, © 2009 Excerpt: Can we get over ourselves? Can we stop focusing on our private needs and open to the greater good, to what will benefit many? • Can we realize that in this intertwined world, if the least among us benefit, we all benefit? If they suffer, we suffer. • Can we let go of our need to blame, to judge, to scapegoat—all the thoughtless and hasty ways we separate from each other? • Can we shift away from self-interest and self-protection? And do this everywhere—at work, at home, in public meetings? • Can we give up fear and exchange it for generosity? What’s interesting is that both forms of collaboration can both produce a similar cultures of sharing [click], that include: Effective dissemination and exchange of information, Knowledge collaboration and frame reconciliation, Collective learning, Shared ownership and decision making, Rigorous feedback &amp; accountability, Innovation, Shared commitment, The development of new resources, and The effective and efficient implementation of collaborative endeavours
  7. Forces of light vs forces of suck Doug vs CC Beliefs OSS is good OSS is a way of life COTS is what we should buy OSS is crappy for real people Types of people Evangelists Converts Questioning masses Fundamentalists
  8. http://commons.wikimedia.org/wiki/File:Toolbox.jpg Best practices Examples and stories Planning guides
  9. Chaos is your friend Power vacuums are great opportunities for change
  10. http://www.nccmt.ca/forum/en/index.html